Trygge barn

What Trygge barn does

Trygge Barn (legally Trygge barn 2.0 AS, organization number 822 096 972) is a Norwegian parenting and child-development consultancy founded in 2020 by Ellen M. Nilsen, a barnevernpedagog (child welfare pedagogue), Marte Meo therapist, and NLP Coach with over 20 years of experience in child welfare, kindergartens, and guidance services. Operating from Sjøgata 15 in Bodø, the company serves parents, foster parents, professionals working with children, and institutional buyers including kindergartens, schools, municipalities, and companies. Through lectures and resources Ellen is reported to reach over 30,000 parents nationally across Norway.

The service portfolio is structured around six integrated offerings. Core products include 'Veiledning' (individual 45–60 minute guidance sessions priced at 1100 NOK, delivered digitally or in-person), 'Foredrag og kurs' (lectures and courses in 60-minute to full-day formats for parent groups and professionals), and the 'Spør Ellen' mobile application (available on iOS App Store and Google Play) enabling direct chat-based guidance. Supplementary offerings include the 'Nettbutikk' e-commerce storefront on the Squarespace website selling downloadable PDF guides at 129 NOK individually or 249 NOK for a 36-page compilation, the 'For bedrifter' corporate employee-support program with custom-priced multi-year contracts, and the 'Kunnskap' free article library covering children's emotions, boundaries, sleep, screen use, and related topics.

The underlying technology is deliberately lightweight: a Squarespace-hosted website with integrated e-commerce, the cross-platform Spør Ellen app, newsletter infrastructure, and third-party services including Google Analytics, Facebook Pixel, and PowerOfficeGo for accounting. The business model is a mix of one-time digital product sales, fee-for-service professional engagements, and bespoke B2B corporate contracts, with no subscription layer and no external funding. The company is privately held, founder-operated, and bootstrapped, with Ellen M. Nilsen serving as both the primary practitioner and the principal brand asset.

Name

Trygge barn

Legal name

Trygge barn 2.0 AS

Website

https://trygge-barn.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trygge Barn is a Bodø-based Norwegian parenting consultancy founded by Ellen M. Nilsen that delivers individual guidance sessions, lectures, a chat-based mobile app, downloadable PDF guides, and corporate support programs to parents, foster families, professionals, and municipalities across Norway.

Ownership category

akta.pro rank

Product category

Parenting and Child Development Consulting

NAICS

Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Home Visiting & Parent Coaching Programs (EDACALAC)

akta.pro secondary industry

Coaching, Mentoring & Instructional Support (On-site/Virtual) (EDACAIAC)

Keywords

• Parenting guidance services
• Child development consulting
• Family counseling sessions
• Parenting education lectures
• Child welfare coaching

Headquarters

HQ city

Ballstad

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Products (PDF Guides): Sale of downloadable PDF guides covering topics such as children's emotions, setting boundaries, giving good instructions, dealing with angry children, teenagers, and children with two homes. Products priced at 129 NOK for individual guides and 249 NOK for the comprehensive superhefte compilation.
2. Individual Guidance Sessions: One-on-one counseling sessions for parents, foster parents, teenagers (from age 12), and professionals working with children. Sessions conducted digitally or in-person in Bodø. Priced at 1100 NOK per session with no subscription required.
3. Lectures and Courses: Professional development lectures delivered to parent groups, kindergartens, schools, municipalities, foster care services, sports clubs, and organizations. Customized for audience (parents vs. professionals) and can be delivered in-person or digitally. Duration ranges from 60 minutes to full professional development days.
4. Corporate Employee Support: B2B package offering companies access to Ellen's expertise for their employees. Includes lectures, chat access, digital guidance materials, and ongoing collaboration options tailored to workplace needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trygge Barn is a Norwegian parenting consultancy delivering one-on-one guidance sessions (Veiledning), live and digital lectures and courses (Foredrag og kurs), a chat-based mobile app (Spør Ellen), and downloadable PDF parenting guides. Offerings are built around founder Ellen M. Nilsen's direct expertise in child welfare, Marte Meo therapy, and NLP coaching to help parents and professionals manage children's emotions, set boundaries, and build secure relationships.

Product overview

Trygge Barn, founded by Ellen M. Nilsen, is a Norwegian parenting support consultancy operating primarily through Squarespace-hosted web and mobile platforms. The offering is organized as a core suite of services built around Ellen's direct engagement with parents and professionals — including individual guidance sessions (Veiledning), live and digital talks/courses (Foredrag og kurs), and a mobile app (Spør Ellen) for chat-based guidance — supplemented by a digital product store (Nettbutikk) selling PDF guides on topics such as children's emotions, boundary-setting, and teenage behavior, and a free article library (Kunnskap). An additional corporate program (For bedrifter) extends these services to workplaces. The portfolio forms an integrated ecosystem: free content draws parents in, guidance sessions and the app provide personalized support, courses reach larger audiences, and downloadable guides offer at-home reference materials.

Differentiator

Problem solved

Functional benefit

Brands

• Spør Ellen: Mobile app for direct chat guidance with Ellen M. Nilsen, providing quick support for parents in challenging situations with children.

Products and services

• Veiledning (Individual Guidance Sessions) One-on-one counseling sessions for parents, foster parents, and professionals working with children, addressing emotional challenges, boundary-setting, and self-regulation. Conducted digitally or in-person in Bodø at 1,100 NOK per session.
• Foredrag og kurs (Talks and Courses) Live and digital presentations on children's emotions, setting boundaries with warmth, resilience-building, and teenage communication, offered in varying durations (60–90 minutes, 2–3 hours, or full professional development days) to parents, kindergartens, schools, municipalities, and organizations.
• Spør Ellen (Mobile App) A mobile app for iOS and Android through which parents can chat directly with Ellen M. Nilsen via text or voice messages to receive quick, personalized guidance on children's emotions and parenting challenges. Includes articles, videos, and audio content.
• Nettbutikk – PDF Guides (Digital Downloads) A set of downloadable PDF guides covering children's emotions, boundary-setting, giving effective instructions, managing anger, teenage behavior, self-esteem, and children with two homes. Individual guides priced at 129 NOK; a 36-page compilation (superhefte) priced at 249 NOK.
• For bedrifter (Corporate Support Program) A workplace support program offering companies talks, chat-based digital guidance for employees (via the Spør Ellen app), and concise PDF resources to help staff balance parenting challenges with work demands. Custom pricing based on scope.

Quantifiable outcome

• Through lectures and resources, Ellen reaches over 30,000 parents nationally

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Mammasnakk (Klikk.no): Norwegian online parenting community and content hub under Klikk.no (Amedia). Comparable as a Norwegian-language top-of-funnel content destination for parents that overlaps with Trygge Barn's kunnskap library and SEO-driven audience.
• Wellbees: Nordic B2B employee wellness platform aggregating wellbeing services for employers. Comparable to Trygge Barn's For bedrifter corporate offering as a distribution channel for parenting and family support in Nordic workplaces.

Direct peers

• Hatch Sleep / Hatch Coaching: Digital parenting and child-development content/coaching platform. Comparable in offering parents structured digital courses, expert-led content, and digital product bundles similar to Trygge Barn's PDF guides and app-based guidance.
• Good Inside (Dr. Becky): Parent coaching platform built around a single credentialed founder (Dr. Becky Kennedy) offering courses, a podcast, and membership content on attachment and boundaries. Closely analogous to Trygge Barn's founder-led, credential-driven coaching model.
• Wonder Weeks: Internationally marketed mobile app and content platform for parents tracking infant and toddler developmental leaps. Comparable as a content-plus-app parenting product serving Norwegian-speaking parents with subscription and digital product revenue.
• Big Little Feelings: US-based parenting education and coaching platform offering digital courses on toddler and child emotional regulation. Directly comparable to Trygge Barn in product category (parent coaching content), target audience (parents of young children), and digital-first delivery model.

Regional players

• Familieliv: Norwegian online community and resource hub for parents, including articles, forums, and expert Q&A. Comparable to Trygge Barn's content and parent-support community functionality, though with a broader media and community orientation.
• SnakkOmBarn (Kors på halsen): Norwegian Red Cross chat service where young people can message trained adults about challenges. Comparable as a Norwegian-language, chat-based guidance channel for youth/family topics, though aimed at children rather than parents.

Broad incumbents

• Familievernet: Norway's public family counseling service administered through Bufdir. Offers free/subsidized family and parent guidance nationwide, making it the incumbent alternative to Trygge Barn's private sessions and courses on child emotions and parenting.
• Pedagogisk-psykologisk tjeneste (PPT): Norway's public Pedagogical-Psychological Service providing expert guidance to schools, kindergartens, and families on child development. The public-sector incumbent Trygge Barn competes with — and sells into via lectures — when municipalities and schools purchase private professional development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tryggebarn
• LinkedInlinkedin.com/company/85612657

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trygge barn