Premium Pool And Spa
Premium Pool and Spa is a privately held Canadian multi-brand retailer (legal entity 570607 BC Ltd.) selling Jacuzzi, Sunrans, and Eco Spa hot tubs and swim spas through three British Columbia showrooms in Kelowna, Vernon, and Kamloops and a national e-commerce channel serving residential homeowners across Canada.
- Company typePrivate
- Founded2010
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Premium Pool And Spa does
Premium Pool and Spa (legal entity 570607 BC Ltd.) is a Canadian multi-brand retailer specializing in hot tubs, swim spas, and adjacent backyard wellness products. Founded circa 2010 by owner Jeremy Graham and headquartered in British Columbia, the company sells products across three tiers — premium Jacuzzi spas, mid-range Sunrans units, and entry-level Eco Spa plug-and-play models — with prices spanning from under $10,000 to over $60,000 for swim spas. The technical core consists of integrating OEM water-care and control systems such as Jacuzzi's ClearRay UV-C active oxygen system, Sunrans' Balboa control platform, and Eco Spa's energy-efficient hard covers (claimed 25% greater efficiency with lifetime warranty), assembled and sold under the Premium Pool and Spa dealer brand rather than developed in-house.
The business operates a hybrid distribution model anchored by three brick-and-mortar showrooms in Kelowna (Kelowna Crossing), Vernon, and Kamloops (Aberdeen Mall), supplemented by a national e-commerce storefront (premiumpoolandspa.ca) with curbside delivery included up to $1,000 CAD in freight. Go-to-market is consultative, emphasizing in-person product guidance, expert Canadian-climate advice, and post-sale service. Revenue is generated primarily through hardware sales (hot tubs, swim spas, above-ground pools, infrared saunas, massage chairs, and summer lifestyle items), accessories and replacement parts, recurring water-care and service contracts, and a financing arrangement with FinanceIt offering terms up to 240 months. Customer segments are exclusively residential — Canadian homeowners across the Okanagan, broader British Columbia, and e-commerce customers across Canada — with no disclosed enterprise or institutional accounts. The company is privately held, founder-owned, with no institutional backing or M&A activity disclosed in available materials.
Premium Pool And Spa firmographics
Firmographics- Name
- Premium Pool And Spa
- Legal name
- 570607 BC Ltd.
- Website
- https://premiumpoolandspa.ca
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Premium Pool and Spa is a privately held Canadian multi-brand retailer (legal entity 570607 BC Ltd.) selling Jacuzzi, Sunrans, and Eco Spa hot tubs and swim spas through three British Columbia showrooms in Kelowna, Vernon, and Kamloops and a national e-commerce channel serving residential homeowners across Canada.
- Ownership category
- akta.pro rank
Premium Pool And Spa industry classification
Industry- Product category
- Hot Tub and Spa Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
- akta.pro secondary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Premium Pool And Spa is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Premium Pool And Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hot Tub Sales: Primary revenue stream from selling Jacuzzi, Sunrans, and Eco Spa hot tubs ranging from entry-level to luxury models. Revenue generated through physical showrooms and e-commerce platform.
- Accessories and Parts: Secondary revenue from hot tub accessories including steps, cover lifters, filters, covers, and pool equipment such as robotic cleaners, chlorinators, and heaters.
- Service and Maintenance: Revenue from service calls including seasonal openings/closings, repairs, water quality services, and technical support for hot tubs and pools.
- Financing Services: Partnership with FinanceIt to offer financing options, generating revenue through financed purchases with flexible terms up to 240 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level under $10K |
| Unit Pricing | Pay-as-you-go | Mid-range $10K-$20K (Best Value) |
| Unit Pricing | Pay-as-you-go | Luxury $20K+ |
| Subscription | Monthly | Financing Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Premium Pool And Spa product offering
Product offeringCore offering
Premium Pool And Spa is a Canadian retailer selling premium hot tubs (Jacuzzi, Sunrans, Eco Spa), Jacuzzi swim spas, above-ground pools, infrared saunas, massage chairs, and a full range of accessories, parts, and water-care products. The company operates three brick-and-mortar showrooms in British Columbia (Kelowna, Vernon, Kamloops) plus an e-commerce storefront with curbside delivery across Canada. It supplements product sales with financing through FinanceIt, a trade-in program, and ongoing service, maintenance, and warranty support.
Product overview
Premium Pool And Spa is a Canadian retailer of hot tubs, swim spas, pools, and outdoor products operating as a multi-brand platform. The core product portfolio centers on three hot tub brands: Jacuzzi (premium hydrotherapy spas with ClearRay UV-C and SmartTub systems), Sunrans (mid-range spas with Balboa control systems), and Eco Spa (energy-efficient plug-and-play spas with lifetime-warranty hard covers). The company also offers Jacuzzi swim spas (PowerActive, PowerPro, Flow models), above-ground pools, wellness products (infrared saunas, massage chairs), summer fun items (paddleboards), and a full range of accessories and parts. Additional services include financing, trade-in programs, and clearance sales. The business model combines physical showrooms in BC with e-commerce fulfillment and delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Jacuzzi Hot Tubs
Quantifiable outcome
- Save up to $15,000 on premium hot tubs through clearance promotions
- +4 more outcomes
Companies that use Premium Pool And Spa
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Premium Pool And Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Premium Pool And Spa partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Premium Pool And Spa competitors and assessment
Company assessmentBroad incumbents
- Master Spas: US hot tub and swim spa manufacturer with a North American dealer network. Comparable premium-product offering (including swim spas that overlap with Jacuzzi swim spa line) and dealer-driven distribution.
- Caldera Spas: Premium hot tub manufacturer with a North American dealer network. Comparable premium-segment positioning and dealer-led go-to-market targeting the same residential luxury customer.
- Arctic Spas: Canadian hot tub manufacturer designing products for cold-climate performance. Directly comparable end-product and target customer in Canada, though Arctic Spas sells primarily through dealers (a peer OEM whose dealer network overlaps with Premium Pool & Spa's market).
- Coast Spas: Canadian hot tub manufacturer (BC-based) selling through a dealer network across North America. Comparable as a category peer with overlapping products and the same BC/Western Canada customer base, though operating upstream as a manufacturer rather than retailer.
- Sundance Spas: Premium hot tub manufacturer with a North American dealer network. Comparable premium positioning and dealer-led go-to-market; competes for the same end customer in the premium swim spa / hot tub segment.
- Jacuzzi Inc. The flagship brand Premium Pool & Spa carries. Jacuzzi is the dominant incumbent in residential hot tubs with its own dealer network and growing DTC initiatives — both a key partner and a structural risk to Premium Pool & Spa's dealer economics.
- Hot Spring Spas: Watkins Wellness-owned premium hot tub brand with the largest dealer network in North America. Highly comparable as a category leader competing in the same residential premium segment with dealer-led sales and service support.
- Bullfrog Spas: US-based hot tub manufacturer with a North American dealer network. Comparable premium-product positioning and dealer-led distribution; one of several OEMs whose products could be added to (or compete against) Premium Pool & Spa's lineup.
Direct peers
- Hydropool: Canadian hot tub and swim spa manufacturer-retailer headquartered in Ontario with company-owned retail locations across Canada. Directly comparable as a multi-location Canadian retailer of premium hot tubs and swim spas, with a similar OEM-retail hybrid business model.
- Hot Tub Warehouse: Canadian multi-brand hot tub retailer with both physical showrooms and e-commerce presence. Comparable in distribution model, brand portfolio strategy, and target customer as a domestic competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Premium Pool And Spa social profiles
Digital presencePremium Pool And Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premium Pool And Spa leadership team
Management profileNumber of profiles
Profiles9 records
Premium Pool And Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premium Pool And Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premium Pool And Spa
What does Premium Pool And Spa do?
Premium Pool And Spa is a Canadian retailer selling premium hot tubs (Jacuzzi, Sunrans, Eco Spa), Jacuzzi swim spas, above-ground pools, infrared saunas, massage chairs, and a full range of accessories, parts, and water-care products. The company operates three brick-and-mortar showrooms in British Columbia (Kelowna, Vernon, Kamloops) plus an e-commerce storefront with curbside delivery across Canada. It supplements product sales with financing through FinanceIt, a trade-in program, and ongoing service, maintenance, and warranty support.
Is Premium Pool And Spa a public or private company?
Premium Pool And Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premium Pool And Spa founded?
Premium Pool And Spa was founded in 2010. It employs 11 to 50 people.
Where is Premium Pool And Spa based?
Premium Pool And Spa is headquartered in Vancouver, Canada, in the North America region.
How does Premium Pool And Spa make money?
Four revenue lines are on record. Hot Tub Sales are the primary driver. The others are accessories and Parts, service and Maintenance and financing Services.
Who are Premium Pool And Spa's main competitors?
Broad incumbents on record are Master Spas, Caldera Spas, Arctic Spas, Coast Spas, Sundance Spas, Jacuzzi Inc., Hot Spring Spas and Bullfrog Spas. Direct peers are Hydropool and Hot Tub Warehouse.
Does Premium Pool And Spa have an API?
No public API is recorded for Premium Pool And Spa.
What industry is Premium Pool And Spa in?
Premium Pool And Spa's product category is Hot Tub and Spa Retail. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories), with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 45912 and its SIC code is 7900.