Horizon International

What Horizon International does

Horizon International, Inc. (operating as Horizon International Foods) is a privately held, family-owned wholesale importer and distributor of Mediterranean and Middle Eastern food products, headquartered in Huntington Beach, California with an additional office in Santa Ana. Founded circa 2010, the company sources, imports, and distributes a curated portfolio of specialty food SKUs — including fava beans, multiple olive varieties (whole green, sliced green, black, Kalamata, dolce), tomato paste, pickled onions, mixed pickles, ghee, fruit juices, and jams — to large retail chains and independent grocers across the United States. Its portfolio is built around four core brand partnerships: Wadi Food (an Egyptian producer of olives, fava beans, and tomato paste), Vitrac (a French heritage brand of juices, jams, and syrups), Milkio Ghee (New Zealand grass-fed ghee, more recently added), and Maatouk.

The company operates a B2B wholesale distribution model with no disclosed proprietary technology. Its go-to-market relies on direct sales outreach to retailers, sales-representative follow-up on wholesale inquiries, a downloadable product catalog on its website, and a privileged email newsletter offering promotions to wholesale and retail accounts. Pricing is not publicly disclosed; wholesale and product inquiries route through [email protected]. No revenue, headcount growth, funding, M&A, or institutional backing is disclosed in available sources; ownership remains with the founding family.

Horizon's value proposition centers on bringing authentic, heritage Mediterranean and Middle Eastern food brands — primarily sourced from Egypt, Greece, and France, with a recent addition from New Zealand — to US retailers and consumers at competitive wholesale pricing. The company positions itself around family-driven curation and generational food traditions rather than technological differentiation, with product packaging ranging from small retail jars (200g-700g) to bulk commercial formats (3kg tins, 10kg bulk) suitable for both large retail and food-service-style customers.

Name

Horizon International

Legal name

Horizon International, Inc.

Website

https://horizonintco.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Horizon International is a family-owned wholesale importer and distributor of Mediterranean and Middle Eastern food products, sourcing olives, fava beans, tomato paste, pickles, ghee, juices, and jams from brand partners in Egypt, France, and New Zealand for sale to large US retailers and independent grocers.

Ownership category

akta.pro rank

Product category

Specialty Food Distribution

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

akta.pro secondary industry

Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK)

Keywords

• Mediterranean food distribution
• Wholesale food imports
• Specialty grocery supply
• Olive and pickle distribution
• International food wholesale

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Food Product Distribution: Horizon International generates revenue by importing and distributing Mediterranean food products (olives, pickles, fava beans, tomato paste, ghee, juices, jams) to large retailers and independent grocers across the United States. The company sells branded products from its supplier partners including Wadi Food, Vitrac, Milkio Ghee, and Maatouk.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Horizon International imports and distributes Mediterranean and Middle Eastern food products to retailers and grocers across the United States. The product range includes olives, pickles, fava beans, tomato paste, ghee, juices, and jams sourced from partner brands such as Wadi Food, Vitrac, Milkio Ghee, and Maatouk. The company sells in retail jars and bulk commercial packaging to large retail chains and independent grocery stores.

Product overview

Horizon International Foods is a wholesale importer and distributor of Mediterranean and Middle Eastern foods, headquartered in Orange County, California. The company offers a portfolio of food products across multiple categories including fava beans, olives (whole, sliced, black, kalamata, and dolce varieties), tomato paste, pickles (onions and mixed vegetables), and ghee. The product lineup includes the company's own branded offerings as well as partner brands Wadi Food (Egyptian producer of premium olive products and legumes), Milkio Ghee (New Zealand grass-fed ghee), Vitrac (French heritage brand of jams, juices, and syrups), and Maatouk. Products are distributed to large retailers and independent grocers across the United States, with offerings available in various package sizes ranging from small retail jars to bulk commercial quantities.

Differentiator

Problem solved

Functional benefit

Brands

• Wadi Food: Premium quality Egyptian food products including olive oil, green olives, kalamata olives, black olives, tomato paste, and fava beans. Wadi Food is positioned among the top producers, packers, and exporters of agrifood in Egypt.
• Vitrac
• Milkio Ghee
• Maatouk

Products and services

• Fava Beans Premium Wadi Food fava beans available in 370gm jar, 400gm easy open can, 700gm jar, and 3kg tin sizes; ready-to-heat product distributed to retailers and grocers.
• Olives (Whole Green, Sliced Green, Black, Kalamata, Dolce) Wadi Food olives cured in vinegar, salt, and spices; available in 155g, 200g, 355g, 400g, 600g jars and 10kg/22lb bulk packaging for retail and wholesale distribution.
• Tomato Paste Wadi Food thick tomato paste made by cooking tomatoes to reduce water content, with 19-21% soluble tomato solids and salt not more than 2%; available in 320gm jar and 3kg tin.
• Pickles (Pickled Onions and Mixed Pickles) Handpicked onions and mixed vegetable pickles (carrots, onions, turnips, olives) cured in vinegar, salt, garlic, and spices, with no chemical additives or preservatives; available in 650gm and 1kg jars.
• Milkio Ghee Premium ghee made from grass-fed cows grazing on fresh New Zealand pastures year-round; available in multiple sizes for wholesale and retail distribution.
• Vitrac Juice Fruit nectars from French heritage brand Vitrac, including Mango Juice, Guava Juice, and Mixed Nectar Juice in 1L tetra pack (12 per case).
• Vitrac Jam Heritage jams from Vitrac made from carefully handpicked fruits for superior quality products targeting breakfast tables across generations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Wadi FoodcoreChannel Partner/ Reseller/ DistributorWadi Food is a brand partner of Horizon International, supplying premium quality food products including olive oil, green olives, Kalamata olives, black olives, black olive products, tomato paste, and fava beans. Wadi Food is positioned among the top producers, packers, and exporters of agrifood in Egypt, with olives handpicked to ensure natural maturation and ripening.
• VitraccoreChannel Partner/ Reseller/ DistributorVitrac is a heritage brand partner of Horizon International, offering a range of jams, juices, and syrups including mango juice, guava juice, and mixed nectar juice in tetra pack formats. Vitrac is described as a long-lasting name of heritage, consistency, and superiority found on many breakfast tables.
• Milkio GheeminorChannel Partner/ Reseller/ DistributorMilkio Ghee is a brand partner of Horizon International. Milkio cows are grass-fed and graze on fresh New Zealand pastures year-round. Horizon International recently began offering Milkio Ghee products, with inquiries directed to [email protected].
• MaatoukminorChannel Partner/ Reseller/ DistributorMaatouk is a brand partner of Horizon International, included among the brands of substance that procure foods for families.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Atalanta Corporation: Major US importer and national distributor of Italian and Mediterranean specialty foods, including olives, olive oil, tomatoes, and cheeses. Comparable on imported Mediterranean SKU mix and broad-line grocery wholesale model.
• Krinos Foods: North America's largest importer and distributor of Greek and Mediterranean specialty foods, serving retailers and foodservice across the US. Directly comparable to Horizon on product category (olives, feta, phyllo, etc.) and US-based wholesale distribution model.
• DPI Specialty Foods: US importer and distributor of specialty and Mediterranean foods serving retail and club channels. Directly comparable on ethnic/Mediterranean category and US retail distribution model.
• Ziyad Brothers Importing: US-based importer of Mediterranean and Middle Eastern specialty foods (olive oil, olives, tahini, legumes, cheeses). Highly comparable to Horizon on Middle Eastern/Mediterranean category overlap and US wholesale distribution.
• Maniscalco Italian & Mediterranean Food Imports: Specialty importer of Italian and Mediterranean foods with nationwide US distribution to retailers and foodservice. Comparable on product categories (olives, oils, preserved vegetables) and B2B wholesale distribution channel.

Broad incumbents

• KeHE Distributors: Major US specialty food distributor carrying ethnic, natural, and gourmet SKUs to independent and chain retailers. Comparable as a multi-channel specialty/imported-food wholesaler, though broader and more diversified than Horizon.
• Goya Foods: Largest Hispanic and Caribbean food company in the US, also distributing broader Latin/Mediterranean-adjacent staples to grocery nationwide. Broader scale and broader portfolio but overlaps Horizon's ethnic-grocery distribution positioning.
• UNFI (United Natural Foods): Largest US wholesale distributor of natural, organic, and specialty foods, including ethnic and imported SKUs, to retailers nationwide. Broader incumbent spanning Horizon's independent-grocer and retail channel mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/horizonintl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon International