What Lartusi Home does

Lartusi Home is a Tallinn, Estonia-based direct-to-consumer e-commerce retailer specializing in curated premium home decor, furniture, kitchenware, textiles, and lifestyle accessories. Founded in 2018, the company operates through an owned online storefront at lartusihome.com built on the WooCommerce platform, supplemented by physical retail/showroom presence in Tallinn. It serves primarily Estonian and Finnish consumers in the Baltic and Nordic regions, with website support in English and Estonian.

The product catalog is organized into seven core categories — tableware, kitchen, bathroom, bedroom, accessories, furniture, and outdoors — plus gift cards, with inventory drawn from over 50 international designer brands including Villeroy & Boch, Alessi, Ralph Lauren Home, Boss Home, Yves Delorme, Ferm Living, Audo Copenhagen, Rosenthal, NORR11, and Normann Copenhagen. Pricing ranges from approximately €27 (entry-level bath mats) to €4,999 (high-end Androgyne dining tables), with free shipping on orders above €300, a sale section offering ~30% discounts, and a loyalty program (Lartusi Account) providing 5% ongoing and 15% birthday-week discounts.

The revenue model is transactional product sales across both online and physical channels. The company leverages a partnership with ESTO for hire purchase, 3-part interest-free installments, and 30-day pay-later options to facilitate higher-ticket purchases, and works with three logistics partners (Omniva, SmartPosti, DPD) for regional fulfillment. Marketing is conducted through the Lartusi Lifestyle content blog, organic social (Facebook, Instagram), email/newsletter, and design community events. The company is privately held with no disclosed funding, ownership structure, or named management team, and operates with 1-10 employees.

Name

Lartusi Home

Legal name

Lartusi Home

Website

https://lartusihome.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Lartusi Home is a Tallinn, Estonia-based D2C e-commerce retailer (WooCommerce) curating premium home decor, furniture, kitchenware, and lifestyle accessories from over 50 international design brands, serving consumers across Estonia and Finland via online storefront and Tallinn retail showrooms.

Ownership category

akta.pro rank

Product category

Home Furnishings Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industries

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI), Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)

Keywords

• Home decor retail
• Premium home furnishings
• Online home goods
• Designer brand marketplace
• Luxury home accessories

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Retail sales of home décor and interior products through e-commerce storefront and physical retail locations. Products span tableware, kitchen, bathroom, bedroom, furniture, lighting, and outdoor categories from multiple designer brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lartusi Home is a direct-to-consumer e-commerce retailer selling curated premium home decor, furniture, textiles, kitchenware, and lifestyle accessories sourced from more than 40 international designer brands (Villeroy & Boch, Alessi, Ralph Lauren Home, Boss Home, Yves Delorme, Ferm Living, Audo Copenhagen, and others). The company operates through an owned WooCommerce storefront at lartusihome.com and physical retail showrooms in Tallinn, Estonia, serving customers in Estonia and Finland with website availability in English and Estonian.

Product overview

Lartusi Home is an online home and interior e-commerce platform offering a curated portfolio of premium furniture, furnishings, and home accessories across seven core product categories: Tableware, Kitchen, Bathroom, Bedroom, Accessories, Furniture, and Outdoors. The store operates as a multi-brand marketplace featuring over 50 international design brands including Villeroy & Boch, Alessi, Audo Copenhagen, Boss Home, Ralph Lauren Home, Yves Delorme, Ferm Living, and Normann Copenhagen. The product range spans from everyday essentials like towels and bed linens to statement furniture pieces and luxury tableware, complemented by seasonal collections and gift card options. All products are sold through the company's e-commerce platform with fulfillment via third-party logistics partners.

Differentiator

Problem solved

Functional benefit

Brands

• Lartusi Lifestyle: Lifestyle blog section featuring interior design ideas, trends, and stories about the brand

Products and services

• Tableware Tableware shopping category featuring porcelain, stoneware, glass and crystal items (decanters, jugs, glasses, cups), cutlery, and children's tableware from multiple designer brands for everyday dining and entertaining.
• Kitchen Kitchen shopping category covering gourmet foods, small appliances (toasters, kettles, coffee makers, milk frothers, blenders, mixers, juicers, carbonators), bar supplies, kitchen accessories, pots and pans, knives, and kitchen textiles for home cooks.
• Bathroom Bathroom shopping category including towels, bath mats, beach towels, garment care items, bathroom accessories, wipers, laundry baskets, towel holders, bins, and skincare products for premium bathroom styling.
• Bedroom Bedroom shopping category offering bed linen, bedcovers, throws, cushion covers, duvets and pillows, bathrobes, loungewear, and slippers from premium designer brands.
• Accessories Home accessories shopping category including candleholders, candles, room fragrances (diffusers, refills, room sprays, scented cards, car fragrances), vases, flower pots, serving bowls, trays, and table linens such as placemats and coasters.
• Furniture Indoor furniture shopping category including tables (dining, coffee, side), seating (sofas, lounge chairs, dining chairs, bar stools, poufs, benches), storage and shelving (sideboards, cabinets, shelves, TV stands, trolleys, baskets), lighting (ceiling, floor, wall, table, portable lamps), mirrors, hooks, and rugs.
• Outdoors Outdoor shopping category featuring fire pits, gardening items, outdoor lights and lanterns, outdoor furniture (tables, chairs, sofas, sun loungers), outdoor kitchen equipment, and outdoor accessories for patio and garden use.
• Gift Cards Virtual and paper gift card options that customers can purchase and redeem across the Lartusi Home product assortment for gifting purposes.
• Lartusi Home Online Storefront The flagship Lartusi Home e-commerce storefront (lartusihome.com) offering the full curated multi-brand premium home decor, furniture, kitchenware, bathroom, bedroom, accessories, and outdoor assortment to consumers in Estonia and Finland, available in English and Estonian.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• OmnivaminorOthersLogistics partner for parcel delivery services.
• SmartPostiminorOthersLogistics partner for parcel delivery services.
• DPDminorOthersLogistics partner for parcel delivery services.
• Villeroy & BochcoreOthersPremium tableware and bathroom brand carried in the store. Featured collections include Disney collection, Manufacture Rock, and Pura collection. Exclusive collections and new product releases highlighted on the homepage.
• AlessicoreOthersItalian design brand known for kitchen appliances and home accessories, carried in the Lartusi Home product assortment.
• Ralph Lauren HomecoreOthersLuxury home furnishings brand featured on the homepage and throughout the product catalog with items like Dulaney and Hallie collection towels and bath mats.
• Boss HomecoreOthersPart of Fremaux Delorme group, carrying Hugo Boss's modern elegant touch. Offers bed linen and bathroom/beach products including Edge and Loft collections.
• Yves DelormecoreOthersFrench luxury bedding and bathroom textile brand featured prominently with Etoile and other collections.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bolia: Scandinavian design brand and retailer of premium furniture and interior accessories with stores and e-commerce across Europe. Comparable to Lartusi Home on Nordic premium positioning, DTC and showroom model, and design-led merchandising.
• Depot: European multi-brand retailer of premium home decor, tableware, kitchen, and lifestyle accessories. Comparable to Lartusi Home on curated multi-brand assortment, premium positioning, and DTC-led commerce in the European home market.
• Ønske (Onske): Danish multi-brand design retailer offering premium Scandinavian furniture, lighting, and home accessories online. Comparable to Lartusi Home on curated Nordic design curation, premium brand portfolio, and online-first retail.
• Connox: German online retailer specializing in premium designer furniture, lighting, and home accessories from European design brands. Directly comparable to Lartusi Home on curated multi-brand assortment, premium positioning, and DTC e-commerce.
• The Conran Shop: British multi-brand retailer of premium designer furniture, lighting, kitchenware, and home accessories across flagship stores and e-commerce. Comparable to Lartusi Home on curated premium/luxury multi-brand assortment and design-led home merchandising.
• NordicNest: NordicNest is a leading Scandinavian online retailer of premium design furniture, lighting, and home accessories from 300+ brands. Directly comparable to Lartusi Home in multi-brand premium home curation, e-commerce-led DTC model, and Nordic-Baltic target market.
• Søstrene Grene: Danish retail chain offering affordable Nordic-designed home goods, kitchenware, and interior accessories across physical stores in Northern Europe. Comparable to Lartusi Home on Nordic home goods curation, multi-store retail, and regional target customer.

Broad incumbents

• Zara Home: Global mass-premium home textiles and decor retailer from Inditex with extensive physical and online presence. Comparable to Lartusi Home on multi-category home goods DTC and broad customer base, though at lower price points and larger scale.
• JYSK: Large Scandinavian-founded home furnishings retailer with stores across Europe offering furniture, mattresses, and home accessories. Comparable to Lartusi Home on Nordic home retail and multi-category assortment, though mass-market rather than premium.
• H&M Home: Global mass-market home textiles and decor retailer from H&M with broad e-commerce and physical store network. Comparable to Lartusi Home on multi-category home goods DTC and lifestyle positioning, though at accessible price tiers and global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lartusihome
• Instagraminstagram.com/lartusihome
• LinkedInlinkedin.com/company/lartusi-home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lartusi Home