Launchpad
- Company typePrivate
- Founded2013
- HeadquartersWaltham, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
Launchpad firmographics
Firmographics- Name
- Launchpad
- Legal name
- Pegasystems Inc.
- Website
- https://launchpad.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Launchpad industry classification
Industry- Product category
- Low-Code Application Development Platform
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro industry
- Mobile App Development Platforms (MADP)Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)Robotic Process Automation (RPA) PlatformsHardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms
Keywords
Where Launchpad is headquartered
LocationHeadquarters
- HQ city
- Waltham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Launchpad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Ignite Tier: Core subscription tier at $900/month providing ~7000 outcomes, unlimited production apps, unlimited developers/admins, unlimited subscribers/users, 5M Launchpad Units per month, onboarding kickoff, 10hrs live developer support, 24hr platform runtime support.
- Subscription - Accelerate Tier: Higher tier with increased Launchpad Units and support for scaling subscriber base and solution growth.
- Usage-based Units: Launchpad Units are calculated based on usage and app complexity. ~750 Units can fuel one business outcome (a complete service request, customer onboarding process, etc.). Units consumption scales with actual usage.
- Explore Tier (Freemium): Free tier allowing unlimited Blueprint designs and Units Estimator access, enabling users to prototype and validate ideas before upgrading to paid tiers.
- Catalyst Program: One-time $12,000 fee including Premium Support plus guided onboarding, training, MVP definition, and dedicated Provider Success Manager coaching.
- Launchpad for Startups: Program offering opportunity to scale business and apply for seed investment, targeting early-stage SaaS companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for prototyping with unlimited Blueprint designs and cost estimation |
| Subscription | Monthly | Entry paid tier at $900/month for building first Launchpad apps |
| Subscription | Monthly | Scaled tier for growing subscriber bases with more units and support |
| Subscription | Multi-year contract | One-time $12,000 comprehensive onboarding and success program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Launchpad product offering
Product offeringCore offering
Launchpad is an AI-powered low-code development platform that enables businesses to design, prototype, build, and deploy workflow-centric B2B SaaS applications. It combines subscription-based plans (Ignite, Accelerate), AI-assisted design tools (Blueprint, Explore), usage estimation (Units Estimator), capability add-ons (Boosters, UX Boosters), and a Marketplace to accelerate go-to-market for B2B SaaS builders.
Product overview
Launchpad is a B2B SaaS development platform from Pegasystems (Nasdaq: PEGA) that provides AI-powered low-code development for building, launching, and operating workflow-centric B2B SaaS applications. The platform consists of the core Launchpad Platform with managed cloud runtime, multi-tenancy, and auto-scaling infrastructure; Launchpad Blueprint (AI-powered app design tool); Launchpad Explore (free tier); and paid Ignite and Accelerate subscription plans. The ecosystem includes Boosters (pre-built integrations with Twilio, Stripe, DocuSign, AWS services, etc.), UX Boosters (UI components), and a Marketplace of third-party applications (Fintro, Loyalty, Reg E RI, Complidoo, SmartProp, Hiring Management, and more). Launchpad Units measure usage-based pricing, with approximately 750 units per business outcome.
Differentiator
Problem solved
Functional benefit
Products and services
- Launchpad Platform Core AI-powered low-code platform for designing, building, and deploying workflow-centric B2B SaaS applications, available via self-serve free tier and enterprise plans.
- Blueprint AI-assisted design and planning tool for creating B2B SaaS application blueprints, used by product teams and founders to scope workflow-centric apps.
- Explore Exploration capability for prototyping and validating B2B SaaS application ideas within the Launchpad platform.
- Ignite Subscription plan for B2B SaaS builders to get started building and deploying workflow-centric applications on Launchpad.
- Accelerate Higher-tier subscription plan offering expanded capabilities and capacity for scaling B2B SaaS applications on Launchpad.
- Units Estimator Tool that estimates usage, capacity, and Units consumption for B2B SaaS applications built on Launchpad.
- Boosters Add-on services that extend Launchpad platform capabilities for customers needing extra functional or go-to-market support.
- UX Boosters Specialized add-on service focused on improving user experience design for B2B SaaS applications built on Launchpad.
- Marketplace Marketplace within Launchpad for discovering, listing, and distributing applications and components built on the platform.
- Catalyst Program Program that supports startups and ventures building on Launchpad with go-to-market enablement, mentorship, and platform access.
- Launchpad for Startups Dedicated startup offering providing subsidized platform access and support for early-stage B2B SaaS companies.
Quantifiable outcome
- Development cycles reduced by 50%+ (2-3 sprints reduced to 1 or less)
- +7 more outcomes
Companies that use Launchpad
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Launchpad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability12 records
Feature7 records
Launchpad partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- BluevoirminorLaunchpad services partner offering end-to-end support: prototype building, MVP development using player-coach model, and managed services for ongoing support and enhancements. Also offers reserved capacity development services.
- ai4LaunchPad Services (ai4process)minorTrusted Launchpad partner providing services including training, coaching, architecture/analysis/UI-UX experts, testing, and BAU support. Offers pay-as-you-go or standard engagement models.
- Asystel-BDF S.p.A.minorDigital transformation partner assisting with Launchpad application creation. Offers consulting, business analysis, development, and training. Also developed Complidoo GRC compliance application on Launchpad.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Launchpad competitors and assessment
Company assessmentOthers
- n8n: n8n is a workflow automation platform that integrates with Launchpad via an official sample node. It is comparable because it addresses workflow automation for technical teams, but it is positioned as an adjacent automation tool rather than a direct competitor to Launchpad's full SaaS-building platform.
Emerging players
- Bubble: Bubble is a no-code platform for building web applications without programming. It overlaps with Launchpad's PLG Explore tier for non-technical founders building SaaS prototypes, but it lacks the enterprise workflow and multi-tenant depth of Launchpad.
- Retool: Retool is a low-code platform focused on building internal business applications and tools. It overlaps with Launchpad on low-code app development for businesses but primarily targets internal tools rather than full multi-tenant B2B SaaS products.
Direct peers
- OutSystems: OutSystems is a leading low-code application development platform for enterprise-grade applications. Like Launchpad, it targets professional developers and enterprises building mission-critical applications with visual development, integration, and DevOps tooling.
- Mendix (Siemens): Mendix, owned by Siemens, is a low-code platform for building enterprise applications with multi-experience and AI capabilities. It serves similar enterprise digital transformation use cases as Launchpad and competes for the same developer and product owner personas.
- Appian: Appian is a low-code process automation platform with workflow orchestration, AI, and case management capabilities. It is highly comparable to Launchpad because it emphasizes enterprise workflow-centric application development, similar to Pega's heritage that underlies Launchpad.
Broad incumbents
- Salesforce Lightning Platform: Salesforce's Lightning Platform enables low-code application development on the Salesforce ecosystem. It is comparable as a low-code enterprise platform but is anchored to the Salesforce CRM ecosystem rather than serving as a general SaaS-building platform like Launchpad.
- ServiceNow App Engine: ServiceNow's App Engine provides low-code development on the Now Platform for enterprise workflow apps. It is comparable as a low-code enterprise workflow builder but is tightly integrated with ServiceNow's ITSM ecosystem rather than serving as a standalone SaaS platform like Launchpad.
- Pega Infinity: Pega Infinity is Pegasystems' flagship enterprise platform for digital process automation and CRM. It is the parent platform from which Launchpad derives its core capabilities, and Launchpad is essentially a packaged SaaS-building version of Pega's enterprise workflow technology.
- Microsoft Power Apps: Microsoft Power Apps is a broad low-code platform within the Microsoft Power Platform suite. It targets enterprise app builders across Microsoft 365 customers, competing with Launchpad in the enterprise low-code space but as part of a much larger productivity and cloud portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Launchpad social profiles
Digital presenceLaunchpad compliance and trust
Trust signalCompliance5 records
Launchpad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Launchpad leadership team
Management profileNumber of profiles
Profiles1 record
Launchpad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Launchpad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Launchpad
What does Launchpad do?
Launchpad is an AI-powered low-code development platform that enables businesses to design, prototype, build, and deploy workflow-centric B2B SaaS applications. It combines subscription-based plans (Ignite, Accelerate), AI-assisted design tools (Blueprint, Explore), usage estimation (Units Estimator), capability add-ons (Boosters, UX Boosters), and a Marketplace to accelerate go-to-market for B2B SaaS builders.
Is Launchpad a public or private company?
Launchpad is a private company. It is classified as corporate owned and is currently operating.
When was Launchpad founded?
Launchpad was founded in 2013. It employs 5,001 to 10,000 people.
Where is Launchpad based?
Launchpad is headquartered in Waltham, United States, in the North America region.
How does Launchpad make money?
Six revenue lines are on record. Subscription - Ignite Tier is the primary driver. The others are subscription - Accelerate Tier, usage-based Units, explore Tier (Freemium), catalyst Program and launchpad for Startups.
Who are Launchpad's main competitors?
n8n is listed as an others. Emerging players are Bubble and Retool. Direct peers are OutSystems, Mendix (Siemens) and Appian. Broad incumbents are Salesforce Lightning Platform, ServiceNow App Engine, Pega Infinity and Microsoft Power Apps.
Does Launchpad have an API?
Yes. Launchpad provides a DX API for developers to access case data and application resources. The API supports OAuth2 authentication and enables programmatic access to Launchpad applications for building custom integrations and tools. Developer documentation is at docs.pega.com/category/launchpad.
What industry is Launchpad in?
Launchpad's product category is Low-Code Application Development Platform. Its primary akta.pro industry code is HDAEAKAD, Mobile App Development Platforms (MADP), with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 513210 and its SIC code is 7372.