313 Consulting

What 313 Consulting does

313 Consulting is a sole-proprietor web development and business consulting practice founded by Chris McCarty in 2002 and based in Bend, Oregon. The firm operates as a one-person consultancy, delivering bespoke web development projects combined with strategic business roadmapping for small-to-mid-sized businesses, entrepreneurs, and select nonprofits. Its core offering is a service engagement rather than a software product: Chris personally consults with each client to understand business problems, develops an action plan, executes development work, and maintains an ongoing partnership focused on KPIs and incremental optimization over months and years. The firm positions itself at a premium tier relative to commodity developers and explicitly screens out committee-driven or lowest-price prospects.

The business model is direct, founder-led professional services: custom-quoted, project- or retainer-based engagements sold through personal relationships, referrals, testimonials, and a Monthly Letter newsletter supplemented by 1-2 content articles per month. Revenue is generated entirely from Chris McCarty's billable time, with no disclosed employees, no institutional capital, and no subsidiaries. The technology stack is standard web development; there are no AI/ML products, APIs, patents, certifications, or formal partnerships disclosed. Customer evidence is limited to two named clients (O&P Board Prep and Bend People, Parks & Nature), one of which spans a 5-year multi-project relationship. Distribution is domestic (United States) only, channel is direct engagement, and the operating geography shows no signs of expansion.

Name

313 Consulting

Legal name

313 Consulting

Website

https://313consulting.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

313 Consulting is a sole-proprietor web development and business consulting practice in Bend, Oregon, founded by Chris McCarty, delivering premium, relationship-based web projects to small-to-mid-sized businesses, entrepreneurs, and nonprofits across the United States.

Ownership category

akta.pro rank

Product category

Web Development Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Web development services
• Business consulting services
• Custom web development
• Digital strategy consulting
• Web application development

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting services delivered by a seasoned web developer who also understands business operations. Revenue is generated through direct client engagements, likely project-based or retainer arrangements. The founder positions the service as an investment rather than commodity work, suggesting premium pricing for strategic value.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

313 Consulting is a solo web development and consulting practice operated by founder Chris McCarty. The service centers on learning a client's business, identifying core problems, building an actionable roadmap, and executing web development projects intended to deliver measurable ROI. Engagements are structured as long-term partnerships rather than transactional vendor relationships.

Product overview

313 Consulting is a single-person consulting practice operated by Chris McCarty, offering web development and business consulting services. Rather than a platform product, it operates as a service-based practice focused on building long-term partnerships with clients. The core offering consists of web development consulting services aimed at delivering ROI, supplemented by a Monthly Letter newsletter covering business, life, and technology topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Consulting Services

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• DockYard: DockYard is a custom software and digital product consultancy providing web and app development with a strategic advisory layer. Its service model, target client profile, and emphasis on long-term partnerships directly mirror 313 Consulting's positioning.
• Thoughtbot: Thoughtbot is a boutique software consultancy offering web and product development with a focus on strategy, design, and engineering. It serves a similar SMB-to-mid-market client base with a consultancy-plus-implementation model closely aligned to 313 Consulting's offering, but at much larger scale.
• Codeable: Codeable is a WordPress-focused freelance developer marketplace serving SMBs and agencies needing custom development work. It competes for the same web development budget as 313 Consulting but uses a curated-freelancer delivery model rather than direct founder engagement.
• Pivotal Labs: Pivotal Labs is a software consultancy that pairs strategic consulting with hands-on engineering for SMB and enterprise clients. It shares 313 Consulting's consult-plus-build model and business-aligned development philosophy, though at substantially greater scale.
• Toptal: Toptal is a freelance software developer marketplace connecting SMBs and enterprises with vetted developers. It competes with 313 Consulting for the same web development dollar but delivers via a marketplace model rather than a single-practitioner consultancy.

Broad incumbents

• Squarespace: Squarespace is a DIY website builder and commerce platform targeting SMBs and entrepreneurs. It competes with 313 Consulting for SMB web presence budgets by offering a self-service alternative to custom development engagements.
• Automattic: Automattic, the company behind WordPress.com, WooCommerce, and Tumblr, offers website-building and hosting products serving SMBs and individuals. It provides an alternative path to the same web-presence outcome that 313 Consulting delivers through custom development.
• BairesDev: BairesDev is a large-scale software outsourcing firm providing web and application development to businesses globally. It offers overlapping capability to 313 Consulting's target market but at much higher scale and with a delivery model built around distributed engineering teams.
• Webflow: Webflow is a no-code website and application platform enabling SMBs to build their own digital presence. It represents a competing substitute for 313 Consulting's services by allowing clients to bypass custom web development entirely for simpler projects.

Emerging players

• Glide: Glide is a no-code platform that turns spreadsheets into web applications and internal tools for SMBs. It represents an emerging substitute for the lightweight custom web application work 313 Consulting might otherwise scope, particularly for non-technical entrepreneurs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/313-consulting-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 313 Consulting