sportsmed

What sportsmed does

sportsmed GmbH is a privately held Swiss e-commerce retailer headquartered in Eichweg 3, Oberglatt, operating under the brand sportsmed through the domain sports-med.ch. The company sells more than 1,000 medical, therapeutic, and sports supply products across at least 15 categories, including sports tapes (Leukotape, NASARA kinesiology tape, Mueller), bandages and wound care, fascia therapy equipment (BLACKROLL rollers, balls, and compression boots), cold and heat therapy products (Ice Power gels, sportsmed Cool Box), acupuncture and TCM supplies (SEIRIN needles, BellaBambi cupping sets), massage equipment (Hypervolt, ELYTH tables), and higher-end recovery systems (Normatec, Venom). Its customer base spans individual consumers and athletes purchasing for personal use, as well as professional B2B buyers including physiotherapists, massage therapists, osteopaths, sports clubs, medical practices, hospitals, care homes, and resellers in Switzerland and Liechtenstein.

The platform is built on standard WooCommerce/WordPress infrastructure with a German-language storefront, Swiss Post PostPac Priority shipping integration, and a WordPress blog used for SEO content. There is no proprietary technology; competitive differentiation rests on the curated brand portfolio (anchored by BSN Medical, Lohmann & Rauscher, IVF Hartmann, BLACKROLL, Hyperice/Normatec, Hypervolt, Mueller, and Ice Power), the ability to source non-catalog specialty items on request, and a dedicated B2B login that offers exclusive pricing, no minimum order quantity, no small-quantity surcharges, and management of up to three separate delivery addresses per account. Orders placed before 13:00 are delivered the next business day via Swiss Post, and free shipping applies above CHF 99.

Revenue is generated entirely through one-time product sales across the consumer storefront and B2B portal, with publicly listed SKU-level pricing (ranging from approximately CHF 2.90 to CHF 979.00) and individually negotiated bulk pricing for larger B2B volumes. The company is owned independently with no institutional investor, parent entity, funding rounds, or M&A activity disclosed in the source data.

Name

sportsmed

Legal name

sportsmed GmbH

Website

https://sports-med.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

sportsmed GmbH is a privately held Swiss e-commerce retailer headquartered in Oberglatt that sells over 1,000 medical, therapeutic, and sports supply products to individual consumers and professional B2B customers (physiotherapists, massage therapists, sports clubs, medical practices, hospitals, care homes, resellers) across Switzerland and Liechtenstein via its sports-med.ch storefront and dedicated B2B portal.

Ownership category

akta.pro rank

Product category

Sports Medicine Supplies Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

akta.pro secondary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Sports medicine supplies
• Medical therapy equipment
• Physiotherapy retail supplies
• Sports recovery equipment
• First aid equipment

Headquarters

HQ city

Oberglatt

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (B2C & B2B): sportsmed generates revenue through the direct sale of medical, therapeutic, and sports supplies to consumers and professional practitioners via its e-commerce storefront, with separate pricing tiers for B2B professional customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

sportsmed is a Swiss e-commerce retailer selling more than 1,000 medical, therapeutic, and sports medicine supplies through its own storefront at sports-med.ch. The assortment spans tapes and bandages, fascia therapy tools, dynamic air compression and vibration recovery systems, percussive massage devices, sports ointments, first-aid bags, massage tables, acupuncture and cupping supplies, compression bandages, and hand therapy equipment, sold to both individual consumers and B2B professional customers (physiotherapists, massage therapists, sports clubs, medical practices, hospitals, care homes, and resellers) in Switzerland and Liechtenstein.

Product overview

sportsmed is a Swiss e-commerce retailer specializing in medical and sports therapy supplies, offering over 1,000 products across 15 main categories. The product portfolio includes BLACKROLL foam rollers (Standard, Ball, duoball, mini flow, Flow, Compression Boots) for fascia therapy and recovery; Normatec dynamic air compression systems (Leg Recovery 3.0, Lower Legs) and Venom heat/vibration therapy devices (2 Leg, 2 Shoulder, 2 Back, Go) for muscle recovery; Hypervolt percussive massage equipment; Leukotape and NASARA kinesiology tapes for sports taping; Ice Power cooling and warming gels for pain relief; sportsmed branded first aid bags (Cool Box, Sportmedizintasche, Medical Bag Profi) and ELYTH massage tables. Additional categories cover acupuncture supplies (SEIRIN needles, BellaBambi cupping sets), compression bandages (Comprilan), hand therapy equipment (Theraband trainers), and comprehensive practice supplies for physiotherapists, massage therapists, sports clubs, and medical practices across Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• BLACKROLL Standard Standard foam roller for self-myofascial release and muscle recovery therapy, sold to consumers and professional therapists.
• BLACKROLL Compression Boots Dynamic air compression boots for leg recovery and improved circulation, sold to consumers, sports clubs, and professional practitioners.
• Normatec Leg Recovery 3.0 Dynamic air compression system for leg recovery using patented pulse technology, sold to athletes, sports clubs, and physiotherapy practices.
• Venom 2 Leg Heat and vibration therapy device for leg muscle recovery, sold to consumers and sports medicine practitioners.
• Hypervolt 2 Pro

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Swiss Post (Die Post)coreOthersSwiss Post (Die Post) is the primary logistics and shipping partner for sportsmed. All customer orders are shipped via Swiss Post's PostPac Priority service, enabling next-day delivery for orders placed before 13:00. Swiss Post branding appears on the website footer as a recognized shipping partner.
• BSN Medical / Lohmann & Rauscher / IVF HartmannminorOtherssportsmed sources products from leading medical supply manufacturers including BSN Medical (tapes, bandages), Lohmann & Rauscher (wound care, bandages), and IVF Hartmann (medical consumables). These suppliers provide the core product inventory sold through the e-commerce platform. The company explicitly markets products from these brands as key quality indicators.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Sport-Thieme GmbH: Germany-based specialist retailer of sports, therapy, school, and club supplies. Highly comparable to sportsmed: multi-category catalog of therapy and first-aid products, B2B focus on physiotherapists/sports clubs/schools, and direct e-commerce storefront with institutional pricing tiers.
• Mueller Sports Medicine: US-based manufacturer and retailer of sports medicine products (tapes, braces, recovery). Direct peer in product category: sportsmed carries Mueller-branded tape; Mueller operates its own D2C channel and competes with the same physiotherapy/athletic trainer customer base.
• Sport-Tec GmbH: German retailer of physical therapy, fitness, and sports equipment. Comparable business model: specialist e-commerce focused on therapists, clubs, and athletes with branded recovery and therapy product portfolio.

Broad incumbents

• Galaxus (Digitec Galaxus AG): Switzerland's largest online retailer, covering sporting goods, health, and wellness categories. Overlaps with sportsmed's range but as a broad-line generalist with far greater scale, marketing, and logistics resources.
• Bort Medical: German manufacturer and supplier of orthopedic supports, braces, and medical products. Comparable in product category (orthopedic supports and sports medicine supplies) but broader incumbent with manufacturing depth and an established B2B distribution network.
• medi GmbH & Co. KG: Germany-based medical device manufacturer with broad orthopedic, compression, and sports medicine portfolio and direct retail channels. Larger incumbent that overlaps with sportsmed's bandages, compression, and recovery categories but operates as a full-spectrum manufacturer.
• DocMorris: Major Swiss/German online pharmacy retailing health, personal care, and wellness products including sports and recovery categories. Comparable as a Swiss e-commerce health retailer serving overlapping consumers with broader assortment.
• Decathlon Switzerland: Swiss arm of the global sporting goods retailer with a wide range of own-brand and third-party sports equipment and recovery products. Overlaps with sportsmed's sports and recovery categories but at much larger scale and with physical retail presence.
• Brack (Brack Electronics AG): Swiss online retailer with broad product categories including sports, health, and professional supplies. Comparable in serving Swiss B2C and B2B customers online, but operates as a diversified generalist rather than a sports-medicine specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sportsmed-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sportsmed