Vision Zero Toolbox & Community

What Vision Zero Toolbox & Community does

Vision Zero Toolbox & Community (legally Co-Pilot Group Limited) is a UK-based, subscription-driven platform built around the Safe System approach to road casualty reduction. The company operates two interconnected products: the Vision Zero Toolbox, a shared library of evidence-led road safety interventions developed collaboratively with members (films, checklists, interactive games, training tools, social and stock media), and the Vision Zero Community, a professional digital platform providing collaborative spaces, MasterClasses, a Research Library of 150+ studies, and networking functionality for road safety practitioners.

The technical foundation pairs behavioral science methodology (Dr. Elizabeth Box applies COM-B and NESTA Standards of Evidence Level 1 to every intervention) with digital content delivery across web, video, interactive quiz, and QR-code channels. Notable catalogued assets include an award-winning Highway Code film narrated by Martin Clunes (peer-reviewed with 250+ driver evaluation), AutoNinja ADAS Awareness (18 videos), Hazard Hero (interactive hazard-perception game), ScootSmarter, CarSeatSmarter, Set it and Forget it, Fit to Drive Workbook, an Autism & Neurodiversity Resource developed with the National Autistic Society, a Stock Media Library of 70,000+ UK road safety images plus 300 video clips, and a Social Media Library of 53+ research-backed posts.

Revenue is generated through tiered annual subscriptions: Full Membership for authorities (£2p per head of population per year), Full Membership for companies (£1,000-£10,000 per year depending on size), Community Membership for individuals (£295+VAT per year), and standalone Toolbox product licences ranging £395-£1,350 per year. Customer segments span local authorities, police forces, fire and rescue services, fleet operators, road safety charities, universities, and individual professionals across the UK. As of late 2025 the company reports 220-227 members representing 80+ organisations.

Name

Vision Zero Toolbox & Community

Legal name

Co-Pilot Group Limited

Website

https://co-pilot.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Vision Zero Toolbox & Community (Co-Pilot) is a UK subscription platform offering a shared library of evidence-led road safety interventions and a professional community for road safety practitioners, serving local authorities, police, fleet operators, NGOs, and universities.

Ownership category

akta.pro rank

Product category

Road Safety Education and Professional Resources Platform

NAICS

Other Individual and Family Services (624190)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

Keywords

• Road safety education
• Subscription resource platform
• Behavioral change interventions
• Professional road safety community
• Collision prevention resources

Headquarters

HQ city

Godalming

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Full Membership Subscriptions: Tiered annual subscription model for organisations working in road safety. Authorities pay 2p per head of population per year; companies pay £1,000-£10,000 per year depending on size. Includes unlimited Toolbox access, unlimited Community members, place on Co-Pilot steering group, and exclusive member-only events.
2. Community Membership: Annual subscription at £295+VAT per person per year, providing full Community access including collaborative spaces, MasterClasses, Research Library, Briefings, Partners and Resources.
3. Toolbox Product Licensing: Individual intervention licensing at various price points including CarSeatSmarter (£650/year), AutoNinja ADAS Awareness (£975/year), AutoNinja Vehicle Checks (£875/year), Hazard Hero (£975/year), ScootSmarter (£1,350/year), Highway Code (£950/year), Highway Code Part II (£775/year), Set it and Forget it (£875/year), Fit to Drive Workbook (£950/year), Autism Resource (£395/year), Stock Media Library (£750/year), Social Media Library (£900/year).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vision Zero Toolbox & Community operates a subscription-based platform that enables UK road safety organisations to pool resources and access a shared library of evidence-based road safety interventions (films, interactive games, workbooks, social media assets, stock media, and the award-winning Highway Code awareness film featuring Martin Clunes) along with a professional digital community for collaboration, MasterClass CPD sessions, a curated research library, and industry briefings. Membership tiers include Full Membership for authorities and companies, Community Membership for individual practitioners, and standalone per-product licensing for specific Toolbox interventions.

Product overview

Vision Zero Toolbox & Community (Co-Pilot) operates as a dual-offering platform consisting of the Vision Zero Toolbox and Vision Zero Community. The Toolbox provides subscription-based access to shared, research-led interventions and resources including the award-winning Highway Code film (with Martin Clunes), AutoNinja ADAS Awareness and Vehicle Checks programmes, Hazard Hero interactive hazard perception game, ScootSmarter e-scooter campaign, CarSeatSmarter child seat safety resource, Set it and Forget it distraction reduction campaign, Fit to Drive Workbook, and the Autism & Neurodiversity Resource developed with the National Autistic Society. The Community provides a professional digital platform for collaboration, networking, and access to a Research Library of 150+ studies and expert-led MasterClasses. Additional subscription resources include a Stock Media Library (70,000+ images) and Social Media Library (53+ assets). Full Membership provides unlimited Toolbox access while Community Membership offers standalone access to collaborative spaces, MasterClasses, Research Library, briefings, and partner resources.

Differentiator

Problem solved

Functional benefit

Brands

• Co-Pilot Toolbox: Shared resources and interventions developed collaboratively for road safety.
• Vision Zero Community

Products and services

• Vision Zero Toolbox A subscription-based shared resource library enabling local authorities and road safety organisations to pool resources and access evidence-led interventions, training tools, and campaign materials for reducing road casualties. Includes films, games, workbooks, magazines, quizzes, social media assets, and stock media.
• Vision Zero Community A professional digital platform providing collaborative spaces, networking functionality, a curated Research Library, expert-led MasterClasses, industry briefings, and access to partners and resources for road safety professionals.
• Highway Code Campaign An award-winning film featuring actor Martin Clunes that helps drivers understand 2022 Highway Code changes, including pedestrian and cyclist priority rules and the hierarchy of road users. Independently evaluated and peer-reviewed with 250+ driver study showing significant knowledge improvements.
• Highway Code Part II (Vertical) A mobile-first vertical film positioning 2022 Highway Code changes within the longer history of road safety progress, designed for Instagram Reels, TikTok, and YouTube Shorts. Includes logo branding and 12-month licence with unlimited use during the licence period and perpetuity for posted content.
• AutoNinja ADAS Awareness An 18-video programme hosted by motoring expert Rebecca Jackson explaining vehicle safety technologies including lane keep assist, blind spot monitoring, and e-call, designed for dealership and service centre deployment with printed signposting resources.
• AutoNinja Vehicle Checks A structured monthly vehicle checklist with QR-code-linked explainer videos for cars and vans, helping drivers build maintenance habits and spot issues early. Designed for use with garages and fleet operators.
• Hazard Hero An interactive online game using real driving footage to develop young drivers' hazard perception and risk awareness skills with instant feedback and scoring. Includes custom competition codes for local events and engagement data access.
• ScootSmarter An evidence-based e-scooter awareness campaign with a 10-minute video addressing legal requirements and responsible riding, designed to reduce illegal riding on public roads. Evaluation showed statistically significant improvements in knowledge of UK e-scooter rules compared to control group.
• Autism & Neurodiversity Resource A 60-minute MasterClass developed with the National Autistic Society featuring 24 expert-led videos helping road safety professionals create inclusive road safety education for autistic learners, with practical guidance supporting Equality Act compliance.
• CarSeatSmarter A child car seat safety resource combining a 16-page magazine, six explainer videos, and an interactive quiz to help parents and carers ensure children travel safely. Created in partnership with Child Seat Safety.
• Set it and Forget it A distraction-reduction campaign encouraging drivers to enable native phone Driving Mode features, available in widescreen and mobile-first vertical formats with full branding and supporting copy.
• Fit to Drive Workbook An employer-based reflective workbook covering drink, drugs, and fatigue risks for young drivers, supporting HSE compliance and workplace driver safety inductions. Available as digital download or ready-to-print A5 booklet.
• Stock Media Library A library of over 70,000 UK-specific road safety images across 70+ categories and 300 video clips, including full-use and editorial-use images with model releases.
• Social Media Library A collection of 53 research-backed social media assets with professional design and pre-written copy, with 50+ new posts planned annually. Includes adaptable local branding and flexible licensing for posts to remain online indefinitely.
• Research Library A curated collection of over 150 of the most important road safety research studies from the past decade, each summarised for easier understanding by road safety professionals, aligned with NESTA Standards of Evidence.
• MasterClasses Self-paced CPD video sessions hosted by subject matter experts covering a wide range of road safety topics, including Safe System implementation, vehicle technology, behavioural science, and collision investigation methodology.

Quantifiable outcome

• Highway Code film significantly improved knowledge of priority and overtaking rules, with gains sustained weeks later, outperforming Department for Transport campaign in peer-reviewed evaluation of 250+ drivers.
• +5 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• National Autistic SocietycoreStrategic or Co-development PartnerCo-Pilot developed the Autism & Neurodiversity Resource in partnership with the National Autistic Society. The resource includes 24 expert-led videos delivered by a National Autistic Society expert, providing practical guidance for road safety professionals on supporting autistic learners. The partnership ensures content accuracy and credibility for inclusive road safety education.
• British Horse SocietycoreStrategic or Co-development PartnerThe British Horse Society collaborated on the award-winning Highway Code awareness campaign, facilitating the involvement of actor Martin Clunes who serves as BHS President. BHS also contributed to the Dead Slow campaign which was incorporated into the 2022 Highway Code changes.
• Child Seat SafetycoreStrategic or Co-development PartnerCarSeatSmarter was created in partnership with Child Seat Safety, trusted subject matter experts who co-developed the 16-page magazine and video content for child car seat safety education.
• George Chester-Master (George's Car Media)flagshipGTM or Marketing PartnerGeorge Chester-Master, a YouTuber with car modification audience, partnered with Road Policing Sergeant Owen Messenger to create the UK's biggest road safety social media platform with 2.1 billion total views. The partnership reaches young drivers through engaging, relatable content on TikTok, Instagram, YouTube and Facebook.
• Owen Messenger (Vision Zero South West)flagshipStrategic or Co-development PartnerRoad policing sergeant and Vision Zero South West partner who co-created the George and Owen social media platform. Received a Devon and Cornwall Police Chief Constable's Commendation for commitment to reducing road harm.
• Martin ClunescoreGTM or Marketing PartnerActor Martin Clunes provided the distinctive narration voice for the award-winning Highway Code awareness film. His warm and relatable tone resonates with the target audience of experienced drivers.
• Rebecca JacksoncoreGTM or Marketing PartnerRespected motoring expert who hosts all 18 ADAS awareness explainer videos, providing credible, professional presentation of vehicle safety technology information.
• FirstCarminorStrategic or Co-development PartnerFirstCar produced the Keep Driving VR film in collaboration with West Mercia Police, presenting the mature driver risk awareness content featuring Rob Heard MBE.
• Rob Heard MBEminorGTM or Marketing PartnerChair of the national Older Drivers Forum who presents the Keep Driving VR film for mature driver awareness, delivering webinars and sessions on health, mobility and vehicle safety for older drivers.
• Dr Suzy CharmancoreGTM or Marketing PartnerExecutive Director of Road Safety Foundation UK delivered an exclusive MasterClass on iRAP and the Safe System for Co-Pilot members. Dr Charman has been at the heart of Safe System thinking for over two decades.
• Dr Elizabeth BoxcoreStrategic or Co-development PartnerBehavioural Science Consultant who produces intervention planning documents for every Toolbox tool, applying COM-B and ensuring NESTA Standards of Evidence Level 1 compliance. Her peer-reviewed evaluations underpin the evidence base for all interventions.
• Subject Matter Expert PartnerscoreStrategic or Co-development PartnerCo-Pilot works with subject matter expert partners to host campaign materials and free resources as a single point of access, providing expertise across road safety domains.
• Vision Zero CommunicationscoreStrategic or Co-development PartnerRebecca Morris founded Vision Zero Communications and is an active member and contributor to the Vision Zero Community, providing road safety PR expertise and campaign insights.
• TyreSafecoreStrategic or Co-development PartnerTyreSafe aligns efforts with Co-Pilot and the Vision Zero Community to support shared mission of improving tyre safety and reducing road harm through partnership rather than policy.

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Society for the Prevention of Accidents (RoSPA): UK charity focused on accident prevention including road safety, offering training, resources, and policy advocacy. Comparable as a UK-wide road safety resource provider serving professionals, employers, and the public.
• Brake: UK road safety charity providing education, support for road victims, and resources for professionals and the public. Closely comparable in mission and audience (UK road safety community), although structured as a nonprofit rather than a subscription platform.
• Road Safety GB: UK membership association for road safety professionals and practitioners. Closely comparable target audience to Co-Pilot's Community membership; operates as a trade body rather than a subscription toolbox.
• GEM Motoring Assist: UK motoring association offering breakdown cover and a dedicated road safety division producing driver education resources. Comparable as a UK membership-based motoring/road safety organisation.
• Road Safety Foundation: UK charity that manages the international Road Assessment Programme (iRAP) and produces research and data-driven analysis on road risk. Comparable as a research-led, evidence-based UK road safety organisation serving practitioners and policymakers.
• RAC Foundation: UK motoring research charity producing evidence and analysis on road safety, congestion, and mobility. Comparable as a research-led UK road safety resource provider serving policymakers and professionals.
• PACTS (Parliamentary Advisory Council for Transport Safety): UK charity providing independent research and policy advice on transport safety to parliament and government. Comparable as a UK road safety thought-leadership organisation, already a Co-Pilot Community member.
• IAM RoadSmart: UK advanced driving and road safety membership organisation offering driver training, advocacy, and professional development. Comparable as a UK membership-driven road safety body, already a Co-Pilot Community member.

Emerging players

• FirstCar: UK young driver resource and publication covering driver training, road safety education, and new driver products. Comparable as a UK road safety content provider focused on a specific audience segment; already a Co-Pilot content partner.

Broad incumbents

• FIA Foundation: International road safety and sustainable mobility foundation supporting global Vision Zero initiatives. Comparable mission and content scope but operating at a global, grant-making scale versus Co-Pilot's UK subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/co-pilot-toolbox
• LinkedInlinkedin.com/company/co-pilot-toolbox

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Zero Toolbox & Community