NATPAT

What NATPAT does

NATPAT (also operating as The Natural Patch Co.) is an Australian-founded wellness brand that designs, manufactures, and sells essential oil-infused adhesive patches built on its proprietary AromaWeave™ technology — biodegradable bamboo fibers loaded with natural essential oils that release therapeutic aromas over a 12-hour window when the package is opened. Founded in 2018 in Melbourne by three fathers — Gary (a behavioral neuroscientist), Michael, and Andrei — the company began with BuzzPatch, a plant-based mosquito repellent patch field-tested across Australian summers, and has since extended the format into sleep (SleepyPatch), mood calming (ZenPatch), focus (FocusPatch), pet wellness (Pet Zen), tick/flea protection (TrailPatch), itch relief (MagicPatch), respiratory (StuffyPatch), UV detection (SunnyPatch), and adjacent lifestyle categories.

The product portfolio is organized into five collections — Outdoor Protection, Sleep Aid, Wellness & Cognitive, Respiratory & Allergy Relief, and Pet Supplies — supported by accessories, bundles, and branded merchandise. NATPAT sells primarily direct-to-consumer via a Shopify storefront (natpat.com) with subscription options, complemented by Amazon marketplace, physical shelf space in Target (US), a wholesale 'Become a Retailer' program, and a 'You Sell, We Ship' dropship-style retailer referral app. The company ships to 31 countries with localized currencies and supports English, Korean, and Spanish, and stands behind products with a 365-day money-back guarantee.

The business model combines one-time purchases with a Subscribe & Save subscription program (15% discount, flexible cadence from 2 weeks to 6 months) and a custom Bundle Builder offering tiered volume discounts (up to 30%+ off). Pricing is mass-market, ranging from approximately $14.99 to $36 per single pack. The brand has reached 1M+ families globally, accumulated 100,000+ verified reviews averaging 4.7/5.0 stars, and secured public endorsements from 482 verified clinicians via FrontrowMD. NATPAT is privately held, founder-controlled, and bootstrapped, with no disclosed external funding rounds.

Name

NATPAT

Legal name

NATPAT

Website

https://natpat.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

NATPAT is an Australian-founded wellness brand that makes plant-based essential oil-infused adhesive patches using proprietary AromaWeave™ bamboo-fiber technology, sold direct-to-consumer and through Amazon and Target, serving over 1 million families across 31 countries with sleep, calming, focus, mosquito repellent, and pet wellness products.

Ownership category

akta.pro rank

Product category

Natural Wellness Patches

NAICS

Adhesive Manufacturing (32552)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Aromatherapy & Essential Oil Body Treatments (HSALAFAI)

akta.pro secondary industries

Botanical & Essential-Oil-Based Treatments (HSAMALAA), Aromatherapy & Essential Oil Treatments (Pet-Safe) (HSANAGAB), Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)

Keywords

• Essential oil patches
• Natural insect repellent
• Wellness aromatherapy stickers
• Pet calming patches
• Sleep aid patches

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of essential oil patches through natpat.com e-commerce platform. Products include BuzzPatch (mosquito repellent), SleepyPatch (sleep aid), ZenPatch (calming), FocusPatch (focus enhancing), Pet Zen (pet calming), and various bundles. One-time purchase and subscription options available.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 15% discount on regular deliveries with flexibility to skip, pause, or cancel anytime. Delivery frequency options range from every 2 weeks to every 6 months.
3. Wholesale/B2B: Wholesale program for retailers through 'Become a Retailer' program and 'You Sell, We Ship' retailer referral app. Products also sold through Amazon and Target marketplace channels.
4. Bundle Sales: Pre-configured bundles and custom bundle builder offering discounts (30% off for 3 packs, SAVE $9.00; 5 packs SAVE $26.00; 7 packs SAVE $41.00).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

NATPAT manufactures and sells essential oil-infused adhesive patches and stickers for families and pets. Its product lines span outdoor protection (mosquito/tick/lice repellent), sleep aid, mood calming and focus, respiratory and allergy relief, and pet wellness, all delivered through its proprietary AromaWeave™ bamboo-fiber technology that provides sustained, controlled release of natural essential oils for up to 12 hours when applied to clothing.

Product overview

NATPAT is an Australian wellness company that manufactures and sells essential oil-infused adhesive patches and stickers. The core product line is organized into five main collections: (1) Outdoor Protection featuring BuzzPatch mosquito repellent patches and TrailPatch tick repellent stickers for kids and adults; (2) Sleep Aid featuring SleepyPatch sleep-promoting stickers with melatonin-free essential oil blends for kids and adults; (3) Wellness & Cognitive featuring ZenPatch mood calming patches, FocusPatch focus-enhancing stickers, and CravePatch sugar craving relief; (4) Respiratory & Allergy featuring StuffyPatch breath easy stickers and Allergy Relief Stickers; (5) Pet Supplies featuring Pet Zen vapor stickers, pet tick/flea repellent stickers, and pet allergy relief products. Additional products include SunnyPatch UV-detecting stickers, Sensory Touch Stickers, and Sniff 'n' Sip flavour stickers. Accessories include Pet Locket and Pet Collar Holder for vapor sticker application. The company also offers bundle products and branded merchandise. All products use the proprietary AromaWeave technology for sustained essential oil release and are applied to clothing rather than directly to skin.

Differentiator

Problem solved

Functional benefit

Brands

• BuzzPatch: Mosquito repellent patches for kids and adults providing 12-hour bite protection using natural essential oils.
• SleepyPatch
• ZenPatch
• FocusPatch
• Pet Zen
• TrailPatch
• MagicPatch
• StuffyPatch
• Allergy Relief Stickers
• SunnyPatch
• CravePatch
• Sensory Touch Stickers
• AromaWeave

Products and services

• BuzzPatch Mosquito Repellent Patches Plant-based mosquito protection stickers infused with essential oils, providing up to 12-hour defense without DEET. Available in formulations for kids and adults.
• SleepyPatch Sleep Aid Patches Melatonin-free sleep-promoting stickers using a blend of lavender, mandarin, sweet marjoram, and vetiver essential oils. Designed for children ages 2+ and adults.
• ZenPatch Mood Calming Patches Stress and anxiety relief patches with calming essential oil blends to support emotional balance for kids and adults.
• FocusPatch Focus Enhancing Stickers Concentration and attention-support stickers using lemon, atlas cedarwood, bergamot, and peppermint essential oils, with AromaWeave technology for sustained release.
• MagicPatch Itch Relief Patches Fast-acting anti-itch treatment patches for mosquito bite relief, providing soothing relief from bug bites without creams or chemicals.
• TrailPatch Tick Repellent Stickers Tick protection patches for children applied to clothing to provide natural defense against ticks during outdoor activities.
• Pet Zen Vapor Stickers Calming essential oil patches for dogs and cats using fractionated coconut oil, vanilla extract, lavender, orange, geranium, and clary sage, applied via collar locket for anxiety relief during storms, travel, and separation.
• StuffyPatch Breath Easy Stickers Nasal congestion relief patches infused with essential oils for natural respiratory support during allergies or colds.
• Allergy Relief Stickers Topical patches providing natural relief from respiratory and seasonal allergy symptoms using essential oil blends.
• SunnyPatch UV-Detecting Stickers UV-detecting patches that monitor sun exposure and alert users when reapplication of sunscreen is needed.
• Sensory Touch Stickers Tactile sensory stickers designed for fidgety children, providing textured sensory input for focus and relaxation.
• CravePatch Sugar Craving Relief Appetite support patches designed to help manage sugar cravings naturally using essential oil formulations.
• NATPAT Product Bundles Pre-configured product bundles combining multiple NATPAT products (e.g., Anti Mosquito Magnet Bundle, Outdoor Adventure Kit, Brain Boosting Bundle, Soothing Slumber Comfort Bundle, Complete Pet Protector Kit) at discounted pricing.
• Zero Bites Kit Comprehensive mosquito protection bundle offering maximum defense against mosquito bites at a discounted price.
• Pet Flea Repellent Stickers Natural flea protection patches for pets without harsh chemicals, suitable for dogs and cats.
• Pet Tick Repellent Stickers Natural tick prevention patches for pets, providing chemical-free protection for dogs and cats during outdoor activities.

Quantifiable outcome

• 4.7/5.0 average rating from 100,000+ verified reviews across products
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FrontrowMDcoreGTM or Marketing Partner482 verified clinicians recommend NATPAT products publicly on FrontrowMD platform with full credentials and license numbers. This provides significant credibility and social proof for the brand.
• AmazoncoreChannel Partner/ Reseller/ DistributorNATPAT products are sold through Amazon marketplace, reaching Prime customers and expanding distribution globally.
• TargetcoreChannel Partner/ Reseller/ DistributorPhysical retail presence in Target stores across the United States, providing in-store purchasing options for customers.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting natpat.com online store. Enables all direct-to-consumer sales, subscriptions, and checkout functionality.
• AwinminorGTM or Marketing PartnerAffiliate marketing network partner (merchant ID 32901) for managing third-party affiliate referrals and marketing partnerships.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Saje Natural Wellness: Saje is a Canadian natural wellness retailer and brand built around therapeutic essential oils and aromatherapy for sleep, stress, and focus. Directly comparable to NATPAT in essential-oil-led wellness for sleep, calm, and focus, with a similar multi-channel DTC + retail distribution model.
• ThunderShirt: ThunderShirt is the original drug-free, vet-recommended anxiety solution for dogs and cats (pressure wrap technology). Directly comparable to NATPAT's Pet Zen in addressing pet anxiety without oral medications, and in serving the same pet parent segment.
• Pura: Pura is a smart home fragrance and aromatherapy brand that targets families and kids with essential oil-based scenting. Directly comparable to NATPAT in essential oil delivery, family/child-focused positioning, and the same shift away from synthetic air care toward natural aromatherapy experiences.
• Badger Balm: Badger Balm is a natural, family-focused personal care brand with a strong natural insect repellent line (Badger Anti-Bug). Directly comparable to NATPAT's BuzzPatch/TrailPatch outdoor protection line, sharing the 'natural, plant-based repellent for kids and families' positioning.
• California Baby: California Baby is a natural, pediatrician-trusted brand for baby and kids skincare and wellness products. Comparable to NATPAT in plant-based formulations, kids/family target market, pediatrician credibility, and the natural-alternative-to-chemicals positioning.
• Adaptil (Ceva Santé Animale): Adaptil is a leading veterinary-recommended calming product line for dogs (pheromone-based diffusers, collars, sprays). Directly comparable to NATPAT's Pet Zen line in the pet anxiety category, sharing the vet-endorsed, drug-free calming positioning for dogs.

Broad incumbents

• Burt's Bees: Burt's Bees is a major natural personal care and wellness brand owned by Clorox with broad portfolio across baby, adult, and family products. Comparable to NATPAT in 'natural, plant-based, family-friendly' positioning and major retail distribution (Target, Amazon), but operates as a broad CPG incumbent rather than a niche wellness brand.
• doTERRA: doTERRA is one of the world's largest essential oil companies with a multi-level distribution model. Comparable to NATPAT in essential oil sourcing and wellness positioning, but as a broad incumbent with vastly larger scale, MLM distribution, and category authority.

Emerging players

• Lively: Lively is a wellness brand offering patch- and topical-based products for women's health concerns (hot flashes, energy, sleep). Comparable to NATPAT in the patch-based wellness delivery format and direct-to-consumer model, though with a women's health focus rather than family/kids.
• All Terrain: All Terrain is a smaller natural outdoor protection brand focused on DEET-free insect repellents and skin protection. Comparable to NATPAT's BuzzPatch/TrailPatch product line in the natural outdoor protection category, with overlap in DEET-free, family-friendly positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/naturalpatch
• YouTubeyoutube.com/@_natpat
• Facebookfacebook.com/natpat
• Instagraminstagram.com/natpat
• TikToktiktok.com/@naturalpatchco
• LinkedInlinkedin.com/company/natpat

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATPAT