Wow Safari Peaugres

What Wow Safari Peaugres does

Wow Safari Peaugres, operated by the French private company Safari Parc du Haut-Vivarais SAS (share capital €1,500,000), is an 80-hectare zoological park located in Peaugres, Ardèche (Auvergne-Rhône-Alpes), within one hour of Lyon, Valence, and Saint-Étienne. Founded in 1974 and rebranded under the Wow le Groupe umbrella (alongside Wow Safari Thoiry and Wild Park Santo Inacio), it houses 1,300 animals from 130 species across five continents and welcomes over 350,000 visitors annually. The park's core offering combines a self-drive Safari Voiture circuit and a walking Circuit à pied (together spanning more than four hours of visit time), supplemented by a tropical primate greenhouse (Serre des Minus), the Safari Splash water play area, and open "Coulisses" backstage areas including the Resto des Animaux kitchen and a visible veterinary operating theater.

The business operates a direct-to-consumer model with a diversified revenue stack: tiered day tickets (full-day Billet journée, reduced Billet Fraîcheur from 16h, and an annual Pass Annuel), premium VIP Animations (Camion Brousse, Safari 4×4, keeper-for-a-day), immersive overnight accommodations under the Les Nuits de Peaugres brand (cabanes perchées overlooking wolves and bears, Hutte Guépards facing cheetahs, and the upcoming Lodges Ratons Laveurs), group bookings for schools, leisure centers, and corporate/CE clients, gift vouchers, on-site F&B (Resto Brousse), and retail. Distribution is primarily through its own e-commerce platforms (billetterie.safari-peaugres.com and lesnuits.safari-peaugres.com), supplemented by the regional Pass Ardèche network (offering 25% off) and bundled partner-accommodation packages (Hôtel du Midi, Domaine du Grand Mûbrier, Camping du Bas Larin, Domaine de Saint-Clair). The park holds EAZA, AFDPZ, Qualite Tourisme, Quali-Famille, and LPO Refuge certifications and is co-financed by the Auvergne-Rhône-Alpes region and the EU.

Under co-directors Sandrine d'Orsi and Damien Busset, the park is staffed by approximately 30 permanent employees, doubling to around 60 in peak season, suggesting high revenue-per-employee leverage. Recent strategic emphasis has been on expanding the unusual-overnight stays line, introducing new dining and entertainment concepts (Resto Brousse, Obut pétanque terrains, Géants Disparus dinosaur exhibition), and broadening price-tier accessibility through afternoon tickets.

Name

Wow Safari Peaugres

Legal name

Safari Parc du Haut-Vivarais SAS

Website

https://safari-peaugres.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Wow Safari Peaugres is an 80-hectare zoological park in Ardèche, France, operating self-drive and walking safaris, immersive overnight treehouse accommodations, and educational programs. It houses 1,300 animals from 130 species and serves over 350,000 annual visitors, primarily families and regional tourists.

Ownership category

akta.pro rank

Product category

Zoological Park and Wildlife Tourism

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE), Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Wildlife Viewing & Birdwatching Tours (THAAAEAB)

Keywords

• Zoological park operations
• Wildlife safari experiences
• Educational animal programs
• Immersive park accommodations
• Animal conservation tourism

Headquarters

HQ city

Peaugres

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Day Tickets and Entry Fees: Primary revenue from admission tickets sold online and at gate. Full-day tickets, reduced 'Billet Fraîcheur' afternoon tickets (starting at 16h), and annual passes. Ticket prices vary by age category (adult, child, disabled).
2. VIP Animations and Premium Experiences: Revenue from add-on premium experiences including keeper-for-a-day programs, 4x4 safaris, Brousse truck rides, and animal feeding sessions, charged as supplements to base tickets.
3. Immersive Overnight Stays (Hébergements): Revenue from treehouse (cabane) and hut (hutte) overnight accommodations overlooking wildlife. Includes full-board immersive packages with dinner, breakfast, VIP animal experiences, and 2-day park access. Also offers Bed & Breakfast formula.
4. Annual Passes (Pass Annuel): Nominative annual pass valid for 1 year granting unlimited park access, sold as a subscription product.
5. Group Bookings and School Programs: Revenue from organized school trips, leisure center visits, corporate events, seminars, and committee outings, with tailored packages and group rates.
6. Gift Vouchers (Bons Cadeaux): Prepaid gift certificates for VIP experiences, sold as products that beneficiaries redeem by booking a specific date.
7. Partner Accommodation Packages: Revenue share or commission from bundled packages with nearby partner hotels (Hôtel du Midi, Camping du Bas Larin, Domaine de Saint-Clair, Domaine du Grand Mûrier) that include park entry tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

Wow Safari Peaugres operates an 80-hectare zoological park featuring a self-drive Safari Voiture circuit and a Circuit à pied walking tour, housing 1,300 animals from 130 species across five continents. The park sells day admission tickets, annual passes, premium VIP animal experiences (Camion Brousse, Safari 4×4, keeper-for-a-day), and immersive overnight accommodations in elevated treehouses and huts positioned above animal enclosures (Les Nuits de Peaugres). Educational workshops for school groups and behind-the-scenes tours (Safari version Off) supplement the core wildlife observation experiences.

Product overview

Wow Safari Peaugres is a zoological park offering two core visitor experiences: the Safari Voiture (self-drive safari through 80 hectares) and the Circuit à pied (walking circuit with animal enclosures and pavilions). The park houses over 1,300 animals from 130 species. Premium add-on experiences include VIP Animations (Camion Brousse, Safari 4×4, keeper activities), educational workshops, and behind-the-scenes Safari version Off tours. The park's unusual accommodations division (Les Nuits de Peaugres) offers immersive overnight stays in treehouses (Cabanes perchées including Cabane Tribu, Cabane Lov'nid, Cabane Tanière PMR, and Cabane Meute) and huts (Hutte Guépards, Lodges Ratons Laveurs) positioned above animal enclosures. Additional offerings include day tickets, annual passes, gift cards, on-site dining (Resto Brousse), a shop, and the Serre des Minus tropical primate greenhouse.

Differentiator

Problem solved

Functional benefit

Products and services

• Safari Voiture (Car Safari) Self-drive car safari experience through 80 hectares of natural landscape where visitors observe wild animals from their own vehicles, approximately 1 hour duration. Includes species such as addax and other African and international wildlife across five continents.
• Circuit à pied (Walking Circuit) 3-hour walking tour through diverse animal enclosures and pavilions with immersive spaces including giraffe walkways and the 450m² Serre des Minus tropical greenhouse housing the world's smallest primates.
• Animations VIP

Quantifiable outcome

• Over 350,000 visitors annually for a park staffed by approximately 30 permanent employees
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Pass ArdèchecoreGTM or Marketing PartnerWow Safari Peaugres is a featured partner in the Pass Ardèche, a multi-site tourism pass covering 40 cultural and leisure sites across Ardèche. The park offers Pass holders a 25% discount on full-day admission tickets. No sales are possible at park gates for the Pass, which must be purchased online in advance.
• Hôtel du MidiminorGTM or Marketing PartnerPartner hotel located in Annonay (5 km from park) offering bundled packages including overnight stay with breakfast and 2 adult + 2 child park tickets from €78.65 per adult.
• Camping du Bas LarinminorGTM or Marketing PartnerPartner campsites in Félines (6 km from park) offering camping accommodation with proximity to the zoo for holidaymakers.
• Domaine de Saint-ClairminorGTM or Marketing PartnerPartner accommodation 3 km from the park with panoramic views of the Monts d'Ardèche, offering warm hospitality near the wildlife park.
• Domaine du Grand MûrierminorGTM or Marketing PartnerCollective tourist accommodation partner (open to schools, associations, CE, companies, sports clubs, leisure centers, families) located 4 km from the park, offering stays from €60 per adult including overnight + breakfast + tourist tax + 2-day park entry.
• ObutminorStrategic or Co-development PartnerNew partnership with French petanque brand Obut to develop petanque terrain within the park, enhancing visitor experience and creating cross-promotional opportunities.
• AXA InsuranceminorOthersFinancial guarantee (garantie financière) underwritten by AXA (313 Terrasses de l'Arche, 92727 Nanterre Cedex) to reimburse customers in the event of the park becoming insolvent, as required under French Tourism Code Article L.211-16.
• Auvergne-Rhône-Alpes Regional CouncilcoreGTM or Marketing PartnerThe park is co-financed by the Auvergne-Rhône-Alpes region and the European Union as part of the regional development strategy for emblematic tourist sites.
• Wow GroupecoreOthersParent group encompassing Wow Safari Peaugres, Wow Safari Thoiry, and Wild Park Santo Inacio, enabling shared brand strategy, cross-promotion, and operational synergies across the group.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Pairi Daiza: Large Belgian zoo and safari park in Brugelette, Belgium, combining themed immersive worlds, overnight lodgings, and a vast animal collection. Comparable European wildlife destination with overnight accommodations that competes for cross-border tourism into northern France.
• ZooParc de Beauval: France's largest and most-visited zoological park (Saint-Aignan, Loir-et-Cher), featuring giant pandas, a wide species portfolio, and on-site hotel accommodations. Competes for French family leisure spend but at significantly larger scale and broader offering.
• Parc Zoologique de Paris (Vincennes): Public zoological park operated by the Muséum national d'Histoire naturelle in the Bois de Vincennes, Paris. Comparable as a French zoological institution with EAZA affiliation and family-focused programming, but as a public institution with broader educational remit.

Direct peers

• Wow Safari Thoiry: Sister park within the Wow le Groupe network, located in Thoiry, Île-de-France. Operates the same model of drive-through safari, walking circuit, and immersive wildlife accommodations, sharing group-level brand, operational, and marketing resources with Wow Safari Peaugres.
• Bioparc de Doué-la-Fontaine: French zoological park in Maine-et-Loire (Pays de la Loire) with immersive animal enclosures across former troglodyte quarries. Comparable as a French wildlife park with strong conservation/EAZA credentials and immersive visitor experience similar in spirit to Wow Safari Peaugres.
• Domaine des Fauves: Drive-through wildlife park in Fitilieu, Isère (Auvergne-Rhône-Alpes), offering car safari through animal enclosures. Direct regional competitor operating the same drive-through safari model within the same broader region.
• Réserve Africaine de Sigean: Drive-through safari park in southern France (Aude) offering car safari, walking circuit, and animal exhibits across 300 hectares. Operates the same drive-through safari/walking circuit model and is the closest comparable French regional safari park.
• Wild Park Santo Inacio: Third park within the Wow le Groupe portfolio, located in Vila Nova de Gaia, Portugal. Offers comparable drive-through wildlife experience and is co-owned and operated under the same group strategy as Wow Safari Peaugres.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/safaripeaugres
• YouTubeyoutube.com/user/safaridepeaugres
• Facebookfacebook.com/safari.de.peaugres
• LinkedInlinkedin.com/company/safari-de-peaugres
• Instagraminstagram.com/wowsafaripeaugres
• TikToktiktok.com/@wowsafaripeaugres

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wow Safari Peaugres