ROOF LANTERNS DIRECT LIMITED
Roof Lanterns Direct Limited is a UK-based e-commerce retailer that sells roof lanterns, skylights, blinds, and glazing accessories to residential homeowners via its own-brand LD range and multi-brand distribution of Brett Martin, Korniche, Stratus, and Velux.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What ROOF LANTERNS DIRECT LIMITED does
Roof Lanterns Direct Limited, trading as Lanterns-Direct, is a UK-based e-commerce retailer founded in 2016 and registered in England and Wales as Lanterns-Direct.co.uk Ltd. (company number 14262373). The company sells roof lanterns, skylights, blinds, smoke vents, glass access hatches, Juliet balconies, and related glazing accessories through its owned online storefront at lanterns-direct.co.uk, targeting primarily UK residential homeowners undertaking extensions, conservatory upgrades, and home improvement projects. The product portfolio combines the company's own LD-brand frameless and framed skylights (available in flat and pitched roof variants with triple glazing, thermally broken aluminium frames, argon-filled units, and 25-year warranty) with multi-brand distribution of Brett Martin, Korniche, Stratus, and Velux ranges.
Revenue is generated through one-time unit sales of standard and made-to-measure products (priced via online custom size calculators), supplemented by optional professional installation and crane services. Pricing spans from approximately £41.97 for insulated upstands to over £2,600 for larger roof lanterns, with a price-match guarantee, free London delivery on frameless skylights, and nationwide UK delivery in 2–5 working days for stock items. International shipping is available to Belgium, France, Netherlands, Portugal, and Italy. The company supports the buyer journey with free expert phone advice, 24/7 live chat, WhatsApp, and email support, and reports a 4.8/5 Google rating across 60 reviews and 243 verified Judge.me reviews.
ROOF LANTERNS DIRECT LIMITED firmographics
Firmographics- Name
- ROOF LANTERNS DIRECT LIMITED
- Legal name
- Lanterns-Direct.co.uk Ltd.
- Website
- https://lanterns-direct.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Roof Lanterns Direct Limited is a UK-based e-commerce retailer that sells roof lanterns, skylights, blinds, and glazing accessories to residential homeowners via its own-brand LD range and multi-brand distribution of Brett Martin, Korniche, Stratus, and Velux.
- Ownership category
- akta.pro rank
ROOF LANTERNS DIRECT LIMITED industry classification
Industry- Product category
- Roof Glazing Products
- NAICS
- Electric Lighting Equipment Manufacturing (3351)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Skylights & Roof Windows (IMADAIAD)
- akta.pro secondary industry
- Skylights, Roof Windows & Daylighting (IMADAFAL)
Keywords
ROOF LANTERNS DIRECT LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Skylights, Roof Lanterns, Accessories): One-time sale of physical building products including frameless and framed skylights, roof lanterns, electric and manual opening skylights, walk-on skylights, dome skylights, insulated upstands, blinds, and installation accessories. Products are sold in standard sizes and custom made-to-measure configurations with pricing based on dimensions and specifications.
- Installation and Crane Services: Optional professional installation and crane services offered to customers requiring assistance with fitting their purchased products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LD Frameless Skylights (Flat and Pitched Roof) |
| Unit Pricing | Pay-as-you-go | LD Framed Skylights |
| Unit Pricing | Pay-as-you-go | Roof Lanterns (Stratus, Korniche, Brett Martin) |
| Unit Pricing | Pay-as-you-go | Blinds (Electric and Manual) |
| Unit Pricing | Pay-as-you-go | Accessories and Installation |
| Unit Pricing | Pay-as-you-go | Brett Martin and Velux Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
ROOF LANTERNS DIRECT LIMITED product offering
Product offeringCore offering
ROOF LANTERNS DIRECT LIMITED (trading as Lanterns-Direct) is a UK-based online retailer that supplies roof lanterns, skylights, blinds, smoke vents, insulated upstands, glass Juliet balconies, and related glazing accessories to residential customers. The company sells its own LD-brand frameless and framed skylights alongside third-party brands including Stratus, Korniche, Brett Martin, and Velux, with products offered in standard sizes and made-to-measure custom configurations supported by an online sizing calculator, professional installation services, and nationwide UK delivery.
Product overview
Lanterns-Direct is a UK-based e-commerce retailer offering a comprehensive portfolio of natural light solutions for residential and commercial buildings. The core offering consists of their own LD-brand skylights (frameless and framed variants) available in triple-glazed configurations for both flat and pitched roofs, complemented by third-party brands including Stratus, Korniche, Brett Martin, and Velux. The product line spans multiple categories: skylights in various styles (fixed, opening, walk-on, modular, smoke vents), roof lanterns in Contemporary, Traditional, and Pyramid styles with sizes up to 3000x5750mm, and related accessories including electric/manual blinds, insulated upstands, glass Juliet balconies, and installation kits. The company also provides custom sizing calculators and installation/crane services, positioning itself as a one-stop shop for roof glazing solutions.
Differentiator
Problem solved
Functional benefit
Brands
- LD: House brand for frameless and framed skylights, offering flat roof and pitched roof variants with 25-year warranty and CE/British Standard certifications.
- Stratus
Products and services
- LD Frameless Skylights Premium frameless triple-glazed skylights for flat and pitched roofs, available in standard sizes from 300x300mm to 1500x3000mm with custom sizing options. 25-year manufacturer's warranty and CE/British Standard certifications.
- LD Framed Skylights Aluminium-framed skylights for flat and pitched roofs offering a more affordable alternative to frameless variants while maintaining thermal performance and quality.
- Stratus Roof Lanterns Aluminium roof lanterns available in 8 styles spanning Contemporary, Traditional, and Pyramid designs, with sizes from 750x750mm to 3000x5750mm. Features thermally broken profiles for 65% better thermal efficiency.
- Korniche Roof Lanterns Premium third-party brand of roof lanterns offered alongside Stratus and Brett Martin brands in traditional and contemporary styles.
- Brett Martin Skylights Third-party brand offering fixed, manual opening, and electric opening skylights for flat roofs with uPVC upstand options.
- Velux Roof Windows Manual centre-pivot and top-hung roof windows from the Velux brand for pitched roof applications.
- Horizontal Blinds (Electric and Manual) Motorised and manual blinds for controlling light and heat gain through skylights and roof lanterns. Custom oversized dual motor electric blinds available for larger roof lanterns.
- Insulated Upstands Thermally insulated upstands for installing skylights and roof lanterns, improving overall thermal performance and simplifying installation.
- Walk-on Skylights Reinforced frameless and framed skylights designed to withstand foot traffic for rooftop terraces and walkable surfaces.
- Automatic Smoke Vents (AOVs) Automatic opening vents for smoke ventilation in buildings, combining fire safety with natural light.
- Polycarbonate Domes Economical dome skylights made from polycarbonate for budget-friendly natural lighting solutions.
- Glass Juliet Balconies Frameless glass balconies for Juliet balcony installations, complementing roof lantern and skylight projects in residential spaces.
- Installation Kits and Accessories Installation hardware and accessories for fitting skylights and roof lanterns, including structural glazing tape, fixings, and installation kits for flat and pitched roof applications.
- Installation and Crane Services Optional professional installation and crane hire services for customers requiring assistance with delivery and fitting of larger roof lantern and skylight products.
Quantifiable outcome
- 65% more thermally efficient than conventional aluminium roof systems
- +4 more outcomes
Companies that use ROOF LANTERNS DIRECT LIMITED
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
ROOF LANTERNS DIRECT LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ROOF LANTERNS DIRECT LIMITED partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Brett MartincoreBrett Martin is a key brand partner offering their range of framed flat roof skylights, manual opening skylights, and electric opening skylights through the Lanterns-Direct platform. Products include fixed, vented, and electric opening variants with uPVC upstands.
- KornichecoreKorniche roof lanterns are offered as part of the Lanterns-Direct brand portfolio, providing traditional and contemporary lantern styles alongside the Stratus and LD brands.
- StratuscoreStratus offers 8 styles of roof lanterns ranging from contemporary to pyramid designs. Sizes from 750x750mm to 3000x5750mm. Stratus brand is positioned as a key product line alongside LD and other manufacturers.
- VeluxminorVelux roof windows offered as part of the product range, including manual centre-pivot and manual top-hung variants, providing customers with additional options for pitched roof applications.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
ROOF LANTERNS DIRECT LIMITED competitors and assessment
Company assessmentDirect peers
- Korniche: Premium UK roof lantern brand operated by Made for Trade. Lanterns-Direct stocks Korniche products as a channel partner while competing head-to-head on the same premium roof lantern segment.
- Sunsquare: UK-based roof lantern manufacturer offering made-to-measure aluminium roof lanterns with similar thermally broken technology and bespoke sizing options to Lanterns-Direct's premium tier.
- Made for Trade: UK manufacturer and parent company of the Korniche roof lantern brand. Operates its own direct-to-consumer and trade channels in the UK roof lantern market, directly competing with Lanterns-Direct's premium offering.
- Stratus Roof Lanterns: UK roof lantern specialist offering eight lantern styles from contemporary to pyramid designs. Lanterns-Direct carries the Stratus brand while competing on the same product category with comparable sizing and thermal performance claims.
Broad incumbents
- Brett Martin: Established UK manufacturer of rooflights and glazing products. Lanterns-Direct resells Brett Martin's fixed, manual opening, and electric opening skylights while competing against the Brett Martin direct channel.
- Velux: Global leader in roof windows and skylights with strong UK brand recognition. Lanterns-Direct resells Velux products while competing against them directly for pitched-roof window purchases, making Velux both a partner and a benchmark competitor.
- Fakro: International roof window and skylight manufacturer with UK presence. Competes with Lanterns-Direct on pitched-roof window installations and serves the same residential extension market.
- Roto: German roof window and skylight manufacturer with broad European distribution. Competes for the same residential pitched-roof window projects and benefits from European brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ROOF LANTERNS DIRECT LIMITED social profiles
Digital presenceROOF LANTERNS DIRECT LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROOF LANTERNS DIRECT LIMITED leadership team
Management profileNumber of profiles
Profiles1 record
ROOF LANTERNS DIRECT LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROOF LANTERNS DIRECT LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROOF LANTERNS DIRECT LIMITED
What does ROOF LANTERNS DIRECT LIMITED do?
ROOF LANTERNS DIRECT LIMITED (trading as Lanterns-Direct) is a UK-based online retailer that supplies roof lanterns, skylights, blinds, smoke vents, insulated upstands, glass Juliet balconies, and related glazing accessories to residential customers. The company sells its own LD-brand frameless and framed skylights alongside third-party brands including Stratus, Korniche, Brett Martin, and Velux, with products offered in standard sizes and made-to-measure custom configurations supported by an online sizing calculator, professional installation services, and nationwide UK delivery.
Is ROOF LANTERNS DIRECT LIMITED a public or private company?
ROOF LANTERNS DIRECT LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROOF LANTERNS DIRECT LIMITED founded?
ROOF LANTERNS DIRECT LIMITED was founded in 2016.
How does ROOF LANTERNS DIRECT LIMITED make money?
Two revenue lines are on record. Product Sales (Skylights, Roof Lanterns, Accessories) is the primary driver. The others are installation and Crane Services.
Who are ROOF LANTERNS DIRECT LIMITED's main competitors?
Direct peers on record are Korniche, Sunsquare, Made for Trade and Stratus Roof Lanterns. Broad incumbents are Brett Martin, Velux, Fakro and Roto.
Does ROOF LANTERNS DIRECT LIMITED have an API?
No public API is recorded for ROOF LANTERNS DIRECT LIMITED.
What industry is ROOF LANTERNS DIRECT LIMITED in?
ROOF LANTERNS DIRECT LIMITED's product category is Roof Glazing Products. Its primary akta.pro industry code is IMADAIAD, Skylights & Roof Windows, with a secondary code of IMADAFAL, Skylights, Roof Windows & Daylighting. Its NAICS code is 3351 and its SIC code is 5961.