Think Things Studio Barcelona

What Think Things Studio Barcelona does

Think Things Studio Barcelona is a private graphic design and communications studio founded in 2011 and headquartered in Barcelona with a secondary office in Zaragoza, Spain. The studio operates with a small core team (1-10 employees) that coordinates an extended network of trusted collaborators to scale delivery on larger projects. Its service portfolio spans six core disciplines — graphic design, web design, art direction, advertising, editorial design, and photography/video production — with adjacent offerings in branding, report and brochure design, and social media content creation. A standout digital product, the Fragrance Profiling App for Carolina Herrera, extends the studio's work beyond traditional print into interactive software-adjacent deliverables.

The studio's revenue model is project-based professional services with custom-quoted engagements, operating a horizontal segmentation approach that targets three client groups: enterprise brands (Carolina Herrera, Aliexpress, FC Barcelona, Bagués-Masriera), European associations and NGOs (Hydrogen Europe, smartEn, Housing Europe), and SMEs and local businesses (Abacus, Nordend, Instituto Altium, ESCRBCC). Go-to-market is sales-led and portfolio-driven: the studio's website functions as its primary top-of-funnel showcase, with direct outreach via video-call consultations and email inquiries converting prospects, supplemented by event-driven activations and organic social media presence. The studio positions itself around handmade/artisanal design execution combined with strategic communication thinking, differentiating from purely digital design competitors.

Customer relationships skew toward recurring multi-year engagements — most notably Carolina Herrera since 2016 and Hydrogen Europe's recurring editorial cycle — which provide baseline revenue predictability but create anchor-client concentration exposure. The studio works with European clients across 20+ countries and selectively with international brands, supported by strategic co-delivery partnerships with agencies including Ogilvy Madrid, Aftershare, Woodenfilms, and Agencia de comunicación Verano. Ownership is founder/team-led with no disclosed institutional investors, parent company, or M&A activity.

Name

Think Things Studio Barcelona

Legal name

Think Things Studio

Website

https://thinkthings.es

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Think Things Studio Barcelona is a private graphic design and communications studio in Barcelona and Zaragoza offering branding, web, editorial, art direction, advertising, and photography/video services to enterprise brands and European associations across fashion, sustainability, sports, and social sectors.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Graphic design services
• Brand identity design
• Editorial design
• Art direction services
• Web design services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Design Services: Project-based professional services including graphic design, web design, art direction, advertising, editorial design, photography and video production. Services are tailored to each client's specific needs and challenges.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Think Things Studio Barcelona is a graphic design and communications studio that delivers custom creative services including graphic design, web design, art direction, advertising, editorial design, photography, and video production. The studio tailors each engagement to the client's specific communication challenges, translating brand ideas into coherent visual identity and campaigns. It also produces specialized digital artifacts such as interactive applications for specific client projects.

Product overview

Think Things Studio Barcelona operates as a unified graphic design and communication studio rather than a modular software platform. The studio offers an integrated suite of design services including graphic design, web design, art direction, advertising, editorial design, photography and video production, branding, and report/brochure design. Services are tailored to each client's specific needs and delivered through a coordinated creative process managed by a dedicated team.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Serving major international brands including FC Barcelona (120M+ fans), Aliexpress Spain campaigns, and multiple European associations
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• WoodenfilmsminorStrategic or Co-development PartnerCollaboration with Woodenfilms for Stikgo brand content creation. Partnered for monthly visual content production including photography and video for social media and digital marketing campaigns.
• Ogilvy MadridcoreStrategic or Co-development PartnerIntegrated into Ogilvy Madrid's creative team for AliExpress Spain campaigns. Participated in creative proposal development and implementation of all online and TV/press materials for nearly one year.
• Agencia de comunicación VeranominorStrategic or Co-development PartnerCreative agency partner for Abacus cooperative summer campaign '#SOMELQUEFEM'. Verano created the creative concept while Think Things executed the handmade illustration and art direction.
• Antonio PuigcoreChannel Partner/ Reseller/ DistributorParent company of Carolina Herrera perfume brand. Commissioned Think Things for ongoing design work for the perfume department's training, sales, and marketing materials since 2016.
• AftersharecoreChannel Partner/ Reseller/ DistributorAdvertising agency client for FC Barcelona 'Barça Fans' multimedia content project. Aftershare engaged Think Things for graphic design and audiovisual content creation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Clase Barcelona: Barcelona-based creative studio offering branding, editorial, and graphic design. Directly comparable as a local Catalan boutique competitor for SME and enterprise design mandates.
• Mucho Studio: Barcelona-based branding, editorial, and digital design studio. Closely comparable as a similarly sized, multidisciplinary creative boutique serving enterprise and cultural clients from Spain.
• Folch: Barcelona-based design and creative agency specializing in editorial, identity, and cultural-sector work. Directly comparable as a Catalan boutique with overlapping editorial and brand capabilities.
• Moruba: Barcelona-based branding and editorial design studio serving lifestyle, cultural, and corporate clients. Comparable boutique scale, sector mix, and editorial-design orientation.

Broad incumbents

• Saffron Brand Consultants: Global brand strategy and identity consultancy with strong sustainability/policy-sector exposure. Comparable on enterprise brand-building and editorial-heavy positioning work.
• Pentagram: Global, partner-led design consultancy covering branding, editorial, digital, and advertising. Sets the upper-bound benchmark for multidisciplinary creative studios Think Things competes within at the high end.
• Landor & Fitch: Global branding and design consultancy with deep luxury and corporate client rosters. Comparable on enterprise brand work for clients such as Carolina Herrera-class accounts, though at vastly greater scale.
• IDEO: Global design and innovation consultancy. Relevant broader incumbent reference for multidisciplinary design services combining strategy, brand, and digital delivery.

Emerging players

• Anagrama: Latin American branding and editorial design studio with similar boutique positioning and handmade visual identity work. Comparable on craft-led, editorial-heavy brand design, albeit serving a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thinkthings

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Things Studio Barcelona