What CRETAN BARGAINS LTD. does

CRETAN BARGAINS LTD. is a privately held UK e-commerce retailer incorporated in England in 2018, operating under the trading name My Unique Furnishings from a registered address at 128 City Road, London. The company sells handcrafted and artisanal furniture and home decor — including armchairs, benches, bedside tables, bookcases, coffee and console tables, dining sets, desks, storage units, TV stands, mirrors, and bathroom vanities — across six style collections (Handmade, Scandinavian Simplicity, Vintage Revival, Rustic Elegance, Boho Chic, and Industrial). Products are sourced in solid woods (mango, oak, reclaimed) and priced from approximately £22.99 to over £477.99, with regular sale discounting of 5–25%.

The business runs entirely on a Shopify storefront at myuniquefurnishings.co.uk and serves UK mainland consumers only, explicitly excluding the Scottish islands, Northern Ireland, PO Boxes, and APO addresses. Free UK mainland delivery is offered with 1–2 business day dispatch and a 14-day return policy; payment options include PayPal, Apple Pay, credit card, and Shop Pay installments. The company markets via Instagram (@my_unique_furnishings), a blog with style-guide content, organic SEO, and an email newsletter. No headcount, revenue, funding, ownership, or management-team data is publicly disclosed; ownership commentary suggests founder or small-group private ownership with no institutional investors identified.

Name

CRETAN BARGAINS LTD.

Legal name

CRETAN BARGAINS LTD.

Website

https://myuniquefurnishings.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Short description

CRETAN BARGAINS LTD., trading as My Unique Furnishings, is a UK-based direct-to-consumer e-commerce retailer selling handcrafted solid wood furniture and home decor across 18+ categories and six style collections to UK mainland consumers via a Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time transaction sales of furniture and home decor items directly to consumers through their e-commerce website. Customers purchase individual products at listed prices with free UK mainland delivery. Payment options include PayPal, Apple Pay, credit cards, and Shop Pay installment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CRETAN BARGAINS LTD. (trading as My Unique Furnishings) sells unique, handcrafted solid wood furniture and home decor online through a Shopify-powered e-commerce store at myuniquefurnishings.co.uk. The catalogue spans 14+ categories (armchairs, benches, bookcases, bedside tables, chests of drawers, coffee and side tables, console tables, desks, dining chairs and tables, mirrors, sideboards, cupboards, stools, footstools, storage units, TV stands, wall-mounted holders, and decorative items) across Scandinavian, Industrial, Rustic, Vintage, Boho, and Modern style collections. Orders are dispatched within 1–2 business days with free UK mainland delivery, 14-day returns, and payment via PayPal, Apple Pay, credit cards, and Shop Pay installments.

Product overview

My Unique Furnishings is an e-commerce furniture and home decor retailer operated by CRETAN BARGAINS LTD. The company offers a diverse range of unique furniture and decor items across multiple product categories including seating (armchairs, benches, chairs), tables (coffee tables, dining tables, desks, bedside tables, TV stands), storage (bookcases, cabinets, sideboards), and decorative items (mirrors, wall holders, home decor). Products span various style collections including Scandinavian Simplicity, Vintage Revival, Rustic Elegance, Boho Chic Ensemble, and Industrial Style, with a focus on handmade solid wood furniture crafted by skilled artisans. The company operates as a single e-commerce platform built on Shopify with UK mainland delivery and a 14-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Armchairs Stylish armchairs designed to add elegance and comfort to living spaces, available in various styles including vintage, Scandinavian, and upholstered designs. Sold to individual UK consumers via the My Unique Furnishings e-commerce store.
• Benches Seating benches for dining rooms, hallways, or kitchens, available in storage and non-storage variants in different sizes and designs, sold to UK consumers for home furnishing.
• Bookcases and Bookshelves Handcrafted bookcases and bookshelves for organizing books and displaying decor items, sold to UK consumers.
• Bathroom Cabinets and Vanities Furniture pieces designed for bathroom storage and organization, sold to UK consumers.
• Bedside Tables and Nightstands Nightstands designed to enhance bedroom functionality and aesthetics, featuring various styles from sleek multi-drawer designs to minimalist open-shelf tables, sold to UK consumers.
• Chest of Drawers and Cabinets Storage furniture pieces combining style with practical storage solutions for various rooms, sold to UK consumers.
• Coffee and Side Tables Stylish and practical tables for living spaces, ranging from contemporary to classic designs in various finishes, sold to UK consumers.
• Console Tables Hallway and accent tables designed for entryways and living spaces, sold to UK consumers.
• Desks Writing desks for home and office use, handcrafted for quality and durability, sold to UK consumers.
• Dining Chairs Handcrafted dining chairs for kitchens and dining rooms, sold to UK consumers.
• Dining Tables Dining tables for dinner rooms and kitchens, handcrafted for durability and style, sold to UK consumers.
• Mirrors Decorative and functional mirrors for various rooms in the home, sold to UK consumers.
• Sideboards and Cupboards Storage furniture pieces for dining rooms and living spaces, sold to UK consumers.
• Stools and Footstools Footrests and stools for comfort and home decoration, sold to UK consumers.
• Storage Units and Racks Storage solutions including racks and units for organization throughout the home, sold to UK consumers.
• TV Stands and Media Units Entertainment centers and TV stands offering stylish and functional solutions for entertainment needs with various designs and finishes, sold to UK consumers.
• Home and Office Decor Decorative items and accents for home and office spaces, sold to UK consumers.
• Wall Mounted Holders Wall-mounted storage and display solutions for bathrooms and other rooms, sold to UK consumers.
• Living Room and Lounge Chairs Chairs designed for living rooms and lounges, sold to UK consumers.
• Handmade Furniture Collection A curated style collection of furniture crafted using only the finest solid wood by skilled artisans, featuring intricate detailing and smooth finishes for timeless pieces, sold to UK consumers.
• Scandinavian Simplicity Line Scandinavian-style handcrafted furniture featuring minimalistic design and clean lines, sold to UK consumers.
• Vintage Revival Range Vintage-style handcrafted furniture bringing classic aesthetics to modern homes, sold to UK consumers.
• Rustic Elegance Collection Rustic-style handcrafted furniture featuring natural wood tones and farmhouse aesthetics, sold to UK consumers.
• Boho Chic Ensemble Boho-style handcrafted furniture featuring bohemian-inspired designs for eclectic interiors, sold to UK consumers.
• Industrial Style Furniture Industrial-style furniture combining metal and wood elements for a modern urban aesthetic, sold to UK consumers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Cuckooland: UK online retailer of unique and designer furniture, mattresses, and home accessories with broad style coverage. Comparable in unique positioning, online DTC model, and UK customer focus.
• Loaf: UK-based DTC retailer specializing in handmade, laid-back furniture and homewares with strong multi-room merchandising. Highly comparable to My Unique Furnishings in style curation, artisan positioning, and target customer segment.
• MADE.com: Former UK-born online-first furniture retailer specializing in designer-led, mid-market furniture (entered administration in 2022 but remains a benchmark peer for UK online furniture). Closely comparable in DTC model, design-led positioning, and UK focus.
• The Cotswold Company: UK furniture and home accessories retailer with a focus on handcrafted, country-inspired designs. Directly comparable in handmade/crafted positioning, solid wood materials, and UK DTC distribution.
• Habitat: Heritage UK furniture and homeware retailer (now owned by Sainsbury's) operating primarily online with curated designer-led collections. Comparable in style-diverse assortment and UK consumer base, though larger in scale.
• Cox & Cox: UK-based online retailer of distinctive furniture, lighting, and home accessories spanning rustic, vintage, and contemporary styles. Directly comparable in style breadth, curated assortment, and home decor crossover.
• Swoon Furniture: UK online furniture retailer offering distinctive, design-led furniture across living, dining, and bedroom categories. Comparable in unique-style positioning, online-only model, and UK consumer target.

Broad incumbents

• Furniture Village: Largest independent UK furniture retailer offering broad furniture and homeware ranges across multiple price points. Comparable as a UK furniture retailer but broader in assortment and scale than My Unique Furnishings.
• IKEA: Global furniture and home furnishings giant with major UK DTC and store presence. Comparable as a furniture and home goods retailer but vastly larger in scale and assortment than My Unique Furnishings.
• John Lewis & Partners: UK department store with a substantial home and furniture division offering wide assortment across styles and price points. Comparable in broad UK home furnishings coverage but operating as a broad incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/my_unique_furnishings
• Facebookfacebook.com/myuniquefurnishings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRETAN BARGAINS LTD.