MYZE CORP.

What MYZE CORP. does

MYZE CORP. (operating entity MYZE LLC) is a US-based, direct-to-consumer e-commerce platform focused on dry-eye and eyelid care, headquartered in Scottsdale, Arizona, with warehouse operations in Algonquin, Illinois. The company sells preservative-free eyelid wipes, sprays, foams, heat compresses, eye drops, and ocular supplements to consumers suffering from dry eye, blepharitis, meibomian gland dysfunction (MGD), digital eye strain, and related ocular surface conditions, as well as to contact lens wearers, pre/post-surgical patients, and allergy sufferers. The catalog spans roughly 50 SKUs across its own brand and a curated set of partner brands, including OPTASE, iVIZIA, Zocu, Bruder, AnewVita, HydroEye, eyetamins, EyePromise, Eyederm, Daily Practice, and Lastacaft, with an FDA-approved HOCl eyelid spray positioned as a key own-brand differentiator.

The platform runs on Shopify (helpmyze.com) and monetizes through one-time purchases and a subscription/replenishment model that offers 10-15% discounts on recurring orders. Go-to-market combines content marketing, social media, eye-care provider partnerships, and a clinician-facing program (myzecare) that allows optometrists and ophthalmologists to onboard and recommend MYZE products. Co-founder Dr. Edmund P. Farris, MD lends medical leadership and credibility to the clinical channel. MYZE also funds applied research — including a study on gaming-induced dry eye presented at the 2023 East West Eye Care Conference — to seed new consumer segments and category demand.

The business is privately held, has 1-10 employees, ships US-only, has not disclosed outside funding, and is governed by a New York LLC charter. Its public growth ambition is to reach 1 million dry eye patients by 2025.

Name

MYZE CORP.

Legal name

MYZE LLC

Website

https://helpmyze.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

MYZE CORP. is a US-based, direct-to-consumer e-commerce platform selling preservative-free eyelid and dry-eye care products — wipes, sprays, foams, compresses, drops, and supplements — to consumers with dry eye, blepharitis, MGD, digital eye strain, and related ocular surface conditions, via subscription and one-time purchase.

Ownership category

akta.pro rank

Product category

Eye Care & Ophthalmic Products

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Beauty & Personal Care Omnichannel (CRAFAEAB)

Keywords

• Preservative-free lid wipes
• Daily eye care routines
• Eyelid hygiene products
• Dry eye management
• Ophthalmic e-commerce

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Product Sales (One-Time): Direct consumer purchases of eye care products and routines through the e-commerce website. Products include eyelid wipes, foaming cleansers, sprays, eye drops, eye masks, vitamins/supplements, and curated routines.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 10-15% discount on regular deliveries. Customers can set monthly or bimonthly delivery schedules. Recurring billing model providing predictable revenue and customer retention.
3. Bundled Routines: Pre-configured eye care routines sold as bundles (e.g., StyeCare $39.95, SurgiCare Essentials Kit $89.95, BlephCare $79.95) providing curated combinations of complementary products at package pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

MYZE operates a direct-to-consumer e-commerce platform (helpmyze.com) that sells preservative-free daily eye care products—including lid wipes, foaming cleansers, HOCl sprays, heat compresses, eye drops, vitamins/supplements, and skincare—bundled into doctor-curated routines (StyeCare, BlephCare, SurgiCare, AM/PM) for consumers managing dry eye, blepharitis, MGD, styes, digital eye strain, and post-surgical eye care. Revenue is driven by one-time purchases and a Subscribe & Save recurring delivery program offering 10–15% discounts.

Product overview

MYZE is a digital health platform and e-commerce company offering a comprehensive portfolio of daily eye care products and personalized eye care routines. The core product line centers on preservative-free eyelid hygiene products including The Wipe™ lid wipes (Tea Tree Oil and Sensitive Eye formulations), The Foam™ Manuka Honey cleanser, and The Spray™ HOCl cleansing spray. These are complemented by heat therapy products (The Reset™ microwavable and air-activated compresses) and a extensive range of eye drops from partners including OPTASE® (Dry Eye Intense, HYLO Relief, HYLO Night, HYLO Forte, MGD Advanced, TTO Gel, Cooling Mask, Allegro, and LIFE products), iVIZIA™ (preservative-free drops and gel vials), and Zocu™ (Eyelid Gel and Foam). The company bundles products into curated routines such as StyeCare™, BlephCare™, SurgiCare™ Essentials, and AM/PM Care routines, alongside vitamins/supplements (Omega-3, HydroEye®, eyetamins®, The Dry Eye Drink™) and skincare/makeup items. MYZE operates primarily as an e-commerce platform using Shopify, with payment integrations including Shop Pay, Apple Pay, Google Pay, PayPal, Venmo, and major credit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• The Wipe™ - Tea Tree Oil / Hyaluronic Acid Formula Preservative-free, ultra-soft eyelid wipe infused with tea tree oil and hyaluronic acid; 30 individually wrapped sterile wipes designed to remove dirt, dust, debris, and irritants from eyelids.
• The Wipe™ HA/EB (for Sensitive Eyes) Preservative-free lid wipe formulated with hyaluronic acid and eyebright (euphrasia) for gentle daily cleansing of sensitive eyes.
• The Foam™ - Manuka Honey Foaming Cleanser All-natural antimicrobial foaming cleanser for eyelids and lashes containing medical-grade Manuka Honey (MGO 711); removes microbes while hydrating skin.
• The Spray™ - Pure HOCl 0.01% Cleansing Spray FDA-approved eyelid and eyelash cleansing spray utilizing patented HOCl technology to eliminate 99.99% of 23 different microorganisms; suitable for all ages and skin types.
• The Reset™ Microwavable Heat Compress Microwavable heat compress with myzeCore™ self-hydrating beads delivering clean moist heat; contoured shape supports meibomian gland function.
• The Reset™ - Air Activated Lid Warmers Single-use air-activated warm compress providing moist heat therapy for eyelid care and dry eye relief.
• OPTASE® Dry Eye Intense Drops Preservative-free multi-dose eye lubricant with advanced sterility technology (300 drops per bottle); contact lens compatible and FSA/HSA eligible.
• StyeCare™ Routine Bundle Curated bundle for stye and chalazion care including The Spray™ HOCl Cleansing Spray and The Reset™ Microwavable Heat Compress; $39.95.
• myze BlephCare™ Routine Bundle Daily eye care routine for eyelids and lashes including lid hygiene products and eye drops curated by dry eye experts; $79.95.
• The SurgiCare™ Essentials Kit Expert-recommended pre-surgical kit with The Wipe™ TTO/HA Formula and Optase® Dry Eye Intense Drops to prepare eyes for surgery; $89.95.
• AM & PM Care Routine Bundle Comprehensive morning and evening eye care routine combining daily products for all-around eye health; $65.95.
• Norwegian rTG Omega-3 Supplement Re-esterified triglyceride Omega-3 supplement sourced from Norwegian fish oil for eye health support; $21.95 per bottle.
• The Dry Eye Drink™ Hydration drink formulated to support eye health from within, available in strawberry lemon and mixed berry varieties; $19.95.
• eyetamins® Dry Eye Comfort Dietary supplement formulated for dry eye comfort; $39.95.
• eyetamins® AREDS2 Vision Support AREDS2-based multivitamin for macular health and vision support; $39.95.

Quantifiable outcome

• The Spray eliminates 99.99% of 23 different microorganisms on the eyelid and eyelashes
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heyedrate: DTC-focused eyelid hygiene brand selling lid scrubs, sprays, and supplements direct to consumers. Closely comparable business model: small team, preservative-free positioning, doctor-trusted ingredients, direct-to-consumer e-commerce.
• Zocular: Ey lid hygiene brand built around okra-based cleansers and Zokrex technology targeting Demodex and blepharitis. Direct competitor in the clinical-grade eyelid hygiene niche sold through both ECPs and DTC.
• Bruder Healthcare: Microwavable moist heat compress brand for MGD and dry eye, which MYZE actually resells. Comparable product (heat therapy) and overlapping customer base of dry eye and post-surgical patients.
• OCuSOFT: Established OTC eyelid hygiene brand (lid scrubs, wipes, foams) sold through ECPs and retail. Directly comparable product category, with deeper retail distribution but a more conventional (preservative-containing) formulation approach that MYZE explicitly contrasts against.
• Cliradex (Bio-Tulose): Tea tree oil-based eyelid wipe and cleanser brand for blepharitis and dry eye. Highly comparable on formulation philosophy and ingredient platform, with similar prescription-grade and OTC positioning.

Emerging players

• EyePromise: Nutraceutical brand focused on macular health and AREDS2-based supplements sold via ECPs and DTC. Directly comparable to MYZE's eyetamins® and AREDS2 Vision Support SKUs, with a more established practitioner channel.

Broad incumbents

• Systane (Alcon): Alcon's leading dry eye and ocular lubrication brand, sold globally through retail and ECPs. Same end-customer, broader portfolio, and substantial marketing budget that could pressure MYZE's positioning if preservative-free lines are introduced.
• Refresh (AbbVie / Allergan): Flagship artificial-tear franchise from Allergan/AbbVie, the largest OTC dry eye brand in US retail. Competes for the same consumer wallet and ECP recommendation slots, with much greater marketing and shelf presence.
• Lumify (Bausch + Lomb): Bausch + Lomb's direct-to-consumer-oriented eye drop brand (eye-whitening). Demonstrates how a large incumbent can build a DTC-friendly eye care brand with mass-market media spend — a competitive threat to MYZE's DTC playbook.
• TheraTears (Bausch + Lomb): Mass-market dry eye drop brand owned by Bausch + Lomb. Overlapping customer base (dry eye sufferers) but vastly broader distribution through drugstores and ECPs, and a portfolio play rather than a daily-routine brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/helpmyze
• YouTubeyoutube.com/@helpmyze
• Facebookfacebook.com/myzecare
• Instagraminstagram.com/helpmyze
• TikToktiktok.com/@helpmyze
• LinkedInlinkedin.com/company/helpmyze

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYZE CORP.