Vitaking Kft.

What Vitaking Kft. does

Vitaking Kft. is a Hungarian private limited-liability company (Kft.) that develops, manufactures, and distributes a broad catalogue of dietary supplements, vitamins, minerals, multivitamin packs, herbal extracts, and sports/lifestyle nutrition products under a single Vitaking consumer brand. Its offering spans roughly 150+ stock-keeping units (SKUs) across tablets, capsules, softgels, veggie capsules, powders, and drink mixes, organised on its own WooCommerce storefront at vitaking.com into category pages such as Vitamins, Minerals, Multivitamins, Herbal Supplements, Effective Solutions, Personalized, Seasonal, Superfoods, and Newness. The company has been recognised three times by Hungary's Superbrands programme and operates an FSSC 22000 (Version 5)-certified manufacturing operation, as announced in October 2021.

The platform architecture is a standard WordPress/WooCommerce e-commerce stack augmented with YITH WooCommerce Compare, YITH WooCommerce Wishlist, and RevSlider; the company does not offer a public API, SDK, mobile app, or developer portal. Recent (July 2025) product introductions include an Antioxidant Complex (A+D+E+K2 MK-7+Selenium), Micronized Creatine Monohydrate 255g, Myo-Inositol Powder 200g, B6 P5P, and Organic Magnesium Bisglycinate, signalling expansion into sports nutrition and active-form/micronized formats alongside the existing single-ingredient vitamins and mineral range.

Vitaking generates revenue via two complementary motions: direct-to-consumer sales through vitaking.com (worldwide shipping, money-back guarantee, newsletter and voucher capture) and a Hungarian retail/distributor channel evidenced by an "Our Partners" page, a "Become our distributor" onboarding flow, and product-page calls-to-action directing buyers to nationwide retail partners. The company serves persona-segmented customer groups including seniors, women, teens, diabetics, and men with prostate concerns, plus general adult wellness consumers; specific enterprise customers, revenue figures, and funding history are not disclosed.

Name

Vitaking Kft.

Legal name

Vitaking Kft.

Website

https://vitaking.com

Company type

Private

Founded year

2003

Headcount range

51–100 employees

Short description

Vitaking Kft. is a Hungarian dietary-supplement manufacturer and DTC brand selling ~150+ SKUs (vitamins, minerals, herbal extracts, sports nutrition) via its own vitaking.com WooCommerce storefront and a domestic distributor/retail network, serving health-conscious adults across segmented wellness verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct e-commerce sales of dietary supplements: Vitaking generates revenue through one-time retail sales of vitamins, minerals, multivitamins, herbal supplements, and superfoods via its own WooCommerce storefront at vitaking.com. Customers add products to cart and complete checkout. SKUs span tablets, capsules, softgels, veggie capsules, powders, and drink mixes with various bottle counts.
2. Distributor and retail partner wholesale: Secondary revenue stream via "Become our distributor" program and retail partners (referenced on product pages such as Organic Magnesium Bisglycinate which directs customers to nationwide retail partners). B2B channel-driven sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vitaking Kft. develops, manufactures and sells a multi-SKU catalogue of dietary supplements under the Vitaking brand — single-ingredient vitamins and minerals, multivitamin daily-dose packs, herbal extracts, superfoods, omega-3/krill oils, collagen and targeted condition complexes (e.g., blood-sugar, prostate, hair/skin/nails, sleep/mood). The catalogue of more than 150 SKUs is sold primarily direct-to-consumer through the Vitaking.com WooCommerce storefront, supplemented by a nationwide Hungarian retail partner network and a "Become our distributor" wholesale program.

Product overview

Vitaking Kft. is a Hungarian dietary-supplement brand whose commercial offering is not a single unified product but a multi-brand catalogue of ~150+ stock-keeping units (SKUs) grouped into a category-based e-commerce storefront at vitaking.com. The portfolio spans (a) single-ingredient Vitamins (B1, B6-P5P, B7/Biotin, B9 Folate, B12, C in multiple strengths and formats, D3 2000/4000 IU plus drops, natural-source E-400 IU, Beta-Carotene, A+D+E+Selenium+Omega-3, the new A+D+E+K2+Selenium Antioxidant Complex); (b) single-ingredient and complex Minerals (Multi Mega Mineral+D3, Calcium+Magnesium, Magnesium Citrate+B6, Magnesium Taurate, the new Organic Magnesium Bisglycinate, Magnesium Citrate powder, Potassium Gluconate, Sea Kelp); (c) Multivitamins delivered as curated daily-dose packs (Multi Profi basic / plus / Teens, Vitadrink instant drink, Mega Vitamin for Teens, Daily One, Nicovit); (d) Herbal supplements (Spirulina tablets and powder, Maca, Ginkgo biloba 60 mg and Ginkgo Forte 120 mg, Lemon balm, Echinacea, Garlic oil, Cranberry, Bilberry, Acai Berry, Ashwagandha, Turmeric, Rhodiola Rosea, Fenugreek, Cinnamon, Saw palmetto); (e) targeted "Effective solutions" complexes (Gymnemax, Gymnema Sylvestre, Prostate Complex, Hair/Skin/Nails, Vitakrill oil, Omega-3 fish oil and Kids, CoQ10, L-Carnitine, Taurine, Cardiolic, Glucosamine/Chondroitin/MSM, Selenium, Iron All, Zinc Immuno, Chromium, Iodine); (f) Collagen + Hyaluronic Acid beauty capsules; (g) lifestyle/sports powders (Amino Acid Complex, Vegan Protein Powder, 100% Creatine Monohydrate, 100% Myo Inositol, 100% Fish Collagen, 100% Porcine Collagen); and (h) personalised condition-based lines (Vitamins for Seniors, Vitamins for Women, etc.). All SKUs are sold under a single Vitaking brand identity through one WooCommerce storefront with shared Wishlist and Compare features.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamin B1 (Thiamine) Single-ingredient thiamine (vitamin B1) tablets at 100 mg and 250 mg per tablet. Marketed for energy metabolism, nerve-cell function and anti-stress support. SKU VK2103 / VK1326.
• B7 Biotin Biotin (vitamin B7) 90 mcg tablets in a 100-count bottle. Targeted at hair, skin and nail health, energy-producing metabolism and normal psychological function. SKU VK1326.
• Vitamin B12 500mcg Vitamin B12 capsules at 500 mcg per capsule in a 100-count bottle. Marketed for red blood cell formation, cardiovascular health, nervous-system function and homocysteine metabolism. SKU VK1213.
• Vitamin D-2000IU Vitamin D3 softgels at 2000 IU per capsule in a 90-count bottle. Marketed for calcium/phosphorus absorption, immune support and bone/muscle health. SKU VK953.
• Vitamin C with Rosehip (1000 mg) Vitamin C 1000 mg tablets combined with 25 mg rosehips (natural bioflavonoids), 30-tablet pack. Positioned for immune support, antioxidant protection and iron-absorption enhancement. SKU VK944.
• Vitamin C 1000mg with Bioflavonoids and Acerola Vitamin C 1000 mg tablets with 50 mg citrus bioflavonoids, 50 mg acerola and 10 mg rosehips per tablet, 90-count and 200-count bottles. Positioned as Vitaking's most natural-form vitamin C product. SKU VK980.
• Vitamin E-400 IU (Natural d-alpha-tocopherol) 100% natural-source vitamin E softgels (d-alpha-tocopherol) at 400 IU per softgel, 60-count bottle. Marketed as allergen-free with superior biological activity versus synthetic dl-alpha-tocopherol. SKU VK2047.
• Beta-Carotene Provitamin A 25000IU Beta-carotene softgels at 25,000 IU per softgel, 100-count bottle. Marketed as a natural plant pigment convertible to vitamin A; supports vision, skin, mucous membranes and pre-sun skincare.
• Vitamin A + D + E + Selenium + Omega-3 Complex Four-in-one softgel complex combining vitamin A (as beta-carotene), mixed-tocopherol vitamin E (alpha, beta, gamma, delta), selenium and omega-3 fish oil. Marketed as a premium combined antioxidant formula. SKU VK1811.
• Antioxidant Complex – A + D + E + K2 + Selenium Five-ingredient antioxidant capsule combining vitamin A (10,000 IU), vitamin D3 (1,100 IU), vitamin E (400 IU), natural all-trans vitamin K2 MK-7 (100 µg) and selenium (55 µg). Available in 30-count and 60-count bottles; positioned for stress, urban environment and immune support.
• B6 Vitamin (P5P) 11.6mg Vitamin B6 in the active pyridoxal-5'-phosphate (P5P) coenzyme form at 11.6 mg per capsule (from 17 mg P5P), 60-count and 120-count bottles. Marketed for red blood cell function and over 100 enzyme reactions including protein metabolism.
• B9 Folate 400µg Natural folate (vitamin B9) 400 µg tablets in a 60-count bottle. Positioned for users whose bodies cannot efficiently convert folic acid to active folate. SKU VK2044.
• Multi Mega Mineral + D3 Multi-mineral tablet combining calcium, magnesium, zinc, iron and manganese with vitamin D for absorption support. Marketed for bone, muscle, immune and red-blood-cell support. SKU VK1214.
• Calcium + Magnesium 500/250 mg Calcium 500 mg with magnesium 250 mg tablets in a 100-count bottle. Targeted at bone, teeth, muscle and nervous-system function. SKU VK813.
• Magnesium Citrate + B6 Organic magnesium citrate tablets delivering 150 mg elemental magnesium plus 6 mg vitamin B6 per tablet. Positioned for nervous-system, muscle and energy-metabolism support. SKU VK1702.
• Magnesium Taurate 100mg Organic magnesium taurate tablets delivering 100 mg elemental magnesium per tablet (from 1184 mg magnesium taurate), 60-count bottle. Positioned as a high-absorption magnesium form. SKU VK1911.
• Organic Magnesium Bisglycinate Organic magnesium bisglycinate capsules providing 220 mg elemental magnesium per daily dose (from 1600 mg organic magnesium bisglycinate), 80-count bottle. Marketed as one of the best-absorbed magnesium forms.
• Magnesium Citrate 100% Powder 160g Bulk magnesium citrate powder in a 160 g pouch, supplying 250 mg elemental magnesium per 2-tablespoon serving. Positioned as an economical high-absorption magnesium option. SKU VK2013.
• Potassium Gluconate 396 mg Potassium gluconate tablets delivering 99 mg elemental potassium per tablet (396 mg potassium gluconate), 100-count bottle. Marketed for muscle function, blood-pressure regulation and electrolyte replenishment. SKU VK1501.
• Sea Kelp Sea-kelp tablets containing more than 50 trace elements with iodine, 90-count bottle. Marketed as a thyroid-health and trace-element supplement. SKU VK2027.
• Multi Profi basic (multivitamin pack) 30-day multivitamin pack containing B1, B-complex, 1000 mg C with rosehips, Multi Mega Mineral, Sea Kelp and Vitamax (A/D/E/selenium). Targeted at non-smoking teenagers and adults with average lifestyle demands. SKU VK1912.
• Vitadrink Multivitamin Raspberry-flavoured instant multivitamin drink powder with 1000 mg vitamin C, 7 B-vitamins, magnesium, chromium, zinc, manganese, potassium, sodium, alpha lipoic acid and quercetin. 10 sachets per box; positioned for fast absorption, post-exercise and summer hydration. SKU VK2039.
• Spirulina Algae 500 mg (and Spirulina Powder 250 g) Organic spirulina blue-green algae tablets, 500 mg per tablet in a 200-count bottle, Ceres-certified; plus a 250 g bulk powder pouch. Marketed as a high-protein (60–70%) antioxidant-rich superfood supplying B vitamins, beta-carotene, iron and GLA. SKU VK1322.
• Maca 500 mg Peruvian maca root veggie capsules at 500 mg per capsule, available in 60-count and 90-count bottles. Positioned for physical, hormonal and emotional stamina, libido support and bone health. SKU VK1603 / VK1604.
• Ginkgo Forte 120 mg Ginkgo biloba leaf extract veggie capsules at 120 mg per capsule, standardised to 24% flavon glycosides (28.8 mg) and 6% terpene lactones (7.2 mg), 90-count bottle. Marketed for memory, circulation and cognitive support, recommended for users over 50. SKU VK1709.
• Ginkgo Biloba 60 mg Lower-strength Ginkgo biloba veggie capsules at 60 mg per capsule in a 90-count bottle, positioned as a daily cognitive-function and circulation supplement. SKU VK2104.
• Lemon Balm 500 mg Lemon balm veggie capsules at 500 mg per capsule in a 60-count bottle. Marketed for relaxation, healthy sleep, mood balance and cognitive comfort. SKU VK2042.
• Cranberry Fruit Concentrate + C + E 4200 mg Cranberry concentrate softgels (50:1 powdered extract equivalent to 4200 mg fresh cranberry per daily dose) combined with vitamins C and E, 90-count bottle. Targeted at urinary-tract health and antioxidant protection. SKU VK2109.
• Garlic Oil 1000 mg Garlic oil softgels at 1000 mg per softgel in a 90-count bottle. Positioned for cardiovascular, cholesterol, respiratory and antibacterial support. SKU VK958.
• Vitakrill Oil 500 mg Antarctic krill oil softgels at 500 mg. Per 3-capsule daily dose delivers 1500 mg krill oil, 630 mg phospholipids, 180 mg EPA, 105 mg DHA and 300 µg astaxanthin. Positioned as a more digestible alternative to fish oil for cardiovascular support. SKU VK2022.
• Gymnemax + Mulberry and Cinnamon 750 mg Three-herb capsule combining cinnamon (Cinnamomum cassia), Gymnema sylvestre and white mulberry leaf at 750 mg per capsule, 60-count bottle. Targeted at carbohydrate/sugar metabolism balance, primarily recommended for people with diabetes. SKU VK2036.
• Gymnema Sylvestre 400 mg Single-herb Gymnema sylvestre leaf powder veggie capsules at 400 mg per capsule, 90-count bottle. Marketed as an Ayurvedic "sugar-destroyer" herb for appetite control and healthy blood-glucose levels. SKU VK2016.
• Prostate Complex Three-herb veggie capsules combining 200 mg nettle root extract, 200 mg saw palmetto extract and 150 mg smallflower hairy willowherb (Epilobium parviflorum) extract per capsule, 60-count bottle. Marketed for normal prostate function and urinary-tract comfort in men. SKU VK2106.
• Hair, Skin and Nails Tablet combining horsetail (silica source), PABA, choline bitartrate, inositol, L-cysteine and MSM for hair, skin and nail integrity, supplied in 30- and 60-tablet bottles. SKU VK1817.
• Evening Primrose Oil 500 mg Evening primrose oil softgels at 500 mg per softgel in a 100-count bottle; daily dose of 4 softgels delivers 2000 mg primrose oil and 180 mg gamma-linolenic acid. Targeted at skin, hormonal balance, mood and cardiovascular health. SKU VK1901.
• Magne Trio (Magnesium Citrate + Vitamin D3 + K2) Premium veggie capsule combining organic magnesium citrate with vitamin D3 and natural all-trans vitamin K2 (MK-7) at synergistic doses. Available in 30-count and 90-count bottles; targeted at bone, cardiovascular and muscle health. SKU VK1412 / VK1816.
• 100% Creatine Monohydrate (Natural, Micronized) 255g Vegan, micronized creatine monohydrate powder in a 255 g recyclable pouch (75 servings). Provides 3000 mg creatine per daily dose for high-intensity exercise performance, with neutral taste and easy dissolution.
• 100% Myo Inositol Powder 200g Additive-free myo-inositol powder, 200 g recyclable pouch providing 133 servings at 1500 mg per rounded teaspoon. Designed to dissolve in water, coffee or juice without aftertaste.
• Amino Acid Complex 300g Lemon-flavoured essential amino acid powder complex containing L-glutamine, L-leucine, L-lysine HCl, L-valine, L-phenylalanine, L-isoleucine, L-threonine, L-histidine HCl, L-methionine and L-tryptophan in optimal proportions. Gluten- and sugar-free (with sucralose).
• Vegan Protein Powder (Chocolate-Cinnamon) 400g Plant-based protein complex combining pea and rice proteins with goji berry powder, acai berry powder and quinoa flour. Chocolate-cinnamon flavour, lactose- and gluten-free, no added sugar; mix one serving with 250 ml of water. SKU VK2020.
• 100% Fish Collagen 150g (and 100% Porcine Collagen 300g) Pure hydrolysed fish collagen powder (150 g, 4.75 g collagen per daily dose) and hydrolysed porcine collagen powder (300 g, 9 g collagen per daily dose). Sugar-free, paleo- and ketogenic-friendly. SKU VK2108 / VK2018.
• Collagen + Hyaluronic Acid Veggie capsules combining 30 mg hyaluronic acid and 140 mg collagen per capsule, supplied in 30-count and 60-count bottles. Targeted at connective-tissue support for athletes and people over 40. SKU VK2025 / VK2026.

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nature's Way: Established US herbal and supplement brand with broad category coverage across vitamins, herbal extracts, and condition-targeted complexes. Comparable on multi-category portfolio and standardized herbal extracts (e.g., Ginkgo Forte).
• NOW Foods: One of the largest US-based supplement manufacturers with a 1,000+ SKU catalog across vitamins, minerals, herbs, and sports nutrition. Directly overlaps Vitaking's core category breadth at much greater scale.
• Life Extension: Premium US supplement brand focused on longevity, antioxidant complexes, and condition-targeted formulations. Closely comparable on the premium antioxidant-complex (A+D+E+K2+Se) and coenzyme-form (P5P, MK-7) positioning.
• Jamieson Wellness: Canadian heritage supplement brand (since 1922) with broad vitamin/mineral/herbal portfolio and strong pharmacy distribution. Comparable on long heritage branding, category breadth, and condition-segmented merchandising.
• Centrum (Haleon / GSK): Global mass-market multivitamin brand with curated packs targeted to age/gender segments (e.g., Centrum Silver, Centrum Women). Directly comparable on the Multi Profi daily-pack system and demographic segmentation.
• Solgar: Premium global vitamin and mineral supplement brand owned by Nestlé Health Science. Comparable on single-ingredient and premium mineral/vitamin positioning (e.g., magnesium bisglycinate, chelated minerals).

Direct peers

• BioTechUSA: Hungarian-founded sports nutrition and dietary supplement brand with a multi-channel DTC and distributor model across CEE. Closest direct comparable by geography, channel architecture, and category breadth.
• CaliVita International: Hungarian-headquartered multi-level-marketed dietary supplement company with a broad vitamin/mineral/herbal catalog distributed across CEE. Comparable on country of origin, product breadth, and network/distributor-led GTM.

Regional players

• Olimp Labs: Polish sports nutrition and supplement manufacturer with strong CEE distribution. Comparable on regional origin, manufacturing certification, and sports-nutrition / supplement breadth.
• Dr. Max: Leading CEE pharmacy chain that stocks private-label and branded dietary supplements across Hungary, Czechia, Slovakia, and Romania. Comparable as both a potential retail-distribution partner and an adjacent competitor on supplement SKU range.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vitaking-kft

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitaking Kft.