The Tides Creative Production Pty Ltd

What The Tides Creative Production Pty Ltd does

The Tides Creative Production Pty Ltd is an Australian private company that provides creative production and project management services for live, virtual, and hybrid events. Founded in 2020 and headquartered in Sydney, the firm is co-led by Patty Roberts and Ro Taylor-Griffiths, both of whom bring over a decade of experience across event consultancy, strategic planning, creative content and program development, logistics management, and live event execution. The company operates three integrated service lines: Creative Production (strategic event development, curation, and stakeholder management), Project Management (end-to-end event lifecycle management including timelines, budgets, and deliverables), and Special Projects (a conduit for cultural and community collaboration, exemplified by work with First Nations Creative led by Rhoda Roberts AO).

The firm serves enterprise and mid-market clients across ANZ, APAC, and global markets through a consultative, relationship-based sales motion. Named clients include TikTok Australia (CreatorFest on Sydney Harbour), Dayforce (APJ region growth marketing), Blackbird Foundation (flagship festival), Emburse (APAC Emburse in Motion leadership event), and First Nations Creative. The go-to-market positions the company as an extension of the client's team, drawing on an extended network of trusted experts to shape each project team without proportional fixed headcost growth. The firm does not operate a proprietary technology platform; its offering is human-delivered professional services.

Revenue is generated through project-based professional services fees, custom-quoted based on scope, complexity, and client requirements. The company is privately held, founder-owned, and bootstrapped with no disclosed institutional investment. It operates across multiple verticals including marketing and digital, cloud/SaaS, retail, health, venture/startup, and arts/festival/government, and has stated capability to support extended global programs including international touring for clients. Compliance posture includes alignment with the Australian Privacy Principles under the Privacy Act 1988.

Name

The Tides Creative Production Pty Ltd

Legal name

The Tides Creative Production Pty Ltd

Website

https://thetidescp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tides Creative Production is a Sydney-based boutique creative production firm offering end-to-end event design, project management, and cultural collaboration services for live, virtual, and hybrid events, serving enterprise and mid-market clients across ANZ, APAC, and global markets.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts Companies (7111), Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Event Technical Production Management & Crew (MPAGAKAH), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Event production services
• Creative production management
• Live event management
• Hybrid event production
• Experiential event agency

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based professional services revenue generated through collaborative partnerships with clients for the development and delivery of live, virtual, and hybrid events. Revenue is earned through consulting, project management, and event execution services tailored to client requirements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Tides Creative Production is a service-based creative production firm that designs and manages creative production and project management for live, virtual, and hybrid events. The company operates as a collaborative partner and extension of the client's team, offering strategic event development, end-to-end project lifecycle management, and special projects that connect businesses with cultural leaders and community organisations. Services span event consultancy, strategic planning, creative content and program development, logistics management, and event execution across ANZ, APAC, and global markets.

Product overview

The Tides Creative Production is a service-based company offering a unified portfolio of three integrated service offerings: Creative Production (strategic event development and stakeholder management), Project Management (end-to-end event lifecycle management), and Special Projects (cultural and community collaboration facilitation). These services collectively enable the delivery of live, virtual, and hybrid events across ANZ, APAC, and global markets. The company does not offer a software platform but rather provides professional services including event consultancy, strategic planning, creative content development, logistics management, and event execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Production Strategic event development and curation service where The Tides becomes an extension of the client's team, offering consultation on event experiences, production expertise, and stakeholder management to achieve engagement objectives. Designed for enterprise and mid-market clients across technology, SaaS, retail, and cultural sectors.
• Project Management End-to-end project lifecycle management for events, covering ideation, development, and execution including timelines, budgets, and associated deliverables. Serves enterprise and mid-market clients delivering live, virtual, and hybrid events across ANZ, APAC, and global markets.
• Special Projects Creative and production conduit service that helps businesses collaborate with cultural leaders and community organisations to optimise opportunities for cultural engagement. Designed for clients seeking authentic cultural partnerships, including arts, festival, and non-profit organizations.

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• TikTok AustraliacoreStrategic or Co-development PartnerThe Tides collaborated with TikTok Australia to curate their TikTok CreatorFest on the Sydney Harbour. This flagship event collaboration demonstrates The Tides' capability to deliver large-scale brand activations for major technology platforms, featuring immersive experiences for content creators.
• EmbursecoreStrategic or Co-development PartnerThe Tides collaborated with Emburse on their inaugural APAC Emburse in Motion event, delivering an intimate experience where leaders connected to explore what's next in travel and expense management. The partnership showcases The Tides' ability to execute corporate leadership events.
• DayforcecoreStrategic or Co-development PartnerWorking with Dayforce (APJ region) on growth marketing initiatives and collaborative projects. Jen Kreutzer, VP Growth Marketing APJ at Dayforce, has provided testimonials praising The Tides' professionalism, creativity, and execution capabilities.
• Blackbird FoundationcoreStrategic or Co-development PartnerThe Tides served as creative partner for Blackbird Foundation's flagship festival, developing ideas and executing them flawlessly. The collaboration included strong hospitality elements and creative development support.
• First Nations Creative (Rhoda Roberts AO)coreStrategic or Co-development PartnerCultural partnership with First Nations Creative led by Rhoda Roberts AO. The collaboration represents The Tides' commitment to authentic cultural engagement and allyship, particularly in content development and event experiences that address community needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: Independent experiential marketing agency producing live brand experiences and events for enterprise clients across consumer and technology verticals. Similar boutique-to-mid-market positioning with comparable event production focus.
• MCI Group: Global event and association management agency producing conferences, exhibitions, and corporate events. Comparable project-based professional services model with stronger association and congress focus.
• Sparks: Experiential marketing agency specializing in brand activations, pop-ups, and live events for enterprise technology and consumer clients. Closely aligned service offering and target client base to The Tides.
• George P. Johnson (GPJ): Global experiential marketing and event experience agency delivering brand activations, conferences, and live events for enterprise clients. Directly comparable service model with broader geographic scale and deeper technology integration.
• Wasserman (WRG): Global experiential agency producing events, brand experiences, and content for sports, entertainment, and enterprise clients. Comparable creative production model with broader sports and entertainment vertical reach.

Regional players

• Dentsu Live: APAC-focused live event and experiential agency within the Dentsu network. Directly comparable in APAC event production capability but with holding-company infrastructure and broader media integration.

Broad incumbents

• Freeman: One of the largest event management and brand experience companies globally, with strong APAC presence. Comparable in event production scope but at vastly greater scale and with owned venue infrastructure.
• Jack Morton Worldwide: Large global brand experience agency producing live, virtual, and hybrid events for major brands. Comparable end-to-end event production capabilities but operates at significantly larger scale as part of the IPG portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-tides-creative-production
• Instagraminstagram.com/thetidescp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tides Creative Production Pty Ltd