What NAARI CIRCUIT LLP does

NAARI CIRCUIT LLP is a women-led e-waste collection, segregation, training, and awareness platform based in Bengaluru, India, structured as a Limited Liability Partnership and operating as a subsidiary of Population Council of India (PCI India). Its core product is a decentralized, last-mile aggregation network: 7+ dedicated collection centers supported by District Women & Child Welfare Center (DWCC) partnerships collect e-waste that is then channeled to formal downstream recyclers, serving a market in which only ~10% of India's 3.2 million tonnes of annual e-waste is formally managed. The company has reported cumulative figures of 250+ women trained and 3,500+ kg of e-waste collected, alongside training sub-brands such as E-Rozgar that institutionalize the on-boarding of women handlers and segregation operators.

The platform functions as an aggregator rather than a recycler: NAARI does not process e-waste in-house but earns transaction-based fees on tonnage channeled to formal recyclers, with approximately 50% of profits distributed to the women partners as performance incentives. Customer and partner segments span individual consumers, businesses, educational institutions, community organizations, and formal recyclers, augmented by a CSR Partnership Program that targets institutional buyers seeking impact-aligned e-waste engagement. Operationally the model relies on neighborhood collection points operated by trained women micro-entrepreneurs, manual segregation, and physical off-take to registered recyclers, with no disclosed proprietary technology stack, AI/ML tooling, or software platform.

The business model is structurally a social enterprise rather than a venture-funded startup: founding in 2025, no disclosed equity funding, mission-aligned parentage via PCI India, and impact metrics (women trained, kg collected) prioritized alongside financial returns. Commercial defensibility rests on (i) the grassroots center + DWCC distribution footprint, (ii) the women-talent pool that competitors must replicate, and (iii) the formal-recycler off-take relationships that enable compliance-grade disposal — scaling these frictions simultaneously is the operating challenge.

Name

NAARI CIRCUIT LLP

Legal name

NAARI CIRCUIT LLP

Website

https://naaricircuit.com

Company type

Private

Operating status

Operating

Short description

NAARI CIRCUIT LLP is a Bengaluru-based, women-led e-waste collection and segregation platform and a subsidiary of PCI India. It trains women micro-entrepreneurs across 7+ collection centers, channels aggregated e-waste to formal recyclers, and shares roughly half of profits with partners.

Ownership category

akta.pro rank

Product category

E-Waste Recycling Services

NAICS

Hazardous Waste Collection (562112), Waste Collection (5621), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Refuse Systems (4953)

akta.pro primary industry

Electronics Dismantling & Pre-processing (Depollution, Sorting, Shredding) (EUAIAIAC)

akta.pro secondary industries

E-waste & Universal Waste Collection/Transfer (Electronics, Lamps, Batteries) (EUAIABAG), E-Waste (WEEE) Collection, Refurbishment & Recycling (IMAIAFAH), ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF)

Keywords

• E-waste collection services
• Women-led recycling enterprises
• Electronic waste processing
• Responsible appliance disposal
• Certified data destruction

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. E-waste processing and material recovery: Revenue is generated through the collection and processing of e-waste materials. For valuable items like computers and copper wiring, fair market rates are paid to suppliers. For hazardous items or those costing more to recycle safely, a nominal processing charge may apply. Women partners earn approximately 50% profit share on materials procured and processed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Naari Circuit LLP operates a women-led e-waste collection, segregation, training, and awareness platform for households, institutions, and youth in Bangalore, India. The company collects discarded electronics — mobiles, laptops, fridges, TVs, batteries, cables, and chargers — through neighborhood collection centers, scheduled bulk pickups, and community events, then processes them through certified, compliant operations with optional certified data destruction.

Product overview

NAARI CIRCUIT LLP operates a women-led e-waste collection and recycling ecosystem in India. The core offering is e-waste collection and responsible recycling services, where women-trained enterprises collect discarded electronics (mobiles, laptops, fridges, appliances) through collection centers and process them via safe, certified processes. Services include individual drop-off, neighbourhood collection events, bulk pickup for institutions and businesses with compliance documentation, CSR partnerships, certified data destruction, and recycler partnership programs. All operations are run by women trained for safety, expertise, and leadership, with collection centers operational across Bangalore.

Differentiator

Problem solved

Functional benefit

Brands

• E-Rozgar: An initiative/program within Naari Circuit that enables women to step into leadership roles at electrical waste collection units, providing training, enterprise setup, and operational management.

Products and services

• E-Waste Collection and Recycling Services Women-led e-waste collection and responsible recycling service that collects discarded electronics (mobiles, laptops, fridges, appliances) and processes them through rigorous, safe, and certified processes, diverting waste from landfills and polluting waterways.
• Individual E-Waste Drop-off Residential e-waste disposal service allowing individuals to bring or arrange pickup for old electronics including mobiles, laptops, fridges, appliances, and anything with a plug or battery.
• Neighbourhood Collection Events Organized collection events for schools, RWAs, clubs, or scout troops to raise awareness and facilitate e-waste disposal in communities.
• Bulk Pickup Services for Institutions and Businesses Regular e-waste collection services for businesses and institutions with full documentation for compliance and reporting purposes.
• CSR Partnership Program Partnership program for businesses to meet sustainability targets through inclusive e-waste management that supports both environmental goals and women-led enterprises.
• Certified Data Destruction Certified data destruction service for businesses ensuring secure handling of electronic devices with data sanitization.
• Recycler Partnership and Sourcing Partnership services for formal recyclers including ethical e-waste sourcing, joint audits, and matched buyer-meets-collector events.

Quantifiable outcome

• 250+ women trained in e-waste management
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PCI India (Programme for Appropriate Technology in India)coreStrategic or Co-development PartnerPCI India has been working in India since 1998 and drives interventions to transform lives of communities at scale by solving complex social issues. They partner with governments, private sectors, and development organizations. PCI India created the Naari Circuit initiative to build an inclusive, women-led e-waste value-chain through enterprise creation. They provide training, verification of women-led centers, and operational support including a dedicated Project Lead.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Attero Recycling: India's largest formal e-waste recycler with end-to-end processing capabilities. Operates across urban India and competes for both institutional bulk collection contracts and consumer e-waste sourcing — the most direct scaled comparable to Naari Circuit's collection-and-handling activity.
• Eco Recycling Limited: Listed Indian e-waste management company providing collection, refurbishment, and recycling services to corporate and institutional clients. Comparable as a formal e-waste collection-and-processing operator serving the same customer segments in India.
• Saahas Zero Waste: India-based social enterprise focused on responsible waste management including e-waste, with community-driven collection models. Comparable as a values-aligned, India-based waste management operator with similar social-impact positioning.
• Namo e-Waste Management: Authorized Indian e-waste recycler offering collection, data destruction, and certified recycling services for businesses and institutions. Comparable in formal e-waste collection and compliance documentation offerings.
• GreenWave E-Waste Solutions: India-based e-waste collection and recycling company serving corporate and residential customers with certified disposal. Comparable in business model and target segments.

Emerging players

• Karma Recycling: India-based e-waste startup focused on consumer electronics buyback and responsible recycling. Comparable as a smaller, tech-enabled e-waste collection player operating in urban Indian markets.

Broad incumbents

• Sims Lifecycle Services: Global IT asset disposition (ITAD) and e-waste recycling provider with Indian operations. Comparable as a large-scale formal e-waste processor competing for enterprise compliance and data destruction contracts.

Others

• PCI India: Parent/incubator organization of Naari Circuit, a large Indian development non-profit. Comparable as the institutional sponsor whose brand, training, and operational support underwrite the initiative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/naari-circuit/?viewAsMember=true
• Instagraminstagram.com/naari.circuit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAARI CIRCUIT LLP