What Holocrow does

Holocrow is an AI-based video analytics software company that enhances existing CCTV camera infrastructure with computer vision capabilities for retail, workplace safety, operational excellence, and security applications. The company's technical roots trace to 2014, when its founding team began developing deep neural network and computer vision solutions across multiple verticals; these were consolidated into the unified Holocrow platform in 2022. Holocrow operates as a B2X SaaS product within the Ayvos ecosystem, with a Baltic Branch in Tallinn, Estonia (Science Park Technopol) and an R&D Center in Istanbul, Turkey (Yıldız Technical University Davutpaşa Teknopark). The company is led by co-CEOs Eray Hangül (Founder) and Ali Güner.

The platform is built on deep neural networks that ingest video and image streams from any CCTV camera brand through a plug-and-play integration model that does not require new hardware purchases. Its product surface is organized as four vertical solution suites with modular add-ons: Retail & FMCG (visitor counting, demographic targeting, A/B testing, heatmap/footfall, product engagement analysis, inventory and stock control); Operational Excellence (stock controls, patterns and colours check, staff efficiency analysis, packaging control); Workplace Safety (PPE control, machine interactions, housekeeping, ergonomics, handrail usage, area controls, vehicle control, man-down detection); and Security (restricted area control, vehicle identification, suspicious item detection, crowd analysis, facial recognition, behavioral analysis, real-time surveillance). Customers select modules via a dropdown menu and the system auto-generates a payment plan based on the selection, supporting dynamic add/remove of modules.

Holocrow runs a self-serve, product-led growth model accessed through app.holocrow.com. The commercial proposition includes a 14-day free trial, a cancel-anytime policy, and monthly billing cadence. Disclosed customer references include Unilever as an enterprise FMCG account (inventory management via video-based stock monitoring) and a New York coffee shop as an SMB retail reference. The team size is 1–10 employees, no external funding rounds have been disclosed, and the company is privately held and backed by parent Ayvos.

Name

Holocrow

Legal name

Holocrow

Website

https://holocrow.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Holocrow is an AI-based video analytics SaaS platform that converts existing CCTV cameras into intelligent monitoring systems for retail, operational excellence, workplace safety, and security applications. It operates as a self-serve, modular product under parent company Ayvos.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Holocrow video analytics platform. Customers select products from dropdown menu and payment plan is automatically created based on selections. Supports add/remove products dynamically.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Holocrow is an AI-powered video analytics SaaS platform that enhances existing CCTV cameras with computer vision and deep neural network capabilities. Customers connect their existing cameras, select from modular solution packs (Retail & FMCG, Operational Excellence, Workplace Safety, Security), and receive real-time alerts, analytics, and visual reports. The platform is offered as a self-serve subscription with a 14-day free trial and supports both SMB and enterprise customers.

Product overview

Holocrow is an AI-powered B2X (B2B/B2C) video analytics platform that enhances existing CCTV cameras with computer vision capabilities. The platform operates as a unified core system with modular solution packs across four verticals: Retail & FMCG (including Visitor Counting, Demographic Targeting, A/B Testing, Heatmap & Footfall, Product Engagement Analysis, and Inventory & Stock Control), Operational Excellence (including Stock Controls, Patterns & Colours Check, Staff Efficiency Analysis, and Packaging Control), Workplace Safety (including PPE Control, Machine Interactions, Housekeeping, Ergonomy Control, Handrail Usage, Area Controls, Vehicle Control, and Man-down Detection), and Security (including Restricted Area Control, Vehicle Identification, Suspicious Item Detection, Crowd Analysis, Facial Recognition, Behavioral Analysis, and Surveillance & Real-time Analysis). The platform requires no new hardware installation, offers plug-and-play connectivity with all CCTV brands and models, and delivers instant alerts, visual reports, and analytics through a user-friendly interface.

Differentiator

Problem solved

Functional benefit

Products and services

• Holocrow Platform AI-powered B2X video analytics platform that enhances existing CCTV cameras with computer vision capabilities, providing real-time monitoring, alerts, and analytics across retail, workplace safety, operational excellence, and security verticals without requiring new hardware installation.
• Retail & FMCG Solutions Suite of retail analytics modules for retail stores and FMCG companies that provides visitor counting, demographic targeting, A/B testing, heatmap and footfall analysis, product engagement analysis, and inventory and stock control to optimize store layouts, prevent stockouts, and understand customer behavior.
• Operational Excellence Solutions Suite of operational efficiency modules for manufacturing and industrial environments including Stock Controls, Patterns & Colours Check, Staff Efficiency Analysis, and Packaging Control that monitor production quality and workforce productivity.
• Workplace Safety Solutions Suite of safety monitoring modules for work environments including PPE Control, Machine Interactions, Housekeeping, Ergonomy Control, Handrail Usage, Area Controls, Vehicle Control, and Man-down Detection that minimize workplace accidents through real-time monitoring and protocol compliance.
• Security Solutions Comprehensive security monitoring suite including Restricted Area Control, Vehicle Identification, Suspicious Item Detection, Crowd Analysis, Facial Recognition, Behavioral Analysis, and Surveillance and Real-time Analysis that reduces false alerts by 90% through comprehensive video scene analysis.

Quantifiable outcome

• 99.9% accuracy in visitor count, heatmap, and demographic insights
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

One partnership is on record.

• AyvoscoreOEM/ Whitelabel/ Licensing PartnerAyvos is the parent company that developed Holocrow. Holocrow operates as the B2X video analytics platform within the Ayvos ecosystem. The platform is branded as 'Holocrow by Ayvos' and leverages Ayvos's technology infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agent Video Intelligence (Agent Vi): Agent Vi offers AI video analytics software for security, retail, and traffic monitoring across existing camera networks, serving a very similar market and product positioning as Holocrow.
• Oosto (formerly AnyVision): Oosto provides AI-based facial recognition and video analytics for security and access control, directly overlapping with Holocrow's facial recognition, behavioral analysis, and restricted area control modules.
• Spot AI: Spot AI turns existing security cameras into AI-powered operational and safety analytics for industries and workplaces — directly comparable target market and product approach to Holocrow.
• BriefCam: BriefCam provides AI-powered video analytics for security, safety, and operational insights from existing CCTV infrastructure — closely matching Holocrow's security and surveillance vertical with similar plug-into-existing-camera architecture.
• Vintra: Vintra delivers AI video analytics for security, compliance, and operational use cases leveraging existing CCTV — closely aligned with Holocrow's security and surveillance module set.
• Voxel AI: Voxel AI applies computer vision to workplace safety (PPE detection, ergonomics, hazard identification) using existing camera infrastructure — directly comparable to Holocrow's Workplace Safety vertical.

Broad incumbents

• Google Cloud Video Intelligence AI: Google's Video Intelligence API offers object tracking, person detection, and content analysis — a hyperscaler competitor offering video analytics primitives that overlap with Holocrow's computer vision core.
• Cisco Meraki MV (Smart Cameras): Cisco Meraki offers cloud-managed smart cameras with built-in analytics for security and retail, representing a broader incumbent with embedded hardware, software, and cloud infrastructure competing for the same customers.
• Amazon Rekognition: AWS Rekognition provides cloud-based video and image analysis (facial analysis, object detection, PPE) at hyperscaler pricing — competing with Holocrow at the API/computer-vision layer especially for AWS-native customers.
• SparkCognition Visual AI: SparkCognition's Visual AI suite offers computer vision for industrial, safety, and security applications across enterprise — broader enterprise AI vendor with overlapping capabilities to Holocrow's operational excellence and safety modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holocrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holocrow