AMV Auto
- Company typePrivate
- Founded2025
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2C
- OfferingServices
AMV Auto firmographics
Firmographics- Name
- AMV Auto
- Legal name
- AMV AUTO OÜ
- Website
- https://amvauto.ee
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Ownership category
- akta.pro rank
AMV Auto industry classification
Industry- Product category
- Automotive Maintenance and Repair Services
- NAICS
- General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
Keywords
Where AMV Auto is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
AMV Auto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Maintenance and Repair Services: Core revenue stream from Mercedes-Benz maintenance and repair services including scheduled maintenance, complex repairs, electrical/diagnostic work, suspension, brakes, engine, gearbox, air conditioning, and tire services. Revenue generated through per-job pricing with scope and cost agreed before work begins. Service agreement customers receive priority booking and discounted pricing.
- Spare Parts Sales: Sales of Mercedes-Benz genuine parts, B-category aftermarket/analogue parts, and warrantied used parts. Customers can request parts via online form with VIN and part details. Pricing varies by part category with genuine parts commanding premium pricing and B-parts offering cost-effective alternatives.
- Service Agreements: Long-term service agreements for regular customers and businesses with one or more vehicles. Includes regular maintenance reminders, maintenance planning, priority booking, flexible payment terms, and seasonal inspection packages. Revenue generated through recurring service relationship with discounted pricing on labor and parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard maintenance and repair - quote-based pricing |
| Transaction based/ take rate | Pay-as-you-go | 5+ Year Vehicle Campaign Discount |
| Transaction based/ take rate | Pay-as-you-go | Summer Air Conditioning Campaign |
| Subscription | Annual | Service Agreement Members |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AMV Auto product offering
Product offeringCore offering
AMV Auto operates an independent Mercedes-Benz service center in Tallinn performing scheduled maintenance, diagnostics, and repair of Mercedes-Benz passenger cars, EQ electric vehicles, and commercial vans. The offering is complemented by the sale of genuine, B-category aftermarket, and warrantied used spare parts, plus a long-term Service Agreement program for regular and business fleet customers.
Product overview
AMV Auto is an independent Mercedes-Benz service center in Tallinn, Estonia, operating since 2025. Its product portfolio centers on Mercedes-Benz maintenance and repair (covering passenger cars, EQ electric vehicles, and commercial vans), supported by a three-tier spare parts offering (genuine, B-category aftermarket, and warrantied used parts). Additional value-add services include a Service Agreement contract with priority booking and discounts, seasonal promotional campaigns (summer climate system check and 5+ year vehicle discounts), vehicle diagnostics using Mercedes-Benz licensed Xentry KIT 5, tyre services with seasonal storage, and price/spare-parts request forms. The core maintenance and repair service uses Mercedes-Benz factory labor time standards (WIS) and genuine parts as default, with alternatives available per customer preference.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercedes-Benz Maintenance and Repair Full-scope scheduled maintenance and repair of Mercedes-Benz passenger cars, EQ electric vehicles, and commercial vans performed according to factory technical requirements, including suspension, brakes, engine and gearbox work, air conditioning, and electrical/diagnostic service.
- Spare Parts (Genuine, B-Parts, Used) Three-tier spare parts offering for Mercedes-Benz vehicles: genuine Mercedes-Benz parts for perfect fit and warranty; B-category aftermarket/analogue parts as cost-effective quality alternatives; and lightly used warrantied parts including engines, gearboxes, body panels, lights, and wheels for current models.
- Service Agreement (Teenindusleping) Long-term maintenance contract for regular customers and businesses offering priority booking, personalized service plans, regular maintenance reminders, discounts on labor and parts, seasonal inspection packages, and flexible payment terms.
- Vehicle Diagnostics (MB Xentry KIT 5) Comprehensive electrical and computer diagnostics using Mercedes-Benz licensed Xentry KIT 5 diagnostic system, producing clear and well-grounded recommendations for further repair.
- Tyre Services and Seasonal Storage Tyre fitting, wheel alignment, and seasonal tyre/wheel storage services for Mercedes-Benz vehicles.
Companies that use AMV Auto
Customer profileSegments3 records
Ideal customer profiles3 records
AMV Auto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AMV Auto partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Nets Denmark AS Eesti filiaalminorPayment processor for card transactions. AMV Auto transmits necessary personal data to Nets Denmark AS Eesti filiaal for processing card payments.
- Montonio Finance OÜminorPayment processor for financial transactions. AMV Auto transmits necessary personal data to Montonio Finance OÜ for financial payment processing.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
AMV Auto competitors and assessment
Company assessmentBroad incumbents
- Mercedes-Benz Group AG: Mercedes-Benz is the OEM whose vehicles AMV Auto services. The official dealer network represents the dominant authorized alternative for warranty and complex repairs, against which AMV Auto competes on price for out-of-warranty work.
- ATU Auto Teile Unger: Major European automotive service and parts chain operating across Germany and adjacent markets. Comparable as a scaled independent service network competing on convenience, pricing, and breadth of service offerings.
- Euromaster: European tire and light vehicle service network (Michelin-owned) with broad geographic coverage. Comparable for tire services, seasonal storage, and routine maintenance offerings that overlap with AMV Auto's tyre and seasonal service add-ons.
- Continental BestDrive: Continental's European tire and service franchise network. Comparable as a brand-backed independent service network offering tires, alignment, and general maintenance competing for similar customer segments.
- First Stop: European tire and automotive service network present across multiple countries. Comparable as a multi-site independent service brand offering maintenance, tires, and repair — competing for the same small-business fleet and individual owner segments.
- Fix Auto: International franchised collision and mechanical repair network with European operations. Comparable as a multi-site independent service franchise that competes for owner-paid repair and maintenance business outside OEM dealer channels.
- Bosch Car Service: Global independent multi-brand service franchise network with strong presence across Europe. Comparable as an independent alternative to authorized dealers offering diagnostic, repair, and maintenance services across passenger and commercial vehicles.
Regional players
- Kwik Fit: Large UK and Ireland-focused fast-fit service chain offering tyres, MOT, and mechanical repairs. Comparable as a scaled multi-site independent service operator targeting similar convenience-driven, transactional customer needs.
- Halfords Group: UK-based retailer and service provider for automotive parts, maintenance, and repairs. Comparable for its scale-driven service model and ability to combine parts supply with installation services for individual car owners.
Others
- Modera: Digital customer experience platform whose website tools AMV Auto uses (footer credit 'Powered by Modera'). Comparable as an enabling technology vendor rather than a direct competitor, but relevant for understanding AMV Auto's digital infrastructure stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AMV Auto social profiles
Digital presenceAMV Auto financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMV Auto leadership team
Management profileNumber of profiles
Profiles4 records
AMV Auto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMV Auto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMV Auto
What does AMV Auto do?
AMV Auto operates an independent Mercedes-Benz service center in Tallinn performing scheduled maintenance, diagnostics, and repair of Mercedes-Benz passenger cars, EQ electric vehicles, and commercial vans. The offering is complemented by the sale of genuine, B-category aftermarket, and warrantied used spare parts, plus a long-term Service Agreement program for regular and business fleet customers.
Is AMV Auto a public or private company?
AMV Auto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMV Auto founded?
AMV Auto was founded in 2025.
Where is AMV Auto based?
AMV Auto is headquartered in Tallinn, Estonia, in the Europe region.
How does AMV Auto make money?
Three revenue lines are on record. Vehicle Maintenance and Repair Services are the primary driver. The others are spare Parts Sales and service Agreements.
Who are AMV Auto's main competitors?
Broad incumbents on record are Mercedes-Benz Group AG, ATU Auto Teile Unger, Euromaster, Continental BestDrive, First Stop, Fix Auto and Bosch Car Service. Regional players are Kwik Fit and Halfords Group. Modera is listed as an others.
Does AMV Auto have an API?
No public API is recorded for AMV Auto.
What industry is AMV Auto in?
AMV Auto's product category is Automotive Maintenance and Repair Services. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance. Its NAICS code is 811111 and its SIC code is 7500.