NESTCRAFT STUDIO LTD

What NESTCRAFT STUDIO LTD does

NestCraft Studio is the trade name of NestCraft Innovations Pvt. Ltd., a Bengaluru-headquartered (with a Mumbai satellite) AI software company founded in 2023 by architects, designers, and technologists. The company sells an AI-powered interior design platform that converts user-uploaded room photographs into multiple photorealistic, shoppable design concepts, with explicit specialization in Indian home layouts, vastu preferences, and Indian retail product availability. The platform is offered through four integrated products — AI Decorator (room makeovers), Virtual Staging (real estate marketing), Style Finder (personalized style guides), and Product Search (visual matching to Indian furniture catalogs) — alongside a tiered subscription (Hobbyist free, Designer $29/month, Professional $99/month) plus pay-per-project credits and enterprise retainers. Distribution combines a freemium website funnel, a dedicated enterprise sales motion, an inside sales team targeting Indian designers, and a community-led Certified Partner programme with monthly meetups in Bengaluru and Mumbai.

The underlying technology stack is built on proprietary neural networks trained on millions of professionally curated interior design photographs using diffusion-based generation, with auxiliary computer vision for room-type detection and structural integrity preservation (marketed at 98% spatial accuracy), and a recommendation engine that maps AI-generated imagery to verified Indian marketplace catalogs. Technical infrastructure runs on Google Cloud Platform with India-based data centers to comply with India's Digital Personal Data Protection Act (DPDP) and ISO/IEC 27001-aligned security practices, while payments are processed in INR via Razorpay with GST-compliant invoicing. The Professional tier exposes RESTful APIs for design generation (<12s average response) and product search, with Zapier integration available for CRM workflows and integration into real estate portals MagicBricks, 99acres, and Housing.com.

The customer base spans individual homeowners (free/Hobbyist tier, primarily for 2BHK refreshes), interior designers and boutique studios (Designer tier for mood boarding and client visualization), and real estate brokers and property developers (Professional tier plus enterprise retainers for virtual staging — claimed to deliver an 87% cost reduction versus physical staging per the Prestige Hillscape case study). The company is founder-led by CEO Asha Raman (12 years of residential interior design experience) and CTO Rohit Shah (formerly of a computer vision startup), with advisory ties to ISDI and NID. No institutional investors, parent companies, or revenue figures are disclosed in available source material.

Name

NESTCRAFT STUDIO LTD

Legal name

NestCraft Innovations Pvt. Ltd.

Website

https://nestcraft.studio

Company type

Private

Founded year

2023

Operating status

Operating

Short description

NestCraft Studio (NestCraft Innovations Pvt. Ltd.) is a Bengaluru-based AI software company founded in 2023 that sells a generative interior design platform targeting Indian homeowners, interior designers, and real estate developers with shoppable room makeovers, virtual staging, and integrated product sourcing.

Ownership category

akta.pro rank

Product category

AI Interior Design Software

NAICS

Interior Design Services (541410), Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior design software
• AI home design
• Virtual staging
• Design generation API
• AI interior decorator

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly recurring revenue from three tiered subscription plans (Hobbyist, Designer, Professional) billed in INR through Razorpay with applicable GST. Upgrade/downgrade flexibility with 15 days notice for pricing changes.
2. Pay-per-Project Credits: Per-project staging credits available for virtual staging services, particularly for real estate brokers and property developers. Enterprise retainers also offered for larger portfolios.
3. Pay-per-Use Credits: Single style reports available via pay-per-use credits for Hobbyist users wanting Style Finder insights without subscription.
4. Enterprise Retainers: Custom enterprise agreements for property developers, large design firms, and real estate brands with dedicated support and volume pricing.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

NestCraft Studio Ltd operates an AI-powered interior design platform that helps homeowners and design professionals generate, visualize, and shop room designs. Its core products convert user-uploaded room photos into photorealistic styled interiors using generative AI, recommend purchasable furniture from partner catalogs, and expose design-generation capability to other software developers via an API.

Product overview

NestCraft Studio is a unified AI-powered interior design platform offering four integrated core products: AI Decorator for room makeovers, Virtual Staging for real estate listings, Style Finder for design guidance, and Product Search for procurement. The platform operates on a tiered subscription model (Hobbyist free, Designer at $29/month, and Professional at $99/month) with an optional Certified Partner programme for professional designers. All products share a common workflow of uploading photos, generating AI designs, and accessing shoppable product recommendations, with seamless integration between modules.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Decorator Generative AI tool that transforms user-uploaded photos of empty or furnished rooms into photorealistic interior designs based on selected style preferences. Targeted at homeowners and interior designers seeking rapid design ideation.
• Virtual Staging Digitally furnishes photographs of empty rooms to produce staged interiors for property listings. Built for real estate agents, brokers, and developers marketing residential properties.
• Style Finder Quiz-based style discovery tool that recommends interior design aesthetics based on user preferences. Aimed at consumer homeowners who are unsure of their preferred design direction.
• Product Search AI-curated product discovery tool that surfaces furniture and decor items from partner retailer catalogs that match a generated room design. Built to convert design output into shoppable recommendations for homeowners and designers.
• Design Generation API Developer API that exposes the platform's room design generation capability for integration into third-party websites, mobile apps, and software products. Targeted at software developers and proptech platforms.

Quantifiable outcome

• 87% cost reduction in property marketing staging
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and strategic.

• MagicBrickscoreTechnology or IntegrationReal estate portal integration allowing export of virtual staging assets optimized for MagicBricks listings. Enables property developers and brokers to publish staged images directly to the platform.
• 99acrescoreTechnology or IntegrationIntegration with 99acres real estate portal for seamless publishing of virtual staging content. Supports high-resolution exports for property listings.
• Housing.comcoreTechnology or IntegrationIntegration with Housing.com for optimized virtual staging asset delivery to property listings and marketing materials.
• Google Cloud Platform (India)coreTechnology or IntegrationCloud infrastructure provider with data centers located in India. Uploaded images encrypted at rest and processed on Google Cloud. Compliance with DPDP Act through India-based data processing.
• RazorpaycoreTechnology or IntegrationPayment processing partner for subscription billing in Indian Rupees. Handles GST-compliant invoicing and refund processing under CGST Act, 2017.
• Urban LaddercoreChannel Partner/ Reseller/ DistributorIndian furniture marketplace integrated into Product Search. Products from Urban Ladder appear in Shop the Look lists with verified stock and pricing.
• PepperfrycoreChannel Partner/ Reseller/ DistributorIndian furniture and home décor marketplace integrated into Product Search for furniture matching and product recommendations.
• IKEA IndiacoreChannel Partner/ Reseller/ DistributorIKEA India catalog integrated into Product Search for modern, affordable furniture options in AI-generated designs.
• FabindiacoreChannel Partner/ Reseller/ DistributorIndian ethnic and handcrafted home décor brand integrated into Product Search for traditional and artisan products.
• ISDI (Indian School of Design and Innovation)strategicStrategic or Co-development PartnerAdvisory board member from ISDI providing strategic guidance on design education and industry alignment. Contributes to responsible AI development approach.
• NID (National Institute of Design)strategicStrategic or Co-development PartnerAdvisory board member from NID providing expertise in design thinking methodology and cultural design considerations for Indian market.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RoomGPT: AI interior design tool that generates room redesigns from a single photo using diffusion models. Direct product-level competitor to NestCraft's core AI Decorator capability.
• Foyr: India-based AI-powered interior design and 3D visualization platform serving homeowners, interior designers, and real estate developers. Directly comparable to NestCraft in target market (India), product mix (AI room design + virtual staging), and customer segments.
• Havenly: Online interior design platform connecting homeowners with designers and offering visualization tools. Comparable business model (tech-enabled design service) and target customer base, primarily US-focused.
• Spacely AI: AI interior design and virtual staging platform serving designers, real estate agents, and homeowners. Direct overlap with NestCraft across both AI Decorator and Virtual Staging product lines.
• ReRoom AI: AI room design generator that transforms uploaded room photos into redesigned interiors. Closely aligned product offering to NestCraft's AI Decorator with similar freemium/subscription model and self-serve GTM.
• Planner 5D: Cross-platform 2D/3D interior design application with AI-assisted features, serving both consumers and design professionals. Comparable in target customers and self-serve subscription model.
• Decorilla: Online interior design service combining human designers with visualization tools for homeowners. Comparable customer segment (homeowners seeking affordable design) and online design delivery model, with less pure-AI orientation.
• Interior AI: AI-powered interior design rendering platform offering photorealistic room transformations. Comparable in product mechanics, target customer (homeowners and designers), and AI-generation technology.

Regional players

• Design Cafe: India-based interior design and home solutions brand offering end-to-end design services. Comparable Indian market focus and homeowner/designer customer segment, though operates a services-led model rather than AI software.

Emerging players

• Collov AI: AI-driven interior design and virtual staging platform with enterprise focus on real estate. Significant overlap on virtual staging workflow and real estate customer segment, though broader in geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• Instagraminstagram.com/nestcraftstudio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NESTCRAFT STUDIO LTD