Truist Life Insurance Services

What Truist Life Insurance Services does

Truist Life Insurance Services (TLIS) is an insurance brokerage division of Crump Life Insurance Services (Crump), LLC, headquartered in Harrisburg, Pennsylvania. The firm operates as an intermediary connecting individual consumers and business owners with life, long-term care, disability, and individual health insurance products sourced from a network of more than 100 insurance carrier partners, including Allianz, Prudential, John Hancock, MassMutual, Lincoln Financial, Corebridge Financial, Nationwide, Pacific Life, and others. Its core operating model is consultative brokerage: experienced insurance strategists work directly with clients to design tailored coverage strategies for retirement safeguarding, family financial protection, business continuity, and legacy planning, rather than selling proprietary insurance products. The firm reports having secured $2 Billion+ in insurance protection for clients cumulatively and is supported by an 80+ person agency team housed within the Crump parent.

The business model is a transaction-fee commission structure earned on policies placed with carrier partners. Sales are conducted through direct consultative engagement — both with individual consumers and mid-market business owners — supported by a corporate website (truistlife.com) and a LinkedIn presence. Variable insurance products are distributed through a separate FINRA-member affiliate, P.J. Robb Variable (PJRV), LLC, which holds Arkansas License #100110185. Crump itself holds Arkansas License #100103477. The firm explicitly disclaims any affiliation with Truist Financial Corporation or any of its subsidiaries despite the shared "Truist" naming. Products are not approved in all states, and the firm holds a CCPA-compliant privacy notice last updated in May 2025. There is no public ticker, no disclosed institutional or private-equity ownership, no funding rounds, and no M&A or leadership-change disclosures in the input data.

Name

Truist Life Insurance Services

Legal name

Truist Life Insurance Services

Website

https://truistlife.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Truist Life Insurance Services is an insurance brokerage division of Crump Life Insurance Services that distributes life, long-term care, disability, and individual health insurance products from 100+ carrier partners to individual consumers and business owners across the United States.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Life Reinsurance (Mortality) (FSAIANAA)

akta.pro secondary industries

Simplified Issue Whole Life / UL Insurance (FSAIABAH), Long-Term Care Reinsurance (FSAIAJAE), Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)

Keywords

• Insurance brokerage services
• Life insurance solutions
• Long-term care insurance
• Disability income protection
• Individual health insurance

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: As a division of Crump Life Insurance Services and an insurance agency with access to 100+ insurance carriers, Truist Life Insurance Services likely earns commissions from insurance carriers for placing policies. The company provides life, long-term care, disability, and individual health insurance solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Truist Life Insurance Services is a division of Crump Life Insurance Services that operates as an insurance brokerage agency, distributing life, long-term care, disability, and individual health insurance solutions on behalf of more than 100 insurance carriers. The agency connects individual consumers and business owners with carrier-partner products through consultative sales by experienced insurance strategists, charging no separate fee to the client and instead earning carrier-sourced commissions on placed policies.

Product overview

Truist Life Insurance Services is a division of Crump Life Insurance Services that operates as an insurance brokerage agency. Rather than a unified software platform, the company provides access to life, long-term care, disability, and individual health insurance solutions through an 80+ person agency with access to more than 100 insurance carriers. The four core product lines (Life Insurance, Long-Term Care Insurance, Disability Insurance, and Individual Health Insurance) are distributed through their consultative broker network, with the company acting as an intermediary connecting clients with carrier partner products.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance

Quantifiable outcome

• $2 Billion+ in insurance protection secured for clients

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• AllianzcoreOthersInsurance carrier partner providing life and health insurance solutions through Truist Life Insurance Services' network of 100+ carrier relationships.
• Banner FamilycoreOthersInsurance carrier partner providing life insurance solutions through Truist Life Insurance Services' network.
• Corebridge FinancialcoreOthersInsurance carrier partner offering retirement and insurance solutions through Truist Life Insurance Services.
• John HancockcoreOthersInsurance carrier partner providing life insurance and financial solutions through Truist Life Insurance Services.
• Lincoln FinancialcoreOthersInsurance carrier partner offering retirement, life insurance, and financial solutions through Truist Life Insurance Services.
• MassMutualcoreOthersInsurance carrier partner providing life insurance, disability insurance, and financial solutions through Truist Life Insurance Services.
• NationwidecoreOthersInsurance carrier partner offering various insurance solutions through Truist Life Insurance Services.
• OneAmericacoreOthersInsurance carrier partner providing life and retirement solutions through Truist Life Insurance Services.
• Pacific LifecoreOthersInsurance carrier partner offering life insurance and retirement solutions through Truist Life Insurance Services.
• PrincipalcoreOthersInsurance carrier partner providing retirement, life insurance, and asset management solutions through Truist Life Insurance Services.
• ProtectivecoreOthersInsurance carrier partner providing life insurance solutions through Truist Life Insurance Services.
• PrudentialcoreOthersInsurance carrier partner offering life insurance, retirement, and financial solutions through Truist Life Insurance Services.
• SecuriancoreOthersInsurance carrier partner providing life insurance and financial solutions through Truist Life Insurance Services.
• SymetracoreOthersInsurance carrier partner offering life insurance, disability insurance, and employee benefits through Truist Life Insurance Services.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Haven Life: Digital-first life insurance agency backed by MassMutual, offering term life policies distributed online. Comparable life insurance distribution with multi-carrier philosophy and overlap with TLIS's life insurance product line.
• Ladder Financial: Direct-to-consumer term life insurance platform with digital underwriting. Adjacent life insurance distribution that competes for the same simplified-issue consumer segment TLIS serves through its life insurance strategists.
• Bestow: Tech-enabled life insurance agency offering fully digital term life policies through multiple carriers. Overlaps with TLIS's life insurance distribution model and competes for the same digitally inclined individual consumer segment.

Broad incumbents

• Hub International: Major North American insurance brokerage distributing personal and commercial lines through a large agency network. Comparable multi-carrier brokerage distribution across life, disability, and health insurance products with similar carrier-relationship-driven model.
• National Western Life Insurance Company: Specialty life insurance carrier distributing annuities and life insurance products through independent agents. Overlaps with TLIS on life insurance distribution and product positioning for retirement/legacy planning use cases.
• Fidelity Life Association: Mutual life insurance company offering term, permanent, and other life products through agency distribution. Comparable life insurance product set with agency-led distribution aimed at individual retirement and legacy planning customers.
• NFP (an Aon company): Large diversified insurance brokerage and consulting firm distributing life, disability, and benefits products across multiple carriers. Comparable multi-carrier brokerage model with overlap on the business-owner and high-net-worth individual segments TLIS serves.

Direct peers

• SelectQuote: Publicly traded multi-carrier life insurance distributor that compares policies from numerous carriers for individual consumers — directly comparable brokerage/distribution model in the life insurance market, though SelectQuote leans more direct-to-consumer.
• Policygenius: Online insurance marketplace distributing life, disability, and other personal lines across multiple carriers. Comparable multi-carrier, multi-product distribution model targeting individual consumers planning for retirement and family protection.
• Crump Life Insurance Services: Parent operating entity of Truist Life Insurance Services; operates the same insurance brokerage model with access to 100+ carriers across life, LTC, disability, and individual health. Direct comparability on product breadth, carrier roster, and distribution approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/truist-life-insurance-services

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truist Life Insurance Services