Webster (economic Consultancy)

What Webster (economic Consultancy) does

Webster Research is an Auckland-based economic consultancy founded by Angela Webster that provides property market intelligence to the New Zealand private and public sectors. The firm combines economics, demographics, GIS (Geographical Information Systems), and BI (Business Intelligence) to deliver cutting-edge locational analysis, spatial analytics for risk detection, and innovative data visualisations in the form of maps, apps, and traditional reports. Its primary verticals are retirement villages and care facilities, early education centres, large-scale residential development, retail, and government clients.

The company's product portfolio consists of two standardised market reports — the ORA Care Suites New Zealand report priced at $873 plus GST and the 76-page Retirement Villages & Care Facilities: Tauranga/Mt Maunganui 2022 report — complemented by tailored research services including site-specific location analysis, net latent demand reports, demand and supply forecasting, economic impact assessments, and network analysis. The core technology stack is built on GIS and BI platforms supporting proprietary location intelligence methodologies, with strategic alliances with development strategists, valuers, and planners to extend delivery capacity.

Webster Research operates as a privately held, founder-led consultancy with a single Auckland headquarters at 28 Constellation Drive, Rosedale. Revenue is generated through one-time licensed standardised reports and project-based professional services contracts, with no public pricing on tailored engagements. The firm is sales-led, relying on direct outreach, website contact forms, and email inquiries, and serves a disclosed client base of approximately 18 enterprise and government organisations concentrated in retirement village operators (Metlife, Oceania Healthcare, Arvida, RCG, etc.) and central government agencies (MBIE, Kainga Ora). No funding rounds, parent company, or headcount figures are disclosed.

Name

Webster (economic Consultancy)

Legal name

Webster Research

Website

https://websterresearch.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Webster Research is an Auckland-based economic consultancy that provides GIS- and BI-driven location intelligence, market reports, and tailored research services to New Zealand property developers, retirement village operators, and central government agencies.

Ownership category

akta.pro rank

Product category

Economic Research & Consulting

NAICS

Research and Development in the Social Sciences and Humanities (54172), Marketing Research and Public Opinion Polling (54191), Professional, Scientific, and Technical Services (541)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Economic consultancy
• Market research
• Industry reports
• GIS analysis
• Demographic research

Headquarters

HQ city

Greenhithe

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Standardised Reports: Pre-written, standardised reports on retirement village and care facility sectors available for purchase as pre-written documents, providing cost-effective insights into specific regions or industries.
2. Tailored Research Services: Customised research resources including site-specific location analysis, net latent demand reports, early education centre analysis, demand forecasting, economic research papers, and economic impact assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Webster Research is a New Zealand-based economic consultancy that produces standardized market reports and delivers tailored research engagements for private operators and public-sector clients. Its work centers on sector-specific economic, demographic, and location analysis for retirement villages, care facilities, early childhood education centres, residential development, and retail, supported by GIS and business intelligence tooling.

Product overview

Webster Research is an economic consultancy that offers a portfolio of standardized market reports and tailored research services. The company provides two main report products: the ORA Care Suites New Zealand report (covering care suites economics, demand, and pricing across 17 facilities) and the Retirement Villages & Care Facilities: Tauranga/Mt Maunganui 2022 report (a 76-page regional market analysis). Beyond these standardized offerings, the company delivers bespoke services including site-specific location analysis, net latent demand reports, Early Education Centre demand and supply analysis, tailored research and forecast modeling, economic impact assessments, and network analysis and strategy for both private and public sector clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Standardized Economic Reports Pre-produced economic and demographic reports covering New Zealand sectors including retirement villages, care facilities, early childhood education, residential development, and retail. Delivered to private operators and public-sector clients for market sizing, demand, and location insight.
• Tailored Research Services Custom-commissioned economic, demographic, and location research engagements, using GIS and BI tooling to address specific client questions on supply, demand, and site selection within the firm's core New Zealand sectors.

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Development StrategistsminorStrategic or Co-development PartnerWEBSTER has established strategic alliances with development strategists as complementary business units to provide comprehensive property market analysis and strategic advice to clients.
• ValuersminorStrategic or Co-development PartnerStrategic alliances with property valuers to complement WEBSTER's economic and location intelligence services for property clients.
• PlannersminorStrategic or Co-development PartnerStrategic alliances with planning professionals to provide integrated property development analysis and strategic recommendations.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CBRE New Zealand: Global real estate services firm with a research function in NZ producing market reports across asset classes including aged care and residential. Overlaps with Webster Research on demographic and location-intelligence research for property clients.
• JLL New Zealand: Global commercial real estate services firm with a New Zealand research bench; the founder was previously Associate Director at JLL. Overlaps with Webster Research in providing property market research and location intelligence to NZ clients, but at much broader scale and across all property verticals.
• Colliers International New Zealand: Major commercial real estate advisory and investment firm providing research, valuation, and consulting across NZ. Comparable to Webster Research in producing sector-specific property research and demand-forecasting outputs for developers and government.
• Knight Frank New Zealand: International property consultancy with a New Zealand research practice; comparable to Webster Research in delivering market commentary, sector reports, and bespoke valuation-adjacent research for property developers and investors.

Regional players

• Bayleys Real Estate: NZ-headquartered full-service property firm producing market research and reports across residential, commercial, and retirement sectors. Direct overlap with Webster Research's domain of standardised NZ property-sector reports and bespoke location analysis.

Direct peers

• Property Economics NZ: New Zealand property-economic consultancy providing economic impact assessments, market analysis, and forecasting for residential and commercial property development. Comparable in size and service profile to Webster Research.
• RCG (Research and Consulting Group): NZ-based economic consultancy where founder Angela Webster previously served as Chief Economist; also appears in the select customers list. Closest peer given comparable economic and property research mandate and shared methodology background.
• Urbis (Australia/NZ): Property economics and planning consultancy with Australasian reach, producing location intelligence, demographic forecasts, and economic impact assessments for retirement, residential, and public-sector clients. Highly comparable in service mix to Webster Research.

Emerging players

• Quotable Value (QV): NZ property data and analytics provider producing residential market reports, valuations, and location insights. Comparable to Webster Research in standardised report products and NZ-focused property market intelligence.
• CoreLogic NZ: Property data and analytics platform in NZ providing market intelligence, demographic overlays, and trend reporting for property professionals. Comparable to Webster Research's GIS-and-data driven approach to property market insights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/webster-research-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webster (economic Consultancy)