Mittetulundusühing VAIBLA PUHKEALA

What Mittetulundusühing VAIBLA PUHKEALA does

Vaibla Puhkekeskus is a seasonal holiday centre operated by the Estonian non-profit association Mittetulundusühing VAIBLA PUHKEALA on the northern shore of Lake Võrtsjärv in Viljandi County, Southern Estonia, approximately 32-43 km from Viljandi and Tartu. The 3-hectare property spans pine forest to lakeshore and offers 120 overnight beds across four accommodation types — a 16-room main house (each room 2-6 guests), 10 five-bed camping cottages in the pine forest, unlimited tent pitches directly on the beach, and a powered caravan area. The centre serves a mix of individual leisure travelers (families, couples, outdoor enthusiasts, caravan tourists), school and youth groups, and corporate clients, with capacity for up to 700 day-event attendees and catering for up to 500 guests.

The product surface bundles accommodation with an on-site activity menu (sauna, rowboats, paddle boats, water bikes, fishing equipment, paintball, beach volleyball, a 140 km lakeside cycling trail, fish-smoking and fish-food workshops, and historic kale-sailboat rides) and two indoor seminar halls (25-70 people). Revenue is generated through four streams: accommodation (per-person nightly pricing across off-peak and peak tiers), food and beverage (included breakfasts, catering, the Pilliroo Beach Bar kiosk), activity and equipment rentals (hourly and per-session pricing), and curated event/seminar packages (multi-year contracts starting at EUR 50-95 per person). Pricing, capacity, and packages are transparently published on a tri-lingual website (Estonian, English, Russian). Distribution is direct-to-consumer via the bouk.io online booking engine for individual travelers and an email/inquiry channel for corporate groups; the centre is also listed on Estonian rural tourism portals and European caravan directories (ADAC, ACSI, Karavaanarit) without resellers or marketplace intermediaries. Corporate and school-trip packages are delivered in cooperation with partner Elamuspangad (Elamusmängud.ee) for structured team games. The operating season runs May 15 to September 15, with a self-service, pre-booked-only window available in September. The entity is registered as a Mittetulundusühing (non-profit association); an associated operating company, Vaheaeg OÜ (registration code 11041433), is referenced on the venue's contact page, though the precise governance relationship is not explicitly disclosed. No external funding rounds, acquisitions, proprietary technology platforms, or AI capabilities are evident in the source data; the technology stack is limited to the website (maintained by ED for Hotels) and the bouk.io booking widget.

Name

Mittetulundusühing VAIBLA PUHKEALA

Legal name

Mittetulundusühing VAIBLA PUHKEALA

Website

https://vaiblapuhkekeskus.ee

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Vaibla Puhkekeskus is a seasonal Estonian holiday centre on Lake Võrtsjärv offering 120 beds, seminar/event facilities for up to 700 day guests, and on-site activities (sauna, boats, paintball, cycling) to families, corporate groups, and outdoor tourists from May to September.

Ownership category

akta.pro rank

Product category

Holiday Accommodation and Event Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Marinas (71393)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Marina RV & Waterfront Campgrounds (THAMAJAH)

akta.pro secondary industries

Beachfront & Lakefront Homes (THAMAAAF), Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF)

Keywords

• Holiday accommodation
• Lakeside resort
• Corporate event hosting
• Camping services
• Outdoor recreation

Headquarters

HQ city

Vaibla village

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Accommodation Services: The primary revenue stream. Vaibla Puhkekeskus earns from renting rooms in the main house (16 rooms, 2–6 persons each), camping cottages (10 cottages, 5 beds each), camping/tent sites, and caravan pitches. Pricing is per person per night, varying by season (off-peak vs. peak summer). All accommodation includes bedding, towels, and access to shared facilities. Breakfast is included for main house and cottage guests.
2. Food & Beverage: Revenue from catering for groups (up to 500 guests), beach kiosk (Pilliroo Beach Bar) selling snacks, ice cream, and soft drinks, minikitchen rental, and barbecue/grill equipment rental. Catering menus include Võrtsjärv lake fish dishes and smoked fish specialties.
3. Activity & Rental Services: Boat rental (rowboats, paddle boats), sauna rental, fishing equipment, sports equipment (petanque, badminton), paintball, and various workshop activities (fish smoking, fish food workshops). Prices are per hour or per session. Some activities (paintball, kale-sailboat rides) are quote-based for groups.
4. Event & Seminar Packages: Revenue from corporate summer events, seminars, and training packages. The seminar package includes accommodation, seminar room, meals, and activities for up to 70 people. Corporate events accommodate up to 700 attendees for day events without overnight stay.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vaibla Puhkekeskus is a lakeside holiday center on the northern shore of Lake Võrtsjärv in southern Estonia, operating seasonally from May 15 to September 15. It provides multi-format accommodation (a 16-room main house, 10 camping cottages, tent sites, and caravan pitches totaling 120 beds), food and beverage catering for up to 500 guests, equipment rentals (boats, sauna, barbecue, fishing gear), seminar and event facilities for up to 70 seated and 700 day attendees, and curated activity packages covering water sports, fishing, paintball, cycling, and workshops.

Product overview

Vaibla Puhkekeskus is a holiday center by Lake Võrtsjärv offering multiple accommodation types (Main House, Camping Cottages, Camping Sites, Caravan Park) as a unified resort experience. The center provides sauna, boat rental, catering, seminar facilities, and active recreation services. Packages bundle accommodation with specific activities (fishing, team building, family events). The Main House and camping options serve as core accommodation products, while seminar rooms, activity rentals, and curated packages are add-on services that enhance the stay experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Main House Accommodation (Puhkemaja) Two-storey wooden main building with 16 rooms accommodating 2-6 guests each. Rooms feature private toilet and shower, balcony or terrace with lake views, bedding, towels, and breakfast included.
• Camping Cottages (Kämpingud) Ten wooden camping cottages with terraces in a pine forest, each with 5 beds. Shared washing facilities (toilets, showers, sauna) nearby. Pets allowed for an additional fee.
• Tent Camping Sites (Telkimisplatsid) Unlimited fenced camping sites directly on the lakeshore, with a campfire area, grill pavilion, and included access to toilets, showers, and kitchen.
• Caravan Park (Karavaniplats) Grass-covered caravan pitches with electricity directly on Lake Võrtsjärv shore, including beach pavilion, showers, toilets, fresh water, and mini kitchen access.
• Catering Services (Toitlustus) Group catering for up to 500 guests featuring traditional dishes and locally caught Võrtsjärv lake fish, plus breakfast (included for main house and cottage guests), mini-kitchen access, and the Pilliroo Beach Bar kiosk.
• Sauna Rental (Saunamaja) Log sauna with terrace accommodating up to 10-15 guests, featuring renovated steam and wash rooms and a retro fireplace room; available for hourly rental.
• Boat Rental (Paadilaenutus) Rowboats (EUR 8/hour), paddle boats (EUR 5/hour), boat ramp access (EUR 5/use), pier mooring (EUR 8/24h), fishing kit rental (EUR 5/4h), and historic kale-sailboat rides by prior arrangement.
• Seminar and Event Facilities Two indoor seminar halls equipped with screen and whiteboard (Fireplace Hall 70 m² for 50-70 people; Seminar Room 50 m² for 25-35 people), plus outdoor venues (terrace 150 m², barbecue pavilion, beach pavilion, Pine square).
• Recreational Activities Active recreational activities including beach volleyball, table tennis, giant outdoor chess, pedal boating, water biking, fishing, paintball (3,500 m³ covered arena), cycling on the 140 km Võrtsjärv cycle track, hiking, and team games organized through Elamuspangad.
• Curated Vacation and Event Packages Curated packages combining accommodation, meals, and activities: Fishing package, Mid-week Romance, Switch Off, Family Vacation, Vacation with Grandparents, 3 Nights for 2 (caravan), Seminar package, and School Trip package.
• Corporate Summer Day Packages Two named corporate event packages: 'Võrtsjärve Vitamiinilaks' (1-day, from EUR 50/person, beach, volleyball, paddle boats, sauna, meals) and 'Võrtsu VIP meeskonnale' (1-2 day, from EUR 95/person, accommodation, terrace, party tent, meals, team games, video disco).

Quantifiable outcome

• Up to 700 people can be accommodated for corporate summer events and day events
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Elamuspangad (Elamusmängud.ee)minorStrategic or Co-development PartnerElamusmängud.ee provides adventure and team-building games and activities at Vaibla Puhkekeskus for corporate groups and families. The partnership enables the holiday centre to offer structured team games and adventure experiences as part of its activity menu, enhancing corporate event offerings.
• ED for HotelsminorOthersED for Hotels designed and maintains the Vaibla Puhkekeskus website, providing web development and hosting services.
• Vaheaeg OÜminorOthersVaheaeg OÜ (Reg. code 11041433) appears as the registered legal entity operating the holiday centre, distinct from the Mittetulundusühing (non-profit association) name. This may represent a related operating company.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vooremäe Puhkekeskus: Vooremäe Puhkekeskus is an Estonian holiday centre on Lake Kaiavere with hotel rooms, camping, and event facilities, comparable to Vaibla in target market (Estonian families, corporate groups) and product mix (lodging + activities by a lake).
• Huttopia: Huttopia is a European operator of nature-based campsites and villages with cabins, tents, and activity packages across forests and lakes — comparable to Vaibla's mix of cottages, camping, boating, and family-oriented nature activities in a compact managed site.
• Kõrvemaa Matka- ja Puhkekeskus: Kõrvemaa is an Estonian nature-based holiday and hiking centre in North Estonia with cabins, camping, and activity offerings — comparable to Vaibla as a domestic Estonian nature-lodging operator targeting families, hikers, and corporate groups.
• Pühajärve Spa & Puhkekeskus: Pühajärve Spa & Puhkekeskus is an Estonian lakeside (Lake Pühajärv, Otepää) holiday centre offering hotel rooms, cottages, spa, conference facilities, and activities — directly comparable to Vaibla's mix of multi-format accommodation and event hosting on an Estonian lake.
• Tilga Puhkekeskus: Tilga Puhkekeskus is an Estonian lakeside holiday centre on Lake Peipsi with rooms, cottages, camping, and event offerings — a direct regional peer across virtually all of Vaibla's product dimensions and customer segments.
• Sandaya Camping & Resorts: Sandaya operates a portfolio of upscale beach and lake campsites across France and Spain with cabins, mobile homes, pools, sports, and event services — a relevant international reference for Vaibla's waterside, multi-accommodation, activity-rich model.

Broad incumbents

• Landal GreenParks: Landal GreenParks is a large European chain of holiday parks with bungalows and nature-based activities. While geographically broader and considerably larger than Vaibla, the core proposition (nature setting, on-site activities, family/event packages) directly overlaps.
• Center Parcs Europe: Center Parcs operates indoor-outdoor European holiday parks with cottages, on-site activities, dining, and event facilities. It is a broader incumbent in the same vacation-park category Vaibla operates in, with a fully enclosed, multi-amenity model rather than a single lakeside property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vaiblapuhkekeskus.ee
• Instagraminstagram.com/vaiblapuhkekeskus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mittetulundusühing VAIBLA PUHKEALA