ED for hotels
ED for hotels (Edhotels OÜ) is an Estonian company founded in 2010 that builds BOUK, a cloud-based property management, booking engine, channel manager, and guest self-service platform, serving 1,500+ small and mid-sized hotels, guesthouses, apartments, and spa operators across Europe.
- Company typePrivate
- Founded2010
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ED for hotels does
ED for hotels (Edhotels OÜ) is an Estonian private limited company founded in 2010 that builds and sells the BOUK hospitality sales and management platform to small and mid-sized accommodation and wellness operators across Europe. The platform combines a cloud-based property management system (BOUK PMS) with a unified internet booking engine (BOUK Booking) capable of selling rooms, packages, saunas, meeting rooms, and gift cards from a single shopping cart, a guest-facing self-service and digital check-in module (BOUK Guest), and a salon and spa management add-on (BOUK SPA). A built-in channel manager connects properties to 100+ OTAs including Booking.com, Expedia, and Airbnb, with direct integrations to Montonio, Stripe, PayPal, MakeCommerce, WebLock smart locks, HUUM smart sauna controls, and accounting platforms such as Merit Aktiva, SmartAccounts, SAP, SAF, and CompuCash. The company also offers WordPress/WooCommerce website design and e-commerce services (€1,450–€12,000) as a complementary acquisition and direct-booking enabler.
The business runs on two revenue streams: recurring SaaS subscriptions for BOUK (Essential at €5/service/month with €25 minimum, Standard at €10 with €75 minimum, Professional at €15 with €250 minimum including API access) and one-time project fees for website design and WooCommerce shops plus hourly services at €65/hour. Go-to-market combines product-led self-serve demos, direct sales for mid-market and custom web builds, a referral partner program paying €150–€250 per signed property, and distribution leverage through Google Hotel Center free booking links and paid Hotel Ads. The company serves more than 1,500 EU clients across Estonia, Latvia, Lithuania, Finland, Sweden, Switzerland, Belgium, Romania, and other European countries, operating with a lean partner-led team of 11–50 employees out of Tallinn with no disclosed external funding, M&A, or institutional investment.
ED for hotels firmographics
Firmographics- Name
- ED for hotels
- Legal name
- Edhotels OÜ
- Website
- https://edhotels.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ED for hotels (Edhotels OÜ) is an Estonian company founded in 2010 that builds BOUK, a cloud-based property management, booking engine, channel manager, and guest self-service platform, serving 1,500+ small and mid-sized hotels, guesthouses, apartments, and spa operators across Europe.
- Ownership category
- akta.pro rank
ED for hotels industry classification
Industry- Product category
- Hospitality Property Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Hotel CRS & Booking Engines (THALADAA)
- akta.pro secondary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where ED for hotels is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
ED for hotels business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- BOUK PMS Software Subscription: Monthly subscription-based revenue from BOUK Property Management System. Three pricing tiers (Essential €5/month service, Standard €10/month, Professional €15/month) with minimum monthly billing requirements. Revenue is recurring and scalable based on property size and features required.
- BOUK SPA Software Subscription: Additional subscription revenue from BOUK SPA module for salon and spa management. Included in all BOUK PMS plans.
- Website Design Services: One-time fees for website design and development services. Pricing tiers include Good (€1,500), The Best (from €2,600), and Unique (€12,000) website packages. Additional hourly work at €65/hour for extra developments.
- E-commerce/Online Shop Design: One-time fees for WooCommerce online shop development (€1,450 fixed price) with additional hourly work for extra features. Includes Montonio integration for payments and shipping.
- Add-on Integrations & Services: Additional costs for connecting with external accounting or POS systems (Merit Aktiva, SmartAccounts, SAP, SAF, CompuCash, HUUM). Professional services for technical support, user support, and ongoing maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BOUK Essential - Entry-level PMS with core booking and guest features |
| Subscription | Monthly | BOUK Standard - Mid-tier with OTA/Channel manager and advanced features |
| Subscription | Monthly | BOUK Professional - Full-featured PMS with revenue management and CRM |
| One time/ perpetual license | Monthly | Good Website - Pre-designed template website |
| One time/ perpetual license | Monthly | The Best Website - Enhanced template with more design options |
| One time/ perpetual license | Monthly | Unique Website - Fully custom-designed website |
| One time/ perpetual license | Monthly | Online Shop - WooCommerce e-commerce solution |
| Other | Pay-as-you-go | Extra Developments - Additional custom work |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
ED for hotels product offering
Product offeringCore offering
ED for hotels develops and sells BOUK, a cloud-based hospitality sales and management system that enables hotels, guesthouses, apartments, holiday homes, and spa operators to manage reservations, housekeeping, guest communication, channel distribution, and dynamic pricing from a single platform. The suite includes BOUK PMS, BOUK Booking engine, BOUK Guest self-service module, and BOUK SPA management software, complemented by professional hotel website design and WooCommerce e-commerce development services.
Product overview
ED for hotels offers a comprehensive hospitality technology platform centered around BOUK, a cloud-based sales and management system developed in Estonia since 2010. The BOUK ecosystem includes BOUK PMS (core property management system), BOUK Guest (guest self-service and digital check-in module), BOUK Booking (internet booking engine), and BOUK SPA (spa and salon management software). These products work together to provide unified management of reservations, guest communication, housekeeping, financials, and multi-channel distribution across 100+ OTAs. The company also offers complementary website design and e-commerce services built on WordPress/WooCommerce, creating an end-to-end solution for hotels, guesthouses, apartments, and spa properties across the EU.
Differentiator
Problem solved
Functional benefit
Brands
- BOUK: Cloud-based property management system (PMS) for hospitality businesses, including booking engine, channel manager, front desk operations, housekeeping, financial management, and guest communication modules.
- BOUK PMS
- BOUK Guest
- BOUK SPA
Products and services
- BOUK PMS (Property Management System) Cloud-based property management system for hotels, guesthouses, apartments, and holiday homes that centralizes reservations, housekeeping, financials, guest communication, multi-property management, and channel distribution across 100+ OTAs. Available in three subscription tiers (Essential, Standard, Professional).
- BOUK Booking (Internet Booking Engine) Unified internet booking engine that allows properties to sell rooms, packages, gift cards, saunas, spa treatments, meeting rooms, and additional services within a single shopping cart with real-time availability, multi-language and multi-currency support, and direct integration into the property's own website.
- BOUK Guest Guest-facing self-service web application enabling online check-in/check-out, digital keys delivered via SMS/email, smart lock integration, booking management, service requests, temperature control, and loyalty programs for hospitality properties.
- BOUK SPA All-in-one spa and salon management software for treatment scheduling, client bookings, staff coordination, payment processing, gift card e-shop, and automated guest communication. Included across all BOUK PMS plans.
- Hotel Website Design & Development
- E-commerce / Online Shop Design
Quantifiable outcome
- Direct bookings through hotel website eliminate 15% OTA commission fees
- +4 more outcomes
Companies that use ED for hotels
Customer profileNamed customers24 records
Segments7 records
Ideal customer profiles3 records
ED for hotels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability5 records
Feature10 records
ED for hotels partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- MontoniocoreMontonio provides integrated payment and shipping solutions for BOUK. Integration includes Montonio Payments (bank links and credit cards) and Montonio Shipping (parcel delivery). Funds are deposited instantly to merchant accounts. Pricing offered at low cost to BOUK users.
- Booking.comcoreBOUK integrates directly with Booking.com for rate and availability synchronization. Channel manager connects properties with Booking.com's global network of travelers. Properties can verify Booking.com links for security compliance.
- ExpediacoreBOUK channel manager connects with Expedia for automatic rate and availability updates across the platform.
- AirbnbcoreBOUK channel manager connects with Airbnb for synchronization of listings, rates, and bookings.
- Merit AktivacoreAccounting software integration available with BOUK PMS. Enables seamless financial reporting and transaction syncing.
- SiteMindercoreSiteMinder channel manager integration recommended alongside BOUK BOOKING for hotels using enterprise PMS systems like Fidelio Suite 8, Opera, Hotellinx, Hotsoft, and Infor HMS.
- WordPress / WooCommercecoreWebsite design services built on WordPress CMS with WooCommerce e-commerce platform. Global standard for website and online store development.
- StripecorePayment gateway integration for online payments. Stripe processes card payments securely via BOUK booking engine.
- GooglecoreBOUK Booking integrates with Google for free booking links appearing in Search and Maps, plus paid Hotel Ads. Properties can show real-time rates and availability directly on Google, driving direct bookings without OTA commission.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ED for hotels competitors and assessment
Company assessmentDirect peers
- Little Hotelier: Little Hotelier targets small hotels, B&Bs, and guesthouses with a combined PMS, booking engine, and channel manager. Its SMB-focused offering directly competes with ED Hotels for guesthouses, holiday homes, and small Baltic/Nordic properties.
- SiteMinder: SiteMinder provides a hotel channel manager, booking engine, and distribution platform connecting properties to 400+ channels. It is directly comparable to ED Hotels' channel manager feature and is even referenced as an integration partner for BOUK BOOKING.
- RoomKeyPMS: RoomKeyPMS provides property management software with booking engine and guest management for independent hotels and groups. Its feature set (reservations, housekeeping, guest profiles, channel distribution) maps closely to BOUK PMS.
- Clock PMS: Clock PMS is a cloud hotel management suite with PMS, booking engine, channel manager, and online check-in developed in Central/Eastern Europe. It is one of the closest regional competitors to ED Hotels in the European independent-hotel segment.
- Cloudbeds: Cloudbeds is an all-in-one hospitality platform combining PMS, booking engine, and channel manager primarily targeting independent hotels and hostels globally. It competes head-to-head with ED Hotels' BOUK suite in the SMB and mid-market segment.
- HotelRunner: HotelRunner offers a cloud-based PMS, booking engine, and channel manager primarily for small and mid-sized accommodations in Europe, the Middle East, and Africa. Its SMB hotel focus and channel manager product overlap with BOUK's core feature set.
- Mews: Mews offers a cloud-native PMS with booking engine, payments, and guest experience modules for hotels, hostels, and serviced apartments. It overlaps with BOUK PMS, BOUK Booking, and BOUK Guest across independent and boutique hotel customers.
- ResNexus: ResNexus offers a property management system with booking engine, channel manager, and guest communication for independent hotels, B&Bs, and inns. Its feature breadth and SMB target market closely match ED Hotels' BOUK suite.
Emerging players
- Bookinglayer: Bookinglayer provides a booking engine and channel manager specialized for boutique hotels, hostels, and outdoor/glamping properties. Its multi-product cart (rooms + packages + activities) parallels BOUK Booking's unified cart approach.
- Hostaway: Hostaway is a vacation rental PMS and channel manager for short-term rental managers and owners. It overlaps with ED Hotels' guest-apartment and holiday-home use cases, particularly where BOUK PMS supports multi-property portfolios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ED for hotels social profiles
Digital presenceED for hotels compliance and trust
Trust signalCompliance2 records
ED for hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
ED for hotels leadership team
Management profileNumber of profiles
Profiles8 records
ED for hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ED for hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ED for hotels
What does ED for hotels do?
ED for hotels develops and sells BOUK, a cloud-based hospitality sales and management system that enables hotels, guesthouses, apartments, holiday homes, and spa operators to manage reservations, housekeeping, guest communication, channel distribution, and dynamic pricing from a single platform. The suite includes BOUK PMS, BOUK Booking engine, BOUK Guest self-service module, and BOUK SPA management software, complemented by professional hotel website design and WooCommerce e-commerce development services.
Is ED for hotels a public or private company?
ED for hotels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ED for hotels founded?
ED for hotels was founded in 2010. It employs 11 to 50 people.
Where is ED for hotels based?
ED for hotels is headquartered in Tallinn, Estonia, in the Europe region.
How does ED for hotels make money?
Five revenue lines are on record. BOUK PMS Software Subscription is the primary driver. The others are BOUK SPA Software Subscription, website Design Services, E-commerce/Online Shop Design and add-on Integrations & Services.
Who are ED for hotels's main competitors?
Direct peers on record are Little Hotelier, SiteMinder, RoomKeyPMS, Clock PMS, Cloudbeds, HotelRunner, Mews and ResNexus. Emerging players are Bookinglayer and Hostaway.
Does ED for hotels have an API?
Yes. API access and support is available on the Professional pricing tier (€15/month, minimum bill €250/month). The Professional plan includes full API access, enabling developers to connect and automate BOUK PMS functionality with external systems.
What industry is ED for hotels in?
ED for hotels's product category is Hospitality Property Management Software. Its primary akta.pro industry code is THALADAA, Hotel CRS & Booking Engines, with a secondary code of THALAFAB, Hotel & Accommodation Booking Platforms. Its NAICS code is 513210 and its SIC code is 7372.