MYST SOFTWARE LTD

What MYST SOFTWARE LTD does

Myst Software Ltd (formerly Rubicon Red) is a privately held software company that delivers a DevOps automation platform purpose-built for Oracle Fusion Middleware and Oracle Cloud Services. The company is headquartered in Brisbane, Australia, with operational entities disclosed in the USA and India, and serves large enterprise customers globally including Rabobank, GE, Eaton, IRD NZ, Land O'Lakes, and Shaw Communications. Myst's core product is Myst Studio, a model-driven, declarative automation platform that replaces manual scripting for provisioning, configuring, and deploying Oracle middleware stacks (SOA Suite, OSB, BPM, OIC, SOACS, Forms and Reports, Analytics Server, and Axway API Gateway) across on-premise, OCI, and AWS environments. The platform's distinguishing technical capabilities include automatic Oracle component discovery into blueprints, drift detection across environments, zero-scripting release automation, and pre-built templates that automate the 600+ manual steps defined in Oracle's Enterprise Deployment Guide.

Myst monetizes through three tiers: a Team SaaS plan at USD $200/month, an Enterprise SaaS plan at USD $1,500/month, and custom-priced annual on-premise licensing for large enterprise customers. Go-to-market combines a self-serve 30-day free trial with enterprise field sales targeting Oracle IT operators and architects, supported by content marketing (blog, whitepapers, YouTube), a Slack community, and integrations across the major CI/CD and DevOps toolchains (Jenkins, Bamboo, Git, JFrog, Chef/Puppet, PagerDuty, AppDynamics). The company has operated for over a decade, holds a 2014 Oracle Excellence Award for Fusion Middleware Innovation, and reports customer outcomes such as 60% cost reduction and 90% effort reduction for OIC deployment automation and 1,300+ releases across nine environments in approximately three months (IRD NZ case study).

The firm operates with a very small team (1-10 employees per firmographic data) and discloses no external institutional funding, indicating a bootstrapped or self-funded structure. Customer concentration spans 13+ named logos across financial services, government, telecommunications, agribusiness, energy, and retail, providing industry diversification, while the custom-priced on-premise tier likely anchors revenue to a small number of large enterprise accounts.

Name

MYST SOFTWARE LTD

Legal name

Myst Software Pty Ltd

Website

https://mystsoftware.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Myst Software Ltd provides model-driven DevOps automation software that provisions, configures, and deploys Oracle Fusion Middleware and Oracle Cloud Services for large enterprise customers globally, monetizing via SaaS subscriptions and on-premise licensing.

Ownership category

akta.pro rank

Product category

DevOps Automation Software for Oracle Middleware

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI)

akta.pro secondary industries

Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE), Hybrid Cloud Compute & Virtualization Stack (HCI/VMs/Kubernetes) (HDABAMAF)

Keywords

• Oracle DevOps automation
• Middleware provisioning
• Continuous delivery
• Configuration management
• Release automation

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Team Plan: Monthly subscription at USD $200 per month. Includes unlimited users, cloud provisioning, cloud config management, OIC release management, community-based support, and 200 execution minutes per month.
2. SaaS Subscription - Enterprise Plan: Monthly subscription at USD $1,500 per month. Includes unlimited users, cloud release management, enhanced customer support, and 3,000 execution minutes per month.
3. On Premise - Custom Annual: Annual license with custom pricing. Includes unlimited users, on-premise provisioning, on-premise config management, on-premise release management, premium customer support, and unlimited execution minutes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Myst Software Ltd builds and sells Myst Studio, a DevOps automation platform that provisions, configures, and continuously delivers Oracle Fusion Middleware environments (SOA Suite, Service Bus, WebLogic, IDM, SOA Cloud Service). The product automates platform provisioning, configuration management, continuous delivery, and migrations for enterprise customers running Oracle middleware stacks on-premises or in Oracle Cloud.

Product overview

Myst Studio is a unified DevOps automation platform for Oracle Middleware and Oracle Cloud Services. The core platform consists of integrated modules for Platform Provisioning (automated FMW installation and configuration), Configuration Management (drift analysis, intelligent discovery, configuration comparison), Continuous Delivery (release automation, build and deployment pipeline), and Migrations (SOA to SOACS, ICS to OIC, SOA to OIC). Key concepts include Platform Blueprints (reusable topology templates with inheritance) and Release Blueprints (version-controlled deployment definitions). The platform supports Oracle SOA Suite, Oracle BPM Suite, Oracle Integration Cloud, and Oracle SOA Cloud Service, enabling automated provisioning from 600+ manual steps to minutes. Pricing tiers include Team ($200/month), Enterprise ($1,500/month), and On-Premise (custom annual).

Differentiator

Problem solved

Functional benefit

Products and services

• Myst Studio

Quantifiable outcome

• 60% cost reduction / 90% effort reduction for OIC deployment automation
• +8 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core and secondary.

• OraclecoreTechnology or IntegrationMyst is a specialized DevOps platform built exclusively for Oracle technologies. It provides automated provisioning, configuration management, and continuous delivery for Oracle Fusion Middleware components including Oracle SOA Suite, OSB, BPM, OIC, SOACS, Oracle Forms and Reports, Oracle Analytics Server, and Axway API Gateway. The platform integrates with Oracle Cloud Infrastructure (OCI).
• Amazon Web Services (AWS)coreTechnology or IntegrationMyst supports provisioning Oracle Middleware components on AWS infrastructure (EC2). Integrations include AWS EC2, AWS S3, and AWS CloudFormation for infrastructure provisioning and management.
• JenkinscoreTechnology or IntegrationMyst has plugins for Jenkins, enabling full integration with Jenkins CI/CD pipelines. Myst can pass JSON payloads containing platform instance and stream model properties to Jenkins jobs. Supports Jenkins Configuration as Code (JCaC) for the Myst plugin.
• Git / BitbucketcoreTechnology or IntegrationMyst integrates with Git and Bitbucket for software configuration management. Platform Blueprints and Release Blueprints are version-controlled, treating configuration as code.
• JFrog Artifactory / Sonatype Nexus / ArchivacoreTechnology or IntegrationMyst integrates with software repositories (Artifactory, Nexus, Archiva) to retrieve binaries for deployment, ensuring consistency of deployed artifacts across environments.
• DockercoreTechnology or IntegrationMyst supports Docker for containerization of Oracle Middleware components. Integrations with Docker Hub for image management.
• Apache Ant / MavencoreTechnology or IntegrationMyst integrates with Apache Ant and Maven for build automation. Supports build automation frameworks for Oracle SOA, OSB, and BPM composite builds.
• Chef / PuppetsecondaryTechnology or IntegrationMyst integrates with Chef and Puppet for configuration management automation, complementing its model-driven provisioning approach.
• SlacksecondaryTechnology or IntegrationMyst integrates with Slack for notifications. Also used as the primary community support channel during trial (community.myst.cloud).
• PagerDutysecondaryTechnology or IntegrationMyst integrates with PagerDuty for operational alerting and incident management notifications.
• Atlassian Bamboo / Hudson / TeamCitycoreTechnology or IntegrationMyst has plugins for Atlassian Bamboo, Hudson, and TeamCity CI servers, allowing integration with these CI/CD tools in addition to Jenkins.
• VMwaresecondaryTechnology or IntegrationMyst supports on-premise virtual machine infrastructure on VMware for Oracle Fusion Middleware deployments.
• Oracle VMsecondaryTechnology or IntegrationMyst supports Oracle VM for on-premise infrastructure virtualization of Oracle Middleware.
• AxwaycoreTechnology or IntegrationMyst supports Axway API Gateway automation, including topology configuration, operational commands, and Axway version 7.7.20230530 and later versions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Atlassian (Bamboo / Bitbucket): Atlassian's Bamboo CI server and Bitbucket integrate directly with Myst today, but also serve as standalone enterprise CI/CD alternatives for release automation use cases.
• GitLab: GitLab's single DevOps platform covers source control, CI/CD, and release automation. While general-purpose rather than Oracle-specialized, it competes for the same enterprise DevOps budget allocation.
• ServiceNow: ServiceNow's ITOM and IntegrationHub offerings increasingly encroach on enterprise release orchestration and DevOps workflow territory adjacent to Myst's automation scope.
• Digital.ai (formerly XebiaLabs): Digital.ai's DevOps and release automation suite (XL Release, XL Deploy) competes for enterprise release orchestration budgets across heterogeneous middleware stacks, including Oracle environments.
• Broadcom (CA Release Automation): Broadcom inherited CA's Release Automation and Automic automation tooling, targeting large enterprise release orchestration and middleware operations at a much broader portfolio scale than Myst.
• BMC (TrueSight / BladeLogic): BMC's release automation and operations management portfolio (including BladeLogic Server Automation) competes for enterprise middleware and application deployment budgets with broader IT operations coverage.

Direct peers

• CloudBees: CloudBees (built on Jenkins) provides enterprise CI/CD and release orchestration with similar deployment-automation and pipeline-as-code capabilities targeting enterprise middleware and application teams.
• Flexagon: Flexagon's FlexDeploy product is an enterprise DevOps platform specialized for Oracle Middleware, Oracle Cloud, and database environments — directly comparable to Myst's Oracle DevOps focus and enterprise target buyer.

Emerging players

• Harness: Harness provides modern CI/CD and release orchestration across cloud-native and legacy stacks; it overlaps with Myst's continuous-delivery value prop for enterprises modernizing release pipelines.

Others

• Rubicon Red (predecessor entity): Myst Software is itself the rebranded continuation of Rubicon Red, the 2014 Oracle Excellence Award–winning firm. Listed here for completeness rather than as a true independent peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mystsoftware
• GitHubgithub.com/mystsoftware
• YouTubeyoutube.com/channel/UCORWoOz7T9Zg4WyNow-0pZA/featured
• LinkedInlinkedin.com/company/myst-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYST SOFTWARE LTD