REVELLE COLLECTIVE LTD

What REVELLE COLLECTIVE LTD does

The Revel Collective plc (formerly Revolution Bars Group plc) is a UK-listed operator of premium bars and pubs, headquartered in Ashton-under-Lyne and quoted on AIM under ticker TRC. It runs 62 venues across the United Kingdom under four wholly-owned brands: Revolution (a premium drinks and food-led bar chain operating since 1996), Revolución de Cuba (1940s Cuban-inspired themed bars), Peach Pubs, and Founders & Co. Revenue is generated direct-to-consumer through food and beverage transactions at owned physical sites, supplemented by private events and corporate bookings.

The group's technology footprint is modest and operationally oriented rather than product-led, centred on an in-house proprietary HR system used to manage a workforce of approximately 2,300 employees, with selectively partnered wellbeing and reward programmes (including 24/7 GP access). Underlying technology investment is concentrated on workforce management and venue-level ESG infrastructure (e.g., the Energise partnership that has delivered a 43% energy consumption reduction and 97%+ waste diversion from landfill) rather than consumer-facing digital platforms. No e-commerce, mobile application, or AI/ML capability is evidenced in the operating model.

The business model is a pure physical-retail, transaction-fee model: revenue is earned per cover through drinks and food sales across the four brand concepts, with no disclosed subscription, licensing, or digital revenue stream. Pricing is not publicly disclosed at the product level. The company serves social and entertainment consumers and private/corporate event bookers across the UK, with a horizontal segmentation approach and a marketing mix weighted toward organic social, brand content, and regulatory investor communications.

Name

REVELLE COLLECTIVE LTD

Legal name

The Revel Collective plc

Website

https://therevelcollective.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Revel Collective plc is a UK AIM-listed operator of 62 premium bars and pubs running four brands (Revolution, Revolución de Cuba, Peach Pubs, Founders & Co.), serving social and corporate hospitality consumers through direct food and beverage sales.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

akta.pro secondary industry

Pubs & Gastropubs (CRANACAB)

Keywords

• Bar and pub operations
• Premium hospitality venues
• Food and beverage service
• Licensed entertainment venues
• Private event venues

Headquarters

HQ city

Ashton-under-Lyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Revenue from operating 62 bar and pub venues offering drinks, food, and entertainment experiences across multiple branded concepts.
2. Event and Private Booking Revenue: Revenue from hosting private events, corporate bookings, and special occasions at venue locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Revel Collective plc operates 62 premium bar and pub venues across the UK under four distinct brands: Revolution (premium drinks and food-led bars trading since 1996), Revolución de Cuba (1940s Cuban-inspired themed bars), Peach Pubs, and Founders & Co. The Group's core commercial activity is serving food, drinks, and experiential entertainment to walk-in consumers, as well as hosting private events and corporate bookings at its venues. Revenue is transaction-based, generated through on-premise food and beverage sales complemented by event and private booking income.

Product overview

The Revel Collective plc is a hospitality operator offering a diversified portfolio of four distinct bar and pub brands across the UK. The company operates 62 characterful venues that trade from late morning through late evening, generating approximately £149.5 million in revenue. The portfolio includes: Revolution (premium drinks and food-led bars since 1996), Revolución de Cuba (1940s Cuban-inspired themed bars), Peach Pubs, and Founders & Co. The company also utilizes proprietary internal HR technology systems to support its approximately 2.3k workforce.

Differentiator

Problem solved

Functional benefit

Brands

• Revolution: Premium drinks and food-led bar operator trading since 1996, destination of choice for customers who value a premium drinks and food-led offering.
• Revolución de Cuba
• Peach Pubs
• Founders & Co.

Products and services

• Revolution Bars Premium drinks and food-led bar chain operating within The Revel Collective's venue network, targeted at adult consumers seeking premium drinks and food experiences.
• Revolución de Cuba 1940s Cuban-inspired bar chain characterised by dark woods, traditional bar counters, antique tiles, vintage furniture and Havana-style ceiling fans, offering a themed dining and drinks experience.
• Peach Pubs Pub brand operated by The Revel Collective, positioned within the Group's diversified portfolio as a pub-dining offering for casual social occasions.
• Founders & Co. Bar and pub brand within The Revel Collective's portfolio, operating alongside Revolution, Revolución de Cuba, and Peach Pubs to provide a diversified bar and pub offering.
• Private Events and Corporate Bookings Event and venue hire service offered across The Revel Collective's 62 venues for private parties, corporate hospitality, team events, and special occasions.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Campaign Against Living Miserably (CALM)coreOthers · 1 August 2021Corporate charity partner selected by internal vote with over 75% support. Raised £32k in FY24 through product sales and local fundraising initiatives. Focus on employee wellbeing and suicide prevention support.
• Ripple Suicide Prevention CharitycoreOthersFirst hospitality partner of Ripple, a tool designed to discreetly intercept harmful online searches related to self-harm and suicide on internal network. Committed to pioneering universal adoption within the hospitality sector.
• EnergisecoreStrategic or Co-development PartnerSustainability consultancy partnership since 2017 to map out sustainability journey starting with energy efficiency. Partnership has delivered 43% reduction in energy consumption to date.
• UKHospitalityminorStrategic or Co-development PartnerActive participation in working groups and contribution to relevant policies on responsible drinks retailing.
• Zero Carbon ForumcoreStrategic or Co-development PartnerFounding member since 2021, contributing to industry-wide carbon reduction efforts and sustainability initiatives.

Scale indicators9 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Marston's: UK pub operator and brewer (Marston's, Pitcher & Piano, etc.). Comparable in on-premise pub operating model with overlap in the premium-bar sub-segment (Pitcher & Piano) and similar UK consumer macro exposure.
• JD Wetherspoon: Largest UK pub operator by venue count with a value-led positioning. Comparable in on-premise volume and UK national presence, though differentiated by price-point and food-led rather than premium-bar mix.
• Greene King (CK Asset Holdings): Major UK pub retailer and brewer (Greene King, Hungry Horse, Belhaven). Comparable in nationwide UK pub estate and on-trade operating model, though materially larger and owned by a Hong Kong-listed parent.
• Mitchells & Butlers (M&B): FTSE-listed UK operator of All Bar One, Harvester, Toby Carvery, and Miller & Carter. Comparable in on-trade bar/pub mix and UK national footprint, though with a much broader restaurant portfolio.
• Fuller, Smith & Turner: Premium UK pub and brewery operator (Fuller's, Cotswold Brew Co). Comparable in premium on-trade positioning and pub-led format, with similar exposure to discretionary UK consumer spend.
• Young's Pubs: Premium London-focused pub and brewery operator. Comparable in premium pub positioning and food/drink-led venue model, though more geographically concentrated in London and the South East.
• Stonegate Group: Largest UK pub and bar operator (Slug & Lettuce, Walkabout, Be At One, etc.). Comparable in late-night premium bar trading model and event-led revenue, though materially larger and privately held by TDR Capital.

Direct peers

• Loungers plc: AIM-listed UK operator of differentiated bar, restaurant, and café concepts (Loungers, Cosy Club, Brightside). Closely comparable to The Revel Collective in multi-brand strategy, premium-but-accessible positioning, and venue-count scale.
• City Pub Group: AIM-listed UK regional pub operator with a multi-site community pub estate. Comparable in single-geography (UK) focus and AIM listing, though more weighted to traditional pub versus premium bar formats.
• Nightcap plc: AIM-listed UK operator of late-night and cocktail-led bar brands (Dirty Martini, The Piano Works, Tonight Josephine). Closely comparable in premium cocktail-bar positioning, UK geography, and small-cap AIM listing status.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/revolutionbars?lang=en
• Facebookfacebook.com/revolutionbars
• LinkedInlinkedin.com/company/therevelcollectiveplc
• Instagraminstagram.com/revolutionbars

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REVELLE COLLECTIVE LTD