REVELLE COLLECTIVE LTD
The Revel Collective plc is a UK AIM-listed operator of 62 premium bars and pubs running four brands (Revolution, Revolución de Cuba, Peach Pubs, Founders & Co.), serving social and corporate hospitality consumers through direct food and beverage sales.
- Company typePublic
- Founded2015
- HeadquartersAshton-under-Lyne, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What REVELLE COLLECTIVE LTD does
The Revel Collective plc (formerly Revolution Bars Group plc) is a UK-listed operator of premium bars and pubs, headquartered in Ashton-under-Lyne and quoted on AIM under ticker TRC. It runs 62 venues across the United Kingdom under four wholly-owned brands: Revolution (a premium drinks and food-led bar chain operating since 1996), Revolución de Cuba (1940s Cuban-inspired themed bars), Peach Pubs, and Founders & Co. Revenue is generated direct-to-consumer through food and beverage transactions at owned physical sites, supplemented by private events and corporate bookings.
The group's technology footprint is modest and operationally oriented rather than product-led, centred on an in-house proprietary HR system used to manage a workforce of approximately 2,300 employees, with selectively partnered wellbeing and reward programmes (including 24/7 GP access). Underlying technology investment is concentrated on workforce management and venue-level ESG infrastructure (e.g., the Energise partnership that has delivered a 43% energy consumption reduction and 97%+ waste diversion from landfill) rather than consumer-facing digital platforms. No e-commerce, mobile application, or AI/ML capability is evidenced in the operating model.
The business model is a pure physical-retail, transaction-fee model: revenue is earned per cover through drinks and food sales across the four brand concepts, with no disclosed subscription, licensing, or digital revenue stream. Pricing is not publicly disclosed at the product level. The company serves social and entertainment consumers and private/corporate event bookers across the UK, with a horizontal segmentation approach and a marketing mix weighted toward organic social, brand content, and regulatory investor communications.
REVELLE COLLECTIVE LTD firmographics
Firmographics- Name
- REVELLE COLLECTIVE LTD
- Legal name
- The Revel Collective plc
- Website
- https://therevelcollective.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Revel Collective plc is a UK AIM-listed operator of 62 premium bars and pubs running four brands (Revolution, Revolución de Cuba, Peach Pubs, Founders & Co.), serving social and corporate hospitality consumers through direct food and beverage sales.
- Ownership category
- akta.pro rank
REVELLE COLLECTIVE LTD industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Neighborhood Bars & Taverns (CRANACAA)
- akta.pro secondary industry
- Pubs & Gastropubs (CRANACAB)
Keywords
Where REVELLE COLLECTIVE LTD is headquartered
LocationHeadquarters
- HQ city
- Ashton-under-Lyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
REVELLE COLLECTIVE LTD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Food and Beverage Sales: Revenue from operating 62 bar and pub venues offering drinks, food, and entertainment experiences across multiple branded concepts.
- Event and Private Booking Revenue: Revenue from hosting private events, corporate bookings, and special occasions at venue locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
REVELLE COLLECTIVE LTD product offering
Product offeringCore offering
The Revel Collective plc operates 62 premium bar and pub venues across the UK under four distinct brands: Revolution (premium drinks and food-led bars trading since 1996), Revolución de Cuba (1940s Cuban-inspired themed bars), Peach Pubs, and Founders & Co. The Group's core commercial activity is serving food, drinks, and experiential entertainment to walk-in consumers, as well as hosting private events and corporate bookings at its venues. Revenue is transaction-based, generated through on-premise food and beverage sales complemented by event and private booking income.
Product overview
The Revel Collective plc is a hospitality operator offering a diversified portfolio of four distinct bar and pub brands across the UK. The company operates 62 characterful venues that trade from late morning through late evening, generating approximately £149.5 million in revenue. The portfolio includes: Revolution (premium drinks and food-led bars since 1996), Revolución de Cuba (1940s Cuban-inspired themed bars), Peach Pubs, and Founders & Co. The company also utilizes proprietary internal HR technology systems to support its approximately 2.3k workforce.
Differentiator
Problem solved
Functional benefit
Brands
- Revolution: Premium drinks and food-led bar operator trading since 1996, destination of choice for customers who value a premium drinks and food-led offering.
- Revolución de Cuba
- Peach Pubs
- Founders & Co.
Products and services
- Revolution Bars Premium drinks and food-led bar chain operating within The Revel Collective's venue network, targeted at adult consumers seeking premium drinks and food experiences.
- Revolución de Cuba 1940s Cuban-inspired bar chain characterised by dark woods, traditional bar counters, antique tiles, vintage furniture and Havana-style ceiling fans, offering a themed dining and drinks experience.
- Peach Pubs Pub brand operated by The Revel Collective, positioned within the Group's diversified portfolio as a pub-dining offering for casual social occasions.
- Founders & Co. Bar and pub brand within The Revel Collective's portfolio, operating alongside Revolution, Revolución de Cuba, and Peach Pubs to provide a diversified bar and pub offering.
- Private Events and Corporate Bookings Event and venue hire service offered across The Revel Collective's 62 venues for private parties, corporate hospitality, team events, and special occasions.
Companies that use REVELLE COLLECTIVE LTD
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
REVELLE COLLECTIVE LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
REVELLE COLLECTIVE LTD partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Campaign Against Living Miserably (CALM)coreCorporate charity partner selected by internal vote with over 75% support. Raised £32k in FY24 through product sales and local fundraising initiatives. Focus on employee wellbeing and suicide prevention support.
- Ripple Suicide Prevention CharitycoreFirst hospitality partner of Ripple, a tool designed to discreetly intercept harmful online searches related to self-harm and suicide on internal network. Committed to pioneering universal adoption within the hospitality sector.
- EnergisecoreSustainability consultancy partnership since 2017 to map out sustainability journey starting with energy efficiency. Partnership has delivered 43% reduction in energy consumption to date.
- UKHospitalityminorActive participation in working groups and contribution to relevant policies on responsible drinks retailing.
- Zero Carbon ForumcoreFounding member since 2021, contributing to industry-wide carbon reduction efforts and sustainability initiatives.
Scale indicators9 records
Recent moves7 records
Expansion highlights3 records
REVELLE COLLECTIVE LTD competitors and assessment
Company assessmentBroad incumbents
- Marston's: UK pub operator and brewer (Marston's, Pitcher & Piano, etc.). Comparable in on-premise pub operating model with overlap in the premium-bar sub-segment (Pitcher & Piano) and similar UK consumer macro exposure.
- JD Wetherspoon: Largest UK pub operator by venue count with a value-led positioning. Comparable in on-premise volume and UK national presence, though differentiated by price-point and food-led rather than premium-bar mix.
- Greene King (CK Asset Holdings): Major UK pub retailer and brewer (Greene King, Hungry Horse, Belhaven). Comparable in nationwide UK pub estate and on-trade operating model, though materially larger and owned by a Hong Kong-listed parent.
- Mitchells & Butlers (M&B): FTSE-listed UK operator of All Bar One, Harvester, Toby Carvery, and Miller & Carter. Comparable in on-trade bar/pub mix and UK national footprint, though with a much broader restaurant portfolio.
- Fuller, Smith & Turner: Premium UK pub and brewery operator (Fuller's, Cotswold Brew Co). Comparable in premium on-trade positioning and pub-led format, with similar exposure to discretionary UK consumer spend.
- Young's Pubs: Premium London-focused pub and brewery operator. Comparable in premium pub positioning and food/drink-led venue model, though more geographically concentrated in London and the South East.
- Stonegate Group: Largest UK pub and bar operator (Slug & Lettuce, Walkabout, Be At One, etc.). Comparable in late-night premium bar trading model and event-led revenue, though materially larger and privately held by TDR Capital.
Direct peers
- Loungers plc: AIM-listed UK operator of differentiated bar, restaurant, and café concepts (Loungers, Cosy Club, Brightside). Closely comparable to The Revel Collective in multi-brand strategy, premium-but-accessible positioning, and venue-count scale.
- City Pub Group: AIM-listed UK regional pub operator with a multi-site community pub estate. Comparable in single-geography (UK) focus and AIM listing, though more weighted to traditional pub versus premium bar formats.
- Nightcap plc: AIM-listed UK operator of late-night and cocktail-led bar brands (Dirty Martini, The Piano Works, Tonight Josephine). Closely comparable in premium cocktail-bar positioning, UK geography, and small-cap AIM listing status.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
REVELLE COLLECTIVE LTD social profiles
Digital presenceREVELLE COLLECTIVE LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
REVELLE COLLECTIVE LTD leadership team
Management profileNumber of profiles
Profiles5 records
REVELLE COLLECTIVE LTD subsidiaries and ownership
Company hierarchySubsidiaries4 records
REVELLE COLLECTIVE LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REVELLE COLLECTIVE LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REVELLE COLLECTIVE LTD
What does REVELLE COLLECTIVE LTD do?
The Revel Collective plc operates 62 premium bar and pub venues across the UK under four distinct brands: Revolution (premium drinks and food-led bars trading since 1996), Revolución de Cuba (1940s Cuban-inspired themed bars), Peach Pubs, and Founders & Co. The Group's core commercial activity is serving food, drinks, and experiential entertainment to walk-in consumers, as well as hosting private events and corporate bookings at its venues. Revenue is transaction-based, generated through on-premise food and beverage sales complemented by event and private booking income.
Is REVELLE COLLECTIVE LTD a public or private company?
REVELLE COLLECTIVE LTD is a public company. It is classified as public and is currently operating.
When was REVELLE COLLECTIVE LTD founded?
REVELLE COLLECTIVE LTD was founded in 2015. It employs 1,001 to 5,000 people.
Where is REVELLE COLLECTIVE LTD based?
REVELLE COLLECTIVE LTD is headquartered in Ashton-under-Lyne, United Kingdom, in the Europe region.
How does REVELLE COLLECTIVE LTD make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are event and Private Booking Revenue.
Who are REVELLE COLLECTIVE LTD's main competitors?
Broad incumbents on record are Marston's, JD Wetherspoon, Greene King (CK Asset Holdings), Mitchells & Butlers (M&B), Fuller, Smith & Turner, Young's Pubs and Stonegate Group. Direct peers are Loungers plc, City Pub Group and Nightcap plc.
Does REVELLE COLLECTIVE LTD have an API?
No public API is recorded for REVELLE COLLECTIVE LTD.
What industry is REVELLE COLLECTIVE LTD in?
REVELLE COLLECTIVE LTD's product category is Hospitality Services. Its primary akta.pro industry code is CRANACAA, Neighborhood Bars & Taverns, with a secondary code of CRANACAB, Pubs & Gastropubs. Its NAICS code is 7224 and its SIC code is 5810.