AERONUTRIX UK LTD

What AERONUTRIX UK LTD does

Aeronutrix UK Ltd. is a privately held UK direct-to-consumer e-commerce company operating the Fast&Up UK storefront at fastandup.co.uk. It is the British subsidiary of Novelty Pharma, a Swiss pharmaceutical company founded in Lugano in 2001 by Dr. Massimiliano Baratelli, which developed the proprietary Swiss Effervescent Technology that underpins the entire Fast&Up product range. The company sells premium effervescent nutrition supplements — electrolyte hydration tablets (Reload), daily multivitamins, magnesium, vitamin C+D3+zinc, iron, turmeric & ginger, fibre, glutathione-based beauty supplements under the Chicnutrix sub-brand, and a NightOut recovery drink — primarily to UK athletes, fitness enthusiasts, and health-conscious consumers who value fast nutrient absorption and gentle-on-stomach formats.

The core technology proposition is the Swiss Effervescent delivery system, which the company claims enables 80-90% nutrient absorption versus 40-50% for traditional tablets, supported by 20+ years of pharmaceutical R&D at the parent level. Select product lines feature additional proprietary assets, including a hypotonic hydration formula and exclusive use of Japanese OPITAC Glutathione. Products are Informed Choice certified and the UK site operates on a PCI-DSS compliant payment stack. Marketing is driven by a multi-sport athlete ambassador program and content across Facebook, Instagram, and TikTok.

The business model is purely transactional DTC: one-time unit purchases in £5-£35 pack sizes with multi-pack volume discounts and a "Build Your Own Bundle" option. There is no subscription model, no B2B or wholesale channel, and no international delivery from the UK storefront. The company does not publish financial data and no external institutional investors are disclosed; ownership is parent-controlled.

Name

AERONUTRIX UK LTD

Legal name

Aeronutrix UK Ltd.

Website

https://fastandup.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Aeronutrix UK Ltd. operates the Fast&Up UK e-commerce storefront, selling Swiss-formulated effervescent nutrition supplements — hydration, multivitamins, beauty, and recovery — directly to UK athletes and health-conscious consumers under the Novelty Pharma parent group.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Effervescent supplements
• Sports nutrition
• Hydration supplements
• Vitamin tablets
• Wellness supplements

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company operates its own UK e-commerce storefront (fastandup.co.uk) selling nutritional supplements directly to consumers. Revenue is generated through one-time product purchases with multi-pack options offering better value per serving. Products are sold in various pack sizes (1, 2, 3, 4, 8 tablets) with pricing tiers that incentivize larger purchases. No subscription model is explicitly mentioned, suggesting primarily one-time transaction revenue.
2. Product Bundles: Bundle products combining multiple supplements at discounted pricing, such as the Energy Booster Bundle. These bundled offerings encourage higher average order values and cross-selling across product categories including hydration, daily nutrition, and beauty nutrition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AERONUTRIX UK LTD operates the Fast&Up UK e-commerce storefront, selling a portfolio of premium Swiss-engineered effervescent nutritional supplements directly to UK consumers. The range spans hydration (Reload electrolyte tablets), daily multivitamins, immunity support, beauty nutrition (Chicnutrix Glow), digestive health, and recovery drinks. Products are formulated using proprietary Swiss Effervescent Technology developed by parent company Novelty Pharma.

Product overview

AERONUTRIX UK LTD operates the Fast&Up UK e-commerce platform, offering a portfolio of premium Swiss-formulated effervescent nutrition and wellness supplements. The product lineup centers on the Fast&Up core brand featuring hydration products (Reload electrolyte tablets and drink mixes), daily nutrition (Multivitamin, Vitamin C, Iron, Magnesium), immunity support (Vitamin C + D3 + Zinc, Turmeric & Ginger, Himalayan Shilajit), digestive health (Daily Fibre), and recovery (NightOut). A sub-brand, Chicnutrix Glow, provides glutathione-based beauty nutrition for skin brightening. The company also offers a Build Your Own Bundle customization option. All Fast&Up products utilize Premium Swiss Effervescent Technology designed for superior bioavailability and gentle stomach compatibility, with formulations developed by parent company Novelty Pharma, a Swiss pharmaceutical company founded in Lugano in 2001.

Differentiator

Problem solved

Functional benefit

Brands

• Chicnutrix: A sub-brand specializing in beauty nutrition supplements, featuring Glutathione tablets for skin brightening and glow (e.g., Chicnutrix Glow).
• Reload
• Magnesio
• NightOut

Products and services

• Fast&Up Reload Electrolyte Hydration Tablets Electrolyte effervescent tablets and drink mixes providing instant hydration and energy with 5 essential electrolytes (Sodium, Potassium, Magnesium, Calcium, Chloride) plus Vitamins C and B12, available in multiple flavors and formats. Targeted at athletes and active individuals needing fast rehydration.
• Fast&Up Daily Multivitamin Tablets Daily multivitamin supplement with 21 vitamins and minerals plus nitrate-rich beetroot extract, formulated with Swiss Effervescent Technology for enhanced nutrient absorption and gentle stomach compatibility. Targeted at health-conscious consumers seeking daily nutritional support.
• Fast&Up Magnesio 300mg Magnesium Supplement Magnesium supplement with 300mg elemental magnesium and 10mg zinc, designed to promote restful sleep, reduce stress, support muscle health, and reduce fatigue, formulated with Swiss Effervescent Technology. Targeted at consumers seeking stress relief and muscle recovery support.
• Fast&Up Vitamin C + D3 + Zinc (CDZ) Immune Support 3-in-1 immune support supplement combining 1000mg Vitamin C, 2000 IU Vitamin D3, and 10mg elemental zinc, formulated with Swiss Effervescent Technology for high bioavailability. Targeted at consumers seeking immune system support.
• Fast&Up Iron Supplement 19mg Iron supplement providing 19mg of highly bioavailable Ferrous Bisglycinate with no metallic aftertaste, designed to support hemoglobin levels, red blood cell production, and energy levels. Targeted at individuals with iron deficiency or low energy.
• Fast&Up Turmeric & Ginger Immunity Tablets Immunity support supplement combining 500mg Turmeric Extract (50% Curcumin), 15mg Ginger Extract, 10mg elemental Zinc, and 2mg Black Pepper extract for enhanced curcumin bioavailability. Targeted at consumers seeking natural immunity support.
• Fast&Up Daily Fibre 5-in-1 Supplement 5-in-1 digestive health supplement in convenient stick packs containing Psyllium Husk, Inulin, 2.5 billion probiotics (Lactobacillus casei & Bifidobacterium lactis), Licorice Extract, and Fennel Seed Extract. Targeted at consumers seeking digestive and bowel regularity support.
• Chicnutrix Glow Glutathione Skin Brightening Tablets Glutathione skin brightening supplement containing Japanese OPITAC Glutathione with added Vitamin C, designed to promote radiant and glowing skin through inhibition of eumelanin and promotion of pheomelanin. Targeted at beauty-conscious consumers seeking skin brightening from within.
• Fast&Up NightOut Recovery Drink Zero sugar recovery drink with electrolytes, amino acids (Taurine, L-Leucine, L-Isoleucine, L-Valine), and B-Vitamins, designed to support hydration and recovery after alcohol consumption. Targeted at adult consumers seeking morning-after recovery support.
• Fast&Up Pure Himalayan Shilajit Pure Himalayan Shilajit supplement derived from high-altitude deposits, supporting energy, vitality, and overall wellness. Targeted at consumers seeking traditional Ayurvedic wellness support.
• Fast&Up Vitamin C 1000mg Tablets High-dose Vitamin C supplement providing 1000mg per serving with antioxidant support for immune system functioning, collagen production, and protection from oxidative stress. Targeted at consumers seeking immune and antioxidant support.

Quantifiable outcome

• 2x faster hydration than water alone
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Novelty PharmacoreStrategic or Co-development Partner · 1 January 2015Novelty Pharma, a Swiss pharmaceutical company founded in Lugano in 2001 by Dr. Massimiliano Baratelli, is the parent company and science behind Fast&Up. With more than 20 years of research, development and experience in manufacturing of effervescent products, Novelty Pharma developed the proprietary Swiss Effervescent Technology that powers Fast&Up products. A chance conversation between cyclists and the family owning the state-of-the-art laboratory led to the formation of Fast&Up.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Myprotein: UK-based D2C sports nutrition and supplement retailer offering powders, vitamins, and hydration products. Most direct competitor on geography, customer base (athletes and gym-goers), and e-commerce-led model.
• Bulk Powders: UK-headquartered active nutrition brand offering sports supplements, vitamins, and hydration through a D2C storefront. Directly comparable in target customer, product mix, and online-first GTM.
• Nuun Hydration: Effervescent electrolyte hydration tablet brand competing head-to-head with Fast&Up Reload. Closest product-format peer and direct competitor in the sports hydration sub-category.
• Applied Nutrition: UK sports nutrition brand selling hydration, protein, and supplement products across multiple channels. Compares on product line, athlete-targeted marketing, and UK retail+D2C presence.
• PhD Nutrition: UK sports nutrition brand with protein, hydration, and supplement portfolio. Compares on UK customers, gym-and-athlete distribution, and product overlap with Fast&Up Reload and Protein lines.
• Science in Sport (SiS): UK-listed sports nutrition brand with electrolyte and energy products aimed at endurance athletes. Comparable in premium positioning, athlete endorsements, and sports hydration format.

Regional players

• Healthspan: UK-based D2C vitamin and supplement brand with broad SKUs and subscription model. Comparable in customer demographics, daily nutrition focus, and direct-to-consumer pharmacy-grade positioning.

Broad incumbents

• Holland & Barrett: UK's largest health and supplement retailer with extensive physical and online presence. A natural distribution and competitive anchor for any UK supplement brand entering retail.
• Vitabiotics: UK-headquartered supplement manufacturer and brand with broad vitamin and mineral range. Overlaps with Fast&Up's daily nutrition line and offers a comparable premium-branded UK alternative.

Emerging players

• Electrolit: Premium electrolyte hydration beverage brand expanding internationally. Directly competes with Fast&Up Reload in the fast-rehydration consumer segment using a different (liquid) delivery format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FastandUpUK
• Instagraminstagram.com/fastandup_uk/?hl=en
• TikToktiktok.com/@fastandup_uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AERONUTRIX UK LTD