MORENDI Tuning LTD.

What MORENDI Tuning LTD. does

MORENDI Tuning LTD. is a Vilnius, Lithuania-based automotive services company founded in 2014 that specializes in chip tuning (ECU reprogramming), premium vehicle detailing, technical maintenance, and electronic retrofitting for high-end European vehicles, primarily BMW M and Mercedes-Benz AMG models as well as Brabus, Mansory, and Hofele-tuned cars. The company's core technology centers on engine control unit reprogramming that adjusts fuel injection and engine management parameters to increase power and torque, disable emissions systems (DPF, EGR, AdBlue, catalytic converters), and enable performance features such as pops-and-bangs exhaust notes and VMAX speed limit removal. Service capability extends to a 4x4 dynamometer for measured horsepower and torque verification, gearbox tune programming, remote ECU file delivery worldwide, electrochromic glass tinting, Maxhaust active sound systems, and brand-specific interior and exterior customization packages including a fiber-optic "Starry Sky" headliner and ultra-premium Mansory and Brabus finishing.

MORENDI operates two physical locations in Vilnius — a chiptuning technical center at Žemynos str. 13B and a detailing center at Kalvarijų str. 125 — supported by a global dealer network claimed across Europe, America, Asia, and the Middle East. The company holds official representative status with BMW and Mercedes-Benz, with warranty-backed work recorded in manufacturer databases, and operates an online chip tuning configurator that allows customers to select vehicle make, model, year, and engine to view tuning options. Distribution combines direct-to-consumer service at physical centers, remote file delivery, e-commerce sales of branded merchandise, parts, and a €350 Morendi Personal Flasher device, and dealer-mediated reach into international markets. The website is available in English, Lithuanian, and Russian, and the company maintains active social channels on TikTok, Instagram, Facebook, and YouTube.

Revenue is generated primarily through professional services billed per project (chip tuning stages, detailing packages, maintenance, retrofitting), supplemented by hardware sales of branded merchandise and aftermarket parts. Pricing is largely quote-based, dependent on vehicle model and scope, with the online configurator providing preliminary estimates. No revenue, headcount, funding, or ownership disclosures are present in the available data; the company appears privately held with no disclosed parent, institutional investors, or venture funding.

Name

MORENDI Tuning LTD.

Legal name

MORENDI Tuning LTD.

Website

https://morendi.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

MORENDI Tuning LTD. is a Vilnius, Lithuania-based automotive services company founded in 2014 that provides ECU chip tuning, premium detailing, technical maintenance, and electronic retrofitting for high-end BMW, Mercedes-Benz AMG, Brabus, and Mansory vehicles, serving premium vehicle owners across Europe and other international markets.

Ownership category

akta.pro rank

Product category

Automotive Performance Tuning Services

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

akta.pro industry

PRIMARYIMACANAN

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Aftermarket Parts & Accessories Manufacturing

SECONDARYIMACANAE

Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Aftermarket Parts & Accessories Manufacturing

SECONDARYIMACAKAD

Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Interior & Exterior Components Manufacturing (Seats/Trim/Glazing)

Keywords

• Chip tuning services
• Automotive ECU remapping
• Vehicle detailing
• Performance tuning
• Luxury car customization

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Chip Tuning Services: ECU reprogramming services including Stage 1, Stage 2 tuning, gearbox tune programming, control unit updates, and performance optimization for petrol and diesel engines. Pricing varies by vehicle model and tuning stage.
2. Detailing Services: Interior and exterior detailing services including AMG, Brabus, and Mansory customization packages. Body work, ceramic coatings, PPF film protection, vinyl wrapping, and car interior replacement.
3. E-commerce Product Sales: Sale of physical products including Morendi Personal Flasher (€350), Mercedes Benz W213 E63AMG Carbon B-Style kit (€2,420), merchandise (T-shirts €50, Hats €25), and gift cards.
4. Technical Maintenance Services: Vehicle repair and maintenance services including BMW M and Mercedes-Benz AMG engine repair, oil replacement, chassis repair, transmission maintenance, brake service, and electronics repair.
5. Programming and Retrofitting: ECU coding, reprogramming, and electronic retrofitting services including headlight upgrades, camera installations, multimedia upgrades, and USA-to-EU car integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MORENDI Tuning LTD. provides automotive chip tuning (ECU reprogramming), premium interior and exterior detailing, vehicle customization, and technical maintenance services focused on high-end vehicles including BMW M and Mercedes-Benz AMG, Brabus, and Mansory models. The company operates physical service centers in Vilnius, Lithuania, an online chip tuning configurator, a remote chip tuning capability worldwide, and an e-commerce shop selling its own branded products such as the Morendi Personal Flasher and carbon fiber body kits.

Product overview

MORENDI Tuning LTD. is a Lithuanian-based automotive performance and customization company offering a comprehensive portfolio of vehicle services. The company operates three main service divisions: Chiptuning (ECU programming and engine optimization), Detailing (interior/exterior customization and protection), and Technical Maintenance. The Chiptuning division includes an Online Configurator tool for vehicle-specific tuning selection, remote chip tuning capabilities, and specialized services for emissions system deactivation (DPF, EGR, AdBlue, catalytic converters). The Detailing division offers brand-specific customization packages for Mercedes-Benz (AMG, Brabus, Mansory, Hofele), protective coatings (ceramic, PPF, vinyl), and interior services including the signature Starry Sky ceiling feature. The Technical Maintenance division provides BMW M and Mercedes-Benz AMG specialist services. MORENDI also retails automotive merchandise including personal flashers, carbon fiber parts, and branded apparel through its online shop. The company positions itself as an official representative of BMW and Mercedes-Benz with over 10 years of industry experience and a global dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiptuning Engine control unit (ECU) reprogramming to increase car power and torque parameters, optimize fuel injection settings, and improve engine performance for owners of petrol and diesel vehicles.
• Remote Chip Tuning Remote ECU tuning service allowing vehicle owners worldwide to access programming and optimization without visiting the service center, via internet connection and computer access.
• Gearbox Tune Programming Specialized software transmission programming to improve speed and smoothness of gear shifts, optimize driving dynamics, and customize settings to driver preferences.
• Power Measurement on 4x4 Dynamometer Comprehensive vehicle performance analysis using a 4x4 dynamometer to measure horsepower, torque, and overall engine performance with detailed reporting for all-wheel, front-wheel, and rear-wheel drive vehicles.
• Detailing Comprehensive vehicle care service including exterior and interior detailing, restoration, protection, and long-term maintenance for luxury and performance vehicles.
• AMG Interior Detailing Premium Mercedes-Benz AMG interior customization package including Alcantara/Nappa leather upholstery, sport steering wheels, AMG seat styling, carbon fiber trim, and ambient lighting.
• Brabus Interior Detailing Ultra-premium Mercedes-Benz Brabus interior customization with exclusive Brabus Mastik Leather, bespoke finishes, illuminated elements, and personalized configurations.
• Mansory Interior Detailing Ultra-exclusive Mercedes-Benz Mansory interior transformation using crocodile/ostrich leather, gold and patina finishes, precious stone inlays, and Swarovski crystals.
• Protective Ceramic Body Cover Silicon dioxide (SiO2) based ceramic coating applied to vehicle paintwork for protection against scratches, UV damage, chemicals, and for hydrophobic effect.
• Paint Protection Film (PPF) Installation Paint protection film (PPF) installation using SunTek/GWSF anti-gravel film (180-200 microns) with self-healing properties for scratch and gravel protection.
• Vinyl Vehicle Coating Vehicle color change wrapping using premium films from Oracal (Germany), KPMF (England), and Avery Dennison with matte, metallic, chameleon, and other finishes.
• Starry Sky Ceiling Interior ceiling decoration creating a fiber optic LED starry sky effect using super bright LEDs and microcontroller-based lighting control.
• Technical Maintenance Comprehensive vehicle maintenance including BMW M and Mercedes-Benz AMG engine repair, oil changes, chassis repair, transmission maintenance, brake service, and electronics repair.
• Active Sound System (Maxhaust) Installation of German-engineered Maxhaust Active Sound System that enhances vehicle exhaust sound by analyzing speed and throttle position, with customizable driving profiles controllable via smartphone app.
• Glass Tinting in One Touch Electric electrochromic glass tinting with adjustable dimming (82% to 5% light transmission) using ON GLASS triplex technology with smart mode and UV/IR protection, controllable via button or knob.
• Premium Vehicle Transportation Enclosed trailer service for safe vehicle transport across Lithuania and Europe to and from the Morendi service center for premium vehicles.
• Programming and Retrofitting ECU coding, reprogramming, and electronic retrofitting services including headlight upgrades, camera installations, multimedia upgrades, and USA-to-EU car integration.
• Morendi Personal Flasher Personal chip tuning device for self-installation of ECU modifications, priced at 350 EUR.
• Mercedes Benz W213 E63AMG Carbon B-Style Kit Aftermarket carbon fiber body kit for Mercedes-Benz E63 AMG W213 vehicles, priced at 2,420 EUR.

Quantifiable outcome

• Brabus G63 AMG: Power increased from 544Hp to 583Hp (+156Hp) and torque from 760Nm to 833Nm (+240Nm)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• BMWcoreChannel Partner/ Reseller/ DistributorOfficial representative of BMW offering warranty-backed chip tuning and maintenance services. All work is recorded in official BMW databases, ensuring warranty compliance for BMW M vehicles and other models.
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorOfficial representative of Mercedes-Benz providing warranty-backed tuning and service work included in official manufacturer databases. Supports Mercedes-Benz AMG vehicles with specialized services.
• GSWF (Global Specialty Window Film)coreTechnology or IntegrationOfficial certified GSWF partner authorized to install SunTek anti-gravel protective films for body protection against stones, gravel, and scratches. SunTek films are 180-200 microns thick with self-healing properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Revo Technik: Revo Technik is a UK-based performance tuner specializing in ECU software for VW, Audi, Porsche and other VAG vehicles. Comparable ECU-tuning service model and similar premium-segment customer base.
• Brabus: Brabus is Germany's leading high-end Mercedes-Benz tuning and customization house, producing Brabus-spec AMG conversions, performance upgrades, exhaust systems and bespoke interiors. It is the most direct peer to Morendi's Brabus Exterior/Interior Detailing and chip tuning services on the Mercedes platform.
• Mansory: Mansory is a German luxury tuning house producing extreme exterior body kits, forged wheels and bespoke interiors for ultra-luxury marques. Morendi's Mansory Exterior/Interior Detailing packages directly mirror Mansory-style restyling services at an integrator level.
• RaceChip: RaceChip is a leading plug-in ECU tuning device manufacturer based in Germany, distributing chip-tuning modules globally. Closely comparable to Morendi's Morendi Personal Flasher (€350) and remote ECU file-tuning business.
• DTE Systems: DTE Systems is a German chip-tuning specialist providing PowerControl and PedalBox modules plus remapping services for premium European vehicles. Directly comparable on ECU tuning technology and European premium-segment focus.
• Cobb Tuning: Cobb Tuning is a US-based performance tuning company producing ECU access tools, off-the-shelf and custom tunes for performance vehicles. Overlaps on chip-tuning productization and direct-to-consumer tuning sales.
• ABT Sportsline: ABT Sportsline is a major German premium-vehicle tuner (Audi, VW, Lamborghini) providing ECU remapping, exhausts, aerodynamic kits and wheels. It is an institutional-scale peer operating the same chip-tuning-plus-detailing formula for the German premium set.
• Hofele-Design: Hofele is a German Mercedes-Benz tuner and coachbuilder offering performance and aesthetic upgrades for AMG and Maybach vehicles, including featured S500 Hofele projects. Morendi's own Mercedes-Benz S500 Hofele case study is a direct comparable.

Broad incumbents

• M-Performance (BMW M GmbH): BMW M GmbH is the in-house performance division of BMW producing M models, M Performance Parts and software upgrades. As the OEM parent of Morendi's stated authorized BMW work, it is the incumbent whose policies most directly shape Morendi's scope.
• Alpina Burkard Bovensiepen: Alpina is a long-established manufacturer of tuned BMW vehicles, now fully integrated into the BMW Group as a distinct luxury performance brand. It is the in-house precedent for what authorized premium-tier BMW tuning looks like, framing Morendi's "official representative" positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@morendi.official
• YouTubeyoutube.com/channel/UCk9xn61d3AzkvqTlf03d7Uw
• Facebookfacebook.com/morendi.official
• LinkedIninstagram.com/morendi.official
• TikToktiktok.com/@morendi.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MORENDI Tuning LTD.