Deep Roots Initiative
Deep Roots Initiative is a Kansas City–based 501(c)(3) nonprofit that promotes native plant landscaping through education, events, webinars, garden tours, and partnerships with homeowners, municipalities, and landscape professionals.
- Company typePrivate
- Founded2019
- HeadquartersKansas City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Deep Roots Initiative does
Deep Roots Initiative (legally Deep Roots KC) is a 501(c)(3) nonprofit organization founded in 2019 and headquartered in Kansas City, Missouri. Its mission is to encourage the appreciation, conservation, and use of native plants in the heartland region through education, collaboration with multi-sector partners, and the facilitation of regenerative native landscape installations. The organization serves four primary audiences: residential homeowners adopting native landscaping, public entities and municipalities implementing native plantings on public land, sports complexes and event venues requiring high-visibility installations, and landscape professionals seeking specialization in native plant design. Geographically, operations are concentrated in the Kansas City metropolitan area, with the organization serving the broader Midwest.
The organization's product surface is a portfolio of programs rather than a technology platform. Offerings include the annual two-day Plan It Native Conference (21 concurrent sessions, 15+ exhibitors), seasonal Habitat Garden Tours, Curious by Nature expert webinars, Discover Native Gardening hands-on sessions at the Anita B. Gorman Conservation Discovery Center, Native Landscape Chats, a Beginner/Refresher educational series, Native Plant Sales compilations, and a Nature Advisors service. Distribution occurs through the Deep Roots website, an email newsletter, and an active Instagram (@deeprootskc) channel, with delivery partnerships extending to civic venues, the Missouri Department of Conservation, the L-A-D Foundation, and a referral network of regional native plant nurseries.
The business model is donation- and sponsorship-supported, with all events and educational programs free to attend. Earned revenue, if any, is incidental and tied to conference exhibitor fees, sponsorships, and plant-sale activity rather than a deliberate pricing model. The organization is led by an Executive Director (Stacia Stelk) and a small staff of fewer than ten program managers and coordinators, with no venture, private equity, or institutional investment ownership. There is no proprietary technology, no AI/ML capability, and no public revenue disclosure.
Deep Roots Initiative firmographics
Firmographics- Name
- Deep Roots Initiative
- Legal name
- Deep Roots KC
- Website
- https://deeproots.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Deep Roots Initiative is a Kansas City–based 501(c)(3) nonprofit that promotes native plant landscaping through education, events, webinars, garden tours, and partnerships with homeowners, municipalities, and landscape professionals.
- Ownership category
- akta.pro rank
Deep Roots Initiative industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Landscaping Services (561730), Support Activities for Forestry (11531), Forest Nurseries and Gathering of Forest Products (1132)
- SIC
- Services-Membership Organizations (8600), Agricultural Services (700)
- akta.pro primary industry
- Injection Molding & Plastics Manufacturing (EDAOAGAJ)
- akta.pro secondary industries
- Tree Planting & Transplanting (HSAIADAE), Forestry, Land Use & REDD+ Programs (BPADALAF)
Keywords
Where Deep Roots Initiative is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Markets served
Deep Roots Initiative business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Distribution channels4 records
Marketing channels8 records
Deep Roots Initiative product offering
Product offeringCore offering
Deep Roots Initiative is a Kansas City-based nonprofit that delivers native plant conservation and education programming, including Habitat Garden Tours, Native Plant Sales, an annual Plan It Native Conference, Curious by Nature webinars, Discover Native Gardening hands-on sessions, and Beginner/Refresher educational series. The organization serves home gardeners, public entities, and landscape professionals through community events, plant sales referrals, and curated educational content. All programs are offered free or at low cost, funded through donations, sponsorships, and conference support.
Product overview
Deep Roots Initiative is a non-profit organization focused on native plant conservation and education in the Kansas City area. Rather than a unified software product, the organization offers a portfolio of educational programs and community initiatives including Habitat Garden Tours, Native Plant Sales events, the annual Plan It Native Conference, Curious by Nature educational webinars, and hands-on Discover Native Gardening sessions. These programs work together to encourage the appreciation, conservation, and use of native plants through education, collaboration, and facilitation of regenerative native landscapes.
Differentiator
Problem solved
Functional benefit
Products and services
- Habitat Garden Tours
Quantifiable outcome
- 40% of urban green space is private property - engaging this segment amplifies conservation efforts
- +1 more outcomes
Companies that use Deep Roots Initiative
Customer profileSegments4 records
Ideal customer profiles3 records
Deep Roots Initiative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deep Roots Initiative partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Deep Roots Initiative competitors and assessment
Company assessmentDirect peers
- Pollinator Partnership: A national nonprofit focused on pollinator health and habitat. Overlaps with Deep Roots on pollinator-friendly native plantings, public education, and Bee Campus / Bee City-style partnership programs.
- Lady Bird Johnson Wildflower Center: A leading native plant research and education institution under the University of Texas. Directly comparable on mission (native plant conservation and education), with deeper research capacity but a narrower geographic anchor.
- Wild Ones: A national nonprofit that educates and certifies native plant gardeners through local chapters. Closest direct parallel to Deep Roots by mission, member-based education model, and emphasis on native landscaping at the residential level.
Broad incumbents
- Missouri Department of Conservation: State agency that produces a large volume of overlapping native plant and pollinator content, programming, and demonstration gardens (including the Anita B. Gorman Conservation Discovery Center where Deep Roots operates). A partner and potential competitor.
- The Nature Conservancy: Global conservation nonprofit with active programs in the Midwest covering biodiversity, native habitats, and public-private partnerships. Operates at much greater scale and funding levels but addresses adjacent educational and restoration goals.
- Audubon Society: National nonprofit with native plant and habitat programs tied to bird conservation. Comparable on community education, native plant advocacy, and chapter-based local programming, though anchored in birds rather than plants.
- Xerces Society for Invertebrate Conservation: National nonprofit focused on invertebrate conservation, including pollinator habitat through native plantings. Provides overlapping educational resources and technical guidance relevant to Deep Roots' pollinator mission.
Regional players
- Heartland Conservation Alliance: A Kansas City-area conservation collaborative focused on biodiversity, native habitats, and water quality. Operates in the same metro and shares overlapping stakeholders and public-sector partners.
- Native Plant Society of Missouri: A Missouri-focused native plant education and conservation organization. Most direct regional competitor to Deep Roots' geographic turf, with overlapping native plant sales, workshops, and member-led garden tours.
Others
- Mid-America Regional Council: Regional planning body for the Kansas City metro that funds and coordinates regional conservation and green infrastructure initiatives. Comparable through shared public-sector partners and overlapping program scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Deep Roots Initiative social profiles
Digital presenceDeep Roots Initiative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deep Roots Initiative leadership team
Management profileNumber of profiles
Profiles6 records
Deep Roots Initiative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deep Roots Initiative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deep Roots Initiative
What does Deep Roots Initiative do?
Deep Roots Initiative is a Kansas City-based nonprofit that delivers native plant conservation and education programming, including Habitat Garden Tours, Native Plant Sales, an annual Plan It Native Conference, Curious by Nature webinars, Discover Native Gardening hands-on sessions, and Beginner/Refresher educational series. The organization serves home gardeners, public entities, and landscape professionals through community events, plant sales referrals, and curated educational content. All programs are offered free or at low cost, funded through donations, sponsorships, and conference support.
Is Deep Roots Initiative a public or private company?
Deep Roots Initiative is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Deep Roots Initiative founded?
Deep Roots Initiative was founded in 2019. It employs 1 to 10 people.
Where is Deep Roots Initiative based?
Deep Roots Initiative is headquartered in Kansas City, United States, in the North America region.
Who are Deep Roots Initiative's main competitors?
Direct peers on record are Pollinator Partnership, Lady Bird Johnson Wildflower Center and Wild Ones. Broad incumbents are Missouri Department of Conservation, The Nature Conservancy, Audubon Society and Xerces Society for Invertebrate Conservation. Regional players are Heartland Conservation Alliance and Native Plant Society of Missouri. Mid-America Regional Council is listed as an others.
Does Deep Roots Initiative have an API?
No public API is recorded for Deep Roots Initiative.
What industry is Deep Roots Initiative in?
Deep Roots Initiative's product category is Environmental Conservation Services. Its primary akta.pro industry code is EDAOAGAJ, Injection Molding & Plastics Manufacturing, with a secondary code of HSAIADAE, Tree Planting & Transplanting. Its NAICS code is 561730 and its SIC code is 8600.