Worldwide Insurance Services, Llc

What Worldwide Insurance Services, Llc does

Worldwide Insurance Services, LLC operates under the trade name Blue Cross Blue Shield Global Solutions (formerly GeoBlue), providing international health insurance for individuals, families, employers, organizations, schools, and specialty segments including maritime crew and missionaries. Founded in 1997 and headquartered in King of Prussia, Pennsylvania, the company holds an independent license from the Blue Cross and Blue Shield Association, which provides authorized access to the BCBS provider network in the U.S. and supports a direct billing network spanning more than 190 countries. The wholly owned HTH Worldwide subsidiary, operating for over 20 years, extends the product line to the TripProtector travel insurance product family.

The product portfolio is organized across three customer pillars: Individuals & Families (Single Trip, Multi-Trip, and Long-Term/Expat plans), Employers & Organizations (Business Travel Medical Plans, Expat Group Medical Plans, and the Globaline add-on module), and Schools (U.S. outbound and inbound international student health insurance). Underlying the product surface is a digital health platform comprising a member portal, a mobile app on Apple App Store and Google Play, a Direct Pay billing system that eliminates upfront member payments, unlimited telemedicine visits, a global provider finder, and a medicine equivalents lookup tool. Distribution is executed through a self-serve website with quote generation, dedicated sales teams for individual, group, and student segments, and an appointed broker and agent network with a dedicated broker portal.

The company generates revenue through insurance premiums on a subscription or pay-as-you-go basis. Premiums are dynamically calculated based on traveler age, trip duration, coverage level, and geography, with travel insurance products typically priced at 3-8% of trip cost underwritten by Nationwide Mutual Insurance. In September 2025, the company rebranded from GeoBlue to Blue Cross Blue Shield Global Solutions, completing over 150 digital platform improvements and planning full retirement of the GeoBlue brand by 2027.

Name

Worldwide Insurance Services, Llc

Legal name

Worldwide Insurance Services, LLC

Website

https://geobluetravelinsurance.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Worldwide Insurance Services, LLC, operating as Blue Cross Blue Shield Global Solutions (formerly GeoBlue), is a King of Prussia-based international health insurer licensed by the BCBS Association, serving individual travelers, expatriates, employers, and schools with global medical coverage across 190+ countries.

Ownership category

akta.pro rank

Product category

International Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

International/Expatriate Individual Health Insurance (FSAIAEAH)

akta.pro secondary industries

Travel Medical Insurance (Individual) (FSAIAEAI), International Student Health & Travel Insurance (EDAIAMAA), Travel Medical & Health Insurance Platforms (THALALAC)

Keywords

• International health insurance
• Travel medical insurance
• Expatriate health plans
• Group insurance benefits
• Study abroad insurance

Headquarters

HQ city

King Of Prussia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. International Health Insurance Premiums: The company generates revenue through insurance premiums for international travel medical insurance plans. Premiums are calculated based on age at time of purchase, trip duration, and coverage level. Plans include Single Trip, Multi-Trip, and Long-Term options with varying coverage limits up to $1,000,000
2. Travel Insurance Products: HTH Worldwide (owned by Worldwide Insurance Services) offers travel insurance through its TripProtector product line with three single-trip plans. Premiums typically range from 3-8% of trip cost

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Worldwide Insurance Services, LLC underwrites and distributes international health insurance products under the Blue Cross Blue Shield Global Solutions brand (formerly GeoBlue), including Single Trip and Multi-Trip travel medical insurance, Long-Term/Expat health insurance for individuals and families, Group International Health Insurance for employers and organizations, and International Student Health Insurance for schools. It also owns the HTH Worldwide subsidiary, which sells TripProtector travel insurance. All products are supported by a global provider network in 190+ countries, a Direct Pay system, a member portal, a mobile app, and 24/7/365 support.

Product overview

Blue Cross Blue Shield Global Solutions (formerly GeoBlue), the trade name of Worldwide Insurance Services, LLC, offers a unified platform of international health insurance products for individuals, families, employers, organizations, and schools. The product portfolio includes Single Trip and Multi-Trip International Travel Medical Insurance plans for short-term travelers, Expat Health Insurance for long-term residents abroad, and Group International Health Insurance for employers and organizations. Additional offerings include International Student Health Insurance, the Globaline group plan module, and access to a global provider network spanning 190+ countries. The company also owns HTH Worldwide's TripProtector product line.

Differentiator

Problem solved

Functional benefit

Brands

• TripProtector: Travel insurance product line offering single-trip plans, with coverage options including Cancel for Any Reason on the Preferred plan.

Products and services

• Single Trip International Travel Medical Insurance Short-term international travel medical insurance covering trips of up to 182 days, with health plans offering up to $1,000,000 in coverage and $0 deductibles. Minimum charge is for 7 days. Designed for leisure, missionary, or business travelers.
• Multi-Trip International Travel Medical Insurance
• Expat Health Insurance for Living Abroad
• Group International Health Insurance
• International Student Health Insurance
• Globaline
• TripProtector

Quantifiable outcome

• 9,550+ customer reviews on ResellerRatings with high satisfaction

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Blue Cross and Blue Shield AssociationcoreStrategic or Co-development PartnerBCBS Global Solutions is an independent licensee of the Blue Cross and Blue Shield Association. The BCBS Global Solutions brand is owned by the Blue Cross and Blue Shield Association. This partnership provides brand authorization and network access to Blue Cross Blue Shield providers in the U.S.
• Nationwide Mutual InsuranceminorOthersHTH Worldwide travel insurance policies, owned by Worldwide Insurance Services, are underwritten by Nationwide Mutual Insurance Company, providing the insurance risk backing for HTH Worldwide's TripProtector product line.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AXA Global Healthcare: AXA offers international health insurance plans for individuals and corporate clients, including SMEs and multinational employers. It competes for the same expat and globally mobile customer base as BCBS Global Solutions, with broader geographic reach and a larger corporate book.
• Cigna Global Health (Cigna Healthcare): Cigna offers international health and expat medical plans as part of a much larger global health and benefits portfolio. It competes head-to-head with BCBS Global Solutions for multinational employer and expat business, but operates at a much larger scale and a broader set of geographies.
• AIG Travel: AIG Travel is a major provider of travel insurance and assistance products distributed through airlines, OTAs, and direct channels. It competes with the TripProtector and BCBS Global Solutions travel product lines, particularly in the U.S. leisure and business travel segments.
• Allianz Care / Allianz Partners: Allianz offers international health insurance, travel insurance, and assistance services globally, including for expatriates, students, and corporate clients. It is a broad incumbent in the international health and travel insurance space with a comparable multi-segment product set.

Direct peers

• Bupa Global: Bupa Global provides international health insurance for individuals and corporate clients living or working abroad, with a similar product architecture (individual, family, corporate) and global provider network. It is a key direct competitor in the international/expat health insurance market.
• World Nomads: World Nomads specializes in travel insurance for individual backpackers, adventure travelers, and short-term leisure travelers, with comparable single-trip and multi-trip products. It overlaps with BCBS Global Solutions' Single Trip and Multi-Trip plans in the leisure travel segment.
• International Medical Group (IMG): IMG is one of the closest direct competitors, selling individual, group, and student international travel medical insurance and expat health plans through similar broker and direct channels. Its product portfolio, target customers (travelers, expatriates, missionaries, students), and global provider network approach closely mirror BCBS Global Solutions.
• Now Health International: Now Health International provides international health insurance for individuals, families, and SMEs with globally mobile members. Its customer base and product structure (individual, SME, group plans) closely match BCBS Global Solutions' expat and group businesses.

Emerging players

• SafetyWing: SafetyWing is a digital-first insurer offering travel and global health insurance for remote workers, nomads, and small businesses, with embedded subscription-style pricing. It targets a similar traveler/expat persona via a direct, online channel, representing an emerging digitally-native challenger to legacy carriers.

Others

• GeoBlue (legacy brand): GeoBlue is the legacy brand of Worldwide Insurance Services itself — being phased out by 2027 in favor of BCBS Global Solutions. Listed here only because the legacy brand is still active and encountered in the market; it is not a true independent peer but illustrates the company's previous identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geoblue

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worldwide Insurance Services, Llc