Walk In Hong Kong

What Walk In Hong Kong does

Walk In Hong Kong (活現香港) is a Hong Kong-licensed cultural tourism enterprise founded in August 2013 that designs and delivers immersive walking tours, workshops, training programmes, and talks centered on the city's heritage, history, food, film, and community stories. The company operates from its headquarters in Sheung Wan and holds a Travel Industry Authority license (No. 353919), with member status in TICHK and HATA. Its core product portfolio spans five service lines (Tours, Workshops, Trainings, Talks, and Custom Tours), with named flagship offerings including Old Town Central, LGBT in the City, Hong Kong Movie Tours (Sheung Wan and Tsim Sha Tsui), Sham Shui Po: Stories of Grassroots Hong Kong, Kowloon Walled City, Temple Street Night Market Foodie Experience, and What Do Ghosts Eat? Wan Chai Ghosts & Food Tour.

The company has no proprietary technology platform; it runs on standard third-party infrastructure including PayPal and Stripe for payment processing and Zoom for its online live virtual tours product, which it pioneered in Hong Kong in March 2020 during the COVID-19 pandemic. It has expanded into film co-production, co-releasing Far Far Away (《緣路山嘩嘩》) in August 2022 and the documentary To Be Continued (《尚未完場》) in April 2023. Services are delivered in Cantonese, English, and Mandarin across in-person and virtual formats.

Walk In Hong Kong generates revenue across three go-to-market motions: direct-to-consumer public tours and private bookings through walkin.hk (with PayPal/Stripe checkout), enterprise/B2B engagements with corporate clients and educational institutions, and project-based work with government bodies, heritage offices, and cultural institutions. It has hosted 105,000+ guests and delivered 5,800+ experiences across 790+ organizations and 200+ schools. Notable enterprise clients include HSBC, UBS, Visa, Mandarin Oriental, The Peninsula Hong Kong, Link REIT, MTR Corporation, CLP Power, Swire, and multiple Hong Kong universities. The company is led by co-founders Paul Chi-yuen Chan (CEO), Haider Kikabhoy, and Chung-wah Chow, with Managing Director Olivia Tang overseeing operations.

Name

Walk In Hong Kong

Legal name

Walk In Hong Kong Limited

Website

https://walkin.hk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Walk In Hong Kong is a Hong Kong-licensed cultural tourism enterprise that designs and delivers walking tours, workshops, trainings, and talks about Hong Kong's heritage, history, and community stories. It serves tourists, schools, universities, corporations, and government bodies across in-person and virtual formats.

Ownership category

akta.pro rank

Product category

Cultural Tourism Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

akta.pro secondary industries

Walking City Tours (Highlights & Orientation) (THAJAAAA), Culinary Walking & Market Tours (THAJAGAA), Culture, Heritage & Arts Itinerary Planning (THAKAOAK), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Cultural walking tours
• Heritage tours
• Experiential learning programmes
• Corporate team building
• Intangible cultural heritage workshops

Headquarters

HQ city

Aberdeen

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Walking Tours: Open tours available to individual tourists and locals, booked through website. Pricing based on per-person rates with children's discounts (50% for ages 6-12, free for under 6).
2. Private Group Tours: Customized private tours for individuals requiring 20% deposit (80% paid in cash at tour) or organizations requiring 50% deposit (remaining 50% paid within 14 days after tour).
3. Corporate & Education Programs: Bespoke cultural programs, team-building experiences, and educational tours for organizations and schools. Includes CSR workshops, heritage tours, and training programs.
4. Workshops & Training: Skills training workshops (storytelling, documentary, cultural mapping, oral history) and intangible cultural heritage workshops for schools and organizations.
5. Talks & Presentations: Expert-led talks on heritage, sustainability, and cultural topics for audiences of 30-200+ people.
6. Film & Media Projects: Co-produced Hong Kong film Far Far Away (《緣路山旮旯》) released August 2022 and documentary To Be Continued (《尚未完場》) presented April 2023.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Walk In Hong Kong is a licensed cultural enterprise and travel agent that designs and delivers expert-led cultural walking tours, hands-on intangible cultural heritage workshops, training programmes, talks, and customised private experiences centred on Hong Kong's heritage, history, food, film, and grassroots culture. Its portfolio of 50+ tour themes is sold directly to individual tourists via walkin.hk and through bespoke Corporate, Education, and Community programmes delivered to organisations, schools, universities, and government bodies across Hong Kong.

Product overview

Walk In Hong Kong is a licensed cultural enterprise and travel agent (Licence No. 353919) that curates immersive, story-rich experiences centred on Hong Kong's heritage, history, and culture. Its core product portfolio comprises five main service lines: (1) Walking Tours — in-person expert-led tours across themes including history, foodie, pop culture, arts, and wellness; (2) Cultural Workshops — hands-on ICH workshops such as bamboo craft, lantern making, embroidery, seal engraving, flour figurines, sugar blowing, Chinese knotting, and paper cutting; (3) Training Programmes — storytelling, oral history, documentary, cultural mapping, and guided-tour interpretation workshops delivered in-person or online; (4) Talks — presentation-format sessions on heritage and rural tourism; and (5) Custom Tours — bespoke full-day or multi-day private itineraries. The company also operates a Virtual Tours product (online live guided tours via Zoom, pioneered March 2020) and a dual-format hybrid experience combining online tours with in-person workshops. Its named flagship tours include Old Town Central (HKTB-endorsed), LGBT in the City (award-winning), Hong Kong Movie Tours (Sheung Wan and Tsim Sha Tsui), Sham Shui Po: Stories of Grassroots Hong Kong, Kowloon Walled City, Temple Street Night Market Foodie Experience, and What Do Ghosts Eat? Wan Chai Ghosts & Food Tour (HKTB-endorsed). Walk In Hong Kong serves three primary market segments — tourists, educators (schools and universities), and organisations/corporates — through three programme pillars: Corporate Programmes, Education Programmes, and Community Projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Walking Tours In-person, expert-led walking tours of Hong Kong covering history, food, pop culture, arts, and wellness themes. Tours are designed for tourists, locals, and groups, typically 2 hours in duration with 15-30+ participants, delivered in Cantonese, English, and Mandarin.
• Cultural Workshops Hands-on cultural workshops covering Intangible Cultural Heritage (ICH) topics such as traditional bamboo craft, lantern making, embroidery, seal engraving, flour figurines, sugar blowing, Chinese knotting, and paper cutting. Available for tourists, educators, and organisations.
• Training Programmes Experiential training workshops including storytelling skills, guided tour interpretation, community documentary, cultural mapping, oral history, and historical research. Delivered both in-person and online via Zoom, serving educators, students, and organisations.
• Talks Presentation-based talks on topics including heritage conservation, rural tourism, and storytelling. Conducted with Q&A, accommodating 30-200+ audience members, designed for educators and organisations.
• Custom Tours Bespoke private tours tailored to client interests, available as full-day or multi-day formats. Clients can customise themes, locations, and pacing for personalised cultural journeys.
• Online Live Virtual Tours Real-time online guided tours conducted via Zoom, enabling geographically unrestricted participation. Offered as standalone online sessions or combined with in-person workshop 'dual experience' formats for schools.
• Old Town Central A flagship tour through Central and Sheung Wan exploring colonial history, street markets (Graham Street Market, Central Market), temples, and the blend of old and new architecture. Officially endorsed by the Hong Kong Tourism Board.
• LGBT in the City An award-winning LGBTQIA+ walking tour through Central and Sheung Wan uncovering the history of LGBT culture, landmark cases, activism, and cinema in Hong Kong. Includes optional visits to gay bars. Led by expert guide Benita.
• Hong Kong Movie Tour: Tsim Sha Tsui A cinematic walking tour of Tsim Sha Tsui visiting filming locations from over 20 classic Hong Kong movies including 'Chungking Express', 'The World of Suzie Wong', and 'Police Story', including the Avenue of Stars and Star Ferry Pier.
• Hong Kong Movie Tour: Sheung Wan A cinematic walking tour of Sheung Wan visiting filming locations of nearly 20 Hong Kong movies including 'Infernal Affairs', 'Rouge', and 'In the Mood for Love', with interactive props and film clips.
• Sham Shui Po: Stories of Grassroots Hong Kong A 2-hour walking tour exploring Sham Shui Po's working-class grit, diverse markets, public housing heritage (Mei Ho House, Shek Kip Mei Estate), and grassroots culture through visits to Apliu Street Flea Market, Pei Ho Street Wet Market, and Kung Wo Beancurd Factory.
• Stories from Kowloon Walled City: From Military Outpost to City of Darkness

Quantifiable outcome

• 105,000+ guests hosted since 2013
• +5 more outcomes

Named customers34 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

35 partnerships are on record, tiered core, major and minor.

• Hong Kong Tourism BoardcoreStrategic or Co-development PartnerLong-term trusted partnership delivering cultural tours and stakeholder experiences across Hong Kong's iconic districts. Collaborated on Old Town Central campaign and Sham Shui Po campaigns. Joint delivery of youth academy programs.
• Henderson Land GroupmajorStrategic or Co-development PartnerCommunity tour partnership exploring Hung Hom heritage and future development at Baker Circle project.
• Chinachem GroupmajorStrategic or Co-development PartnerTours and cultural mapping projects at Central Market, bringing heritage, photography, and hidden gems to life.
• Link REIT / Link Asset ManagementmajorStrategic or Co-development PartnerMultiple collaborations including team-building at M+ Art Beyond Museum, hybrid ESG program at Eco Expo Asia 2022, and visually-impaired friendly Kowloon food tour.
• Hang Lung Properties LtdmajorStrategic or Co-development PartnerHang Lung Young Architects Program (2017-2020) pioneering youth architectural education; CSR Intangible Cultural Heritage Workshops (2014-2016); Architectural Cultural Tour Series.
• Hong Kong University of Science and Technology (HKUST)majorStrategic or Co-development PartnerCampus Storytelling & Tour Guide Training program empowering student leaders to develop guided experiences.
• University of Hong Kong (HKU)majorStrategic or Co-development PartnerMultiple collaborations: Sun Yat Sen Historical Trail, Law Faculty 50th Anniversary, GE programs, Moleskine city-sketching partnership, Experiential Learning Programme on Heritage Tourism.
• The Chinese University of Hong Kong (CUHK)majorStrategic or Co-development PartnerI.CARE Hong Kong Cultural Tours Project developing docent skills to help the disadvantaged (2015-2019).
• Hong Kong Baptist UniversitymajorStrategic or Co-development PartnerDigital Futures and Humanities programme (DIFH) collaboration on urban culture and creative development.
• Oxford UniversityminorStrategic or Co-development PartnerPhD Academic Tour: Urban Culture & Creative Development exploring Hong Kong's creative landscape.
• Newcastle University Business SchoolminorStrategic or Co-development PartnerStudy tour blending rural revitalisation and urban insight for global business students.
• Li Po Chun United World CollegeminorStrategic or Co-development PartnerCAS Week: SDG-Focused Learning Journeys for cultural, environmental, and social discovery.
• St. James' SettlementminorStrategic or Co-development PartnerIntangible Cultural Heritage Workshop for primary students.
• PMQ Management Co LtdminorStrategic or Co-development PartnerSummer Microadventures programs including Bamboo Racecars and Little Rice Cooker for children's creativity.
• Tai O Heritage Hotel / Sino GroupminorStrategic or Co-development PartnerTai O Heritage Hotel Young Ambassadors Program integrated youth training in heritage conservation.
• Central & Western District CouncilminorStrategic or Co-development PartnerCultural Map Project capturing stories of Central & Western District; Cultural Ambassadors Programme empowering youth.
• Antiquities and Monuments OfficemajorStrategic or Co-development PartnerWalk in Tai Po heritage promotion campaign combining virtual tours, community engagement, and on-ground discovery.
• Leisure and Cultural Services DepartmentmajorStrategic or Co-development PartnerMovie Tram: Hong Kong Pop Culture Festival; Virtual Culture Series bringing museums and communities online; Lamma Mia Public Art Project guided tours.
• Commissioner for Heritage's OfficemajorStrategic or Co-development PartnerHeritage Tour Series from Hollywood Road to historic sites, bringing hidden landmarks to life for the public.
• Water Supplies DepartmentminorStrategic or Co-development PartnerGuided Tours to Ex-Sham Shui Po Service Reservoir bringing Romanesque ruins to public through daily interpretation.
• Consulate General of SwedenminorStrategic or Co-development PartnerLife & Death Cross-Cultural Cemetery Tour co-organized exploring Hong Kong's cemetery heritage.
• Design District Hong Kong (#ddHK)minorStrategic or Co-development PartnerTsuen Wan x Sha Tau Kok design, heritage, and tour experiences project.
• Windmill Grass TheatreminorStrategic or Co-development PartnerNever Ending Hong Kong Theatre Production Consultancy building participatory theatre upon collective memory.
• Golden Scene Company LimitedminorStrategic or Co-development PartnerCiao UFO Wah Fu Estate movie tie-in tour supporting outstanding Hong Kong cinema.
• WMA MastersminorStrategic or Co-development PartnerThe School Bus Ride with the Family intergenerational heritage experience.
• Swire (John Swire & Sons)majorStrategic or Co-development PartnerBelieve in Hong Kong Exhibition celebrating 150 years of commitment; MIDO Swiss watch inspired by architecture partnership.
• MTR Corporation LimitedmajorStrategic or Co-development PartnerTuen Ma Line full opening flagship programme showcasing stories along new railway line.
• VisaminorStrategic or Co-development PartnerHK Frontiers: Stories through Time, Tide and Transit heritage tour meets contactless travel experience.
• UBSminorStrategic or Co-development PartnerRice Dumpling CSR Workshop blending tradition, joy, and community impact.
• CLP Power Hong Kong LtdminorStrategic or Co-development PartnerCommunity Power Journey showcasing community gems.
• The Hong Kong Heritage ProjectminorStrategic or Co-development PartnerHung Hom Heritage Walking Tour connecting family archive to public.
• Clean Air NetworkminorStrategic or Co-development PartnerDes Voeux Road Central Initiative turning busy corner into people-friendly place.
• Home Affairs DepartmentminorStrategic or Co-development PartnerCentral & Western District Heritage Tour Programmes for free community tours.
• Art Promotion OfficeminorStrategic or Co-development PartnerLamma Mia Public Art Project guided tours through Lamma's hidden landscapes.
• Countryside Conservation OfficeminorStrategic or Co-development PartnerCountryside Conservation Experience blending storytelling, dining, and guided exploration for rural revitalisation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Strawberry Tours: Free walking tour operator in multiple European and Asian cities, monetizing via tips. Overlaps with Walk In Hong Kong's public city walking tour format (Tsim Sha Tsui, Central, etc.) targeting international tourists seeking low-commitment introductions to a destination.
• Urban Adventures: Small-group day tours operator owned by TTC (The Travel Corporation) offering neighborhood-focused urban experiences in 80+ cities. Highly comparable business model to Walk In Hong Kong's small-group cultural walking tours emphasizing local life, hidden gems, and storytelling.
• Withlocals: Amsterdam- and Bangkok-headquartered marketplace connecting travelers with local guides for private and small-group tours. Operates in Hong Kong and other Asian cities, directly overlapping with Walk In Hong Kong's private tour and custom itinerary offerings for tourists seeking authentic local experiences.
• Context Travel: US- and Italy-based operator of scholar-led cultural walking tours in major cities worldwide. Closely comparable to Walk In Hong Kong's expert-led, story-rich cultural tour format targeting travelers seeking in-depth heritage and history experiences rather than standard sightseeing.
• Free Tours by Foot: US-headquartered pay-what-you-wish walking tour operator with presence in major international cities. Directly comparable to Walk In Hong Kong's public, tip-based and per-person walking tour model focused on historic districts and cultural storytelling.
• Walks: Italy- and US-based operator running branded small-group walking tours (Walks of Italy, Walks of New York, Walks of Europe) led by local experts. Comparable to Walk In Hong Kong's expert-led city walking tours focused on history, culture, and insider access.

Broad incumbents

• Viator: TripAdvisor-owned global marketplace for tours, activities, and attractions. Comparable as a broad incumbent that resells Hong Kong walking tour inventory and competes for tourist attention; the TripAdvisor relationship (Hall of Fame status) makes Viator both a channel and a competitive force for Walk In Hong Kong.
• GetYourGuide: Berlin-based global tours and activities marketplace with operations across Asia. A broad incumbent that aggregates cultural tour inventory in Hong Kong and competes for direct-to-consumer bookings against boutique operators like Walk In Hong Kong.
• Klook: Hong Kong-headquartered leading travel experiences and services booking platform across Asia. Operates broadly across tours, attractions, and transport; lists tour operators like Walk In Hong Kong as inventory while also competing on supply. Comparable as a regional channel partner and broader-market competitor in HK's experience economy.

Regional players

• Wild Hong Kong: Hong Kong-based tour operator specializing in hiking, nature, and outdoor experiences across the city's country parks and trails. Comparable as a small, locally-rooted HK tour operator with overlapping tourist and corporate client base, though Wild Hong Kong's content focus is nature/outdoor rather than cultural heritage.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WalkInHongKong
• LinkedInlinkedin.com/company/walk-in-hong-kong
• Instagraminstagram.com/walk.in.hong.kong

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walk In Hong Kong