What AVATHOR S.R.L. does

Avathor S.r.l. is an Italian mobility-technology company founded on January 26, 2024, headquartered in Turin with operations in Pianezza (Turin). The company develops the AVATHOR ONE, an electric vehicle designed to accommodate a user's personal wheelchair inside the cabin, enabling autonomous indoor and outdoor mobility for people with lower-limb disabilities and reduced mobility. The vehicle is joystick-controlled with an omniwheel and pivoting-wheel drivetrain, electronically limited to 10 km/h, with a 50 km range, 2.5-hour charging time via a standard 220V outlet, active anti-collision and pedestrian detection radar, automatic smart turn indicators, an electro-actuated access ramp with anti-pinching safety, an emergency stop button, and stability on slopes up to 20% and step-overcoming up to 8 cm. AVATHOR ONE is classified as a Class I medical device under EU Regulation 2017/745 (MDR), compliant with EN 12184:2022, with CE marking in progress.

The product is built on automotive-derived E-Power drivetrain technology and supports an optional telematics control unit with SIM card for fleet management (geo-fencing, user assignment, real-time geolocation, reservations) available via monthly subscription or 'open' version for third-party integration. Avathor monetizes through direct one-time vehicle sales at €9,400 (excl. VAT) with €500 pre-order deposits, medium/long-term all-inclusive rental (noleggio) via partner financing, installment plans of €150–€300/month, accessories and battery replacement, and recurring fleet management software subscriptions. Industrial IP protection includes a pending Italian patent with international PCT extension and industrial design registrations across the EU, China, the UK, the US, and Japan.

The company serves three primary segments: (1) wheelchair users with lower-limb disabilities seeking independent mobility, (2) people with reduced mobility (non-wheelchair users) via the optional folding seat, and (3) facility operators (airports, shopping malls, hospitals) deploying AVATHOR ONE fleets. Distribution is multi-channel: direct e-commerce pre-orders through shop.avathor.it, a growing distributor network, Authorized Service Centers, and partnership-based rental. Strategic partners include Italdesign (product development and design), TBWA (brand and communications), and co-founders MRO/Mancin family, uBroker S.p.A., Regitec Group, and Ermanno Silvano. No commercial revenue has been generated yet; the company is in pre-launch phase pending medical device certification completion.

Name

AVATHOR S.R.L.

Legal name

Avathor S.r.l.

Website

https://avathor.it

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Avathor S.r.l. is an Italian mobility-technology company developing the AVATHOR ONE, an electric vehicle that accommodates a user's personal wheelchair, enabling autonomous indoor and outdoor mobility for people with lower-limb disabilities and reduced mobility. It sells directly and via distributors in Italy, with CE-marked Class I medical device certification in progress.

Ownership category

akta.pro rank

Product category

Medical Mobility Devices

NAICS

Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Medical & Mobility Device Leasing (Consumer) (FSAKANAJ)

Keywords

• Inclusive mobility vehicles
• Electric wheelchair accessible
• Medical mobility devices
• Accessible transport solutions
• Omnidirectional mobility vehicles

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AVATHOR ONE vehicle sales (direct purchase): Direct one-time purchase of the AVATHOR ONE electric vehicle at €9,400.00 (excl. VAT), with optional upgrades (folding seat, display with Apple CarPlay/Android and rear camera). A €500 deposit is collected at pre-order, with the balance due upon medical device certification and delivery. For Italian buyers, 4% reduced VAT rate applies for qualifying disabled customers. The company also offers installment payment plans (€150–€300/month depending on duration and residual value).
2. Medium/long-term All-Inclusive rental (Noleggio): Full-service rental (noleggio a medio/lungo termine All-Inclusive) through partner arrangements. The all-inclusive fee covers all maintenance and support costs, excluding electricity consumption and damage from misuse. This recurring revenue model provides predictable cash flow and lowers the upfront barrier for customers.
3. Fleet management software and telematics (optional): Optional telematics control unit with SIM card enables fleet management software with subscription options (monthly subscription for dedicated platform). Supports lock/unlock, user assignment, geolocation, geo-fencing, and reservations. Available in 'open' version for integration with third-party software.
4. Accessories and add-ons: Additional revenue from optional accessories: folding seat (€375), additional charger (€200), display with Apple CarPlay/Android and rear camera (optional). Battery replacement and spare parts also represent a service revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

AVATHOR S.R.L. designs, develops, and sells AVATHOR ONE, an electric mobility vehicle classified as a Class I medical device under EU 2017/745 MDR. The vehicle is specifically engineered to accommodate the user's personal wheelchair inside the cabin, enabling joystick-controlled independent indoor and outdoor mobility for wheelchair users and people with reduced mobility. The product is sold through direct e-commerce pre-orders, distributor networks, and medium/long-term all-inclusive rental partners, with optional fleet management software and telematics for B2B operators.

Product overview

Avathor S.R.L. offers a focused product portfolio centered on Avathor One, an innovative electric vehicle designed for wheelchair users that accommodates the user's personal wheelchair inside, allowing autonomous mobility. The core product is supplemented by optional add-on modules including a telematics control unit with SIM card for fleet management connectivity, fleet management software (available in 'open' version for integration), and an optional display with Apple CarPlay/Android Auto and rearview camera. The company operates through direct purchase (€9,400 EUR excl. VAT) or medium/long-term all-inclusive leasing arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• Avathor One: Innovative electric vehicle designed for wheelchair users and people with reduced mobility, allowing autonomous navigation in indoor and outdoor spaces.

Products and services

• AVATHOR ONE An innovative electric vehicle (Class I medical device under EU 2017/745 MDR) designed to accommodate a wheelchair user's personal wheelchair inside the cabin, enabling joystick-controlled independent indoor and outdoor mobility for people with lower-limb disabilities and reduced mobility. Features omniwheel omnidirectional driving, anti-collision radar sensors, automatic access ramp, smart turn indicators, 50 km range, 10 km/h maximum speed, and EN 12184:2022 compliance. No driver's license required for operation.
• Folding seat (ribaltina) accessory Optional add-on folding seat priced at €375, designed for users with reduced mobility who do not use a personal wheelchair but need a supportive seated vehicle configuration.
• Additional battery charger Optional second 220V battery charger priced at €200 for users who want a charger at both home and destination locations.
• Display with Apple CarPlay/Android Auto and rear camera Optional display upgrade featuring Apple CarPlay and Android Auto compatibility with Bluetooth connectivity and a rear-view camera, designed to enhance the AVATHOR ONE user experience.
• Medium/long-term All-Inclusive rental (noleggio) Subscription-based full-service rental of the AVATHOR ONE through partner financing arrangements. The all-inclusive monthly fee covers all maintenance and support costs, providing an alternative ownership model that lowers the upfront barrier for customers. Excludes electricity consumption and damage from improper use.

Quantifiable outcome

• Overcoming steps up to 8cm in height
• +8 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Four partnerships are on record, tiered core.

• ItaldesigncoreStrategic or Co-development Partner · 1 May 2023Italdesign (nearly 60 years of automotive industry experience) provides design & product development expertise for AVATHOR ONE, taking the vehicle from concept to production. In May 2023, Avathor founder Gino Mancin signed an exclusive agreement with Italdesign to refine the WheeM-i concept and transform it into a commercial product. Italdesign's vertical and integrated services have been instrumental in the vehicle's development.
• TBWA (The Disruption Company®)coreGTM or Marketing PartnerTBWA supports Avathor through revolutionary branding strategies and communication campaigns based on their proprietary Disruption® methodology. The partnership has shaped Avathor's brand identity and market positioning, enabling the company to stand out in the market with a strong and effective communicative impact.
• Regitec Group S.r.l.coreStrategic or Co-development PartnerThe Regis family, through Regitec Group and a group of companies, brings decades of experience in automotive design and engineering. Regitec Group also produces and commercializes heavy electric trucks for professional use with customizable fittings, embodying excellence in Made in Italy. The family is a co-founder of Avathor and contributes automotive engineering expertise.
• Ermanno SilvanocoreStrategic or Co-development PartnerUntil 2018, Ermanno Silvano served as President and CEO of FAST.LOC S.p.a., a company founded in 1965 specializing in the production and commercialization of mechanical fastening systems and custom-turned parts for the automotive, railway, and aerospace industries. After selling the company in 2018, he joined Avathor as CEO, contributing deep industrial expertise.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sunrise Medical: Sunrise Medical manufactures manual wheelchairs, power wheelchairs, and mobility scooters under brands like Quickie and Sterling. Comparable as a broad incumbent in mobility devices with established dealer networks and reimbursement pathways.
• Drive DeVilbiss Healthcare: Drive DeVilbiss Healthcare manufactures mobility scooters, power wheelchairs, and durable medical equipment. Comparable as a broad incumbent in the DME category with overlapping Class I mobility products and distribution reach.
• Ottobock: Ottobock is a global leader in prosthetics, orthotics, and mobility devices including power wheelchairs. Comparable as a broad incumbent in the rehabilitation and mobility device category with strong clinical relationships and reimbursement infrastructure.
• Permobil: Permobil is a global leader in powered wheelchairs and mobility devices with broad product portfolios and reimbursement infrastructure. Comparable as a Class I medical mobility device competitor with established distribution and regulatory clearances across multiple geographies.
• Pride Mobility Products: Pride Mobility Products is a major US manufacturer of mobility scooters and power lift chairs serving the consumer and facility market. Comparable as a Class I medical device mobility category incumbent with strong US distribution.
• Invacare Corporation: Invacare manufactures a wide range of mobility and rehabilitation products including power wheelchairs and mobility scooters. Comparable as a broad incumbent in the medical mobility device category with overlapping Class I medical device positioning.
• KYMCO (Kwang Yang Motor) - Ionex Mobility: KYMCO produces mobility scooters and electric vehicles for personal mobility. Comparable as a broader mobility manufacturer with overlapping technology (electric drivetrains, mobility scooters) and potential overlap in the inclusive mobility space.

Emerging players

• Segway-Ninebot: Segway-Ninebot produces personal mobility devices with electric drivetrains and joystick/lean controls. Comparable as a partial overlap in electric short-range personal mobility technology, though its primary use case is recreational rather than disability-specific.

Direct peers

• Matia Robotics: Matia Robotics developed the Tek RMD, a robotic mobility device for wheelchair users designed for indoor maneuverability and independent operation. Comparable to AVATHOR ONE in addressing the same end-user need for independent mobility in confined spaces.
• WHILL: WHILL produces personal electric mobility vehicles for wheelchair users and people with reduced mobility, with a focus on urban indoor/outdoor use. It is the most direct competitor to AVATHOR ONE in terms of target customer, single-rider personal EV format, and inclusion use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avathor

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVATHOR S.R.L.