New Direction Equipment Company Inc.

What New Direction Equipment Company Inc. does

NDEco (New Direction Equipment Company Inc.) designs and manufactures vertical and horizontal TMR (Total Mixed Ration) feed mixer wagons for dairy and beef livestock operations. Founded in 1998 in Sioux Falls, South Dakota, the company offers four main product series — S Series (single auger, 330-575 cu ft), U Series (dual auger, 475-855 cu ft), FS Series (single/dual/triple auger, 395-1700 cu ft), and H Series (horizontal 3-auger, 320-638 cu ft) — plus stationary configurations and a 2026-launched Vertical Beater Manure Spreader. The technical platform is centered on patented carbide knife systems (24" curved carbide insert knives and serrated carbide knives), a step floor design with overlapping augers, full-flighted continuous tapered flighting, multi-stage 540/1000 RPM planetary gearboxes with 5-year warranties, and optional Zuidberg powershift gearboxes on the FS Series. All NDEco units are manufactured by affiliate company Hi-Tec Industries Inc. at an ISO 9001:2015 facility in Portage La Prairie, Manitoba, providing vertical integration from prototyping through steel fabrication, painting, and final assembly.

NDEco sells exclusively through a worldwide dealer network rather than direct-to-customer, with territory managers dedicated to Australia, the US (including a Northeast US specialist), and Canada. The exclusive Australian distributor is Eastern Spreaders PTY Ltd. in Kerang, Victoria. The company actively participates in major North American and Australian agricultural trade shows — including Penn State Ag Progress Days, Dakotafest, Husker Harvest Days, Ag in Motion, Canada's Outdoor Farm Show, and Australian field days — supplemented by Instagram and YouTube content focused on customer testimonials and product demonstrations. All mixers are custom-built to customer specifications (axle, tire, discharge method, scale system, conveyor configuration), and pricing is quoted on application rather than publicly disclosed, reflecting a custom hardware sales model.

The company is privately held, with no external institutional investors, no public listing, and no disclosed funding history. NDE was acquired in 2003 by the owners of Hi-Tec Industries Inc., and current ownership is concentrated in the Dueck family — John Dueck (Owner/Sales Manager) and Ben Dueck (Owner/Territory Manager Australia). The company rebranded from NDE/New Direction Equipment to NDEco in 2017 to mark 20 years of operations. With 11-50 employees and dual-jurisdiction operations (US headquarters, Canadian manufacturing), NDEco operates as a closely held specialty agricultural equipment manufacturer.

Name

New Direction Equipment Company Inc.

Legal name

New Direction Equipment Company Inc.

Website

https://ndeco.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

NDEco designs and manufactures vertical and horizontal TMR feed mixer wagons for dairy and beef livestock operations, with patented carbide knife technology, vertically integrated Canadian manufacturing via affiliated Hi-Tec Industries, and distribution across North America and Australia through an independent dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE)

akta.pro secondary industries

Hay & Bale Handling Equipment (IMAHACAF), On-Farm Milling, Grinding & Feed Processing Equipment (Hammer Mills, Rollers) (AFAAAJAD)

Keywords

• Vertical feed mixers
• TMR mixer wagons
• Livestock feeding equipment
• Agricultural mixer wagons
• Manure spreaders

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. TMR Feed Mixer Wagons: Manufacture and sale of vertical and horizontal TMR (Total Mixed Ration) feed mixer wagons. Product line includes S Series (single auger), U Series (dual auger), FS Series (single/dual/triple auger), and H Series (horizontal 3-auger). Available in trailer, truck mount, and stationary configurations. Capacities range from 330 to 1700 cubic feet.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

New Direction Equipment Company Inc. (NDEco) designs and manufactures Total Mixed Ration (TMR) feed mixer wagons for livestock operations. Its portfolio includes vertical single, dual, and triple auger mixers (S, U, and FS Series) and horizontal 3-auger mixers (H Series), with capacities from 320 to 1700 cubic feet, available in trailer, truck-mount, and stationary configurations.

Product overview

NDEco (New Direction Equipment Company Inc.) is a manufacturer of TMR (Total Mixed Ration) feed mixer wagons for the livestock industry. The product portfolio includes five main product lines: S Series (economical single auger vertical mixers, 330-575 cu ft), U Series (compact dual auger vertical mixers, 475-855 cu ft), FS Series (all-purpose vertical mixers available in single, dual, and triple auger configurations from 395 to 1700 cu ft), and H Series (horizontal 3-auger mixers, 320-638 cu ft). All products are manufactured by affiliate company Hi-Tec Industries Inc. in Manitoba, Canada. Mixers can be configured as trailer-mounted, truck-mounted, or stationary units with extensive customization options including various axle types, tire configurations, discharge methods, and scale systems.

Differentiator

Problem solved

Functional benefit

Products and services

• S Series Vertical Feed Mixer Economical single auger vertical feed mixer wagon for small to mid-sized livestock and dairy operations, with side door discharge, 3' to 9' conveyors, and a simpler design with fewer moving parts.
• U Series Dual Auger Vertical Feed Mixer Compact dual auger vertical TMR mixer for livestock operations, featuring uni-body construction, front door discharge, step floor design, and walking tandem or single axle configurations.
• FS Series Single Auger Vertical Feed Mixer All-purpose single auger vertical TMR mixer with full frame and 4-point scale, 58" front door, multiple discharge configurations (front/side/rear), and extensive customization options.
• FS Series Dual Auger Vertical Feed Mixer All-purpose dual auger vertical TMR mixer for mid-to-large livestock and dairy operations, with step floor design, overlapping augers for even mixing and complete cleanout, and multiple discharge options.
• FS Series Triple Auger Vertical Feed Mixer Large capacity triple auger vertical TMR mixer for the largest feedlot and dairy operations, featuring Zuidberg powershift gearbox, 1700 cu ft capacity, and tridem suspension with steering axles.
• H Series Horizontal Feed Mixer 3-auger horizontal TMR mixer wagon for livestock operations, featuring heavy duty tub walls and augers, right side discharge with 4' or 5' auger or chain options, and a 1000 RPM planetary drive system.
• Vertical Beater Manure Spreader New vertical beater manure spreader announced for 2026 launch, designed for durability and consistent spreading for livestock operations.

Quantifiable outcome

• Processes bales and roughage faster than any other mixer on the market
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Hi-Tec Industries Inc.coreOEM/ Whitelabel/ Licensing Partner · 1 January 2017NDEco was formed in 2017 when the company rebranded from NDE/New Direction Equipment to celebrate 20 years of partnership with Hi-Tec Industries in building vertical mixers.
• Hi-Tec Industries Inc.coreStrategic or Co-development PartnerAffiliate manufacturing company located in Portage La Prairie, Manitoba that manufactures all NDEco products. Hi-Tec Industries is ISO 9001:2015 certified and is owned by the same owners who acquired NDE in 2003. This partnership provides complete vertical integration allowing NDEco to control the entire manufacturing process from prototyping to steel fabrication to painting and assembly.
• Eastern Spreaders PTY Ltd.coreChannel Partner/ Reseller/ DistributorExclusive Australian distributor for NDEco products. Located at 9508 Murray Valley Hwy, Kerang VIC 3579. Handles all sales and distribution of NDEco feed mixers throughout Australia, attending Australian field days including AgQuip, Dowerin, Henty, and Elmore Field Days.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Vermeer Corporation: Established manufacturer of hay, forage, and livestock feeding equipment with strong North American dealer footprint. Overlaps with NDEco in bale processing and total mixed ration workflows via its hay/forage products.
• Kuhn North America (KUHN Group): Subsidiary of global agricultural machinery giant KUHN Group, offering a wide portfolio that includes TMR mixers and other livestock equipment. Larger incumbent with broader product line and dealer network.

Direct peers

• Roto-Mix LLC: US manufacturer of vertical and horizontal TMR mixers, feedlot equipment, and manure spreaders serving the same dairy and beef segments. Comparable offering, broader manure-handling line provides a useful analog.
• Knight (Burchland Manufacturing): US-based manufacturer of TMR mixers, bedding spreaders, and manure handling equipment serving dairy and beef operations. Comparable niche scale and product overlap.
• Jaylor Fabricating Inc. Canadian manufacturer specializing in vertical TMR mixers and bale processors for dairy and beef farms. Closely comparable in scale, geography (Manitoba/Ontario roots), and product focus to NDEco.
• Meyer Manufacturing Corporation: US maker of TMR feed mixers (both vertical and horizontal) and manure spreaders targeting dairy and beef customers. Strong direct competitor with overlapping dealer channel.
• Trioliet B.V. Dutch global manufacturer of TMR mixers (vertical, horizontal, self-propelled) and feeding technology for dairy and beef operations. One of NDEco's most direct category competitors across North America and Oceania.
• Supreme International Limited: Canadian manufacturer of TMR mixers, feed processors, and manure spreaders for livestock operations. Directly comparable in product portfolio and North American go-to-market.

Emerging players

• Stoltzfus Spreaders: US manufacturer of manure spreaders and dry material handling equipment. Comparable to NDEco's new Vertical Beater Manure Spreader launch and a reference point for entry into that adjacent category.

Others

• Hi-Tec Industries Inc. Affiliate manufacturing partner that produces all NDEco units from its ISO 9001:2015 facility in Portage La Prairie, Manitoba. Strategically critical to NDEco but not a market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ndecotmr
• LinkedInlinkedin.com/company/ndecotmr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Direction Equipment Company Inc.