YWCA Evanston/North Shore

Name

YWCA Evanston/North Shore

Legal name

YWCA Evanston/North Shore

Website

https://ywca-ens.org

Company type

Private

Founded year

1931

Operating status

Operating

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Victim Services & Witness Assistance (Justice System) (BPAIAFAJ)

Keywords

• Domestic violence services
• Violence prevention education
• Economic empowerment programs
• Aquatics and swim training
• Social services nonprofit

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Individual donations, corporate donations, and foundation grants form a significant portion of revenue. The organization accepts donations through its website and various fundraising campaigns.
2. Shop for Good Retail Boutiques: Social enterprise comprising two women's resale boutiques in Evanston and Wilmette. Sells new and gently-loved women's clothing, outerwear, footwear, purses, jewelry, and accessories. 100% of profits support domestic violence, economic advancement, and racial justice programs.
3. Program Fees and Services: Fee-for-service programming including aquatics lessons and team registration, Red Cross CPR and lifeguard training certifications, 40-hour domestic violence training, and youth leadership programs.
4. Special Events: Annual fundraising events including the Ricky Byrdsong Memorial Race Against Hate which raised nearly $40,000, and YWomen Leadership Celebration gala.
5. Swim Team Fundraising: Flying Fish Swim Team families and participants raise close to $100,000 annually through swim marathon and other fundraising activities to support YWCA programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

YWCA Evanston/North Shore is a 501(c)(3) social justice nonprofit that delivers trauma-informed direct services and empowerment programming across four mission areas: survivor/domestic violence services with emergency shelter (Mary Lou's Place), violence prevention education meeting Erin's Law requirements, economic advancement through workforce and financial wellness training, and Flying Fish Aquatics. The organization also operates Shop for Good, a women's resale social-enterprise boutique chain, whose 100% of profits fund programs.

Product overview

YWCA Evanston/North Shore is a social justice nonprofit organization (established 1931, EIN 36-2193618) offering a portfolio of interconnected social service programs focused on three mission areas: racial justice and civil rights, economic empowerment of women, and health and safety of women and girls. The core service lines include Survivor Services (trauma-informed domestic violence program with emergency shelter, counseling, legal advocacy, and children's services), Violence Prevention Education (K-12 Erin\'s Law compliance, comprehensive sex education, campus dating violence prevention), Economic Advancement (YW Tech Lab workforce development, YW Culinary training program, Financial Empowerment Center, Savings for Success children\'s savings accounts), and Flying Fish Aquatics (swim lessons, competitive swim team founded 1994, Red Cross certifications, pool facilities). Additional offerings include Shop for Good women\'s resale boutiques (social enterprise with locations in Evanston and Wilmette), the Equity Institute for organizational consulting, youth leadership programs, and signature events including the Ricky Byrdsong Memorial Race Against Hate and In Her Voice leadership series. All programs are connected through shared missions of empowerment, equity, and community safety, with proceeds from social enterprises and events directly funding direct service programs.

Differentiator

Problem solved

Functional benefit

Brands

• Shop for Good: Women's resale boutiques located in Evanston and Wilmette, Illinois. A social enterprise where 100% of profits support YWCA's domestic violence, economic advancement, and racial justice programs.
• Flying Fish Aquatics
• YW Tech Lab
• YW Culinary
• Equity Institute
• Race Against Hate

Products and services

• Survivor Services (Domestic Violence Program) Trauma-informed domestic violence program offering emergency and longer-term housing (Mary Lou's Place shelter), counseling, legal advocacy, children's program, support services, and community education for survivors of domestic violence and their children. Services available free of charge.
• Violence Prevention Education Violence prevention education and training programs including K-12 sexual abuse prevention (Erin's Law compliance), youth and young adult healthy relationship education, comprehensive sex education, and campus dating violence prevention for colleges and universities.
• Economic Advancement Program Workforce development and financial wellness programs including YW Tech Lab, YW Culinary, Financial Empowerment Center, Basic Money Management workshops, savings programs, and financial coaching to help women achieve economic security.
• Flying Fish Aquatics Comprehensive aquatics program offering Flying Fish Swim School (lessons for all ages), Flying Fish Swim Team (400+ members, competitive and non-competitive tracks founded 1994), Masters swimming, family swim, aqua aerobics, lap swimming, Red Cross lifeguarding and CPR training, pool rentals, and swim marathon fundraising event.
• Equity Institute Promotes racial and gender equity across individual, organizational, community, and systemic levels through training, workshops, and consulting services.
• Shop for Good Women's Resale Boutiques Women's resale boutique social enterprise with two locations in Evanston and Wilmette, Illinois. Sells new and gently-used women's clothing, accessories, and jewelry. 100% of profits support YWCA's domestic violence, economic advancement, and racial justice programs.
• YW Culinary Free 8-week culinary training program with 2-week externships for individuals seeking careers in food service. Includes ServSafe Food Handler and ServSafe Allergen certifications, paid stipends, job placement support, and financial education resources. Students prepare meals for Mary Lou's Place domestic violence shelter.
• Savings for Success Children's savings account program for District 65 kindergarten and 6th grade students in partnership with Evanston Community Foundation. Provides $50 upfront deposit, dollar-for-dollar matching up to $50, and additional rewards for participation in financial wellness programming. Helps make post-high school education more accessible.
• YW Tech Lab Technology workforce development program that has helped 70% of participants start new jobs, improve current jobs, or begin new educational paths after completion.
• 40-Hour Domestic Violence Training Comprehensive 40-hour training for individuals working with domestic violence survivors, covering dynamics, legal issues, counseling, and more. Illinois Certified Domestic Violence Professional (ICDVP) training.
• Red Cross Trainings In-house American Red Cross CPR and lifeguarding certifications including First Aid/CPR/AED blended courses ($95; 3 hours in-person and 3.5 hours online; 2-year certification) and lifeguarding training with First Aid ($350; minimum 22 hours).
• Youth Leadership and Advocacy Program Teen leadership program using experiential learning to promote healthy relationships and violence prevention. Participants engage in evidence-informed education, leadership development, and peer engagement including participation in Mayor's Summer Youth Employment Program.

Quantifiable outcome

• After completing YW Tech Lab program, 70% of people either started a new job, made an improvement at their current job, or started a new educational path.
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered minor, flagship and core.

• Evanston NAACPminorStrategic or Co-development Partner · 1 January 2026Race Against Hate partner offering adult/youth runners Evanston NAACP Branch Membership at half price.
• WintrustflagshipStrategic or Co-development PartnerPartnership with Wintrust for the 'We Thrive' public mural unveiled in March 2026, celebrating women's collective empowerment in partnership with Metropolitan Chicago.
• Evanston Community FoundationcoreStrategic or Co-development PartnerCo-sponsor of Savings for Success program that provides children’s savings accounts for District 65 students. Foundation funnels outside organizational funds to participating children’s savings accounts.
• Evanston Running ClubminorGTM or Marketing PartnerFree 0-5K Training Program for Race Against Hate participants. 13-week walk-to-run group program meeting Sundays at Dawes Park beginning March 22nd.
• Chicago Stars FCminorGTM or Marketing PartnerPartnership for discounted tickets for Race Against Hate participants to attend Chicago Stars FC professional soccer matches at Northwestern Medicine Field, promoting women’s sports.
• Griffin Museum of Science & IndustryminorGTM or Marketing PartnerRace Against Hate sponsor offering two free tickets to Anne Frank The Exhibition with purchase of Museum Entry for participants.
• Illinois Bright StartcoreImplementation/ SI/ Consulting Partner529 college savings plan partner for Savings for Success program, providing the underlying savings account structure for participating children.
• Loyola University ChicagominorStrategic or Co-development PartnerPartnership for campus dating violence prevention, including training security and health staff, facilitating student groups, and providing prevention education.

Scale indicators14 records

Recent moves7 records

Expansion highlights4 records

Regional players

• YWCA of Metropolitan Dallas: Regional YWCA affiliate in a different geography offering similar multi-program services including DV services, workforce development, and youth programming; comparable as a peer YWCA affiliate in a different regional market.
• Evanston Community Foundation: Local Evanston community foundation that co-funds YWCA's Savings for Success program; comparable as a regional funder/peer in the Evanston ecosystem with overlapping programmatic priorities.

Direct peers

• YWCA Metropolitan Chicago: Regional YWCA umbrella organization serving the Chicago metropolitan area with comparable program mix including DV services, workforce development, and youth programming; directly comparable in mission and service model.
• Apna Ghar: Chicago-based organization providing shelter, counseling, and advocacy for survivors of domestic violence, with culturally specific programming; directly comparable as a DV service provider in the same geography.
• YWCA Chicago: Another YWCA affiliate serving the Chicago metro area with overlapping mission focus on women's empowerment, DV services, racial justice, and economic advancement; directly comparable as a sister local YWCA providing similar multi-program services in a nearby geography.
• Between Friends: Chicago-based nonprofit dedicated to preventing domestic violence and supporting survivors through counseling, court advocacy, and education; comparable as a regionally focused DV services peer in the same metropolitan area.

Broad incumbents

• YWCA USA: National umbrella organization for the YWCA movement in the US; comparable as a broader incumbent governing similar mission areas (racial justice, women's empowerment, DV services) across many local affiliates.
• Metropolitan Family Services: Large Chicago-area human services nonprofit offering DV services, workforce development, family support, and youth programming; comparable as a broader multi-program social services incumbent in the same region.

Emerging players

• Chicago Foundation for Women: Chicago-based foundation funding programs focused on women's empowerment, economic security, and violence prevention; comparable as a funder and advocacy peer addressing similar mission areas across the region.
• Howard Brown Health: Chicago-based community health organization providing wraparound services including violence recovery, youth programming, and workforce pathways for marginalized populations; comparable as a multi-service community health and empowerment peer in the same metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YWCAEvanstonNorthShore
• Instagraminstagram.com/ywcashopforgoodevanston
• LinkedInlinkedin.com/company/ywca-evanston-north-shore

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YWCA Evanston/North Shore