RAW HONEY CLUB LTD

What RAW HONEY CLUB LTD does

Raw Honey Club Ltd is a UK-based, direct-to-consumer e-commerce brand that sells single-origin, unfiltered, unpasteurised raw honey sourced from small-scale, fourth-generation Spanish beekeepers. The company was founded in 2025 and is registered in London as a private limited company, operating an owned Shopify storefront (rawhoney.club) and shipping exclusively from a warehouse in the south of England to UK customers. Its current portfolio comprises Raw Wildflower Honey 250g (the flagship, traced to Sierra Mariola Natural Park in Alicante), Raw Rosemary Honey 250g, and the Spanish Raw Honey Discovery Set, a curated two-honey bundle introduced as a trial product.

The business has no proprietary technology stack: differentiation is grounded in sourcing transparency, single-region provenance, and minimal processing, rather than in any software or platform. Commercial operations run on commodity Shopify SaaS, including Appstle for the Subscribe and Save subscription programme, Judge.me for verified buyer reviews (Diamond Authentic and Transparent medals), and Collabs Shopify for an affiliate/partner programme. Marketing is led by an owned blog of 15+ educational articles targeting raw-honey and supermarket-honey-fraud keywords, supplemented by organic social presence on Instagram and TikTok and an influencer affiliate programme.

The revenue model combines one-time purchases (jar pricing of £11.99 for Wildflower, £12.49 for Rosemary, with 10% and 15% bulk discounts on 2- and 3-packs) with a subscription tier offering a 20% recurring discount on flexible monthly, bi-monthly, or quarterly delivery. A £40 free-delivery threshold nudges basket size. The primary customer segment is health-conscious UK consumers seeking an unprocessed alternative to mass-market honey; secondary segments include endurance athletes using raw honey as a natural energy source and men's-health-oriented consumers interested in functional-food positioning. The company is bootstrapped/founder-owned with no disclosed external funding, no management team profiles are publicly listed, and a related brand (Gem15) shares contact infrastructure, hinting at a small multi-brand CPG portfolio.

Name

RAW HONEY CLUB LTD

Legal name

RAW HONEY CLUB LTD

Website

https://rawhoney.club

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Raw Honey Club Ltd is a London-based DTC e-commerce brand selling single-origin, unfiltered raw honey from fourth-generation Spanish beekeepers to UK health-conscious consumers via its Shopify storefront, supported by subscriptions and affiliate partnerships.

Ownership category

akta.pro rank

Product category

Specialty Honey

NAICS

Apiculture (11291)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Honey Packaging, Bottling & Private Labeling (AFAEAHAL)

akta.pro secondary industry

Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)

Keywords

• Raw honey products
• Single-origin honey
• Specialty food retail
• Spanish honey import
• Direct-to-consumer honey

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of 250g raw honey jars (Wildflower and Rosemary varieties) through the company's Shopify e-commerce storefront. Customers can also subscribe for recurring delivery with a 20% discount.
2. Subscription/Recurring Revenue: Subscribe and Save programme with monthly, bi-monthly, or quarterly delivery options. Customers can swap flavours and cancel anytime, generating predictable recurring revenue.
3. Affiliate/Partner Programme: Community affiliate programme managed through Collabs Shopify, allowing content creators and influencers to promote products in exchange for commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RAW HONEY CLUB LTD sells single-origin, unfiltered, unpasteurised raw honey sourced from fourth-generation Spanish beekeepers, packaged in 250g glass jars and sold directly to UK consumers through a Shopify online storefront. The range includes varietal honeys (wildflower, rosemary) and a multi-jar discovery set, with a Subscribe and Save subscription option.

Product overview

Raw Honey Club is a direct-to-consumer raw honey company offering a focused portfolio of single-origin, unfiltered, unpasteurised honey products sourced from small-scale Spanish beekeepers. The product line consists of Raw Wildflower Honey 250g (flagship product, sourced from Sierra Mariola Natural Park in Alicante, Spain), Raw Rosemary Honey 250g, and the newly launched Spanish Raw Honey Discovery Set. All products are single-origin, traceable to specific regions, unfiltered, unpasteurised, and packaged in glass jars. The company ships within the UK with free delivery on orders over £40. Products are available for one-time purchase or subscription (Subscribe and Save with 20% discount).

Differentiator

Problem solved

Functional benefit

Brands

• Thousand Flowers: Signature raw wildflower honey sourced from Sierra Mariola Natural Park, Alicante, Spain. Unfiltered, unpasteurised honey harvested from wild blooms.
• Spanish Raw Honey Discovery Set

Products and services

• Raw Wildflower Honey 250g A 250g jar of single-origin, unfiltered, unpasteurised raw wildflower honey sourced from fourth-generation Spanish beekeepers, sold to UK consumers seeking minimally processed honey.
• Raw Rosemary Honey 250g A 250g jar of single-origin raw rosemary honey (unfiltered and unpasteurised) sourced from Spanish rosemary groves, positioned as a varietal alternative to the wildflower honey for UK consumers.
• Spanish Raw Honey Discovery Set A multi-jar discovery set bundling raw Spanish honeys so UK consumers can sample multiple single-origin varietals in one purchase.

Quantifiable outcome

• Customers rate Raw Honey Club 4.9/5 based on 29 reviews (homepage) and 4.92/5 based on 40 reviews (product page)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Collabs ShopifyminorChannel Partner/ Reseller/ DistributorInfluencer and affiliate marketing platform managing the Raw Honey Club Partner Programme. Handles creator applications, affiliate links, and community programme administration for content creator collaborations.
• Gem15minorOthersGem15 is referenced as a related brand. Contact email [email protected] is listed, and the brand is available on Amazon alongside the direct website. Nature of the relationship is unclear from available sources.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hilltop Honey: A UK-based direct-to-consumer raw honey brand with a multi-variety range and similar premium positioning. Closest comparable in the UK DTC raw honey category, with a broader SKU portfolio and longer operating history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@shopify

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAW HONEY CLUB LTD