Hilltop Honey
Hilltop Honey is a Welsh artisanal honey producer manufacturing flavoured honeys, cut comb, and spreads. Founded in 2011, the company sells to UK consumers and is expanding internationally via Walmart and Amazon under its Scott's sub-brand.
- Company typePrivate
- Founded2011
- HeadquartersVale of Glamorgan, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hilltop Honey does
Hilltop Honey is a Welsh artisanal honey producer and spread maker founded in 2011 and headquartered in Powys, Wales. The company manufactures flavoured honeys, cut comb, and honey-based spreads, supplying UK consumers through established retail and direct channels, and has been ranked by Insider Media as the fastest-growing food and drink company in Wales on the basis of 30.8% sales growth. Its operating technology is conventional artisanal food production — there is no platform architecture, proprietary software, or data-driven product layer described in available sources.
The business model is straightforward consumer goods distribution: Hilltop Honey generates revenue through one-time sale of branded honey and spread products, with pricing not publicly disclosed. Domestic UK demand has scaled the company to £33m in current sales, and management has set a target of £50m by 2025. To reach that target, the company is pursuing a channel-led international expansion: it secured a £10m debt funding package from Santander UK in August 2024 earmarked for stock finance, FX facilities, refinancing, recruitment, and international trade support, and is entering the US market via Walmart Marketplace and Amazon US under a dedicated Scott's sub-brand, with the Middle East and Australia as additional target geographies.
Customer-facing operations rely on two major US marketplace channels and the Scott's sub-brand to reach end consumers, while the core Hilltop Honey brand continues to anchor UK demand. The company is privately held, has 11–50 employees, and has no public listing or institutional investor ownership disclosed in the input data; financing to date has come from traditional banking relationships (Santander UK, plus prior Development Bank of Wales support in 2017). There is no evidence of AI, software platform, or proprietary technology capability in the current operating model.
Hilltop Honey firmographics
Firmographics- Name
- Hilltop Honey
- Website
- https://hilltop-honey.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hilltop Honey is a Welsh artisanal honey producer manufacturing flavoured honeys, cut comb, and spreads. Founded in 2011, the company sells to UK consumers and is expanding internationally via Walmart and Amazon under its Scott's sub-brand.
- Ownership category
- akta.pro rank
Hilltop Honey industry classification
Industry- Product category
- Artisanal Honey & Spreads
- NAICS
- Apiculture (112910), Apiculture (11291)
- SIC
- Food And Kindred Products (2000), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Honey Production & Extraction (AFAEAHAA)
- akta.pro secondary industries
- Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)
Keywords
Where Hilltop Honey is headquartered
LocationHeadquarters
- HQ city
- Vale of Glamorgan
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hilltop Honey business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Honey and Spread Products: Hilltop Honey generates revenue through the production and sale of honey and spread products. The company is expanding its portfolio with two new product launches and aims to grow sales from £33m to £50m by 2025 through international expansion into US, Middle East, and Australia markets.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Hilltop Honey product offering
Product offeringCore offering
Hilltop Honey is a Welsh honey producer and spread maker that manufactures and sells premium artisanal honey products, including flavoured honeys and cut comb honey, under its Hilltop brand and the Scott's sub-brand. The company distributes its products through major US marketplace channels, including Walmart Marketplace and Amazon US, as part of a planned international expansion into the US, Middle East, and Australia.
Product overview
Hilltop Honey is a British honey producer and spread maker based in Powys, Wales. The company offers honey products under its own brand and the Scott's brand for the US market. The company operates as a single-product focused food producer without a platform architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Scott's: Brand under which Hilltop Honey sells products on Walmart Marketplace and Amazon US.
Products and services
- Hilltop Honey Artisanal Honey and Spread Range Premium artisanal honey and spread products produced by Hilltop Honey, sold under the Hilltop brand in the UK and the Scott's sub-brand in the US, targeting individual consumers seeking high-quality natural sweeteners and gourmet food products.
- Scott's Brand Honey Products (US Market) Hilltop Honey's sub-brand 'Scott's' used to list and sell the company's honey products on Walmart Marketplace and Amazon US as part of its US market entry strategy.
Companies that use Hilltop Honey
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Hilltop Honey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hilltop Honey partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Walmart MarketplacecoreHilltop Honey has partnered with Walmart Marketplace as a key channel for entering the US market. Products will be sold under the Scott's brand through this marketplace platform, which is part of the company's global expansion strategy supported by the £10m Santander UK funding.
- Amazon UScoreHilltop Honey has partnered with Amazon US as a primary marketplace channel for US market expansion. This partnership supports the company's goal to grow sales from £33m to £50m by 2025 through international market penetration.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hilltop Honey competitors and assessment
Company assessmentEmerging players
- Barkman Honey: US/Canadian honey packer supplying retail and foodservice; comparable as a mid-sized honey packaging business with private-label capabilities relevant to Hilltop's bottling model.
- Steens Honey: New Zealand manuka honey brand with global distribution; comparable emerging premium honey brand pursuing international expansion in a similar way to Hilltop's US/Middle East push.
Broad incumbents
- Dutch Gold Honey: Large US honey packer supplying private-label and branded honey across retail channels; comparable as a scaled honey packaging and distribution business relevant to Hilltop's bottling/private-label operations and US expansion.
- Sioux Honey Association (Sue Bee): US cooperative and one of the largest honey packers in North America; a broad incumbent defining the US honey shelf that Hilltop's Scott's brand is now entering via Walmart and Amazon.
Direct peers
- Rowse Honey: UK-based honey brand and packer, Hilltop's closest direct competitor in British retail honey and spreads, with overlapping SKUs, channels, and customer base.
- Nature Nate's Honey: US-based premium/raw honey brand with national retail distribution; comparable as a single-category honey brand built on natural/quality positioning and expanding across mainstream US channels.
- Capilano Honey: Large Australian honey producer and brand owner, directly comparable as a premium national honey brand expanding internationally — relevant because Hilltop is targeting Australia as a launch market.
- Comvita: New Zealand-based honey and bee-product company selling premium manuka honey globally; directly comparable premium honey brand with international distribution and bee-derived product range.
Regional players
- Langnese Honig: Germany's largest honey brand, owned by Südzucker; comparable as a dominant European national honey brand with packaged/private-label operations and a model for how a regional honey champion can scale.
- Billy Bee Honey: Canada's leading honey brand, owned by McCormick; comparable as a national honey brand in a North American market adjacent to Hilltop's US push.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Hilltop Honey social profiles
Digital presenceHilltop Honey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hilltop Honey leadership team
Management profileNumber of profiles
Hilltop Honey funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hilltop Honey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hilltop Honey
What does Hilltop Honey do?
Hilltop Honey is a Welsh honey producer and spread maker that manufactures and sells premium artisanal honey products, including flavoured honeys and cut comb honey, under its Hilltop brand and the Scott's sub-brand. The company distributes its products through major US marketplace channels, including Walmart Marketplace and Amazon US, as part of a planned international expansion into the US, Middle East, and Australia.
Is Hilltop Honey a public or private company?
Hilltop Honey is a private company. It is classified as unknown and is currently operating.
When was Hilltop Honey founded?
Hilltop Honey was founded in 2011. It employs 11 to 50 people.
Where is Hilltop Honey based?
Hilltop Honey is headquartered in Vale of Glamorgan, United Kingdom, in the Europe region.
How does Hilltop Honey make money?
One revenue line is on record: honey and Spread Products.
Who are Hilltop Honey's main competitors?
Emerging players on record are Barkman Honey and Steens Honey. Broad incumbents are Dutch Gold Honey and Sioux Honey Association (Sue Bee). Direct peers are Rowse Honey, Nature Nate's Honey, Capilano Honey and Comvita. Regional players are Langnese Honig and Billy Bee Honey.
Does Hilltop Honey have an API?
No public API is recorded for Hilltop Honey.
What industry is Hilltop Honey in?
Hilltop Honey's product category is Artisanal Honey & Spreads. Its primary akta.pro industry code is AFAEAHAA, Honey Production & Extraction, with a secondary code of AFAEAHAL, Honey Packaging, Bottling & Private Labeling. Its NAICS code is 112910 and its SIC code is 2000.