Angus Anderson Foundation
The Angus Anderson Foundation is a Canadian non-profit (founded 2022) that supports cancer patients and mental-health awareness through the annual Tree of Life Cancer Run at Tough Mudder Toronto, an online support forum, and curated mental-health resources, funded by individual donations and small corporate sponsors.
- Company typePrivate
- Founded2022
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Angus Anderson Foundation does
The Angus Anderson Foundation is a Canadian non-profit charitable organization founded in June 2022 by Angus McGregor Anderson following his personal treatment for aggressive bladder cancer. The foundation's stated mission is to provide support for cancer patients and to raise awareness of mental health issues associated with the disease. It is registered as a Canadian charity (No. 79452 8026 RR0001) and operates primarily from Toronto, Ontario.
The foundation's core offerings center on the annual Tree of Life Cancer Run at Tough Mudder Toronto — a $250 registration-donation fundraising event combining obstacle-course participation with cancer awareness — alongside an Anderson Support Forum for peer community, curated mental-health resources (CAMH, Kids Help Phone, 988 Suicide Hotline), and the 1Eighty health and wellness coaching program delivered in partnership with USANA-affiliated coach Vince Soda. Revenue mechanics consist of one-time and monthly donor contributions, $250 event registration donations, runner sponsorships, and a small set of corporate sponsors (Dreamworx Ink, Lighthouse 1 Eighty, Rumi Academy). Distribution is digital-first via a Wix-hosted website, Instagram, TikTok, and email newsletter, supplemented by an annual in-person event and earned media (Raven Radio, Spotlight TV).
The business is organized as a lean founder-led operation. Angus Anderson serves as Founder and Executive Director; a small volunteer team includes Steve Silverstone (former Boston Pizza EVP Marketing), Monica Dogger, and Vince Soda. Fundraised proceeds are channeled through the Princess Margaret Cancer Foundation (PMCF) platform for tax-receipt issuance and research funding. There is no proprietary technology platform, no AI/ML capability, no disclosed headcount beyond the named team, and no publicly disclosed financial statements; financial scale is inferred to be small relative to established cancer-research non-profits.
Angus Anderson Foundation firmographics
Firmographics- Name
- Angus Anderson Foundation
- Legal name
- Angus Anderson Foundation
- Website
- https://angusandersonfoundation.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Angus Anderson Foundation is a Canadian non-profit (founded 2022) that supports cancer patients and mental-health awareness through the annual Tree of Life Cancer Run at Tough Mudder Toronto, an online support forum, and curated mental-health resources, funded by individual donations and small corporate sponsors.
- Ownership category
- akta.pro rank
Angus Anderson Foundation industry classification
Industry- Product category
- Cancer Support Non-Profit Services
- NAICS
- Voluntary Health Organizations (813212), Grantmaking Foundations (813211)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
- akta.pro secondary industries
- Health & Medical Research Grantmaking Foundations (BPAGAKAL), Mental Health & Crisis Support Services (BPAGACAD)
Keywords
Where Angus Anderson Foundation is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Angus Anderson Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: The foundation relies on charitable donations from individuals and organizations to support its mission of cancer research, awareness initiatives, and mental health support programs.
- Event Registration Donations: $250 registration donation for the Tree of Life Cancer Run at Tough Mudder includes event participation, team support, and official tax receipt. Donors can also sponsor individual runners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | $250 Event Registration Donation |
| Other | Monthly | General Donation Options |
Distribution channels2 records
Marketing channels6 records
Angus Anderson Foundation product offering
Product offeringCore offering
The Angus Anderson Foundation is a Canadian registered charity that provides support to cancer patients, survivors, and caregivers through community programs, awareness campaigns, and fundraising. Its flagship offering is the annual Tree of Life Cancer Run at Tough Mudder Toronto, where a $250 registration donation funds cancer research through Princess Margaret Cancer Foundation. It also operates the 1Eighty health and wellness coaching program, an online peer support forum, and a curated directory of cancer and mental health resources including CAMH, Kids Help Phone, and the 988 Suicide Hotline.
Product overview
The Angus Anderson Foundation operates as a non-profit organization offering cancer support and mental health awareness programs. The core offerings include the annual Tree of Life Cancer Run (a Tough Mudder-based fundraising event), the 1Eighty Program (personalized health and wellness coaching), an online Anderson Support Forum for community connection, and curated mental health resources including partnerships with CAMH, Kids Help Phone, and the 988 Suicide Hotline. The organization focuses on providing essential support to cancer fighters and those dealing with mental health issues.
Differentiator
Problem solved
Functional benefit
Products and services
- Tree of Life Cancer Run Annual fundraising event held at Tough Mudder Toronto where participants run in honor of cancer fighters, survivors, and those lost. A $250 registration donation includes the Tough Mudder ticket, team participation, event-day support, foundation recognition, and an official charitable tax receipt. Sponsor-a-runner contributions and team registration discounts are also available.
- 1Eighty Program Health and wellness coaching program that integrates nutrition, holistic practices, and science-backed methods to support individuals through life transitions, weight management, and health optimization. Coached by certified health and life coach Vince Soda with USANA cellular nutrition support.
- Anderson Support Forum (AAF Group Support) Online community forum where individuals affected by cancer can share experiences, find support, and receive encouragement from others facing similar challenges. Open to cancer patients, survivors, caregivers, and family members.
- Cancer and Mental Health Resources Directory Curated online directory of mental health and crisis support resources including CAMH (Centre for Addiction and Mental Health), Kids Help Phone, and the 988 Suicide Hotline, designed to provide information and assistance for cancer patients, survivors, and caregivers.
Quantifiable outcome
- Thousands raised for Princess Margaret Foundation through Tough Mudder events
Companies that use Angus Anderson Foundation
Customer profileSegments3 records
Ideal customer profiles3 records
Angus Anderson Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Angus Anderson Foundation partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Princess Margaret Cancer Foundation (PMCF)coreThe foundation partners with Princess Margaret Cancer Foundation for donations and fundraising. Angus Anderson has personally raised thousands for the Princess Margaret Foundation through Tough Mudder events. The PMCF platform handles donation processing and tax receipt issuance for the foundation's events.
- Tough MuddercoreAnnual Tree of Life Cancer Run is held in conjunction with Tough Mudder Toronto events. Each obstacle in Tough Mudder represents challenges faced during cancer journeys. The partnership provides the physical challenge framework for the foundation's flagship fundraising event.
- Dreamworx InkminorCorporate sponsor displayed on the foundation's website as part of the Legendary Corporate Sponsors section. Logo appears on the homepage and media page.
- Lighthouse 1 EightyminorCorporate sponsor displayed on the foundation's website as part of the Legendary Corporate Sponsors section.
- Rumi AcademyminorCorporate sponsor displayed on the foundation's website as part of the Legendary Corporate Sponsors section.
- CAMH (Centre for Addiction and Mental Health)minorFeatured as a resource partner on the foundation's Resources page. CAMH is Canada's largest mental health teaching hospital providing research and care.
- Kids Help PhoneminorFeatured as a resource partner providing confidential counseling and support services for youth affected by cancer-related challenges.
- 988 Suicide HotlineminorNational crisis hotline resource featured on the foundation's Resources page providing immediate support for emotional distress or suicidal thoughts.
- Vince Soda / USANAminorHealth and life coach Vince Soda partnered with USANA (cellular nutrition company) to provide supplements and training support for Angus Anderson during the first Tree of Life Cancer Run at Tough Mudder 2023.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Angus Anderson Foundation competitors and assessment
Company assessmentBroad incumbents
- Livestrong Foundation: U.S. cancer survivorship nonprofit built around a founder/celebrity narrative and direct support programs. Comparable survivor-led brand positioning and focus on the emotional/mental health journey beyond medical treatment.
- Canadian Cancer Society: Canada's largest national cancer charity operating across research, advocacy, and patient support. Operates in the same disease-specific cancer support category as the Angus Anderson Foundation but at far greater scale, geographic reach, and program breadth.
- Terry Fox Foundation: Iconic Canadian cancer research charity that built its brand around an annual community run (Terry Fox Run). Direct conceptual analog: survivor-led narrative + annual mass-participation fundraising event + Canadian footprint.
Direct peers
- Movember Foundation: Charity built around men's health (including cancer and mental health) using community events and social media-driven fundraising. Closely comparable mission overlap with AAF's cancer + men's mental health focus and TikTok/Instagram-led donor acquisition.
- Princess Margaret Cancer Foundation: The Angus Anderson Foundation's core fundraising beneficiary and donation-processing partner. PMCF is a Canadian cancer research and care foundation; both organizations raise funds for Princess Margaret Cancer Centre and share the same donor pool in the Toronto market.
- Young Adult Cancer Canada (YACC): Canadian charity providing community-based support for young adults with cancer. Direct overlap in mission (peer connection, mental health, cancer journey support) and Canadian operating geography.
- Hope & Cope: Montreal-based cancer support organization providing peer support, wellness programs, and caregiver resources. Direct overlap with AAF's community support and mental health focus, though based in Quebec rather than Ontario.
- Wellspring Cancer Support: Canadian nonprofit providing community-based psychosocial support programs for cancer patients and caregivers. Comparable in mission (peer support, mental health for cancer community) and Canadian operating geography, though Wellspring focuses on direct service delivery rather than events.
Emerging players
- TrueNTH Lifestyle Management: Programs under Prostate Cancer Canada that integrate exercise, nutrition, and mental wellbeing for prostate cancer survivors. Highly comparable to AAF's 1Eighty wellness program and survivor-focused support model.
- Rethink Breast Cancer: Canadian charity supporting young adults affected by breast cancer with emphasis on community and digital engagement. Comparable niche focus (younger cancer population), social-media-driven community, and Canadian operating base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Angus Anderson Foundation social profiles
Digital presenceAngus Anderson Foundation compliance and trust
Trust signalCompliance1 record
Angus Anderson Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Angus Anderson Foundation leadership team
Management profileNumber of profiles
Profiles4 records
Angus Anderson Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Angus Anderson Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Angus Anderson Foundation
What does Angus Anderson Foundation do?
The Angus Anderson Foundation is a Canadian registered charity that provides support to cancer patients, survivors, and caregivers through community programs, awareness campaigns, and fundraising. Its flagship offering is the annual Tree of Life Cancer Run at Tough Mudder Toronto, where a $250 registration donation funds cancer research through Princess Margaret Cancer Foundation. It also operates the 1Eighty health and wellness coaching program, an online peer support forum, and a curated directory of cancer and mental health resources including CAMH, Kids Help Phone, and the 988 Suicide Hotline.
Is Angus Anderson Foundation a public or private company?
Angus Anderson Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Angus Anderson Foundation founded?
Angus Anderson Foundation was founded in 2022. It employs 1 to 10 people.
Where is Angus Anderson Foundation based?
Angus Anderson Foundation is headquartered in Toronto, Canada, in the North America region.
How does Angus Anderson Foundation make money?
Two revenue lines are on record. Donations are the primary driver. The others are event Registration Donations.
Who are Angus Anderson Foundation's main competitors?
Broad incumbents on record are Livestrong Foundation, Canadian Cancer Society and Terry Fox Foundation. Direct peers are Movember Foundation, Princess Margaret Cancer Foundation, Young Adult Cancer Canada (YACC), Hope & Cope and Wellspring Cancer Support. Emerging players are TrueNTH Lifestyle Management and Rethink Breast Cancer.
Does Angus Anderson Foundation have an API?
No public API is recorded for Angus Anderson Foundation.
What industry is Angus Anderson Foundation in?
Angus Anderson Foundation's product category is Cancer Support Non-Profit Services. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS), with a secondary code of BPAGAKAL, Health & Medical Research Grantmaking Foundations. Its NAICS code is 813212 and its SIC code is 8300.