Dreamworx

What Dreamworx does

Dreamworx is a Chennai-based UX/CX and product management consulting firm founded in 2009 by Nandhakumar Vasanthasekar, operating with a headcount of 1-10 as a bootstrapped, founder-led boutique. Its core consulting practice is built around three service lines: eComm Transformation (e-commerce journey redesign), B2B LeadGen Foundation (B2B lead attraction and conversion design), and Lean Application Design (iterative UX/CX-driven application design with user feedback). Delivery is anchored on two proprietary methodologies — the 6D UX Process Framework (Discover, Define, Design, Develop, Deploy, Drive) and a 3-Step B2B Lead Generation Framework — applied through user research, wireframing, prototyping, UI specification, and accessibility/compliance validation.

The firm monetizes through professional-services consulting engagements on a quote basis for enterprise and SMB clients across e-commerce, financial services, edtech, food tech, SaaS, and energy (named logos include FundsIndia.com, a leading Indian electronics retailer delivered via Rage Communications, Stem Fluency, Kurryzo, Nutick BPromise, Urja, and PayHima). A secondary revenue stream is the Dreamworx Academy training arm, which sells the UX Career Builder (₹8,999 for 8 weeks) and UX Career Builder Advanced (₹26,999 for 24 weeks, including a 2-month internship) to aspiring UX designers, with public pricing, a 7-day money-back guarantee, and batches running February 2025 and April 2025. Distribution combines direct enterprise sales, a white-label partner channel for agencies and technology partners, online self-serve training delivery via TagMango, and thought-leadership content marketing on UX/CX frameworks.

Operating geography is India-focused with the founder's network extending into partner-led global delivery; the company holds NASSCOM membership and GoodFirms listing for credibility. There is no external investment, no patent or trademark portfolio, no AI/ML product capability on file, and no disclosed revenue, leaving the firm's financial scale inferable only through micro-boutique benchmarks.

Name

Dreamworx

Legal name

dreamworx

Website

https://dreamworx.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Dreamworx is a Chennai-based, founder-led UX/CX and product management consulting boutique (founded 2009, 1-10 employees) serving Indian enterprise and SMB clients with e-commerce transformation, B2B lead generation, and lean application design services, supplemented by a UX Career Builder training academy and white-label partner channel.

Ownership category

akta.pro rank

Product category

UX/CX Consulting Services

NAICS

Other Scientific and Technical Consulting Services (54169), Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)

Keywords

• UX consulting services
• Customer experience design
• E-commerce transformation
• User experience research
• Design training programs

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. UX/CX Consulting Services: Professional consulting services for e-commerce transformation, B2B lead generation foundation, and lean application design. Services are provided to agencies, technology partners, and direct enterprise clients through white-labeling arrangements.
2. UX Training and Career Programs: Educational programs including UX Career Builder (8-week program at ₹8,999) and UX Career Builder Advanced (24-week program at ₹26,999). Programs include mentorship, professional certification, internship opportunities, and lifetime community access. Bonuses worth ₹50,000 included.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dreamworx is a UX and Customer Experience consulting firm that helps e-commerce and B2B companies improve conversion, retention, and lead generation through design thinking and research-driven UX audits. In addition to enterprise consulting, the firm runs paid training programs (UX Career Builder) for individuals seeking to enter the UX field, and offers white-label UX services to digital agencies.

Product overview

Dreamworx is an experience and product management consulting firm founded in 2009, offering a portfolio of UX/CX consulting services and UX design training programs. Its consulting services comprise three core offerings: eComm Transformation (e-commerce UX/CX design and journey optimization), B2B LeadGen Foundation (B2B lead attraction and conversion experience design), and Lean Application Design (iterative UX/CX-driven application design with user feedback). Complementing its consulting practice, Dreamworx operates two training programs: UX Career Builder (an 8- to 24-week immersive UX/UI design certification and internship program) and Corporate Training & Workshops (custom online/offline workshops for enterprises and individuals). The firm also offers white-label partner services, enabling agencies and technology partners to deliver Dreamworx's UX, CX, and Product Management expertise under their own brand. Case studies referenced include e-commerce transformations for electronics retailers, a B2B lead generation website for Nutick's BPromise Shopify SaaS plugin, the Kurryzo group food ordering platform redesign, and a STEM skills learning platform redesign.

Differentiator

Problem solved

Functional benefit

Brands

• Dreamworx Academy: Training and certification programs for UX/UI design careers, including UX Career Builder and UX Architect Mastery programs.

Products and services

• eComm Transformation A UX and customer experience consulting engagement for e-commerce brands that addresses conversion and retention problems through UX audits, design strategy, and customer research. Targeted at online retail businesses looking to improve their digital storefront performance.
• B2B LeadGen Foundation A B2B-focused consulting service that uses a proprietary 3-Step framework to diagnose and fix lead generation funnels for B2B companies. Designed for businesses struggling with low-quality inbound leads and weak conversion rates.
• Lean Application Design A design consulting engagement that helps SaaS and software product teams build lean, user-validated application interfaces. Aimed at product managers and founders who need to validate and ship product UX efficiently.
• UX Career Builder A paid, individual-focused UX training program offered in 8-week and 24-week formats for learners pursuing a career in UX design. Delivered online via TagMango and targeted at aspiring or transitioning designers rather than corporate teams.
• Corporate Training & Workshops Customized UX and design-thinking workshops delivered in-house to corporate teams and educational institutions. Aimed at organizations that want to upskill internal product, design, or marketing teams.
• White-Label Partner Services A white-label UX delivery service through which Dreamworx executes UX work on behalf of digital agencies that need senior UX capacity without hiring full-time staff. Targeted at digital and creative agencies scaling their service offerings.

Quantifiable outcome

• 50% improvement in sign-up ratio (from 48% to 74%) for FundsIndia.com membership process redesign
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rage CommunicationscoreStrategic or Co-development PartnerDreamworx collaborated with Rage Communications as their UX consulting partner to deliver a comprehensive e-commerce transformation for their electronics retail client. Dreamworx's expertise was white-labeled through Rage's digital agency services.
• BrandStorycoreStrategic or Co-development PartnerTraining partnership where Dreamworx founder provides UX design training. Referenced as forming formidable partnership for future assignments. Founder's training included in UX designer induction programme.
• NASSCOMminorOthersDreamworx is a NASSCOM member, providing industry credibility and visibility in the Indian technology and business process management community.
• GoodFirmsminorOthersDreamworx is listed as a GoodFirms member, providing third-party validation of their UX consulting services and increasing visibility to potential clients researching service providers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Designit (Wipro): A strategic experience design firm (owned by Wipro) delivering UX, service design, and innovation consulting globally. Comparable as a broad incumbent operating in the same UX/CX and service design space with global delivery scale.
• AKQA: A global digital agency and design consultancy offering UX design, experience design, and digital transformation. Comparable as a broad incumbent competing for similar enterprise experience design mandates across customer-facing digital channels.
• Thoughtworks: Global technology consultancy providing software development and embedded UX/design services. Comparable as a broad incumbent whose design practice overlaps with Dreamworx's Lean Application Design and digital transformation offerings.
• Deloitte Digital: The digital creative arm of Deloitte offering experience design and digital transformation consulting globally. Comparable as a broad incumbent with global enterprise reach operating in the same UX/CX transformation space.
• Razorfish: A global digital experience and marketing transformation agency. Comparable as a broad incumbent offering e-commerce transformation, customer experience design, and digital marketing services to enterprise clients similar to Dreamworx's targets.
• IDEO: A leading global design firm offering UX, product design, and innovation consulting across sectors. Comparable as a broad incumbent in the experience design consulting space, with significantly larger brand reach and enterprise relationships.

Direct peers

• Lollypop Design Studio: India-based product design and UX agency serving startups and enterprises with UX/UI design and digital transformation. Directly comparable as an Indian competitor competing for the same UX consulting, product design, and digital experience mandates.
• Nielsen Norman Group: Pioneering UX research, consulting, and training firm offering both enterprise UX engagements and UX training/certification programs. Closely comparable to Dreamworx's combined consulting-plus-training model and its emphasis on research-driven UX methodology.
• frog (formerly Frog Design): A global product and experience design consultancy (part of Capgemini Invent) delivering UX, product design, and innovation work to enterprises. Directly comparable to Dreamworx as both sell UX/CX transformation and product design as their core service across industries.

Regional players

• NetBramha Studios: An India-based UX design and consulting firm competing in the same Indian market and digital transformation space. Comparable as a regional peer serving overlapping client segments with similar UX and product design offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dreamworxinside
• Facebookfacebook.com/dreamworx-129975090097

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dreamworx