How Are You Feeling Inc.

What How Are You Feeling Inc. does

How Are You Feeling Inc. is a social-emotional learning (SEL) education organization that delivers a video-based curriculum for students ages 11+. Operating under the DBA "How Are You Feeling?", the company produces a 24-episode Comprehensive Program (~30 minutes per episode) and a shorter 22-episode Foundation Program (2.5 hours total) that use curated clips from movies and television to teach 33 evidence-based emotional concepts — including emotional processing, grief, suppression, and healthy coping — to middle and high school audiences.

The technical stack is a video-content product with an integrated Learning Management System (LMS) supporting 6-, 12-, or 18-week deployments, paired with a Comprehensive Teacher's Guide and optional hosted webinars. Distribution is primarily direct: schools and districts purchase site-wide licenses (described as subscription/recurring), while parents and homeschool families access Learn at Home as a one-time individual license. A Research Focus Group channel recruits student volunteers to generate pre/post outcome data (92% concept understanding, 40% improvement versus baseline across a 150+ student pilot) and peer word-of-mouth among the target demographic.

Revenue mechanics center on two streams: enterprise site licenses to schools (priced via contact-based quotes, not publicly disclosed) and direct-to-consumer Learn at Home purchases. The sales motion is webinar-led, with 90-minute orientation sessions feeding follow-up demonstrations and pilot programs. The company is co-founded and founder-controlled by Janice Berger (Registered Psychotherapist, author) and Bob Calvert (systems engineer), with Chris Coulter serving as advisor. No external funding rounds, institutional investors, partnerships, or acquisitions are disclosed in the source data, and the company appears bootstrapped/founder-funded.

Name

How Are You Feeling Inc.

Legal name

How are you feeling Inc.

Website

https://howareyoufeeling.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

How Are You Feeling Inc. is a Toronto-based SEL education organization that delivers a 24-episode video curriculum, using curated movie and TV clips to teach 33 evidence-based emotional concepts to students ages 11+, sold via school site licenses and a direct-to-consumer Learn at Home channel.

Ownership category

akta.pro rank

Product category

Social Emotional Learning Curriculum

NAICS

Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

akta.pro secondary industry

School-Based SEL Curriculum & Instructional Programs (EDAKAMAA)

Keywords

• Social emotional learning
• Video curriculum
• Emotional literacy education
• K-12 mental health
• SEL video program

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. School Site Licenses: Schools purchase site-wide licenses enabling all students to access the program. Includes comprehensive Teacher's Guide and LMS integration for deployment over flexible durations (6, 12, or 18 weeks).
2. Student Research Focus Groups: Students ages 11+ volunteer for structured research groups, completing pre/post questionnaires and participating in moderated discussions. Students earn community involvement hours toward school requirements.
3. Learn at Home Programs: Individual/family licenses for Comprehensive Program (24 episodes, 30 min each) or Foundation Program (22 short episodes, 2.5 hours total). Includes private student and adult access links.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

How Are You Feeling Inc. provides a social-emotional learning (SEL) video curriculum that uses curated clips from movies and TV to teach 33 evidence-based emotional concepts to students ages 11+. The 24-episode program is delivered to K-12 schools via site-wide licenses and to families via direct Learn at Home purchases, supported by a Learning Management System and a teacher's guide.

Product overview

How Are You Feeling Inc. offers a unified SEL (Social Emotional Learning) program centered on its Comprehensive Program of 24 video episodes teaching emotional literacy to students ages 11+. The portfolio includes a shorter Foundation Program (22 episodes, 2.5 hours), a Learn at Home self-paced version for families, a 90-minute Hosted Webinar for orientation, and a Research Focus Group for student volunteers. The program is delivered through an Integrated Learning Management System (LMS) and includes a Comprehensive Teachers Guide. All offerings use relatable movie and TV vignettes to teach 33 evidence-based emotional concepts, with flexible delivery over 6, 12, or 18 week durations.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Program Full social-emotional learning curriculum consisting of 24 episodes, each approximately 30 minutes long, designed to teach students ages 11+ foundational understanding of their emotional system through relatable movie and TV clips. Woven throughout are 33 evidence-based emotional concepts covering emotional processing, grief, suppression, and healthy coping.
• Foundation Program Shorter social-emotional learning program using 22 short episodes totaling 2.5 hours, helping students understand the source of feelings, emotional importance, how to process feelings, and consequences of not processing feelings.
• Learn at Home Self-paced home-based version of the SEL program for families and homeschool settings, including a private link for one student and one adult designed for co-viewing and discussion, with progress tracking.
• Hosted Webinar 90-minute hosted webinar walking educators and parents through all program episodes using video clips, including written or video comments from students to illustrate reactions and understanding, with sign-up form that triggers follow-up contact for pilots.

Quantifiable outcome

• 92% of students understood emotional concepts after completing the program
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Move This World: Move This World delivers K-12 SEL programming through video-based weekly lessons and an LMS, closely aligned with HOW ARE YOU FEELING's video-curriculum, LMS, and school site-license model.
• Committee for Children (Second Step): Committee for Children produces Second Step, a widely adopted K-12 SEL classroom curriculum. It is the closest direct competitor to HOW ARE YOU FEELING in evidence-based SEL programming sold to schools.
• CharacterStrong: CharacterStrong provides K-12 SEL and character-education curriculum with tiered school-wide offerings. Comparable in targeting the same educator buyers with packaged SEL curricula.
• Rethink Ed: Rethink Ed offers SEL, behavior, and mental health resources for K-12 districts, including video-based instructional content. Overlaps with HOW ARE YOU FEELING on SEL curriculum for schools.

Emerging players

• Aperture Education: Aperture Education delivers SEL curriculum plus the DESSA assessment suite for K-12. Complementary to HOW ARE YOU FEELING's curriculum but overlaps on outcomes measurement and school procurement cycles.
• Peekapak: Peekapak builds SEL curriculum for K-5 via digital stories and activities, distributed to schools. Adjacent in audience (younger) and product format (story-driven lessons) to HOW ARE YOU FEELING.

Others

• Panorama Education: Panorama provides SEL surveys, assessments, and intervention playbooks for districts. Not a curriculum competitor, but adjacent in the SEL-data ecosystem that HOW ARE YOU FEELING must plug into for district sales.

Broad incumbents

• EVERFI: EVERFI is a larger K-12 digital-learning provider covering SEL, financial literacy, and health. It competes broadly with HOW ARE YOU FEELING for district SEL contracts and brings deeper sales capacity.
• Nearpod: Nearpod is a broader K-12 instructional platform with embedded SEL video lessons. Not an SEL pure-play but competes for the same educator attention and LMS budget share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about How Are You Feeling Inc.