Anta Sport

What Anta Sport does

Anta Sport, legally registered as AnTa Integra OÜ, is an Estonian direct-to-consumer e-commerce retailer founded in 2019 and headquartered in Nogu, Rõuge vald, Estonia. The company operates a single online storefront at antasport.ee, selling sports equipment, fitness gear, bicycles, electric scooters, outdoor and camping goods, motorcycling equipment, water and winter sports gear, health and wellness products, and apparel/protective gear to individual consumers across Estonia. Its catalog has grown from approximately 7,000 SKUs in late 2019 to 19,346+ products across eight core categories, with key carried brands including CTM bicycles (for which Anta Sport holds exclusive Estonian representation rights since August 2020), Glovii heated clothing, inSPORTline fitness equipment, and Berg® go-karts.

The platform is built on a standard WooCommerce-based e-commerce stack with no proprietary technology disclosed. The site integrates Google Analytics and Facebook Pixel for traffic analytics and supports payments through Maksekeskus (banklink, cards, PayPal), Klix by Citadele, and installment providers ESTO (up to 48 months, 30-day pay-later) and Inbank. Orders are fulfilled via Venipak, DPD, Omniva parcel machines, and Itella Smart Post to customers across Estonia, with free shipping on orders over €300 and standard courier delivery from €6.20. The company also offers a small rental category (e.g., inversion tables for 14 days at €40) and drives traffic through organic search, an email newsletter, a WordPress blog, and a Facebook page.

The business model is a one-time retail transaction model with no subscription revenue, no B2B contracts, and no disclosed customer concentration. Pricing is unit-based with VAT-inclusive euro pricing and installment payment options enabling higher-ticket purchases. The company received an EVUL 5-Star Trusted Company certification from the Estonian Creditors Union in 2024. No revenue, headcount, funding, or institutional ownership data is publicly disclosed.

Name

Anta Sport

Legal name

AnTa Integra OÜ

Website

https://antasport.ee

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Anta Sport (AnTa Integra OÜ) is an Estonian direct-to-consumer e-commerce retailer founded in 2019, selling 19,000+ sports, fitness, bicycle, outdoor, and motorcycling products to individual consumers across Estonia via its WooCommerce storefront antasport.ee.

Ownership category

akta.pro rank

Product category

Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Camping & Overlanding Equipment Retail (CRAMAAAC)

Keywords

• Sports equipment retail
• Fitness gear online
• Bicycle retail
• Outdoor recreation products
• Active lifestyle ecommerce

Headquarters

HQ city

Nogu, Rõuge vald

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales (B2C Retail): The primary revenue stream is direct retail sales of sports equipment, fitness gear, outdoor equipment, and motorcycling goods to individual consumers via the company's e-commerce platform. Prices are quoted in euros and include 24% VAT. The company also offers a product rental category for select items (e.g., inversion tables), generating rental income.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Anta Sport operates a direct-to-consumer e-commerce storefront (antasport.ee) selling sports equipment, fitness gear, bicycles, electric scooters, outdoor and camping gear, motorcycle goods, water and winter sports equipment, health and wellness products, and clothing/protective gear to consumers in Estonia. The company is the official Estonian representative for CTM bicycles and distributes products from brands including Glovii, inSPORTline, Berg, HMS, and W-TEC, also offering a small rental category for fitness equipment such as inversion tables.

Product overview

Anta Sport is an Estonian e-commerce retailer (AnTa Integra OÜ) offering a comprehensive portfolio of sports equipment and active lifestyle products through its WooCommerce-based online store at antasport.ee. The product portfolio spans 19,346+ products organized across eight main categories: Active Activities (bicycles, electric scooters, trampolines, go-karts, outdoor/camping, water sports, winter sports), Sports Equipment (weights, dumbbells, benches, punching bags, sports for football/basketball/tennis/etc.), Health and Relaxation (Glovii heated products, massage equipment, yoga gear), Training Devices (treadmills, ellipticals, rowing machines, spinning bikes), Clothing and Body Protection (helmets, gloves, sports apparel), Motorcycle Goods (motorcycles, gear, helmets), Solar/Electrical Goods, and Rental Services. Key brands include CTM bicycles (official Estonian representative), Glovii heated clothing, inSPORTline fitness equipment, and Berg® go-karts. The platform integrates with Maksekeskus for payments, multiple installment providers (ESTO, Inbank), and analytics tools (Google Analytics, Facebook Pixel).

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles (Jalgrattad) Range of bicycles including electric (E-Enduro, E-MTB, E-City, E-Tour), mountain, road, city, children's, and BMX bikes. Anta Sport is the official CTM bicycles representative in Estonia.
• Electric Scooters Electric kick scooters available for men, women, and children.
• Training Equipment Cardio training machines including treadmills, elliptical trainers, rowing machines, spinning bikes, exercise bikes, steppers, and ski simulators.
• Sports Equipment Equipment for football, basketball, table tennis, volleyball, combat sports (boxing gloves, MMA gloves, punching bags), plus weights, dumbbells, benches, and training stands, primarily from the inSPORTline brand.
• Clothing and Body Protection Sports apparel and protective gear including helmets (bicycle, motorcycle, ski), gloves, knee and elbow pads, and sports clothing for men, women, and children.
• Motorcycle Goods Complete motorcycle gear including motorcycles/scooters, jackets, pants, boots, full-face/flip-up/cross helmets, protective gear, glasses, and accessories.
• Health and Relaxation Health and wellness products including Glovii heated clothing, massage tables, massage chairs, massage rollers, yoga sets, balance trainers, inversion tables, and acupuncture mats.
• Outdoor and Camping Camping and outdoor equipment including tents, hiking gear, sleeping bags, sleeping pads, backpacks, grills, and fishing equipment.
• Water Sports Equipment Water sports equipment including life jackets, swimboards, swimming goggles, SUP paddleboards, swimming pools, water skiing, and wakeboarding gear.
• Winter Sports Equipment Winter sports equipment including sleds, ice skates, and walking poles.
• Trampolines Trampolines with and without safety nets, plus trampoline accessories.
• Go-Karts Go-karts from Berg brand including electric models, youth models (5+), children's models (2-5), and driving machine accessories.
• Product Rental Service Rental service for fitness equipment, including inversion tables rented for 14 days at €40.
• Solar and Electrical Goods Solar-powered products including solar panels, power banks, and solar lamps.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CTM (Cykloturistická Móda)coreChannel Partner/ Reseller/ Distributor · 4 August 2020Anta Sport is the official representative of CTM bicycles in Estonia. CTM is a Slovakian bicycle brand established in 1994, offering a wide range of bicycles including electric, mountain, road, trekking, city, and children's bikes. Anta Sport distributes CTM products to Estonian consumers through its e-commerce platform.
• ESTO AScoreOthersESTO AS provides installment payment solutions (ESTO järelmaks) enabling Anta Sport customers to pay for purchases in 3 equal installments without additional fees, or spread payments over up to 48 months. ESTO also offers a 30-day pay-later option.
• Inbank (Inbank AS)minorOthersInbank provides installment payment options (Inbank järelmaks) for Anta Sport customers, integrated directly into the checkout process via a calculator widget.
• Maksekeskus AScoreOthersMaksekeskus AS acts as the payment processor for banklink and card payments (including Swedbank, SEB, Luminor, LHV, Coop, and PayPal), enabling secure transaction processing for Anta Sport's e-commerce checkout.
• Klix by Citadele (AS Citadele banka Eesti filiaal)coreOthersKlix is the payment solution used at checkout, powered by AS Citadele bank's Estonian branch. It provides secure payment processing for bank transfers and card payments at checkout.

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Emerging players

• 1A.ee (KG Knutsson AS Estonian operations / E-Pood): 1A.ee is a leading Estonian online general merchandise retailer carrying sports, fitness, outdoor, and cycling categories alongside broader assortment. It competes with Anta Sport on price-driven Estonian e-commerce shoppers looking for breadth and free shipping.
• Kaup24: Kaup24 is one of Estonia's largest online marketplaces/general retailers, carrying sports equipment and outdoor goods. It competes with Anta Sport for Estonian e-commerce shoppers and represents the marketplace-channel pressure the company faces.

Direct peers

• Sportland: Sportland is an Estonian sporting goods omnichannel retailer offering apparel, footwear, and equipment across running, training, cycling, and outdoor categories. It is the most direct domestic competitor to Anta Sport, serving Estonian consumers with overlapping product breadth and a similar premium-to-mid-market positioning.

Broad incumbents

• Decathlon: Decathlon is a global sporting goods retailer with a dedicated Estonian storefront and physical store. It overlaps almost entirely with Anta Sport's assortment (cycling, fitness, camping, water sports, winter sports) and competes on price, private-label depth, and omnichannel convenience — the dominant incumbent threat.
• Intersport: Intersport operates as a global sporting goods retail franchise with Estonian presence. It overlaps with Anta Sport across apparel, footwear, equipment, and accessories, providing another established omnichannel incumbent competing for the same Estonian consumer wallet.

Regional players

• Sportamore: Sportamore is a Nordic online sporting goods retailer selling apparel, footwear, and equipment across the Nordics and Baltics. It is directly comparable as an online-only sporting goods specialist competing for similar Estonian cross-border e-commerce demand.
• XXL ASA: XXL is a Nordic sporting goods chain (Norway/Sweden/Finland) offering sports equipment, apparel, and footwear at scale. Although it does not operate in Estonia, its Nordic pricing and online presence pose a cross-border competitive threat on premium sporting goods categories that Anta Sport carries.
• Hervis: Hervis is a Central European sporting goods retailer (SPAR Group) operating across Austria and neighboring countries. While not directly in Estonia, it represents the type of mid-market omnichannel sporting goods specialist that could expand into Baltic e-commerce as a future competitor.

Others

• inSPORTline: inSPORTline is a European fitness and sports equipment brand/supplier whose products Anta Sport actively distributes. It is comparable as both a supplier and a direct-to-consumer brand that competes for the same Estonian end consumer for home fitness and training equipment.
• Berg Toys: Berg is a Dutch go-kart and trampoline manufacturer whose products Anta Sport retails. It is relevant as an upstream supplier whose own DTC channel competes with Anta Sport on Berg-branded items sold to Estonian consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AnTa-Integra-O%C3%9C-Antasport-2205191616393950

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anta Sport