REBOUND RECOVERY LTD

What REBOUND RECOVERY LTD does

Rebound Recovery Ltd is a UK-based, privately held wellness company founded in 2023 by Nutritional Therapist Georgie Robertson. The company sells a single product line — the Rebound Recovery Pack, a nutritionist-formulated supplement bundle positioned for social drinkers, festival-goers, and party-goers seeking recovery after alcohol consumption. Products are sold exclusively via a Shopify direct-to-consumer storefront, with shipping currently restricted to the United Kingdom.

The business operates on a single-SKU, single-geography model with a small (1–10 employee) bootstrapped team. Pricing is structured around per-pack units at £19.95–£25.50 and multi-pack bundles, with a "Subscribe & Save" subscription option introduced to convert event-driven one-off buyers into recurring customers. Within roughly eight months of launch (August 2023 onward) the company reports approximately 12,000 customers and a 65% repeat-purchase rate, supported by 300+ five-star Trustpilot reviews.

Go-to-market is experiential-led: Rebound Recovery invests in UK festival activations, has extended presence to the Amsterdam Dance Event, and pursues influencer and co-marketing partnerships (including with Tenzing Natural Energy in January 2024 and Planet Caravan around a Valentine's Day 2024 activation, plus a high-profile endorsement from Poppy Delevingne). The company has not disclosed any external funding rounds, acquisitions, or AI/technology investments, and its growth has been entirely organic since launch.

Name

REBOUND RECOVERY LTD

Legal name

Rebound Recovery Ltd

Website

https://reboundrecovery.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Rebound Recovery Ltd is a UK-based, bootstrapped direct-to-consumer wellness brand selling a nutritionist-formulated post-social-drinking recovery supplement pack. Founded in 2023, the company targets social drinkers and festival-goers via Shopify, UK-only shipping, and experiential festival activations.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

IV Hydration & Vitamin Therapy (HSADAKAL)

Keywords

• Nutritional supplements
• Party recovery
• Wellness supplements
• Hangover recovery
• Direct-to-consumer health

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: One-time purchase model for Rebound Recovery Pack through Shopify storefront. Single packs and bundle options (3, 6, 10, 20, 30, 50 packs) with increasing discount tiers. Primary revenue stream.
2. Subscription/Recurring Revenue: Subscribe & Save subscription model offering 10% discount on regular deliveries. Flexible delivery frequencies (weekly, bi-weekly, monthly, bi-monthly). Available for 3-pack, 6-pack, and 10-pack options. Creates predictable recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Rebound Recovery develops and sells a nutritionist-formulated single-dose supplement pack containing 46 vitamins, minerals, amino acids and botanicals, designed for pre and post party recovery. The pack uses a unique two-part dosing system: PRE capsules (2 taken before going out) and POST capsules (3 taken before bed) to support liver function, energy, immunity, cognition, mood and sleep after nights out, festivals and social occasions.

Product overview

Rebound Recovery Ltd is a single-product wellness company offering the Rebound Recovery Pack, a nutritionist-formulated recovery supplement. The product is a single-dose supplement pack containing 46 targeted wellbeing vitamins, minerals, amino acids and botanicals. It is designed with a two-part dosing system: PRE capsules (taken before going out) and POST capsules (taken before bed). The company offers various pack sizes (3, 6, 10, 20, 30, 50 packs) and subscription options, with pricing starting at £19.95 per pack (regularly £25.50).

Differentiator

Problem solved

Functional benefit

Products and services

• Rebound Recovery Pack A nutritionist-formulated single-dose recovery supplement pack containing 46 vitamins, minerals, amino acids and botanicals designed for pre and post party recovery. The pack includes PRE capsules (taken before going out) and POST capsules (taken before bed) to support liver function, energy, immunity, cognition, mood and sleep. Targeted at adults attending nightlife events, festivals and social occasions.

Quantifiable outcome

• 12,000 customers served in first 8 months with 65% repeat purchase rate
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered minor.

• Planet CaravanminorGTM or Marketing Partner · 1 February 2024Valentine's Day collaboration event on 17th February 2024. Joint event combining Rebound recovery products with Planet Caravan's self-expression and creativity event programming.
• Charlie Holden / Parable MusicminorStrategic or Co-development Partner · 1 February 2024DJ and Co-Founder of Parable Music, a leading curator of London's biggest electronic music events. Interview feature and event collaboration partner.
• Tenzing Natural EnergyminorGTM or Marketing Partner · 1 January 2024Partnership for giveaway contest offering winner 10x Rebound Recovery packs and 48 cans of Tenzing ALL IN Combo Pack. Joint promotional marketing between the two wellness brands.
• Wellness by GigiminorGTM or Marketing PartnerOngoing guest column series featuring wellness content from health coach Gigi. Includes articles on internal accountability, biohacking, self-love, gut health, and happiness habits. @wellness.by.gigi partnership.
• BeatportminorGTM or Marketing PartnerMentioned as part of Amsterdam Dance Event community. Music industry partner for event presence and marketing at ADE.
• Armada MusicminorGTM or Marketing PartnerMentioned as part of Amsterdam Dance Event community. Electronic music label partner for ADE event presence.
• Defected RecordsminorGTM or Marketing PartnerMentioned as part of Amsterdam Dance Event community. House music label partner for ADE event presence.
• AnjunaminorGTM or Marketing PartnerMentioned as part of Amsterdam Dance Event community. Electronic music label partner for ADE event presence.
• Hospital RecordsminorGTM or Marketing PartnerMentioned as part of Amsterdam Dance Event community. Drum and bass record label partner for ADE event presence.
• Resident AdvisorminorGTM or Marketing PartnerMentioned as Amsterdam Dance Event collaboration partner. Electronic music platform and events listing service.
• He.She.TheyminorGTM or Marketing PartnerMentioned as Amsterdam Dance Event collaboration partner. Electronic music event brand and platform.
• Watergate RecordsminorGTM or Marketing PartnerMentioned as Amsterdam Dance Event collaboration partner. Berlin club and record label.
• Parable MusicminorGTM or Marketing PartnerMentioned as Amsterdam Dance Event collaboration partner and ongoing partnership. Curates London's biggest electronic music events.
• HIROminorOthersElectrolyte brand recommended by founder Georgie Robertson for hydration support alongside Rebound Recovery.
• PhizzminorOthersHydration and vitamin brand mentioned by influencer Heloise Nangle as part of her daily wellness routine alongside Rebound Recovery.
• F45 Shepherd's BushminorGTM or Marketing PartnerDecember 2023 partnership with Hayley Menzies event hosted by Jodie Kidd. Fitness studio collaboration.
• Stevie AppletonminorGTM or Marketing PartnerPlatinum-selling British singer, songwriter and producer. Influencer interview featured on blog. Works with top dance music artists including Tiesto, John Summit, and Gorgon City.
• Heloise NangleminorGTM or Marketing PartnerFormer professional horse rider turned PT and wellness professional. Influencer interview featured on blog. Advocates for Rebound as part of weekly wellness routine.
• Sam PepysminorGTM or Marketing PartnerStrength & Conditioning Coach who has worked with Premier League players and England internationals. Founder of Sam Pepys Performance. Featured in interview discussing athlete recovery and nutrition.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Liquid IV: Established hydration multiplier brand with broad wellness positioning. Larger incumbent in the hydration/recovery space; competes for the same functional beverage occasions.
• Cure Hydration: Larger functional hydration brand with electrolyte drinks positioned for hangover, wellness and active recovery. Broader portfolio but overlapping hydration/recovery SKU.

Emerging players

• Hiyo: Functional mushroom-based social tonic positioned as a non-alcoholic alternative for social occasions. Competes for the same consumer mindshare around nightlife and party recovery.
• De La Calle: Prebiotic tepache-based drinks positioned around social drinking occasions. Adjacent wellness-and-socializing niche overlapping with Rebound's target segments.

Direct peers

• Blowfish: Effervescent hangover remedy tablets sold in single-dose sachets. Comparable format, category, and hangover-recovery use case to Rebound's packet model.
• Morning Recovery: Hangover drink brand founded by Lemon Drop with DHM and herbal ingredients marketed for next-day recovery after alcohol. Direct competitor in the same functional 'after-drinking' category with similar DTC distribution.
• Phizz: UK-based hydration + vitamin effervescent brand positioned around active lifestyles, festivals and recovery. Already cited alongside Rebound in influencer endorsements, directly overlapping on UK festival-recovery occasion.
• Sobur: Hangover-recovery beverage brand offering functional drinks with vitamins and botanicals to support recovery after alcohol consumption. Closest direct category competitor to Rebound's party-recovery positioning.
• HOPR: Sparkling hangover-prevention beverage with vitamins and antioxidants taken before/during drinking. Competes head-to-head with Rebound on the 'social occasion' recovery occasion, similar single-serve SKU approach.
• Cheers (Cheers Health): DTC hangover-recovery supplement brand with thiamine, DHM, and vitamin blends sold as tablets or packets. Directly comparable product format (single-dose packs) and use case to Rebound.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@reboundrecovery
• Facebookfacebook.com/reboundrecoverypacks
• LinkedInlinkedin.com/company/reboundrecovery
• Instagraminstagram.com/reboundrecovery.co
• TikToktiktok.com/@reboundrecovery.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REBOUND RECOVERY LTD