HOT STAR LARGE FRIED CHICKEN INC.
HotStar is a privately-held Taiwanese quick-service restaurant chain founded in 1992, specializing in oversized Taiwanese fried chicken and operating an asset-light franchise network of 50+ stores across 10+ countries via regional master agents.
- Company typePrivate
- Founded1992
- HeadquartersNew Taipei City, Taiwan
- Headcount1–10
- GTM typeB2C
- OfferingServices
What HOT STAR LARGE FRIED CHICKEN INC. does
HOT STAR LARGE FRIED CHICKEN INC. (HotStar 豪大大雞排) is a privately-held Taiwanese quick-service restaurant company founded in 1992 in Taichung, Taiwan, and headquartered in New Taipei City. The company originated as a street stall in front of a 7-Eleven and gained brand prominence at Taipei's Shilin Night Market in 1999. Its core product is an oversized Taiwanese-style fried chicken cutlet (豪大大雞排), supported by side dishes, snacks, and beverages. The company holds registered trademarks in South Korea, Japan, Singapore, China, and Hong Kong, filed in 2003.
The business operates an asset-light franchise model, with a headquarters staff of 1-10 employees overseeing a network of regional master agents and individual franchisees across 10+ countries and 50+ cities. Regional agents in mainland China, Hong Kong, Singapore, Philippines, Indonesia, Australia, Thailand, Canada, the USA (South California), and South Korea manage territory-level expansion, sub-franchising, and brand compliance, while a small number of company-owned flagship stores (notably the Mong Kok store in Hong Kong opened in 2010) are directly managed. The primary distribution format is food-court and retail-mall placements across Asia-Pacific and North America.
Revenue mechanics derive from three streams: direct sales at company-owned stores, franchise and regional master-agent fees/licensing royalties, and indirect exposure to franchisee menu sales through brand licensing and supply arrangements. Pricing and franchise fee structures are not publicly disclosed and are handled through direct inquiry with regional agents. The company maintains official social media presences (Facebook, LINE, Plurk, Twitter, Weibo) across multiple markets and uses its corporate website for both consumer marketing and franchise recruitment.
HOT STAR LARGE FRIED CHICKEN INC. firmographics
Firmographics- Name
- HOT STAR LARGE FRIED CHICKEN INC.
- Legal name
- HOT-STAR Co. Ltd.
- Website
- https://hotstar.com.tw
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HotStar is a privately-held Taiwanese quick-service restaurant chain founded in 1992, specializing in oversized Taiwanese fried chicken and operating an asset-light franchise network of 50+ stores across 10+ countries via regional master agents.
- Ownership category
- akta.pro rank
HOT STAR LARGE FRIED CHICKEN INC. industry classification
Industry- Product category
- Quick-service restaurant chain (Taiwanese-style fried chicken)
- akta.pro primary industry
- Chicken & Wings QSR (THAFAAAC)
- akta.pro secondary industry
- Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)
Keywords
Where HOT STAR LARGE FRIED CHICKEN INC. is headquartered
LocationHeadquarters
- HQ city
- New Taipei City
- HQ country
- Taiwan
- HQ region
- Asia
Offices2 records
Markets served
HOT STAR LARGE FRIED CHICKEN INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct store sales: Revenue generated from company-owned and directly operated store locations selling fried chicken products, side dishes, and beverages directly to end consumers.
- Franchise and regional agent fees: Revenue generated from franchise fees and regional master agent arrangements. Regional agents manage and expand the brand within their assigned territories, including sub-franchising.
- Menu item sales (franchisee-operated stores): Franchisee-operated stores sell the Hot Star menu to consumers, with the parent brand earning through product standards, brand licensing, and potentially supply chain or ingredient sourcing arrangements.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
HOT STAR LARGE FRIED CHICKEN INC. product offering
Product offeringCore offering
HotStar Large Fried Chicken operates a quick-service restaurant franchise chain specializing in oversized Taiwanese-style fried chicken fillets. The signature product is the large-format chicken cutlet (豪大大雞排), originally created at Shilin Night Market in Taiwan in 1992. The menu is supported by main dishes, side dishes, snacks, and beverages, sold through franchise stores, regional master agent operations, and direct-operated flagship locations across more than 10 countries.
Product overview
HOT STAR LARGE FRIED CHICKEN INC. operates a franchise restaurant chain specializing in oversized fried chicken fillets. The company offers a unified menu centered on its signature large fried chicken (豪大大雞排) as the core product, supported by side dishes (配餐), snacks (點心), and beverages (飲料). The business follows a franchise model with operations across multiple countries including Taiwan, China, Hong Kong, Singapore, Philippines, Indonesia, Australia, Canada, and the United States. The company was founded in 1992 and has expanded internationally since the early 2000s.
Differentiator
Problem solved
Functional benefit
Products and services
- HotStar Large Fried Chicken (豪大大雞排) The signature oversized Taiwanese-style fried chicken fillet that anchors the HotStar brand menu across food courts, malls, and night markets globally. Originated from Shilin Night Market in Taiwan.
- HotStar Full Menu (Main Dishes, Side Dishes, Snacks, Beverages) The full HotStar menu offering comprising main dishes (主食), side dishes (配餐), snacks (點心), and beverages (飲料) sold alongside the signature fried chicken at franchise and direct-operated stores.
- HotStar Franchise Program (招商加盟) Franchise and regional master agent licensing program allowing entrepreneurs and business operators to open HotStar stores or serve as regional agents managing multiple locations within an assigned territory. Regional agents exist for China, Hong Kong, Singapore, Philippines, Indonesia, Australia, Thailand, Canada, USA, and South Korea.
Companies that use HOT STAR LARGE FRIED CHICKEN INC.
Customer profileSegments2 records
Ideal customer profiles2 records
HOT STAR LARGE FRIED CHICKEN INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HOT STAR LARGE FRIED CHICKEN INC. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- JinHoo Park (South Korea regional agent)coreJinHoo Park obtained the South Korea regional agent rights in August 2017, with plans to open 3 stores in Seoul by October 2017.
- China regional agent (Shanghai Haopeng Industrial Co., Ltd.)coreShanghai Haopeng Industrial Co., Ltd. (上海豪篷實業有限公司) serves as the designated regional agent for mainland China, managing brand operations, franchise expansion, and store development across all China cities. Contact: TEL 21-64861686, address: 徐匯區滬閔路8075號虹梅商務大廈408室.
- Hong Kong regional agentcoreDesignated Hong Kong regional agent managing Hot Star operations in Hong Kong. Contact: TEL (852)35682789 / (852)983456798, address: 香港荃灣橫窩仔街順利工業大廈.
- Singapore regional agentcoreDesignated Singapore regional agent managing Hot Star brand in Singapore. Contact: TEL +65 6570 0145, email: [email protected].
- Philippines regional agentcoreDesignated Philippines regional agent. Contact: TEL +63917-5221375, email: [email protected].
- Indonesia regional agentcoreDesignated Indonesia regional agent. Contact: TEL +62818-880-8589, email: [email protected].
- Australia regional agentcoreDesignated Australia regional agent. Contact: TEL +61433932662, email: [email protected].
- Thailand regional agentcoreDesignated Thailand regional agent. Contact: TEL +682-575-1010, email: [email protected].
- Canada regional agentcoreDesignated Canada regional agent. Contact: TEL +647-888-0568, email: [email protected].
- USA South California regional agentcoreDesignated South California, USA regional agent. Contact: TEL +3233372299. Regional agent obtained in 2016.
Scale indicators11 records
Recent moves15 records
Expansion highlights4 records
HOT STAR LARGE FRIED CHICKEN INC. competitors and assessment
Company assessmentDirect peers
- Bonchon Chicken: Korean-style double-fried chicken chain with a strong signature product identity and international franchise model across the US and Asia. Comparable to Hot Star in product differentiation strategy and franchise-driven geographic expansion.
- Kyochon F&B: South Korean fried chicken chain with signature soy and honey-glazed offerings, operating internationally via franchise and direct stores. Comparable to Hot Star in specializing in Asian-style fried chicken and operating across multiple Asian markets.
- BBQ Chicken (Genesis BBQ): Korean fried chicken franchise with global presence across Asia and the Middle East. Comparable to Hot Star in signature fried chicken positioning and franchise-led international expansion model.
- Jollibee Foods Corporation: Philippine-headquartered multinational QSR chain with a strong chicken-focused menu and aggressive international franchise expansion across Asia, North America, and the Middle East. Highly comparable to Hot Star in operating model, geographic footprint, and target customer base.
- Shihlin Taiwan Street Snacks: Taiwanese-origin street food franchise offering snacks and small bites with international franchise expansion. Comparable to Hot Star in Taiwanese street food origin, franchise model, and food court/mall channel strategy.
- Nene Chicken (NB Chicken): Korean fried chicken chain with extensive franchise footprint in Korea and international markets. Comparable to Hot Star in specializing in a single hero chicken product and scaling through franchise stores in shopping malls and food courts.
Broad incumbents
- Popeyes Louisiana Kitchen: Global fried chicken QSR chain with significant international footprint in Asia. A broader incumbent in the fried chicken category that competes for similar casual-dining occasions as Hot Star.
- Church's Chicken / Texas Chicken: Established global fried chicken QSR with strong presence in Asia, the Middle East, and Latin America. Comparable as a broad incumbent in the international fried chicken QSR category.
- KFC (Yum! Brands): Global chicken QSR giant with massive scale, deep marketing budgets, and presence across Hot Star's operating geographies. A broad incumbent competitor in the chicken QSR category rather than a direct Taiwanese-street-food niche player.
Regional players
- Din Tai Fung: Taiwan-headquartered restaurant brand with international footprint across Asia-Pacific and North America. Comparable to Hot Star in Taiwanese origin, brand-led international expansion, and strong food-quality positioning, though focused on a different cuisine category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HOT STAR LARGE FRIED CHICKEN INC. social profiles
Digital presenceHOT STAR LARGE FRIED CHICKEN INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOT STAR LARGE FRIED CHICKEN INC. leadership team
Management profileNumber of profiles
HOT STAR LARGE FRIED CHICKEN INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOT STAR LARGE FRIED CHICKEN INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOT STAR LARGE FRIED CHICKEN INC.
What does HOT STAR LARGE FRIED CHICKEN INC. do?
HotStar Large Fried Chicken operates a quick-service restaurant franchise chain specializing in oversized Taiwanese-style fried chicken fillets. The signature product is the large-format chicken cutlet (豪大大雞排), originally created at Shilin Night Market in Taiwan in 1992. The menu is supported by main dishes, side dishes, snacks, and beverages, sold through franchise stores, regional master agent operations, and direct-operated flagship locations across more than 10 countries.
Is HOT STAR LARGE FRIED CHICKEN INC. a public or private company?
HOT STAR LARGE FRIED CHICKEN INC. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HOT STAR LARGE FRIED CHICKEN INC. founded?
HOT STAR LARGE FRIED CHICKEN INC. was founded in 1992. It employs 1 to 10 people.
Where is HOT STAR LARGE FRIED CHICKEN INC. based?
HOT STAR LARGE FRIED CHICKEN INC. is headquartered in New Taipei City, Taiwan, in the Asia region.
How does HOT STAR LARGE FRIED CHICKEN INC. make money?
Three revenue lines are on record. Direct store sales are the primary driver. The others are franchise and regional agent fees and menu item sales (franchisee-operated stores).
Who are HOT STAR LARGE FRIED CHICKEN INC.'s main competitors?
Direct peers on record are Bonchon Chicken, Kyochon F&B, BBQ Chicken (Genesis BBQ), Jollibee Foods Corporation, Shihlin Taiwan Street Snacks and Nene Chicken (NB Chicken). Broad incumbents are Popeyes Louisiana Kitchen, Church's Chicken / Texas Chicken and KFC (Yum! Brands). Din Tai Fung is listed as a regional player.
Does HOT STAR LARGE FRIED CHICKEN INC. have an API?
No public API is recorded for HOT STAR LARGE FRIED CHICKEN INC..
What industry is HOT STAR LARGE FRIED CHICKEN INC. in?
HOT STAR LARGE FRIED CHICKEN INC.'s product category is Quick-service restaurant chain (Taiwanese-style fried chicken). Its primary akta.pro industry code is THAFAAAC, Chicken & Wings QSR, with a secondary code of THAFABAI, Chicken Concepts (Fried/Grilled/Hot Chicken).