Thailand YellowPages

What Thailand YellowPages does

Thailand YellowPages is Thailand's leading online business directory, operated by Teleinfo Media Public Company Limited, a publicly listed subsidiary of AIS (Advanced Info Service Public Company Limited), Thailand's largest mobile operator. Established in 1991 and headquartered at 414 Phahonyothin Road, Bangkok, the platform aggregates 453,460+ verified business listings across all 77 Thai provinces and serves 780,621+ daily website visitors. It functions as a B2B and B2C discovery layer, enabling Thai consumers and buyers to locate products, services, suppliers, and emergency contacts via category browsing, full-text search, catalog pages, and map-based discovery, accessible through its website and iOS/Android mobile applications.

The platform follows a core-plus-modules architecture. The core directory provides searchable listings, catalogs, and map search; layered on top are the YP Chatbot (AI-powered customer-engagement tool for listed businesses), Green Card (a digital business-card service), YellowPages Online Service (digital advertising platform), SEO-SXO-AEO website creation and optimization services, free industry E-books, a content blog, and promotional campaign placements. Distribution is omnichannel — direct online self-serve listings, mobile apps, direct enterprise sales for advertising packages, and channel partnerships with FTI, OSMEP, UTCC, AIS SME 5G, Krungsri/MUFG, CS Loxinfo, and TMC.

Revenue is generated primarily through advertising (sponsored listings, banner ads, promotional placements), recurring subscription fees for premium business profiles, professional SEO services, and freemium content (E-books). Pricing is opaque and sales-mediated (annual billing cadence via phone consultation). The customer base spans all Thai SMBs horizontally, with vertical emphasis on industrial manufacturing and consumer services. Thailand YellowPages sits within the AIS group's digital services portfolio, with no independent external funding and no publicly disclosed segment revenue.

Name

Thailand YellowPages

Legal name

บริษัท เทเลอินโฟ มีเดีย จำกัด (มหาชน) (Teleinfo Media Public Company Limited)

Website

https://yellowpages.co.th

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Thailand's leading online business directory, operated by Teleinfo Media PCL under AIS. The platform aggregates 453,460+ verified business listings nationwide, monetizes via advertising, subscriptions, and SEO services, and serves Thai SMBs and consumers seeking product, service, and supplier discovery.

Ownership category

akta.pro rank

Product category

Online Business Directory

NAICS

Directory and Mailing List Publishers (51314), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industries

POI, Local Listings & Business Directory Platforms (BPAMANAD), Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

Keywords

• Online business directory
• Business listings platform
• Digital marketing services
• Local business search
• B2B directory advertising

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Services: Primary revenue stream from businesses paying to advertise on the platform, including sponsored listings, banner ads, and promotional placements within the directory
2. Business Listing Subscriptions: Paid business profile listings and premium directory placement for businesses seeking enhanced visibility
3. SEO Services: Additional digital marketing services including SEO website creation and optimization for businesses
4. E-book Sales: Free downloadable industry guide e-books that drive engagement and provide value to businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Thailand YellowPages operates an online business directory platform (yellowpages.co.th) that hosts 453,460+ verified Thai business listings searchable by category, alphabetical index, and map. Businesses pay for promoted listings, banner advertising, and SEO/SXO/AEO digital marketing services to gain visibility, while consumers can browse freely via web and mobile apps to discover suppliers, service providers, and emergency hotlines. The platform also offers Green Card digital business cards, a YP Chatbot, free industry guide E-Books, and a promotional campaigns module for advertisers.

Product overview

Thailand YellowPages operates as a platform-plus-modules architecture centered on its core business directory (ไทยแลนด์ เยลโล่เพจเจส), which provides searchable business listings, catalogs, and map-based discovery across all business categories in Thailand. The platform is supplemented by digital business card services (Green Card), chatbot integration (YP Chatbot), digital marketing services (YellowPages Online Service), SEO website creation, industry guide E-Books, blog content, and promotional campaigns. The company positions itself as a digital marketing platform helping Thai businesses reach customers online through SEO-SXO-AEO techniques, digital advertising, and verified business listings.

Differentiator

Problem solved

Functional benefit

Brands

• YP Chatbot: AI-powered chatbot service for business inquiries
• Green Card (นามบัตรดิจิทัล)
• YP Online Service

Products and services

• Thailand YellowPages Online Business Directory (ไทยแลนด์ เยลโล่เพจเจส) Searchable online directory platform hosting 453,460+ verified Thai business listings with category browsing, alphabetical index, map-based search, and product catalogs. Businesses pay for promoted listings and advertising; consumers browse free.
• Green Card Digital Business Card (นามบัตรดิจิทัล) Digital name card service that lets Thai business professionals create and share electronic business cards with contact details through the YellowPages platform.
• YP Chatbot AI-powered chatbot service deployed on business listings to handle automated customer inquiries and engagement for advertisers.
• YellowPages Online Service (Digital Marketing) Digital marketing services platform offering online advertising, banner placements, and promotional solutions for Thai businesses advertising on the YellowPages directory.
• SEO Website Creation (รับทำเว็บไซต์ SEO) Professional SEO website creation and optimization service that helps Thai businesses improve their organic search visibility using SEO-SXO-AEO techniques.
• Promotions (โปรโมชั่น) Promotional campaign packages offering special placements and discounted advertising opportunities for businesses running time-bound campaigns on the YellowPages platform.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Teleinfo Media Public Company Limited (เทเลอินโฟ มีเดีย)coreOthersParent company and operator of Thailand YellowPages platform. Teleinfo Media is a publicly listed company (มหาชน) that manages digital marketing services and business directories.
• AIS (เอไอเอส)coreOthersAIS is the parent company of Teleinfo Media, providing the telecom and digital infrastructure backing for YellowPages operations. Part of the AIS business ecosystem.
• Federation of Thai Industries (FTI)minorStrategic or Co-development PartnerPartner organization supporting Thai entrepreneurs and industrial businesses listed on the platform.
• Office of Small and Medium Enterprise Promotion (สสว.)minorStrategic or Co-development PartnerGovernment partner supporting SME visibility and digital transformation.
• AIS SME 5GminorGTM or Marketing PartnerJoint marketing partner for SME digital services.
• Krungsri Bank / MUFGminorGTM or Marketing PartnerFinancial services partner providing business loan promotions and referrals.
• University of the Thai Chamber of Commerce (UTCC)minorStrategic or Co-development PartnerAcademic partner supporting business education and research.
• TMC Outsourced Contact CenterminorImplementation/ SI/ Consulting PartnerCustomer service and contact center partner for advertising inquiries.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Justdial: India's leading local search and business directory platform offering paid listings, ads, and B2B discovery. Directly comparable as an online business directory monetizing SMB visibility in a single national market.
• Yelp: US-based local business directory and reviews platform monetizing through advertising and featured listings. Comparable as a paid-listing business discovery platform, though more reviews-centric.
• Yell.com: UK's flagship Yellow Pages digital directory offering business listings, ads, and digital marketing services. Closest international analogue as a national Yellow Pages brand under a major media group.
• Yellow Pages Australia: Australia's leading business directory under the Yellow Pages brand, offering listings, digital ads, and marketing services. Directly comparable as a country-specific Yellow Pages platform with a similar revenue mix.
• Sulekha: India-focused local services and business directory with paid listings and SMB advertising. Comparable as a horizontal business directory monetizing through listings and digital marketing services.
• Hotfrog: Global SMB business directory with country-level editions offering free and premium listings. Comparable as a multi-country directory with similar listing and advertising monetization.

Regional players

• TrueLocal: Australia-focused local business directory under the Nine Entertainment ecosystem. Comparable as a regional directory but operating in a different geography from Thailand YellowPages.
• Wongnai: Thailand's leading restaurant and local discovery platform with reviews and business listings. Adjacent regional player operating in Thailand with overlapping SMB discovery and consumer search use cases.

Broad incumbents

• Bing Places: Microsoft's business listing platform integrated with Bing search and mapping. A broad incumbent competing for the same SMB discovery and local SEO market.
• Google Business Profile: Google's free business listing and discovery platform integrated with Search and Maps. Functions as a broad incumbent that captures much of the local business discovery intent Thailand YellowPages also targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/yellowpagesthai
• Facebookfacebook.com/thailandyellowpages

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thailand YellowPages