Anchoring Minds Inc.

What Anchoring Minds Inc. does

Anchoring Minds Inc. is the operating entity behind Anchored Minds Foundation (AMF), a registered Canadian charity (Charity Registration No. 738440007RR0001) founded in 2021 and headquartered in the Greater Toronto Area. AMF raises and re-deploys funds to non-profits, collectives, and grassroots social enterprises that serve marginalized and racialized communities — particularly in under-resourced GTA neighborhoods such as Jane-Finch. To date, the foundation has distributed $80,000+ in hardship funding, $40,000+ in scholarships and bursaries, and $60,000+ for free therapy for racialized youth, for $180,000+ in cumulative grant deployment.

The foundation operates two distinct revenue streams. The primary stream is charitable donations and event-based fundraising (sponsorship tiers range from Bronze at $1,000 to a Lead/Platinum tier at $10,000+), with corporate partners including CBC, L'Oréal Canada, and Maple Leaf Sports & Entertainment (MLSE). A second, newer stream is a fee-based trustee service that allows community organizations without official not-for-profit status to receive and receipt funds through AMF's registered charity status, priced at 9-12% of grant size depending on tier, with bundled mentorship hours (10-30 hours per engagement). Distribution occurs via direct engagement, community events, and a website built on Wix with social channels on Instagram, Facebook, and Twitter, alongside earned media coverage on CBC National, City TV, The Toronto Star, and Marquee Magazine.

AMF's go-to-market is community-led, reaching grantees and donors through curated events, workshops, and word-of-mouth within the GTA's Black and racialized community networks. The organization holds no technology or AI/ML capabilities; its core technology is the registered-charity trustee mechanism and the operational workflow of grantmaking. The leadership team comprises Joseph Smith (Founder/Chair), Dwayne Brown (Co-founder/Vice Chair), Kimarie Smith (Secretary), and Nadia Dowie (Treasurer), with Smith also serving as a founding member of the Foundation for Black Communities and co-founder of Generation Chosen.

Name

Anchoring Minds Inc.

Legal name

Anchored Minds Foundation

Website

https://anchoredminds.org

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Anchoring Minds Foundation is a Toronto-based registered charity that raises donations and provides trustee services, grants, and mentorship to grassroots non-profits and social enterprises serving marginalized and racialized communities in the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Charitable Foundation Services

NAICS

Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Charitable foundation services
• Trustee grant services
• Community grant funding
• Diversity inclusion consulting
• Scholarship bursary funding

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Raises money through donations, events, and fundraising campaigns to provide grants and funding to social enterprises, non-profits, and collectives serving disadvantaged and racialized communities in the GTA.
2. Trustee Services: Provides trustee grant services for community-based organizations without official not-for-profit status. Charges percentage-based fees (9-12%) depending on grant size, with included mentorship hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Anchoring Minds Inc. operates the Anchored Minds Foundation, a registered Canadian charity that raises money through donations, events, and fundraising campaigns to provide grants, scholarships, bursaries, hardship funding, and trustee services to non-profits, collectives, and social enterprises serving under-resourced and racialized communities in the Greater Toronto Area. The associated Anchoring Minds Inc. entity functions as a boutique consulting agency providing management consulting, corporate training, and diversity and inclusion advisory services.

Product overview

Anchoring Minds Inc. is the parent/sister entity to Anchored Minds Foundation (AMF), a community-based charity organization. Anchored Minds Foundation operates as a non-profit that raises money to fund non-profits, collectives, and initiatives in under-resourced communities in the GTA (Greater Toronto Area). The organization provides services including donations/grants to social enterprises, trustee grants for community-based organizations, and community support through campaigns, conferences, and fundraisers. Anchoring Minds Inc. is described as a boutique consulting agency operated by the founder Joseph Smith. The organization does not appear to offer technology products or SaaS offerings based on available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Trustee Grant Services
• Event Sponsorship Program
• Management Consulting Services
• Corporate Training Services
• Diversity and Inclusion Advisory

Quantifiable outcome

• $80,000+ in hardship funding provided to community members in need
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Generation ChosencoreStrategic or Co-development PartnerNon-profit organization co-founded by Joseph Smith and Dwayne Brown, focused on breaking intergenerational cycles of trauma and poverty. Anchored Minds Foundation supports this organization and shares leadership talent.
• Foundation for Black CommunitiescoreStrategic or Co-development PartnerOrganization that adjudicates grants, develops policy, and supports Black-led non-profits and charities. Joseph Smith is a founding member.
• After Sc-Kool (A.S.K.)minorStrategic or Co-development PartnerS.T.E.A.M. education program founded by Dwayne Brown, guiding BIPOC youth toward science careers.
• CBCminorGTM or Marketing PartnerNational media partner that has provided youth career exposure opportunities through Anchored Minds Foundation programming.
• L'Oréal CanadaminorGTM or Marketing PartnerCorporate partner that has provided youth career exposure opportunities through Anchored Minds Foundation programming.
• Maple Leaf Sports & Entertainment (MLSE)minorGTM or Marketing PartnerSports and entertainment partner that has provided youth career exposure opportunities through Anchored Minds Foundation programming.
• Beam Green RetrofitsminorStrategic or Co-development PartnerDwayne Brown serves as a board member for this organization, representing community interests in sustainable retrofits.
• theclassroomcoreGTM or Marketing PartnerAMF serves as trustee for their 2024-25 'Brand Design Program' project. The founder (Anna Nguyễn) also designed the AMF website.
• Jane Street SpeakscoreGTM or Marketing PartnerAMF provides trustee services, mentorship, and organizational support to this nonprofit serving artists in Toronto's West-end.
• Rooted and RisingcoreGTM or Marketing PartnerAMF supports this climate education nonprofit through funding and organizational support for their Youth Leadership Certificate Program.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toronto Foundation: Community foundation serving the Greater Toronto Area, pooling donor-advised funds and distributing grants to local nonprofits. Operates in the same GTA geography with a comparable community-foundation grantmaking model.
• Foundation for Black Communities (FFBC): Canadian Black-led grantmaking foundation adjudicating grants and developing policy for Black-led nonprofits. Directly comparable to AMF in mission and constituency, and already a core strategic partner of Anchored Minds Foundation.
• Inspirit Foundation: Canadian foundation supporting pluralism, equity, and youth-led storytelling initiatives. Comparable as a Canadian grantmaker funding community-driven equity programs with a media and youth-development lens.
• Laidlaw Foundation: Toronto-based private foundation funding youth and community-sector initiatives in the GTA. Comparable as a GTA-rooted grantmaker supporting community-based organizations and equity-focused programming.

Broad incumbents

• Maytree Foundation: Canadian private foundation focused on poverty reduction and equity. Comparable as a Canadian grantmaking institution, though operating at national scale with policy and programmatic focus rather than grassroots community distribution.
• United Way Greater Toronto: Large incumbent GTA grantmaker funding social services and equity initiatives. Comparable as a regional grantmaking body in the same geography, though with a much broader portfolio and institutional scale.
• GreenShield Cares: Canadian charitable foundation focused on health, mental wellness, and underserved populations. Comparable as a Canadian grantmaker funding mental-health and equity causes, particularly in the racialized-youth segment AMF serves.

Emerging players

• Black Health Alliance: Canadian nonprofit advancing Black health and racial equity in healthcare. Comparable mission alignment with AMF's mental-health funding for racialized youth and GTA community focus, though operating as a policy/health-advocacy organization rather than a grantmaker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/mindsanchored
• Facebookfacebook.com/anchoredminds
• Instagraminstagram.com/anchoredminds

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anchoring Minds Inc.