BRIDLEWAYZ LTD

What BRIDLEWAYZ LTD does

Bridlewayz Ltd is a privately-held UK company (domiciled in England and Wales) that operates a single consumer mobile application — Bridlewayz — available on iOS (UK App Store) and Android (Google Play). The app is purpose-built for equestrians and horse riders in England and Wales and combines four integrated capabilities: interactive bridleway maps covering the full rights-of-way network in those regions, GPS-based ride tracking that records distance, duration, and route geometry with background-tracking capability, a trailer parking finder that surfaces horse-trailer-friendly car parks near bridleways, and a social/community layer where riders share photos, tips, and route reviews. The underlying technology stack is a standard mobile client paired with cloud-based route storage and third-party mapping providers for map rendering and location services; no proprietary AI/ML, SDK, or platform layer is described.

The product is distributed exclusively through the Apple App Store and Google Play under a freemium model. The app is positioned as 'Free to download' with no paid tiers, premium subscriptions, or pricing structure publicly disclosed, and no revenue mechanics, monetisation model, or financial figures are referenced in available source material. The company has no disclosed headcount, no management team bios, no investors, no funding history, no partnerships, and no M&A activity on record; its primary public-facing presence is the bridlewayz.co.uk website plus its social/community features inside the app. Scale is described only qualitatively as 'thousands of riders.' The Terms of Service and Privacy Policy were last updated on 14 January 2026, and the app is at version v2.0.40, indicating active but small-scale product iteration.

Name

BRIDLEWAYZ LTD

Legal name

Bridlewayz Ltd

Website

https://bridlewayz.co.uk

Company type

Private

Operating status

Operating

Short description

Bridlewayz Ltd operates a free consumer mobile app for equestrians in England and Wales, offering interactive bridleway maps, GPS ride tracking, a horse-trailer parking finder, and a rider community. The product is distributed via the iOS App Store and Google Play with no disclosed monetisation.

Ownership category

akta.pro rank

Product category

Equestrian Mobile Applications

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Equestrian & Horse Trekking Centers (THAAAKAL)

Keywords

• Equestrian mobile app
• Bridleway mapping software
• GPS ride tracking app
• Horse riding community
• Outdoor recreation apps

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

BRIDLEWAYZ LTD develops and distributes a free mobile application (Bridlewayz) for equestrians in the UK. The app enables users to discover and browse every bridleway in England and Wales on an interactive map, record rides via GPS (distance, duration, and route), locate horse-trailer-friendly car parks near bridleways, and participate in an online equestrian community by sharing ride photos, tips, and reviews. The app is offered as a single integrated product on iOS and Android.

Product overview

Bridlewayz is a single unified mobile application (available on iOS and Android) designed specifically for equestrians in the UK. The app combines five integrated capabilities: Bridleway Maps for browsing bridleways across England and Wales, GPS Ride Tracking for recording rides with distance and route data, Trailer Parking Finder for locating horse-trailer-friendly car parks, and Rider Community features for sharing photos, tips, and connecting with fellow horse riders. The product functions as a comprehensive equestrian companion app with no separate add-on modules or platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Bridlewayz Mobile App A free-to-download mobile application for iOS and Android that enables equestrians in England and Wales to discover bridleways via interactive maps, GPS-record rides (distance, duration, route), locate horse-trailer-friendly car parks near bridleways, and share ride photos, tips, and reviews with other horse riders in an online community.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• AllTrails: AllTrails is a leading global trail discovery and navigation app used by hikers, runners, and cyclists. It is comparable to Bridlewayz because UK riders commonly use it to discover and record rides on bridleways, putting it in direct competition for the same equestrian mapping use case.
• Outdooractive: Outdooractive is a European outdoor route planning platform with extensive coverage of trails including bridleways. It competes with Bridlewayz on interactive trail maps and route discovery for outdoor recreation in the UK.
• Strava: Strava is the dominant GPS tracking and social network for outdoor athletes, including riders who record equestrian activity. It competes with Bridlewayz on GPS ride tracking and community features.
• Ride with GPS: Ride with GPS is a route planning and navigation platform originally built for cyclists but widely used by equestrians for bridleway rides. It is comparable to Bridlewayz on mapping, route recording, and community sharing.
• Equilab: Equilab is a horse-specific mobile app that tracks rides, training, and horse activity. It is the closest direct functional competitor to Bridlewayz in the equestrian-only niche, particularly on GPS ride tracking.
• Komoot: Komoot is a route planning and navigation app popular with hikers and cyclists in Europe. It overlaps with Bridlewayz on trail discovery, route planning, and GPS tracking, and is used by some equestrians for bridleway rides.
• Wikiloc: Wikiloc is a community-driven outdoor trail database covering hiking, cycling, and horseback riding routes worldwide. It overlaps with Bridlewayz on trail discovery, user-contributed content, and bridleway mapping.

Broad incumbents

• Horse & Country: Horse & Country is a major equestrian media and lifestyle brand offering TV, streaming, and editorial content. It is comparable to Bridlewayz as a broader incumbent reaching the same UK equestrian consumer base, with potential to extend into app-based utility.

Others

• British Horse Society (BHS): The British Horse Society is the UK's leading equestrian charity and a primary source of bridleway and rights-of-way information. It is comparable to Bridlewayz because it maintains authoritative bridleway data that Bridlewayz relies on, and serves the same UK equestrian community.
• Equestrian Life: Equestrian Life is a UK equestrian publication covering riding, horse care, and bridleway news. It is thematically adjacent to Bridlewayz as a media channel reaching the same equestrian audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRIDLEWAYZ LTD