Teeme Ära

Name

Teeme Ära

Legal name

MTÜ Teeme Ära Talgupäev

Website

https://teemeara.ee

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Civic volunteer coordination services

NAICS

Civic and Social Organizations (813410), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

akta.pro secondary industries

Climate Change Mitigation & Adaptation (BPAGAGAF), Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Civic volunteer mobilization
• Community organizing services
• Volunteer event coordination
• Nonprofit civic initiative
• Environmental community action

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. No commercial revenue model: Teeme Ära is a nonprofit civic initiative. It does not charge participants or communities. Operational costs are covered through sponsorship, partnerships, and in-kind support from corporate partners (Bauhof, Nordic Hotel Forum, etc.) and government bodies (Ministry of Internal Affairs, Rescue Board).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Teeme Ära organizes the annual "Teeme Ära Talgupäev" (Let's Do It Day), a nationwide civic volunteer day held on the first Saturday of May, and operates a free web platform (talgud.teemeara.ee) where any individual, group, or organization can register volunteer events ("tolkas") and participants can sign up and discover events across Estonia. The initiative coordinates county-level mobilization, media coverage, and partnerships with the Estonian Rescue Board, Ministry of Internal Affairs, and other organizations to deliver annually themed community improvement, crisis preparedness, mental health, and environmental action events.

Product overview

Teeme Ära is a community volunteer initiative (NGO) that organizes the annual 'Teeme Ära Talgupäev' (Let's Do It Day) — a nationwide community work day in Estonia. The organization operates a web-based event coordination platform at talgud.teemeara.ee that allows organizers to register volunteer events and participants to discover and join them. The platform includes an interactive map for event discovery, event type categorization, and registration management. This is not a traditional SaaS product but rather an NGO-run coordination tool for volunteer community service activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Teeme Ära Talgupäev (Volunteer Day) Event Coordination Platform A free, web-based volunteer event coordination platform that enables any Estonian community, group, or organization to register collective volunteer events ("tolkas"), manage participant sign-ups, and coordinate community work days across Estonia. Available in Estonian, Russian, English, and Ukrainian, the platform serves individual residents, schools, apartment associations, and municipalities organizing neighborhood improvement, environmental, crisis preparedness, and cultural activities.
• Event Map & Discovery System An interactive geographic mapping system embedded in the volunteer coordination platform that displays all registered volunteer events ("tolkas") across Estonia. Users can filter events by county, type of work, and language of organizer, and sign up to participate directly from the map.
• Teeme Ära Talgupäev (Annual Volunteer Day) The annual nationwide civic volunteer day held on the first Saturday of May, during which Estonian communities organize thousands of tolkas (volunteer events) under a yearly theme such as basement renovation for crisis shelters (2026), mental health (2025), water safety (2024), or biodiversity gardens (2024). The 2024 campaign included 1,117 tolkas with 32,047 participants and a 1.3 million EUR social contribution value.

Quantifiable outcome

• 32,047 participants in 1,117 tolkas; 1.3M EUR social contribution value (2024 campaign)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• MTÜ Teeme Ära Talgupäev (organizing entity)coreStrategic or Co-development PartnerMTÜ Teeme Ära Talgupäev is the nonprofit organization that coordinates and runs the annual Teeme Ära campaign. It works in partnership with Kodukant and the Estonian Fund for Nature.
• Eesti Maaelu Arengu Ühing Kodukant (Estonian Rural Movement 'Native Land')coreStrategic or Co-development PartnerCo-organizer of the annual Teeme Ära campaign alongside MTÜ Teeme Ära Talgupäev. Kodukant represents Estonian rural communities and village movements.
• Eesti Loodusfond (Estonian Fund for Nature)coreStrategic or Co-development PartnerCo-organizer of the annual Teeme Ära campaign. Provides environmental expertise and coordinates nature-focused tolkas.
• Päästeamet (Estonian Rescue Board)coreStrategic or Co-development PartnerKey strategic partner collaborating on community crisis preparedness. In 2026 focused on basement renovation for shelter purposes; in 2024 on water safety improvements. Provides guidelines, recommendations, and support for community resilience tolkas.
• Siseministeerium (Estonian Ministry of Internal Affairs)majorStrategic or Co-development PartnerGovernment sponsor and strategic partner of the annual Teeme Ära campaign, supporting civic resilience and community development objectives.
• BauhofmajorGTM or Marketing PartnerRetail sponsor providing gift cards for the first 100 registered tolkas as incentive for organizers. Construction and home improvement retailer supporting community improvement activities.
• DentsuminorGTM or Marketing PartnerMarketing and communications agency providing promotional support for the campaign.
• Nordic Hotel ForumminorGTM or Marketing PartnerHospitality partner providing in-kind support (venue, accommodation) for campaign events and coordination activities.
• Schneider ElectricminorGTM or Marketing PartnerCorporate sponsor supporting the campaign's infrastructure and energy-efficiency related tolkas.
• Rohetiiger ('Green Tiger') / Hakkab Looma InitiativemajorStrategic or Co-development PartnerPartner for the 'Hakkab looma!' (It Will Happen!) initiative, inspiring communities to envision Estonia 2050 during tolkas. Environmental sustainability initiative aligned with campaign goals.
• Green School Programme / Loodusõppe SihtasutusmajorStrategic or Co-development PartnerPartnership with the Green School Programme coordinated through Tartu Nature House. In 2024 focused on creating biodiversity gardens at schools and kindergartens. Organically links environmental education with community action.
• Tartu 2024 European Capital of CulturemajorStrategic or Co-development PartnerPartnership with Tartu's 2024 European Capital of Culture programme. In 2024, tolkas served as 'branches' of the cultural capital, with cultural enrichment activities at tolkas across Estonia. Integrated cultural experiences into volunteer events.
• Peaasi.eemajorStrategic or Co-development PartnerMental health information portal providing exercise recommendations and resources for mental health tolkas, particularly for schools. Supports the campaign's focus on mental wellbeing during anxious times.
• Eesti Koostöö Kogu (Estonian Cooperation Assembly)majorStrategic or Co-development PartnerContributing partner for mental health tolkas, providing dialogue guide resources and emphasizing community cohesion and crisis resilience. Aligns with their 'Kuidas ma hakkama saan?' (How do I cope?) dialogue initiative.
• Let's Do It! World (Global tolka movement)minorStrategic or Co-development PartnerInternational network of cleanup and community action movements. Teeme Ära Estonia was the origin of this global movement following the 2008 nationwide cleanup. Participates in World Cleanup Day (September 20 annually).
• ERR (Estonian Public Broadcasting)majorGTM or Marketing PartnerPrimary media partner providing nationwide broadcast coverage, news segments, and live updates during the annual campaign.
• Postimees, Delfi, Õhtuleht, ÄripäevmajorGTM or Marketing PartnerMajor Estonian media groups providing editorial coverage and promotional space for the campaign across print and digital platforms.
• TV3majorGTM or Marketing PartnerTelevision partner providing broadcast coverage and promotional segments for the campaign.
• JCDecaux Estonia, Linnaekraanid, Digiposter, ReklaamekraanidminorGTM or Marketing PartnerDigital outdoor advertising networks providing promotional billboard space for campaign visibility across Estonian cities.
• Raadio Kadi, Tre RaadiominorGTM or Marketing PartnerRadio partners broadcasting campaign updates and interviews during the campaign period.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Points of Light: Global civic-engagement nonprofit convening volunteers around community service. Comparable in mission (mobilizing mass volunteer participation for community impact) and in coordinating national volunteer campaigns.
• United Way: Federated community-impact organization mobilizing volunteers and corporate partners for local causes. Comparable in mobilizing mass volunteer participation through corporate sponsorship and a national/regional network structure.
• Keep America Beautiful: Largest US nonprofit focused on community cleanup, recycling, and beautification. Comparable as a national-scale civic action organization running coordinated volunteer days, with broader programmatic scope and longer operating history.
• National Trust (UK): Heritage and community-preservation charity coordinating mass volunteer days for physical environment upkeep. Comparable in mobilizing annual volunteer events around community/environmental preservation outcomes.
• Habitat for Humanity: Global nonprofit mobilizing volunteer labor for community/building improvement projects. Comparable in mobilizing large-scale volunteer workdays around tangible physical community outcomes (similar in spirit to basement renovation and building improvement tolkas).

Direct peers

• Estonian Fund for Nature (Eesti Loodusfond): Strategic partner of Teeme Ära and co-organizer of nature-focused tolkas. Comparable as an Estonian environmental NGO that engages volunteers in conservation work and coordinates with schools and communities.
• Kodukant (Estonian Village Movement): Strategic co-organizer of Teeme Ära with overlapping rural-community volunteer focus. Comparable as a national membership organization coordinating community-level civic events across Estonia.
• VolunteerMatch: US-based online platform connecting volunteers to community opportunities. Comparable as a digital infrastructure layer for volunteer event discovery and registration, analogous to talgud.teemeara.ee.
• Let's Do It! World: Global volunteer cleanup and civic-action network originating from Teeme Ära's 2008 Estonian cleanup. Directly comparable as it organizes national volunteer days in 100+ countries using a similar coordinator-driven, event-centric model.
• Peaasi.ee: Estonian mental-health portal and Teeme Ära partner, providing content and exercises for mental-health tolkas. Comparable as an Estonian mission-driven civic organization partnering with Teeme Ära for community wellbeing programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@teemeara
• LinkedInlinkedin.com/company/tanzania-investment-bank-limited-tib-

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teeme Ära