Käsitööjaam

What Käsitööjaam does

Käsitööjaam is a privately held Estonian e-commerce and specialty retail business operated by Lillbeat Haldus OÜ, selling yarns, crochet threads, knitting needles and tools, fabrics, ribbons, buttons, threads, felting wool and tools, diamond painting kits, embroidery kits, teething chains and wooden toy components, pattern books, and gift cards. The product taxonomy spans 13 categories, with the online storefront at kasitoojaam.ee built on a WooCommerce platform and an accompanying physical retail showroom at Mäepealse 2, Mustamäe, Tallinn (open Tuesday–Thursday, 10:00–18:00). The assortment features more than 50 international craft brands — including Rowan, Kim Hargreaves, DROPS Design, Collection D'Art, ChiaoGoo, Addi, KnitPro, Lantern Moon, Prym, MOSFA, and RTO — alongside a small private-label line under the Käsitööjaam mark. Prices are listed in euros including VAT, with gift cards offered in €10–€100 denominations. The business sells to individual craft hobbyists (primary segment) and to a secondary commercial segment of craft instructors and small businesses, with no named enterprise accounts disclosed.

The revenue model is transactional e-commerce plus in-store pickup: customers complete purchases online with bank-link/transfer payment and either have orders shipped within Estonia via Omniva, SmartPost, or DPD parcel lockers/courier (€2.84–€5.09) or to Finland via parcel-terminal delivery (€12), or collect pre-paid orders from the Mustamäe store upon email notification. A free-shipping threshold (€50 via Unisend) is actively merchandised. Distribution is omnichannel within a narrow geographic footprint — domestic Estonia plus Finland parcel-terminal — and is supplemented by organic social engagement on Facebook, Instagram, and Pinterest, plus on-site content (events page, new arrivals, discounted products). The company is independently owned with no disclosed external funding, no parent, no subsidiaries, and operates with 1–10 employees; no management team, leadership changes, M&A, regulatory actions, or partnerships are documented in the available data. The legal entity Lillbeat Haldus OÜ was the operating vehicle established for the Käsitööjaam brand, with terms of service effective 01.03.2012.

Name

Käsitööjaam

Legal name

Lillbeat Haldus OÜ

Website

https://kasitoojaam.ee

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Käsitööjaam is an Estonian specialty retailer selling yarns, fabrics, craft tools, kits, and publications through a WooCommerce e-commerce store and a Tallinn retail showroom, serving individual hobbyists (and a secondary B2B segment) across Estonia with parcel shipping to Finland.

Ownership category

akta.pro rank

Product category

Handicraft and Hobby Supplies Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913), Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

akta.pro industry

PRIMARYCRALADAC

Yarn, Knitting & Crochet Shops

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail

SECONDARYCRALACAF

Yarn, Knitting & Crochet Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

SECONDARYCRALADAE

Needlepoint & Embroidery Shops

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail

SECONDARYCRALACAI

Seasonal & Holiday Craft Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

Keywords

• Handicraft supplies retail
• Yarn and knitting supplies
• Embroidery and craft kits
• Hobby craft materials
• Haberdashery and notions

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce product sales: Käsitööjaam generates revenue through online sales of handicraft supplies including yarns, threads, needles, fabrics, diamond paintings, embroidery kits, felting wool, and related crafting materials. Products are sold directly to consumers and businesses through the kasitoojaam.ee e-commerce platform with prices in Euros including VAT.
2. Gift cards: The store offers gift cards in denominations ranging from €10 to €100, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Käsitööjaam retails handicraft and hobby supplies directly to consumers through its own e-commerce platform (kasitoojaam.ee) and a small physical store in Tallinn. The assortment covers yarns, crochet threads, knitting needles and tools, buttons, fabrics, ribbons, threads, diamond painting kits, embroidery kits, felting wool and tools, pattern books, and gift cards, drawing on more than 50 international craft brands. Shipping is provided across Estonia and to Finland, with optional local pickup in Tallinn.

Product overview

Käsitööjaam is a crafts and hobby materials e-commerce store operated by Lillbeat Haldus OÜ, featuring a WooCommerce-based online shop alongside a physical retail location at Mäepealse 2, Mustamäe, Tallinn. The product portfolio centers on handcraft supplies organized into 13 main categories: yarns, crochet threads, knitting needles and tools, buttons, fabrics, ribbons, threads, teething chains and toys (with Schnulli branded wooden beads and components), diamond paintings (featuring MOSFA and Collection D'Art brands), embroidery pictures (including RTO kits and Collection D'Art cushion kits), felting wool and tools (PRYM brand), books and catalogs (Rowan, Lopi, Kim Hargreaves pattern books), and gift cards. The store carries multiple international yarn and craft brands including DROPS Design, Sandnes Garn, Rowan, and offers its own private label products. Shipping is available throughout Estonia via Omniva, SmartPost, and DPD parcel machines, with international delivery to Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Card (Kinkekaart)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Knit Picks: US online yarn and knitting supplies retailer offering its own house-brand yarns comparable to Käsitööjaam's private-label products and broad knitting/crochet assortment.
• Hobbii: Danish-headquartered online yarn and craft retailer selling yarns, knitting/crochet tools, and craft kits across Europe. Closely comparable online-first craft model with similar product breadth and shipping to multiple European countries.
• We Are Knitters: Online craft brand selling knitting and crochet kits, yarns, and supplies globally. Directly comparable in craft-kit product line and DTC e-commerce model.
• Wool Warehouse: UK online specialist retailer of yarns, knitting, and crochet supplies from major brands. Comparable product mix and online-only retail model focused on the hobbyist consumer.
• Deramores: Online craft retailer specialising in yarns, knitting, and crochet supplies from brands such as Stylecraft. Comparable in online specialty craft model and brand-led positioning.
• LoveCrafts: UK-based online marketplace and retailer for yarns, fabrics, and craft supplies, including its own brand ranges. Directly comparable in product categories (knitting, crochet, sewing) and pan-European shipping footprint.

Regional players

• Lankakauppa: Finnish online yarn and knitting retailer serving the same Finland cross-border market that Käsitööjaam ships into. Comparable in product focus and regional target customer.
• Karnaluks: Estonian hobby and craft supplies retailer (physical + online) offering yarns, fabrics, and crafting materials. Closest direct competitor in the same Estonian market.

Broad incumbents

• Etsy: Global online marketplace that includes craft supplies and pattern downloads alongside handmade goods. Represents the broader incumbent alternative channel where hobbyists also discover and purchase craft inputs.
• Michaels: Large North American specialty retailer of arts, crafts, yarn, and hobby supplies. Comparable in carrying the full breadth of craft categories from yarn to kits to tools, though at much larger scale and with broader assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kasitoojaam
• Instagraminstagram.com/kasitoojaam
• Pinterestpinterest.com/jaamakorraldaja

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Käsitööjaam