Rikets lilled

What Rikets lilled does

Rikets lilled (legal entity Rikets Hulgi OÜ) is a privately held Estonian flower retail company founded in 1995, operating as a hybrid e-commerce and brick-and-mortar flower retailer with 20+ physical shops across Estonia in Tallinn, Tartu, Pärnu, Viljandi, Rakvere, Keila, Audru, and Luige. The company's core product offering consists of handcrafted flower bouquets (typically priced €39-€555) and individual cut flowers (€1.90-€7.50 per stem), complemented by occasion-specific arrangements for weddings, funerals, baby births, and seasonal holidays, plus a wide assortment of gift add-ons including greeting cards, wines and sparkling wines, chocolates, soy candles, soft toys, vases, and jewelry. Rikets also operates its own flower nursery (Riketsi aiand) for domestic production, a dedicated garden center (aianduskeskus), and a specialty line of preserved flowers sourced from Ecuador with a one-year shelf life.

Name

Rikets lilled

Legal name

Rikets Hulgi OÜ

Website

https://rikets.ee

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Rikets lilled is an Estonian flower retail company operating 20+ flower shops and a nationwide e-commerce platform with courier delivery, serving individual consumers and corporate clients across Estonia with bouquets, cut flowers, and gift sets.

Ownership category

akta.pro rank

Product category

Floral Retail & Delivery

NAICS

Florists (45931), Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (44424), Florists (4593)

akta.pro industry

PRIMARYHSACAOAJ

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages)

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAOAL

Floral Preservation & Keepsake Services

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

Keywords

• Floral retail
• Flower delivery service
• Wedding floristry
• Corporate floral services
• Horticultural garden center

Headquarters

HQ city

Harju

HQ country

Estonia

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Flower and Bouquet Sales: Revenue is generated primarily through direct retail sales of cut flowers, handmade bouquets, gift sets, and related add-on products (cards, chocolates, beverages, candles, vases, soft toys) via the company's e-commerce platform and physical retail stores across Estonia.
2. Courier Delivery Fees: The company charges courier delivery fees for nationwide flower delivery, ranging from €7.50 to €13.90 depending on destination, with free delivery for orders over €55 in supported areas.
3. Business-to-Business Floral Services: Corporate clients can order custom floral arrangements, décor, and stage decorations for conferences, seminars, events, and meetings, as well as ongoing seasonal office floristry services.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Rikets lilled is an Estonian flower retailer that sells handcrafted bouquets, individual cut flowers, and occasion-specific floral arrangements (wedding, funeral, baby birth, Valentine's Day) through an e-commerce platform and a network of 20+ physical flower shops across Estonia. It also offers gift-set add-ons (cards, beverages, confectionery, candles, soft toys, vases), preserved long-lasting Ecuadorian flowers, and B2B floral services for corporate events, conferences, and ongoing office floristry. Nationwide same-day and next-day flower courier delivery is operated in-house.

Product overview

Rikets lilled is an Estonian flower retail company operating primarily as an e-commerce platform with over 20 physical stores across Estonia. The core product offering consists of handcrafted flower bouquets (Lillekimbud) and individual cut flowers (Lõikelilled), complemented by specialty arrangements for events including wedding bouquets (Pulmakimbud), funeral flowers (Matuselilled), and baby birth celebrations (Lapse sünd). The company also offers a premium tier through exclusive bouquets (Eksklusiivsed kimbud) and preserved long-lasting flowers in boxes (Kauasäilivad lilled karbis). The product ecosystem includes multiple add-on modules: greeting cards (Kaardid), beverages (Joogid) such as wines and sparkling wines including Martini Asti and DIANA raspberry sparkling wine, confectionery (Maiused) like Ferrero Collection and Raffaello chocolates, soy wax scented candles (Küünlad), soft toys (Pehmed mänguasjad), glass vases (Lillevaasid), Seik design mugs, and love bracelets (Olla käevõrud). Seasonal collections include Summer (Suvekollektsioon), Winter (Talvekollektsioon), Spring (Kevadkollektsioon), and Autumn (Sügiskollektsioon) offerings. The company operates its own nursery (Riketsi Aiand) producing domestic flowers and provides flower delivery services (Lillekuller) across Estonia with same-day delivery in store areas, plus dedicated business client services (Ärikliendile) for corporate events and office floristry. The product catalog contains 206 items across 18 pages.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouquets (Lillekimbud)

Quantifiable outcome

• 30 years of flower delivery experience in Estonia
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Montonio FinancecoreTechnology or IntegrationMontonio Finance provides secure payment processing infrastructure for Rikets' e-commerce platform, enabling bank link payments across multiple Baltic and Nordic banks including Swedbank, SEB, LHV, Luminor, Coop Pank, and international banks (N26, Revolut, OP, Nordea, Danske, etc.).
• Nets Denmark A/S Eesti filiaalcoreTechnology or IntegrationNets Denmark provides secure credit and debit card payment processing for the Rikets e-commerce platform, ensuring safe card transactions separate from the merchant's access to customer payment data.
• Peenjoogivabrik NudistminorStrategic or Co-development PartnerPeenjoogivabrik Nudist is an Estonian producer of the Diana raspberry sparkling wine (8% alcohol) sold as an add-on gift product in Rikets' catalog. The product features deep red color, dry taste with raspberry aroma, balanced acidity, and soft berry flavor.
• Paul Benoit et FilsminorStrategic or Co-development PartnerFrench winery producing the Ploussard ARBOIS-PUPILLIN rosé wine (13% alcohol) sold through Rikets as a gift add-on. Grapes are sourced from vines over 20 years old, producing a wine with red berry aroma, savory complexity, and aging potential of up to five years.
• Martini & Rossi S.p.A.minorStrategic or Co-development PartnerItalian producer of Martini Asti sparkling wine (7.5% alcohol), one of the world's best-selling Italian sparkling wines, featured as a gift add-on product in Rikets' bouquets and gift sets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bloom & Wild: UK-founded online letterbox and bouquet florist expanding across Europe (including Germany, France, Ireland, Netherlands). Comparable business model (pure-play e-commerce, multi-country floristry, broad occasion assortment) but lacking the physical retail and own-nursery vertical integration that Rikets has.
• The Bouqs Co. US online florist delivering farm-sourced bouquets direct-to-consumer with a vertically integrated supply chain (farm-to-door). Comparable to Rikets' own-garden production model and e-commerce-led bouquet distribution; relevant as a global template for farm-direct floristry at scale.
• Euroflorist: Europe-focused online flower and gift delivery platform with an affiliate florist model across multiple countries. Highly comparable on direct-to-consumer e-commerce floristry, occasion-based merchandising, and cross-border delivery — the most direct strategic analog to Rikets within Europe.
• Serenata Flowers: UK-based online florist delivering across Europe via partner florists, with broad bouquet assortment and add-on gifts (wine, chocolates). Closely comparable to Rikets on e-commerce-first gifting floristry and occasion-led merchandising at similar price points.

Broad incumbents

• Teleflora: North American florist network delivering through member florists; a broad incumbent in the same aggregator-driven flower delivery space as Interflora/Euroflorist. Comparable insofar as both compete for the same gifting occasions via partner florist fulfilment rather than vertical retail.
• 1-800-Flowers: Large US-listed multi-brand gifting and flower delivery group covering broad occasions. Comparable on occasion-driven gift merchandising and brand-led e-commerce, though at substantially larger scale and broader gifting categories than Rikets' flower-led focus.
• Interflora: Global flower delivery network aggregating thousands of local florists across dozens of countries. Comparable because it competes for the same gifting occasions with same-day local fulfilment, though at much broader geographic scale than Rikets' Estonia-only footprint.

Emerging players

• FLOWERBX: Premium European online florist specializing in seasonal, design-led bouquets delivered same-day across London, Paris, and select European cities. Comparable to Rikets' premium 'Eksklusiivsed kimbud' and preserved flower positioning, but at higher price points and without physical retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=NstT0YNWj1A&t
• Facebookfacebook.com/rikets.ee
• Instagraminstagram.com/rikets.lilled
• LinkedInlinkedin.com/company/rikets-lilled

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rikets lilled