RFD-TV Canada Inc.

What RFD-TV Canada Inc. does

RFD-TV Canada Inc. (legal entity: Wild TV Inc.) is a privately held Edmonton-based Canadian subscription television and streaming business that delivers agriculture, rural lifestyle, outdoor adventure, country music, equestrian, and rural entertainment programming to Canadian audiences. The company operates as the Canadian counterpart to U.S.-based RFD-TV, broadcasting originals such as Frontline Farming Canada with Dianne Finstad, Rural Evening News, Market Day Report, Dirt Nap TV, North Mountain Adventures, Dirt Trax Television, The Horse Trainers, and FROM THE WILD (a James Beard Foundation-nominated culinary series). The program slate spans market and commodity news, hunting/fishing/trapping content, ATV/off-road coverage, cooking, country music (Opry Live), and Western Canadian Baseball League coverage.

The company distributes content through two complementary rails: traditional TV provider carriage (cable/satellite subscription) and the WildTV+ direct-to-consumer subscription streaming platform at wildtvplus.ca. Proprietary technology is limited to the Wild TV Streaming Software, which enables playback across Wild TV-ready devices with varying functionality by device. The service operates within a broader corporate family of sister networks under Wild TV Inc. — including WildTV, The Cowboy Channel Canada, The Water Television Network, and Wild Nature — all sharing the Edmonton headquarters at 11263-180 Street NW. Distribution is geo-restricted to Canada, with content licensing and account registration limited to domestic viewers.

RFD-TV Canada monetizes through a recurring subscription revenue model with monthly and annual membership tiers, supplemented by free trial acquisition mechanics for new and former members. Pricing is not publicly disclosed. The company markets through its website, Instagram (@rfdtvcanada), and cross-promotion across the Wild TV ecosystem of sister networks. No public investors, parent company, M&A activity, funding rounds, or management team information is publicly disclosed in the source data.

Name

RFD-TV Canada Inc.

Legal name

Wild TV Inc.

Website

https://rfdtvcanada.ca

Company type

Private

Founded year

2020

Operating status

Operating

Short description

RFD-TV Canada Inc. (legal entity: Wild TV Inc.) is a private Edmonton-based subscription TV and streaming business delivering Canadian agriculture, rural lifestyle, and outdoor adventure programming via TV provider carriage and the WildTV+ streaming platform to Canadian rural and outdoor enthusiast audiences.

Ownership category

akta.pro rank

Product category

Rural Lifestyle Television

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)

akta.pro secondary industry

Streaming Transport Protocols & Low-Latency Delivery (HLS/DASH/CMAF, WebRTC, SRT) (MPAHAIAE)

Keywords

• Rural lifestyle television
• Agricultural broadcasting
• Outdoor adventure content
• Live streaming service
• Country living media

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Membership: Recurring subscription-based revenue model with monthly or annual membership fees. Members receive access to streaming content through the Wild TV service. The service offers free trials for new and certain former members, with automatic recurring billing at the end of trial periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RFD-TV Canada Inc. operates a Canadian television channel and companion streaming service focused on agriculture, rural lifestyle, and outdoor adventure programming. It delivers content via traditional TV distributors (Bell, Rogers, Telus, Shaw, Cogeco, Eastlink, Videotron, SaskatchewanTel) and through the WildTV+ streaming platform, complemented by free live streaming on its website and apps for connected devices. The network produces and curates rural-oriented shows such as Rural Canada Reports, Cattleman's Corner, Western Sports Roundup, Ag Career, and The Rural Woman.

Product overview

RFD-TV Canada is a Canadian television network focusing on agriculture, rural lifestyle, traditional music, and entertainment. The service operates through two primary channels: the RFD-TV Canada broadcast network available via TV providers, and the WildTV+ subscription streaming platform delivering outdoor themed hunting, shooting, fishing and adventure content. The programming portfolio includes diverse shows spanning agricultural news (Market Day Report, Rural Evening News, Frontline Farming Canada), outdoor adventure (Dirt Nap TV, North Mountain Adventures, Dirt Trax Television, Wild North Adventures TV), country music (Opry Live, The Malpass Brothers Show), equestrian content (The Horse Trainers), cooking (Fed by Fire, Grilling with Gryba, FROM THE WILD), and rural lifestyle programming.

Differentiator

Problem solved

Functional benefit

Products and services

• RFD-TV Canada A Canadian television channel dedicated to agriculture, rural lifestyle, and outdoor adventure programming, distributed to viewers through major Canadian TV providers including Bell, Cogeco, Eastlink, Rogers, SaskatchewanTel, Shaw, Telus, and Videotron. The channel targets rural Canadians, farmers, ranchers, and outdoor enthusiasts.
• WildTV+ A subscription-based streaming service providing on-demand access to rural lifestyle, agriculture, and outdoor adventure content, available across multiple devices for individual subscribers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• WildTVcoreOthersRelated network within the same corporate family operated by Wild TV Inc. WildTV provides outdoor themed hunting, shooting, fishing and adventure content. Shares same headquarters location and corporate infrastructure with RFD-TV Canada.
• The Cowboy Channel CanadaminorOthersRelated television network within the Wild TV ecosystem focused on cowboy and western lifestyle content.
• The Water Television NetworkminorOthersRelated network within the Wild TV group focused on water-based outdoor content.
• WildTV+coreOthersStreaming platform partner for delivering digital content to subscribers. wildtvplus.ca serves as the online destination for Wild TV streaming content.
• Wild NatureminorOthersContent offering within the WildTV+ platform featuring nature and wildlife programming.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gusto TV: Canadian specialty channel distributed via cable/satellite with a lifestyle-leaning programming mix. Comparable as a Canadian-distributed specialty pay-TV network targeting a defined niche audience.
• The Water Television Network: Sister network within the Wild TV group focused on water-based outdoor content. Operates from the same corporate family and shares streaming distribution via WildTV+.
• WildTV+: Subscription streaming platform operated by the same parent that powers RFD-TV Canada's D2C streaming offering. Comparable as a Canadian specialty outdoor/adventure subscription streaming service.
• Cottage Life TV: Canadian specialty channel focused on cottage, outdoor, and rural recreation content. Closely comparable in being a Canadian specialty cable network with overlapping rural/outdoor audience interests.
• The Cowboy Channel Canada: Sister network within the Wild TV Inc. ecosystem focused on cowboy and western lifestyle content. Shares distribution, infrastructure, and audience overlap with RFD-TV Canada.
• WildTV: Direct sister network operated by the same parent (Wild TV Inc.) from the same Edmonton headquarters, sharing infrastructure, content resources, and streaming via WildTV+. Most directly comparable in product, audience, and business model.

Broad incumbents

• Sportsman Channel: U.S. specialty cable network targeting hunting, shooting, and fishing enthusiasts. Directly comparable in vertical focus (outdoor recreation) and distribution model (cable/satellite + digital).
• Outdoor Channel: U.S. specialty cable network focused on hunting, fishing, and outdoor adventure. Comparable programming category and audience, though at much larger scale and U.S.-focused.
• RFD-TV (Rural Media Group): The U.S. flagship RFD-TV network on which RFD-TV Canada is modelled; provides cross-border content and programming references (e.g., links on the Canadian site). Comparable specialty rural/agriculture broadcaster at larger scale.
• DTour (Discovery Canada): Canadian specialty channel with lifestyle, food, and outdoor-adjacent programming distributed via cable/satellite. Comparable as a Canadian-distributed specialty pay-TV network, though broader in programming scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rfdtvcanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RFD-TV Canada Inc.